6710 Oxon Hill Road, Suite 100 Oxon Hill, MD T (301) F (301)

Transcription

1 6710 Oxon Hill Road, Suite 100 Oxon Hill, MD T (301) F (301)

2 Please give us a moment to introduce you to a growing force in today s Washington D.C. marketplace: THE HISPANIC RADIO LISTENER! Only a few years ago, Spanish radio was relatively unknown to many listeners and advertisers. At WWGB 1030 AM, we are keenly aware of the growing Hispanic demographic who are predominantly Christian. We strive to set new standards while serving this growing market for gospel music and ministry by spreading Poder 1030 throughout the metro D.C. area. The format of WWGB is relevant with a purpose! Listeners tune in to WWGB because we help fulfill their need for family friendly programming and spiritual enrichment. Local Hispanic listeners consider WWGB 1030 AM to be their primary Christian radio station. No other radio station in the District of Columbia could make such a confident statement. Metro D.C. area s Hispanic listening audience is affluent, highly educated and values family life. This burgeoning Hispanic market s need for products and services are increasing at a rate greater than the general population. The Hispanic consumer satisfies such need by spending money within their community. In addition, District of Columbia s Hispanic consumer ranks as the wealthiest among Hispanics in the U.S.A. WWGB 1030 AM can help you achieve your marketing objectives in targeting this underserved market. Are you getting your share of these dollars? Now, we invite you to read the whole story. Best regards, Ruth Salmeron Station Manager

3 One of today s most loyal and responsive audience is the Hispanic radio listener. Washington, DC s WWGB 1030 AM Christian Radio has a captive audience of Spanish speaking listeners whose preferred medium for news, information, advertising and music is RADIO. A Radio Advertising Bureau (RAB) research indicates that radio is the preferred medium among Spanish speaking audience. Radio reaches between 95%-98% of all Hispanics in the U.S. In fact, Hispanics spend more time listening to radio than any other medium, offering advertisers an effective platform to maximize their advertising dollar spend. With a $1.1 trillion U.S. Hispanic market, it is an underserved segment that s attracting local and national advertising dollars. According to Forbes, Advertising Age and Hispanic Business, the Hispanic market is one of the fastest growing socio-economic demographic today. WWGB 1030 AM is a primary source of wholesome family friendly Spanish Christian programming serving the metro D.C. area s Hispanic radio listener. Target Hispanic audience comprised of more than half million Spanish speaking consumers WWGB 1030 AM reaches more than 5 million people with its powerful 50,000 watts radio station. Sources: Target news, American Demographics Over the past 20 years, the Hispanic population has more than doubled as a percentage of the total U.S. population. Hispanics as a Percentage of U.S. Population 18.0% 16.0% 16.3% 14.0% 12.0% 12.5% 10.0% 9.0% 8.0% 6.0% 6.4% 4.0% 2.0% 0.0%

4 Here s why the Hispanic Consumer Market is becoming one of the nation s most sought after groups: Hispanic demographic is the fastest-growing segment of the nation s population. Between 2000 and 2010 census, the US Hispanic population increased by 43%. Hispanics will make up more than 50% of the US population growth from 2009 to Size of the Hispanic market across sectors: Housing = $204 billion Transportation = $111 billion Food & beverage = $65 billion Utilities = $51 billion Hispanics spend about 14% more than the average American on personal care, household, apparel and entertainment items. Hispanics are loyal consumers and if an advertisement targets them specifically (thorough original creative in Spanish) they will make an effort to respond. Hispanics, including those who are bilingual, prefer to consume Spanish-language media content. More than ¾ of Hispanics choose to speak Spanish at home, including those born in the US. POPULATION All Hispanics 48,348,000 1 Mexicans 31,674,000 2 Puerto Ricans 4,412,000 3 Salvadorans 1,736,000 4 Cubans 1,677,000 5 Dominicans 1,360,000 6 Guatemalans 1,077,000 7 Colombians 917,000 8 Hondurans 625,000 9 Ecuadorians 611, Peruvians 557,000 MEDIAN HOUSEHOLD INCOME All Hispanics $40,200 1 Ecuadorians $50,700 2 Columbians $50,000 3 Peruvians $48,000 4 Cubans $42,000 4 Salvadorians $42,000 6 Mexicans $40,000 7 Guatemalans $39,000 8 Puerto Ricans $38,010 9 Hondurans $36, Dominicans $35,000

5 The primary coverage area of WWGB 1030 AM is Washington, D.C. including Northern Virginia and several surrounding counties in Maryland. According to Census 2000 data, there are more than 4.6 million people living in the metro D.C. area. Washington, D.C. 601,723 Virginia Fairfax Prince William Arlington Maryland Montgomery Prince George s Anne Arundel 1,691,355 1,081, , ,627 2,372, , , ,656 The powerful 50,000 Watts of WWGB 1030 AM radio station extend into 29 additional counties to reach more than 1.5 million additional individuals with Spanish Christian Radio. Virginia Loudoun Stafford Spotsylvania 563, , , ,397 Maryland Howard Frederick Carroll Charles St. Mary s Calvert 1,028, , , , , ,151 88,737

6 HISPANIC POPULATION BY STATE Washington, D.C. 54,749 Virginia 631,825 Maryland 470,632 D.C. HISPANICS BY NATIONALITY Dominican, 5% Puerto Rican, 6% Cuban, 3% Other Central American, 8% Guatemalan, 5% All Other Hispanics, 14% South American, 14% Mexican, 16% Salvadorean, 30%

7 HISPANIC POPULATION BY STATE Virginia 631,825 VIRGINIA HISPANICS BY NATIONALITY Other Central American, 8% Cuban, 2% Guatemalan, 5% Domincan, 2% South American, 16% All Other Hispanics, 11% Puerto Rican, 12% Salvadorean, 20% Mexican, 25%

8 HISPANIC POPULATION BY STATE Maryland 470,632 MARYLAND HISPANICS BY NATIONALITY Puerto Rican, 9% Other Central American, 8% Cuban, 3% Dominican, 3% Guatemalan, 7% All Other Hispanics, 12% South American, 13% Mexican, 19% Salvadorean, 26%

9 6710 Oxon Hill Road, Suite 100 Oxon Hill, MD Tel (301) Fax (301)