F u r n i t u r e D e s i g n s. danish style

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1 F u r n i t u r e D e s i g n s danish style

2 About Danish Style Danish Design is a style of functionalist design and architecture that was developed in mid-20th century. Influenced by the German Bauhaus school, many Danish designers used the new industrial technologies, combined with ideas of simplicity and functionalism to design buildings, furniture and household objects, many of which have become iconic and are still in use and production. Danish Modern ids 01 Arne Jacobsen's Ant Chair, 1951 The Danish Culture Canon credits Thorvald Bindesbøll ( ) with early contributions to design in the areas of ceramics, jewellery, bookbinding, silver and furniture although he is known in the rest of the world for creating the Carlsberg logo (1904), still in use today. ids 02 ids 03 In the late 1940s, shortly after the end of the Second World War, conditions in Denmark were ideally suited to success in design. The emphasis was on furniture but architecture, silver, ceramics, glass and textiles also benefitted from the trend. Denmark's late industrialisation combined with a tradition of high-quality craftsmanship formed the basis of gradual progress towards industrial production. After the end of the war, Europeans were keen to find novel approaches such as the light wood furniture from Denmark. Last but not least, support in Denmark for freedom of individual expression assisted the cause.

3 The newly established Furniture School at the Royal Danish Academy of Art played a considerable part in the development of furniture design. Kaare Klint taught functionalism based on the size and proportions of objects, wielding considerable influence. Hans J. Wegner, who had been trained as a cabinetmaker, contributed with a unique sense of form, especially in designing chairs ids 04 As head of the cooperative FDB furniture design studio, Børge Mogensen designed simple and robust objects of furniture for the average Danish family. Finn Juhl demonstrated an individualistic approach in designing chairs with an appealing but functional look ids 05 ids 06 In the early 1950s, the American Charles Eames designed and manufactured chairs of moulded wood and steel pipes. These encouraged Arne Jacobsen to design his worldfamous Ant Chair, Denmark's first industrially manufactured chair. Poul Kjærholm, Verner Panton and Nanna Ditzel followed a few years later, continuing the successful story of Danish design. Kjærholm worked mainly in steel and leather, Panton left Denmark during the 1960s to continue designing imaginative but highly unconventional plastic chairs while Nanna Ditzel, who also had a strongly individualistic approach, was successful in helping to renew Danish furniture design in the 1980's.

4 Modern Trends Bernadotte's thermos jug, 2004 Danish furniture design failed to make any new important contributions in the 1970s and 1980s. By contrast, industrial designers began to prosper, making use of the basic principles of focus on the user, respect for materials and attention to detail. The Bernadotte & Bjørn studio, established in 1950, was the first to specialise in industrial design, with an emphasis on office machines, domestic appliances and functional articles such as the thermos jug. ids 07 In 2002 the Danish Government and the City of Copenhagen launched an effort to establish a world event for design in Copenhagen. Originally understood as a tool for branding traditional Danish design, the non-profit organization INDEX: shifted focus after worldwide research and coined the concept of Design to Improve Life, which rapidly became celebrated in Denmark and around the world. The organization now hands out the biggest design award in the world biannual in Copenhagen, tours large scale outdoor exhibition around the world, run educational program as well as design labs and hosts a global network ids 08 Today, there is strong focus on design in Denmark as industry increasingly appreciates the importance of design in the business environment. In addition, as part of its trade and industry policy, the Danish government has launched the DesignDenmark initiative which aims to restore Denmark to the international design elite ids 09

5 About Danish Industry Danish Modern chairs at the Danish Design Center in Copenhagen Employing some 15,000 people, each year Denmark's 400 furniture companies produce goods worth around EUR 1.75 billion. A highly productive sector, over 80% of the furniture produced is sold abroad making furniture Denmark's fifth most important export industry. Most of the items produced are for the home but many are designed for the workplace. In addition to its classic designs, Danish designer furniture benefits from a new generation of innovative players. ids 10 A number of firms continue to be active in producing both classic Danish Modern designs and in introducing variants designed by a new generation of artists. They include Republic of Fritz Hansen, Fredericia Furniture, Carl Hansen & Søn and Normann Copenhagen, all of whom exhibited at the 2011 Salone Internazionale del Mobile in Milan.[41] Other significant producers include PP Møbler, Kjærholm Production and One Collection, formerly known as Hansen & Sørensen ids 11 Innovative design work is also encouraged by the Wilhelm Hansen Foundation with the annual Finn Juhl Prize which is awarded to designers, manufacturers or writers who have made a special contribution to the field of furniture design, especially chairs ids 12

6 About Ihozz Studio I hozz studio start work in early 2013, that raised by some people with different backgrounds and different skills. but we have the same thoughts and desires especially, supported by the surrounding environment which is the industrial environment, especially furniture. I hozz studio has scope for product design, interior design and architecture. For services and supplies over to costumize and can for mass products as well. I hozz studio is open to anyone and can establish good cooperation. ids 13 Behind the scenes of I hozz Studio Afwana ijazani (product) Muhammad Rifqy (product) Emil M Gusti (interior) Alif Isnindiya H (civil / architectural) Contact Us ids 14