LOGO. Icon. Logo. Logotype
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2 LOGO The seashell icon represents security and strength and its layers illustrate our commitment to service, structure and architectural elegance. The seashell s position suggests growth and our forwardthinking vision. The color palette evokes the sand, sea and sun, while also highlighting our core values of security, originality, quality, responsibility and honesty.
3 LOGO Icon Logo Logotype
4 The icon on its own should be used only as a decorative element on collateral items. For all other applications, use the full version of The Pointe logo. ICON
5 CLEAR SPACE X X X X To ensure that our logo is clearly visible, surround it with negative space (shown above) free of type, graphics and other elements that might cause visual clutter. This will maximize recognition and positively impact our identity.
6 Horizontal version LOGO VERSIONS Vertical version
7 Use the full color logo on a white background Use the reversed logo on any of these background colors from the primary color palette. LOGO USAGE Gray version
8 LOGO INCORRECT USAGE Loud background Lowcontrast background Outlined logo Other colors Busy background Skewed Drop shadow Logotype without icon To maintain the integrity of The Pointe logo and promote the consistency of the brand, it is important to use the logo as described in these guidelines. The examples shown above illustrate incorrect usage of the logo and should be avoided.
9 COLOR PALETTE Grayish blue Moderate blue Bright yellow Brown Warm gray #495C65 CMYK 22, 0, 0, 75 PMS 432 C #58A7C4 CMYK 55, 15, 0, 23 PMS 7702 C #EFC33D CMYK 0, 18, 74, 6 PMS 129 C # CMYK 0, 18, 25, 73 PMS 7554 C #D4D1C7 CMYK 0, 1, 6, 17 PMS Warm Gray 1C This is the primary color palette for The Pointe brand. Download
10 COLOR PALETTE Light Grayish blue Light blue Bright orange #D3DEE2 CMYK 7, 0, 0, 11 PMS 9402 C #C4E8F2 CMYK 19, 0, 0, 1 PMS 7457 C #F7932F CMYK 0, 45, 75, 5 PMS 715 C This is the secondary color palette for The Pointe brand. Only use this color palette to supplement the primary colors.
11 TYPOGRAPHY Abc Gotham Book Primary use is for body copy, navigation, UI microcopy. Not used for headlines. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Abc Gotham Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Used for headlines. On screen, used for H1, H2, H3. Used for display text big introductory text, quotations. Not used for body copy, navigation, UI microcopy. Please use a minimum 20pt size font for headlines. Abc Futura MdCn BT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%^&* Use for blog posts, articles, press releases, and customer quotes on marketing materials. Not used for headlines. _HiraginoSansGBW3 Chinese font to be used for any application in Mandarin. 天堂 Paradise 中黑體 中文字體示範 粗黑體 中文字體示範
12 Pattern color is black using the multiply blend mode and 30% opacity BRAND PATTERN Pattern color is Gray with 30% opacity over white background
13 TAGLINE USAGE X X X Where The Bahamas Comes to Life Where The Bahamas Comes to Life X X X X Clear Space X
14 Where The Bahamas Comes to Life TAGLINE USAGE COLOR VERSIONS Where The Bahamas Comes to Life The tagline logo may be used reversed out of any color within The Pointe color palette.
15 Where The Bahamas Comes to Life TAGLINE USAGE IMAGE BACKGROUNDS
16 TAGLINE USAGE IMAGE BACKGROUNDS Where The Bahamas Comes to Life Where The Bahamas Comes to Life
17 Where The Bahamas Comes to Life TAGLINE USAGE IMAGE BACKGROUNDS Where The Bahamas Comes to Life
18 STATIONERY
19 SPECIALTY PRINTING Use specialty printing techniques for a more upscale and impactful look. Print logo in a Shiny Metallic Foil on important brand pieces such as brochure covers and pocket folder. The texture should be printed as Spot UV.
20 Photography selection Choosing the best image for a piece of communication is essential. Adhere to these key guidelines when selecting photography. Key points for photography: High contrast, bright colors Interesting angles Highend, relaxed lifestyle Movement, energy, fun, adventure, discovery Clear focal point PHOTOGRAPHY TONE
21 PHOTOGRAPHY TONE
22 LOGO APPLICATIONS
23 LOGO APPLICATIONS
24
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