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2 CONTENTS Introduction... 2 Section 1: The Mental Aspect... 3 Section 2: Getting the Most Out of Momentum Trader... 4 Section 3: Follow the Leader... 5 Section 4: How to Read Momentum Trader Alerts... 6 Section 5: How to Read Momentum Trader Daily Summary... 7 Section 6: Virtues of Money Management... 8 Section 7: Tying it All Together

3 INTRODUCTION Congratulations on getting started with the Momentum Trader. If somebody were to ask you what your best stocks are, you d likely name your top performers. And you d be right to do so. Stocks going up and making money are by definition the best stocks. (Going down if you re short.) The Momentum Trader was designed to get in on the top price performers that are on the move and are responding right now. We ve all heard the adage the trend is your friend. And who doesn t like riding a trend? The key is to correctly identify a trend but also if it will continue or not. Our new service does just that by identifying a stock s price strength and momentum over various time periods. In addition, we re looking for stocks that seem to be enjoying increased demand and accumulation. This can often be identified by looking at the volume differentials. And we believe that we ve found one of the optimum ways to identify institutional demand. Because after all, institutions are the ones that really drive the market. But we don t stop there. The above parameters are applied to an important list of fundamental criteria, not the least of which is the Zacks Rank 1 s and 2 s (Strong Buys and Buys), an indicator that has significantly beaten the market year after year after year since Moreover, each stock is a leader in their group with industry beating projected growth rates while also displaying lower valuations on a key metric that we believe is one of the best at identifying whether a stock is undervalued or overvalued. Best of all, through our tests, this strategy has shown to not only beat the market (trounce is more like it), but also has less risk in doing so. And the only thing better than a bigger return is a smoother ride in getting there. So congratulations once again. We hope you re as excited about getting started with the Momentum Trader as we are. Before you begin, please be sure to read the rest of this guide as it will help you get the most out of this service. And if at any time you have any questions or comments, please feel free to contact us. We want to hear from you. Thanks again. And good trading. Sincerely, Michael Vodicka Editor, Momentum Trader Momentum Stock Strategist Zacks.com 2

4 THE MENTAL ASPECT It is important to realize how much investment success is related to what goes on between your ears. There are so many ways to get distracted and to question yourself while trading. You must be in the right frame of mind and have reasonable expectations to achieve success with this or any investment service. So be sure to pay attention to the tips in this section carefully; they will get you headed in the right direction. NOBODY IS 100% PERFECT First of all, there will be losing picks, but if we cut them out early to minimize losses and maximize gains on winners, then we can achieve phenomenal results. A little known fact is that the Zacks Rank, even with its 27% annual return, is only right 56% of the time. We are extremely confident that over time we will produce substantial returns, but it is important that you learn to take the losing picks in stride. COMPOUND YOUR RETURNS The Momentum Trader uses a system that identifies those rare few stocks that are outpacing their competition. Companies in strong up-trends tend to produce exceptional gains. However, while there will be some big winners, it is having consistent smaller gains that will really add up over time. This is what we call the beauty of compounding and how it works to an investor s advantage. Albert Einstein called compound interest the eighth wonder of the world and this is a prime example. So don t get discouraged when you are only seeing small gains on each respective trade, because that is exactly what this product is designed to do. TIMELINESS INCREASES ROI Would you rather make 10% or 20% on a trade? Yes it s a trick question. The missing piece of the puzzle is how long each trade was held. So now let s say that the 10% gain was made in 3 months time, which computes to a 46% annual return. Whereas the 20% winner took 2 years to achieve and is really only good for a 10% annual gain. This example solidifies the power of timely stock trading that we will harness with this service. Most often we will only be holding on for 4 weeks and stringing together a series of smaller winners. But from time to time we let winners run longer or hold trades for as short as a week when necessary. DON T CHERRY PICK You should only subscribe to this service if you intend to fully investigate and act upon these opportunities. The best results from this service can be obtained by following every recommendation, with properly proportioned amounts invested in each selection. Picking and choosing among the selections is rarely successful and is a leading cause of dissatisfaction amongst subscribers. 3

5 GETTING THE MOST OUT OF MOMENTUM TRADER It is our job to provide you with timely and profitable stock picks, but there are steps that you can take to ensure your success with Momentum Trader. Here are a few things you can do to get the most out of the product. 1. Read this guide carefully This guide is your friend. It has valuable information on how to use the product and succeed with the assistance of Momentum Trader. It gives you step-by-step instructions on how to receive alerts and what to do when you receive them. It has important money management tips. 2. Have a working address This is necessary to receive trading alerts. Make sure you can access your in a timely fashion because acting on trades is essential to success. The Daily Summary will be sent at 8:00 p.m. EST, which summarizes the positions as well as what happened on Wall Street during that trading day. Intra-day trading alerts, while rare, will typically be sent within the first hours of the trading day. Unfortunately, many Internet service providers have software programs that filter out s you want to receive, like Zacks Momentum Trader Daily Summaries. To get optimal delivery of our s follow this link for quick and easy instructions. 3. Have an online trading account We are not advocating any particular company for this, but ideally lower commissions will help you achieve a higher overall return. You will make several trades a month, and high commissions can really eat into your profit margin, especially if you have limited capital. 4. Access the site To access the site, go to and enter your username and password. This will take you to the main page where you can view the portfolio, any pending trades, and the commentary. 4

6 FOLLOW THE LEADER With Momentum Trader, it is better not to pick and choose among the recommendations. It is recommended that you follow each and every one of the picks to achieve overall success. The process to receive our trades is very simple, yet we feel it is so important that we are going to spell it out for you. Here are the four steps Receive the with the daily summary or intra-day signal Read the to determine appropriate action Place trades through your broker with the appropriate % allotted Follow the s to determine when to sell Subscribers who realize the highest returns follow all of the recommendations, and those who do the worst try and cherry pick which buy signals to act on and which to pass on. Follow the signals and you ll maximize your opportunity for success. ACT PROMPTLY = MOST SUCCESS And if you don t beat the market, you can take advantage of our 100% Money Back Guarantee. SPEAKING OF THE GUARANTEE We feel that if we are not able to live up to our word and help you beat the market then we shouldn t be deemed worthy enough to take your money. So in addition to the 90-day, no hassle guarantee, there is a 100% Money Back Performance Guarantee. There are a few conditions that have to be met first, but the bottom line is that we have to perform. Click here for details. 5

7 HOW TO READ MOMENTUM TRADER ALERTS From time to time, this strategy will have a trading alert during the trading day. When a Buy Alert or Sell Alert is sent out, you should receive the alert within the first hours of the trading day detailing what stock is being added or sold and the rationale behind the move. It is important that you act as soon as you can. Here is an example: Signal = The type of alert. It will be a green ball for a buy alert or a red ball for a sell. Company Name = The name of the company that is being added to the Momentum Trader portfolio. Symbol = Ticker symbol of stock being added to the portfolio. Date = The date on which the stock was added to the portfolio. Mkt Val % = The percentage of your allotted portfolio to allocate to this position Long/Short = Denotes whether the stock is to be purchased or sold short Momentum Trader Portfolio Commentary = As part of the alert, Michael will explain his rationale for the addition or deletion. You will learn his reasoning for adding or selling the stock and the current price at which the stock is trading. Intraday alerts use the average of the price at the time of the alert and the closing price that day unless a stop or limit order is triggered. 6

8 HOW TO READ MOMENTUM TRADER DAILY SUMMARY The Daily Summary provides a wide array of details for Momentum Trader each trading day. This summary may have new signals as well as the current open portfolio with daily commentary. The % allocation for each stock is also shown. This is valuable information as it conveys what our game plan is, why we are in each stock, when to get out and why, as well as any relevant news. This is ed to you at 8:00 p.m. EST. For alerts in the daily summary, the price added or deleted will be the average of the price at the open and the closing price on the day the stock is added or deleted. 7

9 VIRTUES OF MONEY MANAGEMENT Money management can be the difference between realizing large gains and going broke, even if the winning percentage is the same. How can this be? The key point is that winning investors know to ride their winners and cut their losses quickly, and stick with a plan that has proven to work in the past. Here are a few rules that you can follow to further improve your returns: First of all, don t dump your entire portfolio into these Momentum Trader picks. Only allocate that portion of your capital that can be comfortably devoted to speculation. This portfolio will average seven positions, and sometimes hold more or less depending on market conditions. You should be able to sleep soundly and act rationally if you are only trading with your speculative money. Keep in mind that reinvesting profits and the power of compounding are your friends in this portfolio. Those frequent singles add up to be a home-run in the end when the phenomenon of compound interest works its magic. EVER-PRESENT CLICHÉ RINGS TRUE The Momentum Trader will have many recommendations coming at you per quarter. It has been said millions of times before, but it is so important it needs to be said again: Don t put all your eggs in one basket. Even if you are the most brilliant investor in the world, there will be losing trades. The key is staying in the game and building your equity over time in a systematic way. This can only be done when diversification is put to use. Not that we have to remind you, but the main point is that your capital was earned through years and years of hard work. Capital conservation sounds boring, but without it, you are fighting a losing battle. We don t want to see the money you have put your blood, sweat, and tears into evaporate due to lack of discipline. 8

10 TYING IT ALL TOGETHER It is our goal at Zacks to enhance your trading results via the Momentum Trader service. This booklet touches upon the details of the service and provides several useful tips to realize the vast potential that Momentum stocks hold. We feel it is our job to let you know that we are here to help you get the most out of Momentum Trader. Again, let s go over some of the important points made in this booklet. Follow Every Single Trade Small Gains Add Up To Big Results Not Every Trade Will Be A Winner Timeliness Is Of The Essence Money Management Matters Greatly Have A Working Address We Are Here To Help The last point is important as we have free customer support that should be taken advantage of. Any additional questions that you may have can be answered by just picking up the phone and giving us a call or ing us: (Outside the US, ) Momentum Trader disclosure information 9

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