Program - WaterCampus Business Challenge. Monday March 2, 2015: NETWORKING AND BUSINESS MODELS

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1 Program - WaterCampus Business Challenge Monday March 2, 2015: NETWORKING AND BUSINESS MODELS Introduction 11:00 11:30 Arrival at Stenden University Hotel 11:30 12:00 Drive from Stenden University Hotel to WaterCampus Leeuwarden 12:00 12:15 Welcome Johannes Boonstra Wetsus 12:15 13:00 Buffet lunch Acquaintance with other candidates 13:00 14:30 Tour at lab facilities of Wetsus and Water Application Centre (WAC) Bob van Bijnen Water Applicatie Centrum 14:30 15:00 Drive from WaterCampus Leeuwarden to Stenden University Hotel Business model generation 15:00 15:15 Introduction and overlook of the program 15:15 15:45 Introducing pitches participants 15:45 16:15 Business Model Canvas the essentials to create a good business plan Erik Matien EnableMi B.V. 16:15 16:30 Break 16:30 18:00 Afternoon workshop work-out of the business model canvas Supported by Erik Matien and Ronald Wielinga Hosts: Corina Carpentier and Osman Zafar (former participants)

2 Tuesday March 3, 2015: VALUE PROPOSITION AND ACTIVITIES Value proposition What added value will your product deliver to the customers? Who are you competitors and what makes your proposition unique? 09:00 09:15 Introduction and overlook Day 2 Theo Vrieswijk - Deloitte 09:15 10:00 Experienced entrepreneur: value creation Lute Broens 10:00 10:30 IP to protect or not to protect Gerwald Verdijck Arnold & Siedsma 10:30 10:45 Break 10:45 12:15 Workshop about the value proposition Supported by: Lute Broens, Theo Vrieswijk and Gerwald Verdijck 12:15 13:00 Buffet Lunch Key activities What skills do you need for your product? What are your key activities and which part will be delivered by partners or third companies? 13:00 13:45 Experienced entrepreneur: key activities Maurice Tax Bright Spark 13:45 14:15 The challenge of a good proposition Diederik Jongema Doefonds Fryslân 14:15 14:30 Break 14:30 15:00 15:00 17:30 Innovation assessment and how to build successful business Stefan Urioc (BlueTech Research) Workshop about the key activities Supported by: Stefan Urioc, Diederik Jongema, Ronald Wielinga Hosts: Lennard Drogendijk (Inqubator Leeuwarden)

3 Wednesday March 4, 2015: PRESENTATION WORKSHOP & FINANCE Presentation workshop How to sell your product in 10 minutes or less? 09:00 09:15 Introduction and overlook Day 3 09:15 10:15 Selling your product in 10 min or less Martijn Repko 10:15 10:30 Break 10:30 11:45 Workshop preparing your pitch for the CEO s Supported by: Martijn Repko and Ronald Wielinga 11:45 12:30 Try out: pitches of the participants 12:30 13:15 Buffet Lunch Finance What are the most important milestones in the development of your company? What type of finance will you need, when, how and from whom? What are the revenue streams for you company? 13:15 14:00 Experienced entrepreneur: finance and revenue streams Menno Holterman Nijhuis Industries 13:45 14:30 It s all about the money Reinhard Hübner - SKION 14:30 14:45 Break 14:30 17:30 Supported by: Menno Holterman and Reinhard Hübner CEO-diner Johannes de Doperkerk, Agora 4, Leeuwarden 19:00 20:00 Introduction of the CEO s and pitches of the participants for the CEO s 20:00 22:30 CEO-diner Gerard Adema (CEW) Erwin Dirkse (DMT) Bob van Bijnen (WAC) Martien den Blanken (PWN) Peter Bulsing (Bucon) Maurice Tax (Bright Spark) Theo Vrieswijk (Deloitte) Micha van Akkeren (Wetterskip Fryslan) Johannes Boonstra Stephan Bocken (Paques) Paul Buijs (Berson UV) Cees Buisman Paul O Callaghan (O2 Environmental) John Zegwaard (Grontmij) Frank Goossensen (Arcadis) Menno Holterman (Nijhuis Industries) Karst Hoogsteen (WMD) Reinhard Hübner (SKION) Nityen Lal (ICOS Capital) Hein Molenkamp (Water Alliance) Esther Bosman (Royal HaskoningDHV) Marten van der Schoot (Landustrie) Gerard Schouten (Biotrack) Ton van Remmen (Van Remmen UV Techniek) Riksta Zwart (Waterbedrijf Groningen) Evert van de Werfhorst (Capilix) Jos van Winkelen

4 Thursday March 5, 2015: MARKETING AND SALES STRATEGIES, FINALIZING THE BUSINESS PLAN Marketing and sales strategies How will you position your product/service? What makes your proposition unique? What are the risks involved, and how to control these? 09:00 09:15 Introduction and overlook Day 4 09:15 10:00 Experience entrepreneur: from idea to practice Gerard Schouten Biotrack 10:00 10:45 Building your network Hein Molenkamp Water Alliance 10:45 11:00 Break 11:00 11:45 Marketing and sales in a service company Paul Roeleveld Royal HaskoningDHV 11:45 13:00 Workshop about marketing and sales Supported by: Gerard Schouten, Hein Molenkamp and Paul Roeleveld 13:00 13:45 Buffet lunch Finalizing your business plan 13:45 17:30 Workshop: finalizing the business plan Supported by: Jacob Duinstra and Ronald Wielinga Hosts: Hein Molenkamp (Water Alliance)

5 Friday March 6, 2015: BUSINESS PLAN PRESENTATION AND AWARDS 10:00 10:15 Welcome Cees Buisman Wetsus 10:15 12:00 Presentation of the propositions to the jury Arend Vos (president) Paul O Callaghan O2 Environmental / BlueTech Research Lute Broens ICOS Capital Paul Lelieveld Paques 12:00 13:00 Lunch 13:00 14:30 Presentation of the propositions to the jury (continuation) Arend Vos (president) Paul O Callaghan O2 Environmental / BlueTech Research Lute Broens ICOS Capital Paul Lelieveld Paques 14:30 15:00 Award for the best proposition 15:00 16:00 Goodbye drinks