Turismi teema-aasta 2013 terviseturism: mis on terviseturism ja mida toob kaasa teemaaasta. Aire Toffer

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1 Turismi teema-aasta 2013 terviseturism: mis on terviseturism ja mida toob kaasa teemaaasta Aire Toffer

2 Estonian Spa Association Kalev Spa & Water Park Viimsi Spa Laulasmaa Spa Aqva Hotel & Spa Toila Spa Hotel Meresuu Spa & Hotel NARVA-JÕESUU TALLINN TOILA HAAPSALU KURESSAARE PÄRNU Georg Ots Spa Laine Spa Hotel Fra Mare Thalasso Spa OTEPÄÄ KUBIJA VÄRSKA Värska Spa Hotel Grand Rose Spa Estonia Spa Tervise Paradiis Tervis Medical Spa Viiking Spa Hotel Pühajärve Spa & Holiday Resort Kubija Hotel Nature Spa

3 Sihtturud

4 Statistikat Välisturistide ööbimised ESPAL-i spaades Estonia Finland Sweden Norway Germany Latvia Russia Others

5 Terviseturismi valdkonna raport Terviseturismi defineerimine Terviseturismi valdkonna mõisted Miinimumnõuded asutusele, kes pakub terviseturismitooteid Miinimumnõuded terviseturismitoodetele Terviseturismiteenuste rühmad ja terviseturismiteenused Raviturism (medical tourism) Tervishoiuturism (health care tourism) Spaaturism (spa tourism) Heaoluturism (wellness tourism) pdf

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12 Ravispaa teemaline uuring sihtturgudel Juuni ja oktoober 2012 Vastajaid 3400 ja 692 Sihtriigid: Soome, Rootsi, Norra, Venemaa ja Läti

13 Mida küsisime Millised teenused seostuvad sõnaga spa Kas oled tuttav Eesti ravispaadega? Kas soovitad oma kogemusele tuginedes? Mis mõjutab sind Eesti spaasid külastama? Kui plaanid spaapuhkust, mis on peamine põhjus Kust eelistad saada infot ravispaade kohta Väljaanded mida kasutad info hankimisel

14 SWEDEN Estonian medical spas > great synergy opportunity to combine holiday with health care and wellbeing Estonia 200 years of spa culture Estonian medical spas -more than a hot tub/bubbly spa and bath Estonian medical spas -for body & soul & a healther life

15 NORWAY Estonian medical spas >luxury and medical treatments for a small amount of money Estonian medical spas >relaxation and low price medical treatments a short flight away Estonian medical spas >well documented health treatments in relaxing surroundings by well educated health care professionals / Estonian medical spas >Combine middel age city sightseeing with healthcare and luxury / Estonian medical spas > great synergy opportunity to combine holiday with health care and wellbeing Estonia 200 years of spa culture

16 LATVIA Estonia 200 years of spa culture Estonian medical spas great synergy opportunity to combine holiday with health care and wellbeing Estonia a spa kingdom in neighbourhood Reputation based on experience 100% of all Latvians with previous experience would recommend Estonian medical spas to others Estonian medical spas more than beauty services by enjoying health care improve life quality and wellness

17 RUSSIA Estonian Spa gives you a European level of service and care at the lowest prices in Europe Estonian Spa means a comfortable service in Russian Estonian Spa is a nearest (to Russia) health centers in Europe Estonian Spa were a traditional resting places of Soviet people

18 FINLAND Get a start for a better quality of life Combine holiday with health care and wellbeing Comfortable health care Health care with excellent service Price-worthy health care stone s throw away Spas are much more than amusement Estonian medical spas -great synergy opportunity to combine holiday with health care and wellbeing Estonia 200 years of spa culture

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20 Terviseedenduse ja Taastusravi kompetentsikeskus Haapsalus 2 tegevusvaldkonda: Liikumis-ja tegevusvõime valdkond Ravimuda-mudaravi valdkond Ravimuda ravimõju hindamine Ravimuda orgaanilis-biokeemilised uuringud Ravimuda uued kasutusvõimalused

21 UURINGUTEST VEEL Säästva arengu ja ettevõtete energiapotentsiaali kaardistamine Ravispaades pakutavate teenuste ja ressursi kaardistamine Tervisliku ja tasakaalustatud toitumise pakkumine ravispaades

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23 Terviseturismi klaster Arengufondi uuring Tervishoiuteenuste eksport 360 milj. EEK Kasv 1-2 miljardi EEK-ni

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