Social Networking Management for a Business Level: 3 Credit value: 7 GLH: 38

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Anthony Gregory Wiggins
7 years ago
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1 This unit has 5 learning outcomes. 1. Be able to evaluate external social networking tools for a 1.1. Define social networking Identify current external social networking tools for the geographical location of a 1.3. Compare the functionality and features of different external social networking tools Describe the limitations of different external social networking tools Select external social networking tools for a 1.6. Justify the selection of social networking tools for a

2 2. Understand how to classify the social networking audience of a 2.1. Explain the potential uses of grouping people in social networking tools Identify the audience groups for social 2.3. Explain the importance of evaluating the need for brand ambassadors in social 2.4. Explain how to recognise brand ambassadors Explain how to ensure the validity and credibility of brand ambassadors Explain how to manage brand ambassadors Explain the importance of evaluating the need for influencers in social networking for a 2.8. Explain how to recognise influencers Explain how to ensure the validity and credibility of influencers Explain how to manage influencers Compare brand ambassadors and influencers.

3 3. Be able to use social media management tools in relation to social networking. 4. Be able to carry out a risk analysis and create a digital crisis management plan in relation to social 3.1. Define the term social media management tool Explain the importance of using social media management tools in relation to social networking Explain the disadvantages of using social media management tools Use a social media management tool to group an audience relevant to a 3.5. Use a social media management tool to schedule content relevant to a 3.6. Use a social media management tool to share content relevant to a 3.7. Explain the benefits of using short-urls within content Use a social media management tool to listen to content relevant to a 3.9. Use a social media tool to have ongoing dialogue with an audience relevant to a 4.1. Compare risk analysis and digital crisis management Explain the importance of monitoring for risk Carry out a risk analysis in relation to social 4.4. Create a digital crisis management plan in relation to social

4 5. Be able to use social networking measurement and monitoring tools for a 5.1. Define the term social networking measurement and monitoring Identify social networking measurement and monitoring tools Explain the potential uses of social networking measurement and monitoring tools Explain the limitations of social networking measurement and monitoring tools Measure the amount of engagement and amplification on social networking for a 5.6. Analyse changes in sentiment to social 5.7. Recommend improvements to social

5 Assessment information All must be evidenced. For guidance on assessment, including principles of assessment and methods which may be used, Centres should consult the Open College Network West Midlands publication Assessment Methods and the Assessment section of the Open College Network West Midlands Centre Handbook, both available on our website Sector Subject Area (SSA) 15.3 Date from which unit will be available for learners Availability for use Shared Restricted organisations N/A Assessment guidance N/A

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