Ecolabels for the Tourist Accommodation Service in the Mediterranean

Transcription

1 Ecolabels for the Tourist Accommodation Service in the Mediterranean Rémy Antoine CONTI Tel: Mob: Eco-labels for Hotels in the Mediterranean countries: Experience North-South Sharing April 22 nd 23 rd,

2 Presentation content State of the Eco-certification in the Provence Alpes Côte d azur ShMILE 2 Supporting Tourist accommodations - French Riviera Eco-certification benefits for tourist accommodations 2

3 1. State of Eco-certification in the Mediterranean & Provence Alpes Côte d Azur Rémy Antoine CONTI remy-antoine.conti@cote-azur.cci.fr Tel: Mob: Eco-labels for Hotels in the Mediterranean countries: Experience North-South Sharing April 22 nd 23 rd,

4 Benchmark of Ecolabels in Mediterranean Countries Eco-certification market share in the Mediterranean ECOLABEL EUROPEEN 28% National Ecolabels ISO French Riviera N/A Provence Alpes Côte d Azur N/A France N/A Egypt EARTHCHECK 7% GREEN GLOBE 4% GREEN KEY 61% Jordan 5 16 Tunisia Grece Italy Mediterranean N/A N/A 4

5 Map of Eco-certified tourist accommodation services in the Mediterranean 5

6 Map of Eco-certified tourist accommodation services on the Provence Alpes Côte d Azur Broad range of Ecolabels: richness of the Offer Each label target specifics market segments & customers: Green Key: Camp site, B&B, Guest house Green Globe: 5stars EU Ecolabel: ¾ stars hotels, Holiday resorts, Residence hotel 7

7 Lundi 19 novembre 2012 Map of the Tourist accommodation eco-certified in the Alpes-Maritimes ZOOMon the Alpes Maritimes ZOOM on Nice (top right) & Cannes (bottom right)

8 Lundi 19 novembre 2012 Level of Eco-certified tourist accommodation in France, PACA & Alpes-Maritimes. % of Eco-certified tourist accommodation (all types) ShMILE 2 target All types of accommodation 2,60% 0,90% 1,10% 0,90% 0,40% 0,40% France PACA Alpes-Maritimes

9 Lundi 19 novembre 2012 Analysis on the motivations, barriers and needs of the tourist accommodations to get an eco-certification: The main motivations to get the Ecolabel: 1. Protect the environment 2. Increase customers 'satisfaction 3. Improve the global management of the structure Major barriers: 1. Lack of time 2. Refurbishment cost of the building 3. Technical and financial difficulties 4. The First criteria on the renewable energy and individual products Useful incentives and leverage : 1. Financial support 2. Technical assistance & training 3. Make easier administrative application and regulation 4. Institutional communication : raise the environmental awareness of the public

10 2. ShMILE 2 Supporting Tourist accommodations - French Riviera - Rémy Antoine CONTI remy-antoine.conti@cote-azur.cci.fr Tel: Mob: Eco-labels for Hotels in the Mediterranean countries: Experience North-South Sharing April 22 nd 23 rd,

11 Tourist Accommodation engage in the certification process French Riviera 1. Mas de Pierre 2. Five Hotel and Spa 1. Côté Mer Sea Side Cannes 2. Mercure Nice Notre Dame 3. Royal Riviera 4. Negresco 1. Hotel Patricia 2. Hotel Florian 1. Tierce Beach Hotel 2. Villa Roseraie 3. Hotel Le Roquebrune 4. Hôtel Olympia 5. Hotel Windsor 6. Le Floreal 7. Hotel forum 8. Mas de Vence 3. Royal Scandinavian Hotel 4. Camping Côté Mer 5. Hôtel Westminster 6. NH hotel 7. Croisette Beach Hotel 8. Quality Suite excellior 12

12 Tourist Accomodation engage in the certification process French Riviera 13

13 Tourist Accommodation engage in the certification process Tourist Accommodation Size Tourist Accomodation affiliation to a group or a brand 7% 24% Less than 50 rooms Less than 100 rooms 4% 4% Design hotel 69% More than 100 rooms 9% Relais et Château 41% Leading hotel of the world Accor Adagio 5% 9% Type of accommodation 23% Vacances Bleues Logis de France Hotel 5% 5% 5% 4% NH Autres indépendants 86% camp site Tourist Residency 14

14 3. ECO-CERTIFICATION BENEFITS in the Mediterranean Rémy Antoine CONTI Tel: Mob: Eco-labels for Hotels in the Mediterranean countries: Experience North-South Sharing April 22 nd 23 rd,

15 Advantages of the European Ecolabel Target European customers and highly recognized by this public Credible, high standards Institutional : support by institutional organizations (visibility) Based on scientific research, advice of experts and professionals of the tourism sector Complying with EU environmental legislation and standards Reliable and serious label: Criteria compliance must be supported by proof Quantitative indicators with strict thresholds and no variability : same in all country Criteria often reviewed (4-5 years) based on best practices and best available technology Adapted to all structures Not expensive: on of the cheapest on the market 19

16 European Ecolabel presentation VIDEO 20

17 European Ecolabel benefits Make concrete & enhance your environmental approach : Structure your environmental strategy Certify to your customers your environmental commitment In France 79% of Ecolabelled hotels used the Label to structure and make concrete their environmental commitment Lower impact on the environment, reduce your overall bills : 13% of French Ecolabelled hotels decreased their overall consumption, and as a consequence their expenses: energy (up to 30%), water (20-30%), waste (highly variable) 21

18 European Ecolabel benefits Improve your business image & Be more visible : Add value to your environmental policy & communicate on the Ecolabel to the tourism actors Benefit from the support of the public body and local communities Improve the natural referencing of your business (article, participation to promotional event/ fairs, award ceremony, referenced on specialized media such as eco-tourism guide: lonely planet, Guide du Routard ) Be more competitive, differentiate your business from the competition : Target new customers, new markets (business travellers, Scandinavians, Americans, British, Australians, Germans, Suisse ) 30% of ecolabelled accommodations in France notice an important increase on the occupancy rate 22

19 European Ecolabel benefits Increase customers satisfaction and loyalty : 22 % of Eco-certified accommodations notice an increase of the customers loyalty. Make your customer aware that, in choosing your accommodation, is contributing to the protection of the environment Another kind of quality service: an Ecolabel, a must have! Improve your quality of service in proposing an extra service (risk reduction on health and environment, local & organic products, non-usage of chemicals, protection of natural resources & biodiversity ). Take this opportunity to innovate & rethink your quality of service: 30% of ecolabelled hotels innovate thanks to the label that brings new ideas to improve the service. 23

20 European Ecolabel benefits A company project that brings together many actors: Motivate your staff with a team building project Get involve customers, suppliers, local community & institutions Improve your management & process: Integrate European management standards and have a better control on your business. Invest for the future, be proactive: For family hotel: legacy/heritage to the next generation Anticipate future regulation, environmental resources scarcity, and increase of environmental resources cost 24

21 Thank you for your attention! Rémy Antoine CONTI Tel: Mob: For more in formation log on: 25