All roads lead to Rome. for advertising options

Transcription

1 All roads lead to Rome

2 They lead to West Indies this time!!!!!

3 The T20 World Cup is BACK this May! And ESPN Cricinfo s 7 million Unique Users from India are all set to track the action happening in West Indies.

4 No matter who wins, every ESPN Cricinfo user will follow the tournament from the first ball to the lifting of the cup The ESPN Cricinfo user is a Hardcore, Serious and Mature cricket fan who will track the T20 World Cup irrespective of India s performance.

5 There are many who claim to be the Most Visible Brand in the online platform this summer But

6 At ESPN Cricinfo, we are concerned about your brand s visibility more than anything else and ensure optimum ROI for your spends. ESPN Cricinfo is the most loved, the most followed and undeniably the most popular cricket website in the world. I log into ESPN Cricinfo whenever I get the time either at home or in the hotel to see my scores and current standing. It s a habit. Rahul Dravid, Team India I get most of my data and important statistics from ESPN Cricinfo.com. I ve been doing it since my teenage days M S Dhoni, Captain, Team India

7 Website of the year The people s choice awards ESPN Cricinfo judged the # Best site in the sports category # Most popular site in the sports category

8 A small comparison between ESPN Cricinfo.com and some other cricket websites over the last 12 months.

9 Total Pageviews (Million) ESPN Cricinfo generates close to 50% of the Pageviews generated by the all leading cricket sites put together Cricketnirvana Cricketnext Cricbuzz Cricinfo Yahoo cricket 0

10 Total Visits (000) ESPN Cricinfo contributes to more than 50% of the total visits that come on all the Cricket sites put together 50,000 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 Cricketnirvana Cricketnext Cricbuzz Cricinfo Yahoo cricket

11 Total Minutes Spent (MM) Time spent on ESPN Cricinfo is double of Yahoo and more than 10 times of the others This ensures a "deeper connect" for consumers on ESPN Cricinfo than a fleeting "come and go experience" on other sites. As a media planner your choice is obvious!! Cricketnirvana Cricketnext Cricbuzz Cricinfo Yahoo cricket

12 Percentage-wise Pageviews (ESPN Cricinfo v Other leading cricket sites) This shows the depth of consumer engagement spread across content layers on ESPN Cricinfo vis-à-vis other websites. As a brand manager your choice is obvious!! Other leading cricket sites include Yahoo cricket, Cricbuzz, Cricketnext and Cricket Nirvana 100% 80% 60% 40% 20% 0% Other leading cricket sites Cricinfo

13 Percentage-wise Total Visits (ESPN Cricinfo v Other leading cricket sites) A media campaign on ESPN Cricinfo alone gets you the majority catchment of consumers and one who is a focused, upmarket male "deeply connected and engaged" with the media experience. As a brand, this a compelling proposition!! Other leading cricket sites include Yahoo cricket, Cricbuzz, Cricketnext and Cricket Nirvana 100% 80% 60% 40% 20% 0% Other leading cricket sites Cricinfo

14 Daily unique visitors on ESPN Cricinfo.com remained in the lead throughout JAN 2009 JAN 2010

15 ESPN Cricinfo stats in the last one year

16 Traffic numbers Series-on-Series Series / Tournament Pageviews Unique Users India v SL million 2.8 million India v NZ million 7.2 million IPL million 7 million ICC World T million 4.6 million India v WI million 1.8 million Compaq Cup '09 34 million 2 million Champions' Trophy million 3.6 million Champions' League million 2.3 million Ind v Aus million 4.7 million Ind v SL ( ) 306 million 9.8 million Ind v Ban million 6.5 million Ind v SA million 7.5 million All figures rounded off to nearest complete value

17 ESPN Cricinfo series-wise pageviews There is a steady consumption of content on ESPN Cricinfo thus ensuring that your brand gets to have multi-layer engagement with ESPN Cricinfo s users There is the loyal ESPN Cricinfo user and also constant efflux of new consumers who discover the richness of the site during an event and stay on. Even during key multilateral events (where new portals come up) and bilateral events (where portal is promoted by the broadcaster), ESPN Cricinfo beats competition!! 250,000, ,000, ,000, ,000,000 50,000,000 -

18 ESPN Cricinfo month-wise unique users A vast majority of the unique users on other portals invariably come to ESPN Cricinfo for a wholesome experience and to get the full picture. *Analysis of cross visitation index show that 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 -

19 The EDGE

20 ESPN CRICINFO comes from the stables of ESPN a multi sport, multinational and multimedia conglomerate We know the sports fan BEST!!!

21 ESPN Cricinfo Beyond just a website ESPN Cricinfo was created by the consumer, and till date every little change and development is driven by them. With close to two decades of existence, the ESPN Cricinfo loyalty index is very high and today makes it the default website for millions of cricket fanatics across the world. ESPN Cricinfo has grown into an encyclopedia of cricket data and makes it the final destination for players, officials, selectors, statisticians, journalists, cricket associations, cricketing boards, other websites and most importantly - CONSUMERS

22 Who does ESPN Cricinfo appeal to ESPN Cricinfo gets the upmarket Male audience who is invaluable for so many brands compared to the spread-out demographic profile on other portals Yes. We are Biased

23 No one covers it the ESPN Cricinfo way ESPN Cricinfo has one of the strongest multinational presence of an editorial and coverage team, physically present on the grounds with a passion for covering a game from every aspect. So be it international, domestic, club cricket or women s cricket - no one can cover it like we do. Now that s coverage to the core because we know what users want BEST.

24 Our coverage is the Best because we have only the best to cover it And our best includes the world s most respected and experienced cricketers/ ex cricketers, cricket writers, analysts, journalists, commentators and experts from various countries who develop content on the site. The opportunity for Positive Association and Brand Equity in Cricket space is present on ESPN Cricinfo.

25 Scientifically evolved MENU to expose your brand to the online cricket consumer ESPN CRICINFO CONTENT Pre Event Engagement Live Engagement Post Event Engagement Independent / Daily Engagement Previews Analysis Number Games Text Commentary Match Report Live Blogging Match Pictures Match Bulletin Ball by Ball Comments Expert Comments Interviews Statistics Match Reports Feature Columns Audio Podcasts Page 2 News Cricinfo Awards Legends of Cricket Page 2

26 ESPN Cricinfo The home of cricket Consumers might go to other portals for news, music and entertainment. But for cricket they come home to ESPNCRICINFO.COM

27 CONTACT Satyajit Roy North Zone Satyen Kishan West Zone Glenn Nigel South Zone