New luxurious Guylian Sea Shells gift, exclusively for Travel Retail customers

Transcription

1 TFWA World Exhibition Cannes 2009 Guylian booth: Mediterranean Village P 10 New item in luxury gifting segment New luxurious Guylian Sea Shells gift, exclusively for Travel Retail customers At TFWA 2009 in Cannes, Guylian presents the new gift concept for world famous Belgian chocolate Sea Shells. Exclusively for Travel Retail and Duty Free, the new Perles d Ocean 375g box is the ultimate buy for travellers looking for a premium though affordable gift. Guylian s Belgian chocolate Sea Shells is Guylian s core brand of which it is the worldwide market leader. Guylian Sea Shells enjoy a strong awareness and high likeability with travellers, and consumers in general all over the world. Their strength lies in the combination of top quality ingredients made in Belgium with only the finest chocolate and ingredients resulting in an exquisite taste and always great value for money. 1

2 This new pack offers 33 of the Original Praliné filled Sea Shells in a stunning embossed golden box, under the Perles d Ocean subbrand which is exclusive for Travel Retail. Steven Candries, Duty Free & Travel Retail Director with Guylian, comments: Guylian innovates the brand year after year with new packaging concepts following global market trends. We re now in a clear trend towards premiumisation in the gift sector. Therefore, this new golden box is perfect for travellers looking for a delicious and luxuriously packaged gift for friends and family. For our duty free trade partners it s great to have another exclusive item with great sales potential. With this new gift concept Guylian reinforces its leadership in the seashells segment. Guylian remains one of the most successful brands in the confectionery duty free & travel retail sector; in 2008 Guylian was again ranked within the top 10 of best sold international chocolate brands. New gift in dark chocolate segment Guylian Extra, dark Belgian chocolate Sea Shells with dark praliné, for dark chocolate connoisseurs Guylian is the leader in the chocolate seashells segment, and strengthens its position every year by product innovation and creativity, based on research and international market trends. One of the current market trends is a growing demand for dark chocolate linked to its proven health benefits. Guylian has now created an item in this fast growing segment, as a line extension of its core brand, the famous praliné filled marbled Sea Shells The Guylian Sea Shells Extra Dark have a shell of extra dark (74% cocoa) Belgian chocolate, rich in antioxidants, and are filled with a home made new dark roasted hazelnut praliné recipe. The box is very recognizable for the Guylian brand with the square format, the goldfoil logo and its wave shaped window. With this new product we will not only surprise our existing customers but we will surely also attract new ones looking for dark chocolate pralines with an outstanding and powerful taste made of the finest Belgian chocolate. The 250g box pack serves as a gift and a self-treat, adds Steven Candries, Guylian s Duty Free & Travel Retail Director. 2

3 Line extension Sea Shells range Guylian Sea Shells Strawberry, a fresh sensation of dark Belgian chocolate and strawberry cream Another innovation of Guylian in its seashell range are Sea Shells with a Strawberry cream filing. The product comes with an improved recipe and upgraded packaging. The new Strawberry Sea Shells now have a dark chocolate shell of 49% cocoa. This is in line with the growing trend for dark chocolate; additionally its taste makes a perfect combination with the creamy strawberry filling which is made with premium Belgian white chocolate and fresh natural strawberries. The new Guylian Sea Shells Strawberry are offered in the typical Guylian square boxes but is very distinctive with the red colours and golden inner tray, making it a very premium looking pack. Guylian Sea Shells Strawberry come in a 210g gift pack (22 pieces) and in a 6 pieces self-indulgence pack for snacking while travelling. Upgrade of Assorted Pralines range Restyled Guylian Opus, the Belgian Chocolate Assortment The Guylian Opus range holds an important place in Guylian s boxed chocolates range. For years it has been very popular with all travelers as thé reference for Belgian assorted pralines. The pack has now been redesigned adding a light pink swirl and elegant lines, making it more modern, more premium, more appetite appealing by showing the beautifully sculpted chocolates, each piece according to a well known classical opera, on the front of the box. The Guylian Opus selection will now reinforce its leading position in the growing Duty Free gifting segment, as a product with an outstanding taste of 100% Belgian chocolate and with a prominent shelf presence. 3

4 Launch new luxury bars for self indulgence Brand new range of premium Guylian Belgian chocolate bars Next to its boxed chocolates gift items Guylian has also a tradition in chocolate bars, positioned in the gift segment as well as for own consumption. At the Cannes show 2009 Guylian now presents its brand new range of premium 100g Belgian chocolate bars. The new Guylian chocolate bars are made with carefully selected, highquality ingredients and 100% cocoa butter. The range offers 3 exquisite flavours: Dark 72% cocoa chocolate made with cocoa beans from Côte d Ivoire and Ghana, Milk chocolate (31% cocoa) with the best pieces of hazelnuts from the Mediterranean and White chocolate made with 100% cocoa butter and full cream milk powders with pieces of hazelnuts from the Mediterranean. Each flavour is unique in the market place because of its premium quality taste and finest chocolate texture. Combined with the high Guylian brand recognition and consumer likeability in the Duty Free shops, this new bar range is sure to become another successful Guylian product for travellers that want to enjoy an indulgent snack while travelling, comments Steven Candries, Guylian Duty Free & Travel Retail Director. 4

5 Launch no sugar added bars in premium Belgian chocolate for consumers watching their sugar intake New Guylian No Sugar Added Bars with the great taste of Belgian chocolate More and more consumers young and old, on all continents - are watching their sugar intake. However chocolate is often an indulgence that is hard to resist. Guylian now offers a renewed range of bars, made of the finest Belgian chocolate, without adding sugar. There is no compromise whatsoever on the taste. Guylian No Sugar Added Bars tastes just like premium quality Belgian chocolate with its celebrated balance of flavours and refined texture. Anonymous consumer research conducted by Guylian shows that consumers don t recognize No Sugar Added bars in blind tastings. Additionally, the Guylian No Sugar Added bars have been rated tops for taste by a leading consumer magazine in USA. Guylian No Sugar Added Bars are made with maltitol, a natural sweetener that has fewer calories than sugar, doesn t promote tooth decay, and won t raise blood sugar. It is produced with the same high-quality ingredients and traditional chocolate-making techniques as all Guylian products. The bars are therefore also suitable for diabetics. The former range of 80g bars have been transformed to slightly larger and thinner tablets of 100g, delivering a better mouth sensation. The recipe has also been further optimised to enhance the true chocolate experience. The Guylian No Sugar Added bars come in the two most popular flavours: dark chocolate (54% cocoa) and milk chocolate. 5

6 Launch new small chocolate gifts packs for the typical Belgian chocolates concepts: Seashells, Truffles and Assorted pralines Small premium gift boxes for travellers looking for multiple gift solutions Next to the flat square gift boxes, the Guylian core chocolates are equally available in smaller gift boxes at a lower price point. This set of boxes has now been restyled to make them even more valuable gifts. For an attractive price, consumers can now offer their relatives and friends a truly luxurious gift with the original Guylian chocolates. Guylian Original Belgian chocolates Sea Shells with roasted hazelnut praliné filling-11 pieces Guylian Opus, assorted Belgian pralines-8 Pieces Guylian Sea Shells Extra Dark, with dark hazelnut praline filling,11 pieces Guylian La Trufflina, assorted Belgian truffles-8 pieces * * * For further information, please contact: Steven Candries Export & Travel Retail Director T E steven.candries@guylian.be W 6