CORPORATE SPONSORSHIP PROPOSAL

Transcription

1 A unique sponsorship opportunity 2016 CORPORATE SPONSORSHIP PROPOSAL T: E:

2 WALK FOR PREMS 2016 Celebrating premature babies & their families SUNDAY 23 OCTOBER 2016 What is Walk for Prems? Almost 48,000 babies are admitted into neonatal intensive and special care units every year in Australia. We are dedicated to providing support, friendship and information, specifically tailored for the families of children born premature or sick. Now in its 7th year Walk for Prems is Australia s largest national event bringing awareness and recognition to babies born premature and sick and their families. Each October, children, parents, grandparents, extended families, friends (and some dogs!!) of all ages and backgrounds come together to walk for prems. In 2015 the event took place in 7 major cities and 4 regional centres involving over 4,000 participants and raised over $190,000. Bigger and better in 2016! Walk for Prems will take place again in 2016 across seven Australian cities (Adelaide, Brisbane, Canberra, Launceston, Melbourne, Perth and Sydney) as well as a number of walks in regional locations. Each city will host a 5km walk and families will have the option to join in a virtual walk. Based on growth from previous years, we are expecting approximately 5,000 participants nationally and hope to raise $250,000.

3 Objectives: The 2016 Walk for Prems has three main objectives: 1. To celebrate those who have been impacted by premature birth. This applies not only for children born premature who have gone on to lead happy and healthy lives, but also for those whose lives were lost due to prematurity or sickness. 2. To raise awareness about prematurity among those who may not know. This includes the issues surrounding premature babies and the impact on families, as well as the work of. 3. To raise funds for those currently experiencing the journey of having a baby born premature or sick. Specifically, all money raised through Walk for Prems will help Life s Little Treasures to provide services to support families in need. Who will attend the event? The event will be attended by approximately 5,000 people including the following: Families and friends of babies born premature or sick, including children who were born premature. Our broader community of supporters from around the country. Our ambassadors. Our supporters from the healthcare community, including high profile professionals from hospitals and the broader medical field. Members of the general public in the cities in which the event is held. As mentioned, people of all ages will attend this event, from babies just a few weeks old through to grandparents. The average age of adults is mid-to-late thirties and the average age of children is 4-5 years old. Based on previous years, people will travel from far and wide to attend the event in their state. Almost 48,000 babies are admitted into neonatal care units every year in Australia

4 What sponsoring the 2016 Walk for Prems can offer you: Walk for Prems is a unique and uplifting event. By becoming a sponsor, you will be partnering with Australia s leading charity dedicated to supporting families of premature babies. Moreover, you will have the opportunity to engage with Life s Little Treasures highly active community and reach large numbers of the general public via event marketing and promotion (see following pages for more details). The benefits you can expect to receive as a Walk for Prems sponsor include: Enhance brand awareness Reinforce or reshape brand image (i.e. a company committed to doing good ) Increase loyalty among existing customers Acquire new customers as a result of alignment with a charitable cause, particularly among those aged y.o. (supported by latest research) Make a tangible impact in the lives of families who face the often challenging journey of having a baby born premature or sick Compliment existing Corporate Responsibility and/or staff engagement strategy

5 Marketing & PR Plan: Vision and Mission Vision: The Walk for Prems in the premier celebration of premature birth in Australia. It provides families with an opportunity to celebrate their journey, inspire and connect with other families and remember the babies whose battles were just too difficult. Mission: Invite all families who have experienced premature birth to attend the event to celebrate the achievements of their children, Invite extended family members, friends and health professionals associated with babies born premature or sick to participate and show their support for the families who have experienced this, Raise awareness of the cause and the lives affected by premature birth each year, highlight the fact that it can be the cause of other lifelong conditions, Raise funds that support the work of the. Theme: The Flagship event of, the Walk for Prems (WFP) is the biggest event of its kind in Australia. The event allows families who have experienced a premature or sick infant, their supporters and the wider community an opportunity to celebrate the achievements of these babies, connect with other families who have endured the same life changing experience and reflect on the babies who lost their fight was the first year the event had specific branding and an individual campaign. These provided important tools for targeting our audience more specifically and reinforcing the key message of Celebrating premature babies and their families than in previous years was the 10th anniversary of LLTF and provided the theme for the organisation and WFP and created further credibility and goodwill for the organisation and event brands. In 2016, the theme for the organisation and WFP is Families Helping Families. The theme s key message is to bring greater awareness of the depth of LLTF products and services to the Australian community. LLTF supports not only those families with premature or sick babies in hospital but continues to provide information, support and understanding once families return home. The organisation s foundation of peer understanding is LLTF s strength, and this will be this year s key message.

6 Campaign time frame: The 2016 WFP event is scheduled to take place on October 23rd, The campaign will be launched online through social media and an EDM on 1 July and run until the end of November Primary audience: The primary target audience for the campaign is families of children who have been born prematurely or sick, including not only the child s parents but siblings, extended family members and friends of the family. The primary target audience also encompasses the health professionals who work with these families and LLTF. Secondary audience: In addition to the primary audience, there are a number of other publics, such as partners, sponsors, suppliers and media that will need to be engaged to ensure the success of the event. The event will also need to engage some stakeholders. The stakeholders will include the board, staff and volunteers. Some of our ambassadors: Leigh Harding Matt Levy Brooke Hanson Angela Jacobsen

7 Channels Walk for Prems has a significant supporter base, who frequently engage with the event via many digital forms including high use of social media. As such the major focus of the 2016 campaign will be social and digital marketing, these represent the most effective means of creating momentum around the campaign. They will include: All Social Networking sites such as Facebook, Twitter and Instagram Electronic Direct Mail to LLTF national database, digital downloads and registration on all free event publication websites A dedicated Walk for Prems website (2015 Walk website had over 52,000 hits in the months surrounding the event) Overall the 2015 campaign reached an audience of over 9.7 million nationally and secured $770,000 in advertising space rates value In addition to the above we will utilise: Printed collateral, such as posters and flyers and real estate boards, which will be distributed into hospitals that care for premature babies along with other public locations Advertisements will be sent to all major metro newspapers and magazines and requested to be run as part of their charity filler programs A Community Announcement Advertisement for radio For the third year, we will engage the assistance of a reputable PR company, to manage media releases, target traditional media (local and national newspapers, parenting/kids magazines, radio, TV) and gain maximum national and localised media coverage in each state. (The 2015 PR campaign was a huge success) We will also leverage the personal networks of our celebrity ambassadors

8 : is Australia s leading charity dedicated to supporting premature babies and their families. Our mission: Our mission is to provide information, support and understanding for the families of babies born premature or sick. Why we exist: The birth of a baby prematurely has profound impacts on all members of the family. Mothers are often ill, suffering from one of the many pregnancy complications that can bring on premature birth. Fathers are unexpectedly left to manage things at home, often while continuing to work. The whole family may even be uprooted to be nearer to specialist care. Everyone struggles to make sense of the situation. Meanwhile, a tiny newborn struggles to survive. At our aim is, quite simply, to be there as and when families need us. We want to ensure that all families enduring the difficult and life changing experience of having a premature or sick baby have easy access to critical information and community support, leading to optimal child and family health and wellbeing. Our history: Life s Little Treasures was founded in 2005 by parents, all of whom had a sick or premature baby. They realised how important it was for families to have access to information and community they could identify with and feel a part of. Since then, Life s Little Treasures has grown into Australia s leading charity dedicated to supporting premature babies and their families. Premature birth is the leading cause of death among newborns

9 Impact & Services: The scale and depth of our impact is increasing with each year. Currently, we: - Have a presence in all Australian states and territories - Provide critical, research-based information resources, both physical and digital - Work in partnership with over 78 major hospitals with neonatal care units - Distribute our free hospital resource folders to thousands of families every month - Manage a thriving online community of over 48,000 people - Run a series of events including our flagship, Walk for Prems, now in its 7th year - Have developed partnerships with leading national and international brands - Receive support from range of celebrity ambassadors The Foundation s services are available in the hospital (neonatal and special care units) and in the community when families come home. Information: Hospital resource folders and tip sheets Smartphone apps Website and PDF information sheets E-newsletters Webinar Series Guiding Parents Support: 24 hour support line (1300 MYPREMMIE) Parent support network Online social media community (Facebook/Twitter/Instagram) Books and Bubs reading program Understanding: Annual Walk for Prems event Participation in relevant research

10 Sponsorship Options: We have developed a range of sponsorship opportunities to suit various budgets. In addition to the general benefits already outlined, the following is a guide to the specific sponsorship levels and associated entitlements. Sponsors have the option to negotiate and tailor an agreement in order to maximise business objectives. Please note that the closing date to confirm sponsorship of the 2016 Walk for Prems is 1st May Don t miss out on this fantastic opportunity! 1. PRESENTING PARTNER: $25,000 + GST (One available only) Status as the Presenting Partner for the event (nationally) i.e Walk for Prems presented by [your company]. Category exclusivity (none of your competitors will be able to sponsor the event) Company logo on all event media releases, including specific release recognising your sponsorship (for distribution to your media contacts and stakeholders) Acknowledgement as Presenting Partner on all physical collateral, including posters, flyers and postcards distributed to: - All major hospitals with neonatal care units (over 78 nationally) - Maternal child health centres - Prominent locations in the general community Acknowledgement as Presenting Partner via all digital channels, including: - s to the (LLTF) national database - Logo placement on Walk for Prems website - Promotion across all social media outlets (48,000+ followers) Acknowledgement as Presenting Partner on the day of the event, including: - Exclusive signage at the registration marquee and desks - Recognition by the event MC s of your company s support - Corporate banner on the main stage (Melbourne) - Exhibitor s stall for your company Overall the 2015 WALK FOR PREMS campaign reached an audience of over 9.7 million nationally and secured $770,000 in advertising space rates value. LLTF Co-Founder/CEO, Shusannah Morris Company logo in prime position on the event t-shirt, available for optional purchase by participants Company logo on race bibs worn by all participants (not available to any other sponsor) Opportunity for company representative to deliver brief speech at the event on the main stage and hand out prizes to participants (all seven locations) 20 complimentary entry tickets for company staff/stakeholders, to be used at any of the seven locations LLTF worked again with Progressive PR in 2015 and overall, the 2015 Walk for Prems Campaign reached an audience of over 9.7 million nationally and secured over $770,000 in ASR value.

11 2. MAJOR SPONSOR: $15,000 + GST (Maximum four available) Status as a Major Sponsor for the event (nationally) Category exclusivity (none of your competitors will be able to sponsor the event) Company logo on all event media releases Acknowledgement as a Major Sponsor on all physical collateral, including posters, flyers and postcards distributed to: - All major hospitals with neonatal care units (over 78 nationally) - Maternal child health centres - Prominent locations in the general community Acknowledgement as a Major Sponsor via digital channels, including: - s to the (LLTF) national database - Logo placement on Walk for Prems website - Promotion across all social media outlets, including Facebook (48,000+ followers) Acknowledgement as a Major Sponsor on the day of the event, including: - Recognition by the event MC s of your company s support - Recognition of company representative on the main stage - Exhibitor s stall for your company (one location only) Company logo on the event t-shirt, available for optional purchase by participants 10 complimentary entry tickets for company staff/stakeholders, to be used at any of the seven locations. Text messages sent to past participants again proved a great avenue to generate further registrations Theme for the 2016 Walk for Prems: #familieshelpingfamilies A separate WALK website worked well with over 52,000 hits Marketing Coordinator, Samantha Tassie

12 3. SPONSOR: $7,500 + GST Status as a Sponsor for the event (nationally) Acknowledgement as a Sponsor on event posters, to be distributed to: - All major hospitals with neonatal care units (over 78 nationally) - Maternal child health centres - Prominent locations in the general community Acknowledgement as a Sponsor via digital channels, including: - s to the (LLTF) national database - Logo placement on Walk for Prems website Acknowledgement as a Sponsor on the day of the event, including: - Recognition by the event MC s of your company s support Company logo on the event t-shirt, available for optional purchase by participants 5 complimentary entry tickets for company staff/ stakeholders, to be used at any of the seven locations The Walk for Prems brand awareness increased again nationally in STATE SPONSOR: $2,500 + GST Status as a State Sponsor for the event (one state only) Acknowledgement as a State Sponsor on state specific posters, to be distributed to: - Prominent locations in the general community Acknowledgement as a State Sponsor via digital channels, including: - State specific s to the (LLTF) national database - Logo placement on Walk for Prems website Acknowledgement of your company s support by the MC for your state s event 5 complimentary entry tickets for company staff/stakeholders for your state s event 1 Day, 11 walks, 2 Runs and 1000 s of smiles. Co-Founder/CEO, Shusannah Morris, 2015

13 Testimonials: The was a lifeline for me. I was drowning in a sea of the unknown: four months in hospital and a baby home on oxygen, no family nearby and friends who did not understand what we were going through. Life s Little Treasures were my angels. I thank them for my sanity and for their wonderful friendship. Kylie, Mum to a baby born 9 weeks early thank you for the great support that you gave me and my family. Both my kids are special needs children and have spent time in hospital. made this time a lot easier. I am very grateful for this organisation, and feel it s absolutely necessary to continue the wonderful service. Mark, Dad to 16 month old son and 4 month old daughter As a researcher who specialises in the long term consequences of prematurity, it has been incredibly valuable to learn from members of the, who have a unique insight into the problems faced by children born preterm and their families. The foundation offers families of preterm children important resources and support that are difficult to access in the community. I am very proud to be associated with their work. Peter Anderson, Director, VIBeS, Murdoch Children s Research Institute Thank goodness for the, who offer practical loving support and advice where it s dearly needed. The foundation has gained the respect and loyalty of all they work with families and health-care professionals alike yet they currently receive no government funding. If you or your family have been touched by the life of a little treasure, please give where you can. Clare Bowditch, Australian singer and songwriter