The Barcelona Citizen Commitment to Sustainability. A sustainable city vision beyond a sustainable destination approach.

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1 The Barcelona Citizen Commitment to Sustainability. A sustainable city vision beyond a sustainable destination approach. 7th International Conference on Responsible Tourism in Destinations Barcelona, 3 October 2013 Toni Pujol, Barcelona City Council Urban Habitat

2 Contents Introduction: to be a sustainable destination cities first need to be sustainable cities The Barcelona Citizen Commitment to Sustainability Win-win strategy : + sustainable city = + (tourist) attractive city Final remarks

3 Introduction: To be a sustainable destination cities first need to be sustainable cities Tourism is not something isolated. A growing number of cities have on their agendas the goal of becoming more sustainable or greener cities. If they can be labelled as sustainable cities, then we will be also able to label them as a sustainable destinations. Source: ECO-Metropole. Wonderful Copenhagen

4 Introduction: to be a sustainable destination cities first need to be sustainable cities As in other cities, in Barcelona we have our own model, with its policies and goals. Tourism should participate and be integrated in the city dynamics, and even positively influence them. The environmental impacts of tourism should be integrated with the policies and actions that the city implements taking responsibility for the environmental impacts of the whole city metabolism. Examples in BCN: accessibility plans, sustainable mobility policies or the commercial selective waste collection system for everyone.

5 The Citizen Commitment to Sustainability Goals 5

6 The Citizen Commitment to Sustainability years after Rio 1992 Local Agenda 21-> Rio+20 After 1st Commitment ( ) with +800 signatory organisations we took time for evaluation and visioning, locally & globally. New realities, new wording: resiliency, self-sufficiency, climate change adaptation, overcoming economic crisis, productive cities.

7 The Citizen Commitment to Sustainability City Council s programmes & policies + Organisations and companies action plans + Schools Agenda 21 Programme + Citizens action = Barcelona Sustainability Action

8 The Citizen Commitment to Sustainability The network Growing number of signatory organisations: +800 from 1st Commitment phase ( ). Since organizations have renewed commitment for Entidades, empresas e instituciones Centros educativos Wide range of actors: civic and citizen organisations, schools, professional associates, companies, public institutions, environmental organisations, political organisations, trade unions, universities Signatory organisations related to tourism:

9 Win-win strategy: sustainable city = more tourist attractive city Green and biodiversity Green and biodiversity From urban green areas to the renaturalisation of the city In the past 30 years, the green area of the city has increased by 150%, making green spaces closer to citizens. 153,000 street trees with more than 150 different species. Despite being a compact city, Barcelona takes care of its biodiversity and has more than 100 species of vertebrates, of which 55 birds, 8 reptiles, 7 mammals, and 2 amphibians are protected.

10 Win-win strategy: sustainable city = more tourist attractive city Green and biodiversity Visit the Parks and Gardens of Barcelona. Among them historic Visita als parks Parcs such i Jardins as the de Laberint Barcelona. d Horta Entre or modern ells parcs ones històrics such as Parc com del el Laberint Centre del d Horta Poble i parcs Nou by moderns Jean Nouvel. com el Parc Barcelona del Centre Tourism del proposes Poble Nou de Jean Nouvel. Rutes Turisme temàtiques de Barcelona de parcs proposa de Barcelona. unes Rutes temàtiques de parcs de Barcelona. Visit the Park Information Centre and walk around the Parc Visites Natural al Centre de la d Informació Serra de Collserola del Parc i itineraris a peu pel Parc Barcelona Natural Tourism de la Serra proposes de Collserola the Collserola Scenic Tour Turisme Itinerari botànic de Barcelona pels jardins proposa temàtics el Collserola de Montjuïc Scenic Tour Itinerari Routes around botànic the pels green jardins Barcelona: temàtics App de Montjuïc Rutesbcnverda Rutes Visit the per Jardí la Barcelona Botànic, Verda: the App Rutesbcnverda Visita al Jardí Botànic, el Museu de Ciències Naturals de Barcelona, the Museu Zoo de de Barcelona, Ciències or Naturals the Aquàrium de Barcelona, Barcelona Zoo de Barcelona, Aquàrium 146 iconic Barcelona and protected trees listed at the Catàleg 146 arbres d Arbres emblemàtics d interès i protegits local de al Barcelona. Catàleg d Arbres d interès local de Barcelona. Projecte el Falcó a Barcelona Peregrine hawks at Sagrada Família Projecte el Falcó Barcelona Falcons a la Sagrada Família Iniciativa Initiative Dofins Dofins Metropolitans Metropolitans d albirament Dolphin sighting de dofins around al the voltant Barcelona de l àrea metropolitan metropolitana area. de Barcelona.

11 Win-win strategy: sustainable city = more tourist attractive city Public Space and mobility Public Space and mobility From streets made for commuting to streets made for living 85% of all trips within the city of Barcelona are made in sustainable modes (walking, cycling and public transport). Barcelona is one of the cities in Spain with more cyclist, counting more than 150,000 daily trips by bicycle. Thanks to more than 120,000 users of the public bicycle system Bicing, Barcelona avoids the emission of 9,000 tones of CO2 every year. Barcelona works to bring basic services the closest possible to citizens so that these can always be reached on foot or by public transport.

12 Win-win strategy: sustainable city = more tourist attractive city Public Space and mobility One of the best urban public transport networks - Xarxa de transport públic Enjoy live music on the subway thanks to the initiative Músics al Metro. The Barcelona Bus Turístic is the official bus tourist service. Wide range of bicycle rental (Association Bicitours Barcelona) Barcelona has pioneering projects in sustainable mobility such as Avancar Carsharing o Social Car The Hotel Association of Barcelona and the City Council are leading the Mobec Hotels: project: a network of electric bikes located in different hotels in Barcelona. Thematic walks, tours and guides on Barcelona's urban landscape offer visitors the opportunity to discover the heritage and history of the city. Barcelona walks- Barcelona a peu: options for walking around the city. 12

13 Win-win strategy: sustainable city = more tourist attractive city Environmental quality and health Environmental quality and health From standards to excellence Barcelona has changed the trend of noise increase through measures related to mobility, noise prevention and control in eateries and the entertainment sector, and with public awareness. Barcelona is implementing air quality measures such as the promotion of cleaner vehicles (such electrical ones), promoting more efficient energy use or reducing the generation of waste. In Barcelona there are more than 4.5 Km of beaches with all facilities, allowing guests to enjoy the Mediterranean throughout the year.

14 Win-win strategy: sustainable city = more tourist attractive city Environmental quality and health The Natural Park of Collserola - Parc Natural de la Serra de Collserola is the green lung of Barcelona. Discover and enjoy many squares and quiet corners ( Places de Gràcia) that the city offers. Barcelona ensures that everyone can enjoy the beaches with the highest environmental quality - Barcelona beaches The Eixample district has more than 40 interior blocks reclaimed for public use, almost all of them are gardens. Barcelona has a rich variety of water areas and public ornamental fountains with an outstanding cultural, social, historical and natural values. Visitors can also help improving air quality by using public transport or the Barcelona ecotaxis network. 14

15 Win-win strategy: sustainable city = more tourist attractive city People s welfare People s welfare From a welcoming city to a cohesive society Barcelona is a city leader in accessibility within Europe and globally. Barcelona has culture as a pillar for the development of the city, as the capital of Catalonia, with openness to all cultures that enrich it. Barcelona implements several programs and strategies to understand and address the coexistence in diversity. Barcelona is one of the few cities in the world that has a distributed network of local markets meaning that all districts have a market nearby.

16 Win-win strategy: sustainable city = more tourist attractive city People s welfare Barcelona offers its accessibility to tourists and visitors Web of Turisme de Barcelona for people with disabilities Municipal Markets website Xarxa de Mercats Municipals Barcelona has many initiatives in favor cultural diversity: Festa de la diversitat, Festes majors de barri, Festa de la Mercè Barcelona promotes public spaces for interaction and enjoyment of the community. For example the network of urban allotments Xarxa d Horts Urbans de Barcelona, places to picnic, etc. The Barcelona Sports program promotes major international sporting events held in Barcelona. Also popular al local sports events are organized all year around. 16

17 Final remarks Safeguarding and improving the local urban functioning and the socioenvironmental quality of the city is crucial both for residents and visitors. Cities like Barcelona should further incorporate the tourist activity - considering its benefits and impacts- in all city strategies covering relevant fields such as mobility, green spaces, waste management, culture, etc. Some exceptional cases may need exceptional measures directed to an appropriate management of tourism (f.ex. managing parking areas for buses to Sagrada Família). Further promotion and recognition is needed to green and make more sustainable or responsible the whole the tourism sector. The Cape Town Declaration on Responsible Tourism should be further assumed and implemented by all relevant actors.

18 Thank you for your attention! Toni Pujol Urban Habitat - Barcelona City Council

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