GTA debuts Strategic Partnership Program in Thailand across 6 different locations
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1 MEDIA RELEASE FOR IMMEDIATE RELEASE GTA debuts Strategic Partnership Program in Thailand across 6 different locations Total 64 premium hotels will participate in the program Supported by Tourism Authority of Thailand, the key focus is on luxury experiences in Thailand 1 st Strategic Partnership Program (SPP) launch in 2016 (after Singapore, Hong Kong & Dubai in 2015) 6 destinations: Bangkok, Chiang Rai, Hua Hin, Koh Samui, Pattaya and Phuket 23 March 2016, Bangkok Kuoni s Global Travel Distribution arm, GTA announced Thailand as its first new Strategic Partnership Program (SPP) destination for Together with 64 premium hotels across six locations in Thailand Bangkok, Phuket, Koh Samui, Chiang Rai, Hua Hin and Pattaya, GTA will take the lead to promote the many luxury experiences available in Amazing Thailand; in line with Tourism Authority of Thailand s new focus for SPP Thailand stands out uniquely as: - The first SPP that promotes 6 different locations in one country. - 75% are 5-star hotels and the rest are 4-star hotels. - It is strongly supported by Tourism Authority of Thailand to promote Thailand as a luxury leisure destination - 10x g shop reward points for travel agencies and wholesalers to kick start and promote partner hotels. Thailand is a key destination in Asia for GTA, constantly ranked among the top 3 in the last 3 years. Last year, GTA achieved an outstanding room-nights growth of +32% Year-on- Year and over +47% Year-on-Year in Sales Revenue to destination Thailand. With the introduction of this Strategic Partnership Program, GTA expects to deliver a higher Average Daily Rate (ADR) for destination Thailand and will focus on delivering longer stays from upscale travellers to the key locations in Thailand. Launching SPP Thailand at The House of Sathorn in Bangkok earlier today, GTA s Regional Vice President of Sales and Marketing for Asia Pacific, Middle East and Africa, Daryl Lee says: Thailand is a very important destination for GTA. We have been bringing a lot of tourists to Thailand as it is really popular with independent travellers. We see an excellent opportunity now to partner with Tourism Authority of Thailand and our key hotel partners to promote luxury experiences to these leisure travellers. We understand that holidaymakers can be motivated to choose a premium room or upgrade their hotel stay if there is an attractive deal or to book a unique holiday experience that only Amazing Thailand can offer. With this program, we hope to highlight some of the most unique luxury experiences in Thailand and introduce these new products to our vast network of travel agents worldwide. - Continue -
2 From left: - Niti Vongvichasvadi, Chief, Marketing Action Plan Section, ASEAN, South Asia and South Market Division, Tourism Authority of Thailand. - Cyndi Ng, Head of Market Development and Strategic Partnerships, GTA. - Runjuan Tongrut, Executive Director, East Asia Region, Tourism Authority of Thailand. - Tanes Petsuwan, Executive Director, Europe, Africa, and Middle East Region, Tourism Authority of Thailand. - Daryl Lee, Regional Vice President of Sales and Marketing, Asia Pacific, Middle East and Africa, GTA. - Kittipong Prapattong, Director ASEAN, South Asia & South Pacific Market Division, Tourism Authority of Thailand. We are very proud of GTA for taking the lead to bring together 64 premium hotels and promote the destination. Also, more importantly is having Tourism Authority of Thailand support the program as all our objectives are greatly aligned, said Ms. Samornpun Somnam, Executive Director of Keemala at the launch event. Thailand drew 29.9 million international visitors in 2015, an increase of more than 20 per cent compared with Mr. Lars Kerfin, General Manager of Renaissance Bangkok Ratchaprasong Hotel said, We ve heard positive feedback of this Strategic Partnership Program from our counterpart in Singapore as the program has helped drive strong incremental revenue for the participating hotels. More valuable for us is the program opens up mystery markets for the hotels which they would previously find it challenging to access effectively. We are very excited to be part of the program in Thailand. Please refer to page 3 of this media release for full SPP hotels listing. Page 2
3 About GTA, GTA provides ground travel products and services for fully independent travel, supporting the biggest and best in travel. Part of the Kuoni Group, GTA is trusted to deliver because of its wealth of experience, privileged relationships and on the ground expertise. Its technology solutions easily connect travel suppliers and sellers worldwide. As well as its XML, booking sites GTA retail, TravelCube and Travel Bound, as well as GTA wholesale process over 21,000 bookings daily, in more than 25 languages. Connect now with GTA. Media enquiries: Kevin Khor Head of Marketing, Asia GTA DID / Mobile # # # SPP Hotels in Thailand S/N Location Hotel Star Rating BANGKOK 1 Bangkok Amara Bangkok 5 2 Bangkok Anantara Siam Bangkok 5 3 Bangkok Avani Atrium Bangkok 5 4 Bangkok Banyan Tree 5 5 Bangkok Conrad Bangkok 5 6 Bangkok Courtyard by Marriott Bangkok 5 7 Bangkok Grand Hyatt Erawan 5 8 Bangkok Hotel Muse Bangkok 5 9 Bangkok Marriott Queen's Park 5 10 Bangkok Movenpick Sukhumvit Bangkok Plaza Athenee Bangkok, A Royal Meridien Hotel 5 12 Bangkok Pullman Grande Sukhumvit 5 13 Bangkok Radisson Blu Plaza Bangkok 5 14 Bangkok Renaissance Bangkok Ratchaprasong Hotel 5 15 Bangkok Royal Orchid Sheraton 5 16 Bangkok Sheraton Grande Sukhumvit 5 17 Bangkok Siam@Siam Design Hotel & Spa 5 18 Bangkok Sofitel So Bangkok 5 19 Bangkok The Westin Grande Sukhumvit 5 Page 3
4 20 Bangkok W Bangkok 5 21 Bangkok Four Points by Sheraton Bangkok 4 22 Bangkok Novotel Bangkok Sukhumvit Bangkok Novotel Bangkok Platinum 4 24 Bangkok Radisson Suite Bangkok 4 PHUKET 25 Bang Tao Bay Anantara Phuket Layan Resort & Spa 5 26 Mai Khao Bch Anantara Phuket Villa 5 27 Trang Anantara Si Kao Resort & Spa 5 28 Bang Tao Bay Angsana Laguna Phuket 5 29 Tri Trang Beach Avista Hideaway Phuket Patong, Mgallery by Sofitel 5 30 Bang Tao Bay Banyan Tree Phuket 5 31 Koh Lanta Crown Lanta Resort & Spa 5 32 Karon Beach Hilton Phuket Arcadia Resort & Spa 5 33 Patong Beach Kalima Resort & Spa 5 34 Kamala Beach Keemala 5 35 Karon Beach Movenpick Resort & Spa Karon Beach 5 36 Nai Yang Beach Phuket Marriott Resort and Spa, Nai Yang Beach 5 37 Patong Beach Thavorn Beach Village Resort & Spa Phuket 5 38 Karon Beach Thavorn Palm Beach Resort Phuket 5 39 Naga Island The Naka Island A Luxury Collection Resort & Spa Phuket 5 40 Phuket The Village Coconut Island Beach Resort 5 41 Phi Phi Island Zeavola Resort & Spa 5 42 Kata Beach Novotel Phuket Kata Avista Resort and Spa 4 43 Surin Beach DoubleTree Resort by Hilton Phuket Surin Beach 4 44 Khao Lak Mai Khaolak Beach Resort & Spa & Mai Holiday by Mai Khaolak 4 45 Patong Beach Novotel Phuket Resort 4 46 Patong Beach Novotel Phuket Vintage Park 4 47 Bang Tao Bay Outrigger Laguna Resort and Villas 4 PATTAYA 48 Pattaya Intercontinental Pattaya Resort 5 49 Pattaya Movenpick Siam Hotel Pattaya 5 50 Pattaya Pattaya Marriott Resort & Spa 5 51 Pattaya Veranda Resort Pattaya 5 52 Pattaya Courtyard by Marriott South Pattaya 4 53 Pattaya Siam Design Hotel Pattaya 4 CHIANG RAI Page 4
5 54 Chiang Rai Anantara Golden Triangle Elephant Camp & Resort 5 HUA HIN 55 Hua Hin Anantara Hua Hin Resort and Spa 5 56 Hua Hin Hua Hin Marriott Resort and Spa 5 57 Cha Am Veranda Hua Hin Resort and Spa 4 KOH SAMUI 58 Taling Ngam Conrad Koh Samui 5 59 Lamai Beach Le Meridien Koh Samui Resort & Spa 5 60 Na Thon Mövenpick Resort Laem Yai Beach Samui 5 61 Mae Nam W Retreat Koh Samui 5 62 Chaweng Dara Samui Beach Resort & Spa 4 63 Bo Phut Kanda Residences Samui 4 64 Hua Thanon X2 Samui All Spa Inclusive Resort 4 ### Page 5
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