IT S TIME TO REACH THE NORTH AMERICAN CYCLING MARKET

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1 IT S TIME TO REACH THE NORTH AMERICAN CYCLING MARKET Interbike September 21-23, 2016 Las Vegas, NV OutDoor Demo September 19-20, 2016 Boulder City, NV

2 AMERICAN CYCLING MEANS BUSINESS NOW IS THE TIME TO INVEST IN THE NORTH AMERICAN CYCLING MARKET. HERE S WHY: Latin American Attendance Interbike continues to draw strong attendance from retailers and distributors in Central and South America, as overall travel is easier than other global events. Hungry Distributors North American distributors are always looking for innovative new brands and products to add to their mix for retailers across the country. Lifestyle and E-Bikes Expansion Establishing a beachhead now in these burgeoning markets will set the stage for future revenue growth. Growth in Cycling Unpredictable gas prices, increased social concerns over climate change, obesity, and congestion are driving more Americans, particularly younger demographics, to regard bicycles as a viable mode of transportation. Low Cost of Entry Interbike has made it easy and inexpensive to exhibit and reach your target audiences see the details on page 6 on our turnkey opportunities. An increasing amount of people in the United States are using a bicycle for their commute, including an increasing share of women compared with past years. This trend is most visible in large metropolitan areas Rising concerns about health, environmental sustainability and gas prices are convincing many young to middle-aged adults to use bicycles for transportation and recreation. IBIS World Industry Report 44122b, Bicycle Dealership and Repair in the US, October 2014 products

3 WHY INTERBIKE MAKES DOLLARS & SENSE THE POWER TO PURCHASE Interbike continues to bring key decision makers from healthy, well run businesses; their representatives have money to spend and an expectation that Interbike will deliver all the new products and latest trends. Significant buying power is represented at Interbike with median annual sales of $1.25 million per store and total annual sales representing $4.9 billion. 10% $10 mil+ 27% Less than $300k 18% $2 mil - $9.9 mil 20% $300k - $599k 26% $600k - $1.9 mil Retail Buying Power The defining feature of Interbike s retail attendees is their tremendous purchasing power: 82% of the bicycle industry s estimated 6 billion dollars in annual revenue is represented at Interbike. REACHING THE DECISION MAKERS More and more, stores that attend Interbike choose to send decision makers. 85% of Interbike attendees play a direct role in the purchase process. Attendee Job Titles: Owner/Partner/Executive Management Buyer/Assistant Buyer Sales/General Staff Store Manager/Service Manager Mechanic Merchandiser 40% 22% 17% 12% 5% 3% 36% Approve & Authorize Only 24% Recommend & Specify 17% Purchase Only 15% No Buying Role 8% Opinion Asked

4 INTERBIKE BY THE NUMBERS 2015 KEY METRICS 4% Increase in Retail Store Count 13% Increase in VIP/Cornerstone Retail Attendance 100% Retail Representation from all U.S. States 5% Increase in Exhibiting Companies 3,939 Total Unique Retail Locations 22,802 Total Expo Attendance 1,400+ Exhibiting Brands 328,000+ Net Sq. Ft. of Exhibit Space MAJOR DISTRIBUTORS ATTEND INTERBIKE More than 1,400 importers and distributors attend Interbike, together with major distributors who exhibit, including Quality Bicycle Products, J&B Importers, Hawley/Lambert, BTI and more, making Interbike the leading event to showcase your growing company and secure the distribution deals your brand needs in order to thrive. Interbike 2015 Key Statistics Top 3 Reasons Why Retailers Come to Interbike: See new products Keep up to date with changing industry trends Build new relationships and network 97% of retailers are considering brands they don t currently sell and are coming to Interbike to evaluate potential choices. 3% Increase in Exhibit Space Largest Show Ever!

5 GLOBAL MEDIA PRESENCE INTERBIKE DELIVERS GLOBAL MEDIA Interbike and OutDoor Demo 2015 attracted leading domestic and international journalists from both endemic and non-endemic media outlets seeking the latest products, key trends and face-to-face meetings with leading U.S. manufacturers and distributors. More than 500 members of the media traveled to Las Vegas for the events, resulting in print, broadcast and online coverage in both the national and international markets. $1,950,000* AD EQUIVALENCY TOTAL 5,000+ TOTAL CLIPS 746,000,000 TOTAL UNIQUE VISITORS (ONLINE) 1,300,000 TOTAL CIRCULATION * Statistics gathered and reported by Cision. 500 WORKING MEDIA 215 MEDIA OUTLETS 38 INTERNATIONAL PUBLICATIONS 15 COUNTRIES Examples of attending media:

6 Austria Belgium Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Germany Greece Hungary Ireland Italy Latvia Lithuania Luxembourg Malta Netherlands Poland Portugal Romania Slovakia Slovenia Spain Sweden United JUST YOU AND YOUR SAMPLES Launch Your Brand at America s Bike Show This year Interbike is shining a spotlight on the European brands that represent the heart and soul of European cycling. The EU@Interbike exhibitor space / area is a cost effective, almost effortless way of getting your brand in front of 26,000+ attendees including high profile retailers, distributors and media that can push your brand to dominance in the North American market. Bring your samples and enjoy the benefits of this comprehensive marketing package designed to deliver outstanding connectivity and ROI. Qualifying criteria for selection into limited number of booth opportunities Must be of European origin company HQ must preside in Europe (European countries that are non-eu also qualify) Must be new exhibitor to Interbike show (not exhibited since 2014) Must be ready to initiate distribution of products into U.S. market in 2017 Companies can participate in dedicated area for a maximum of two years Booth package: 10 x 10 * Includes counter and one bar stool Sign to be hung from back wall to feature company name, sign measuring 1 x 10 Shelves / display rack, lighting, carpet and electrical all included Booth Marketing package: Package Two product descriptions (75 words) and link included in an EU@Interbike New Products to be sent to retail database of 25,000+ retail and importer/distributor s. Logo, company name and link included on dedicated (The) EU@Interbike page on interbike.com ($ value) Logo, company name and contact information included on dedicated (The) EU@Interbike pages in Interbike Event Guide 14,000 copies distributed on site at Interbike ($ value) Total Package Value: $10, Qualifying Companies Pay: $3, * Each additional linear 10 x 10 is $3,000 Booking Deadline: August 1, 2016 CONTACT YOUR ACCOUNT REPRESENTATIVE: KATIE PENA Interbike Account Executive (949) katie.pena@interbike.com UWE WEISSFLOG Interbike International PR/Sales Consultant uweissflog@inmotionmar.com