Activities Report Summary. Brazil MAIO South Marketing International

Transcription

1 Activities Report Summary Brazil MAIO 2012 South Marketing International Market Overview

2 Osklen This is a video of Oskar Metsavaht (Osklen s owner) to Espaço Ela that is dedicated on fashion and style news. During this interview he talked about the new Osklen collection (Endless Summer Collection) for the next Brazilian summer on 2013 that is completely inspired on California and will be presented at São Paulo Fashion week on June 14. Source: ELA videos (O Globo) Period: May The Hit the Road s participants travel to California Before the PMWeb Hit the Road s agenda officially starts, the participants of the third edition of the event enjoyed a Californian Sunday. Between the bike ride through Golden Gate to Sausalito and wine tasting in Napa Valley wineries, the roaders, as the professionals who join the group are called, enjoyed a day of new experiences. The third edition of PMWeb Hit the Road is sponsored by the Peixe Urbano company, CMNET Bematech, international support of Ideas - SAS Company and ViaLandauto, Hoteliers Operators Forum of Brazil (FOHB) institutional support, Brazil Resorts, GTA - Global Travel Assistance and was organized by Mapie s Strategic Services Experts. Period: May 2 nd Jamaica has new Westjet s flights operations (Canada) The Norman Manley International Airport in Kingston, Jamaica, received on April 30 a new international flight of WestJet from Toronto (Canada), with 136 passengers aboard of the B-737 Next-Generation. The company will provide three weekly flights to Kingston on Mondays, Fridays and Saturdays. If counted to the existing seven routes to the other Jamaican airport, the Sangster International, located in Montego Bay, will be ten weekly flights from Canada to the Caribbean island. Jamaica seek for more interaction with the Canadian market. Earlier this month, a committee of the Jamaican Ministry of Tourism met with members of the Air Transat in order to garner more flights from Canada to the island Period: May 2 nd

3 Israel wants to 120,000 Brazilian tourists in 2014 According to the Israel Tourism Ministry, Brazil is a priority market and, within this new scenario, the Middle Eastern country wants to receive twice as many Brazilian tourists in 2014: from (official data from 2011) to 120,000 in two years. Between 2008 and 2011, the number of Brazilians travelling to Israel has double and they want to make it doubled again. Noar Bar Nir, the General Director, confirms that expansion of staff, more attention to tour operators and travel agencies, major investments in advertising and other actions will be made _77860.html?pesquisa=1 Period: May 3 rd 300,000 Brazilians have travelled to USA in a period of two months Brazil is still shining in the issuance of tourists to the United States. Last February, according to the Brand USA, the total international visits rose 8.8% in U.S. cities with 4.1 million tourists. Counting only the longdistance tourists (1.9 million), the increase was 10.4%. Brazil grew much more than these two averages: 43%. The five countries that most send tourists to the United States recorded growth in February: 4% for Japan, 1.2% for the UK, 43% for Brazil, which is in third place this year between the long distance markets, 17.6% for Germany and 6.2% for France. In the year Japan sent 572,400 visitors to the U.S., the United Kingdom : Brazil 292, 000, China 227, 400, and South Korea 214, 000. Period: May 7 th TAM Airlines and Air China have expanded the codeshare agreement Tam passengers wishing to travel to China have a new route option since May 1 st. With the expansion of the codeshare agreement from Air China, customers can now get to Beijing, passing through Paris, connecting in Charles de Gaulle Airport, where flights will follow the journey with the Chinese airline national flag. Tam's customers have access to a daily frequency from Sao Paulo (Guarulhos) and five weekly services originating at the airport in Rio de Janeiro (Galeão). Thus, the link between Brazil and other South American countries with China, and from there to other parts of Asia, will be strengthened. From Paris, customers have the flight JJ 8384, departing at 08:20PM. In the opposite direction, JJ 8383 Beijing departing at 01:35PM. The tickets are available for sale in all channels of Tam Airlines. Period: May 7 th Lufthansa and Swiss increased the rates

4 Lufthansa and Swiss announced a 5% increase on the rates. In the case of Lufthansa, the adjustment involves some fare classes and flights departing from Sao Paulo (Guarulhos) and other Brazilian cities, with the exception of Rio de Janeiro. Swiss have decided to raise the rates for all flights originating in Brazil. In both companies, the group rates will be maintained, provided by the contract that has been signed. Period: May 8 th Germany is seeking for travel trade investors in Brazil A delegation of authorities and businessmen from Germany were in Rio de Janeiro to show to the Brazilians investors the potential of Germany. "It's a destination that offers ideal conditions for expanding business. It is located in the heart of Europe and is a major hub of economic development. The region has modern infrastructure, skilled manpower and funding programs. Our stay in Brazil aims to find contacts, and tourism is an activity considered profitable. Berlin, in particular, is a tourist area which has a vigorous growth, "said executive director of the Germany Travel & Invest Jürgen Friedrich. According to the director of the regional office of the airport Berlin-Brandenburg, Frank Liedtke, Berlin is the third highlighted place in Europe, with London being the first. "To get an idea in 2009, years of economic crisis, the airport of Berlin did not drop as compared to other Europeans. There is a promising market. A unique situation with the addition of two airports in a web site that will become an important hub in addition to stimulate the connections, "he said referring to the Berlin-Brandenburg mega-airport, which will have initial capacity to handle 30 million passengers and 60 million tons per year. Period: May 8 th 2.9 million Brazilians have visited Europe in 2011 According to the European Travel Commission, nearly three million Brazilian tourists traveled to Europe last year. The latest quarterly newsletter of the association included a new chapter of analysis, bringing together the results and trends of ten source markets for European tourism, including Brazil. According to the information, 2.9 million Brazilians visited Europe last year, that number will grow 3.3% annually on average by Among the ten major markets to Europe, the United States is the leading emitter, with 20.1 million tourists sent to the mainland last year and projected average annual growth by 2015 of 3.5%. China, however, is the country that will lead the growth rates among the top ten destinations emitters, with an annual average of 7.7% by Last year, 4.3 million Chinese visited Europe, according to the Commission. Also in the top ten destinations for the Old Continent, Argentina sent 600,000 tourists to Europe in 2011 and has an average annual growth projected at 5.5% by The list also includes Canada (4.2 million tourists in 2011 in Europe), Mexico (900,000 visitors), India (2 million tourists), Japan (3.9 million visitors), the Arab Emirates (600,000 tourists) and Russia, which sent 4.4 million visitors to Western Europe and 15 million tourists to destinations considered emerging (Eastern Europe) of the continent _78017.html?pesquisa=1 Period: May 9 th

5 Spain bets on the social network to promote MICE Given the expansion of the segment MICE, Turespaña, the public agency responsible for promoting the international tourism in Span launched the Meetings and Events i-meet, in partnership with i- Meet.com, social networking industry's most important in the segment of incentives and events, with 70,000 members worldwide. With the new platform, Spain offers incentive travel organizers, meetings and events destination information in that niche. The social network was selected by Turespaña by bringing together representatives of CVBs, Destination Management Companies (DMCs) and luxury hotels mainly among its members. Now, the supply of MICE in Spain can be seen on the network, where the news will be presented to the target segment, interactive versions. Period: May 9 th Air Canada expands the number of flights from Toronto to NY Air Canada launched on May 3 rd the AC8902 flight, which connects the Toronto Pearson airport on Canada, to the JFK International Airport in New York, USA. The airline now operates 38 flights daily and direct between the two countries. The new flight is operated by Air Canada Express, which uses the regional jet with 50 seats. "New York is a popular destination, and Air Canada is very happy to offer, from Toronto Pearson, three daily flights to JFK, besides the services at each hour, which complement our service to Newark and LaGuardia," explains the Executive Vice President and Commercial Director of Air Canada, Ben Smith. Period: May 10 th Smiles program lauches a 40,000 miles flight to the USA Smiles,the GOL airlines s relationship program, has launched a flight to Miami for its customers. The operation will begin on July 7 and is available for the customers of the program. To issue the tickets, is necessary to use 40,000 miles each way and stay at least a week at the destination. According to the Smiles s director, Flavio Vargas, the novelty is the opportunity to fly to the United States using their miles in the high season. "This is another action that reinforces our commitment to clients and international tourism," says the executive. The new flight will depart weekly and will be held on the weekends. On Saturdays, the aircraft will depart at 03:20PM from the International Airport of Guarulhos, landing in Miami at 00:30AM. In the opposite way, the plane will depart at 01:50AM on Sundays and arrive at 01:45PM in Guarulhos airport Period: May 11 th

6 11,000 have requested the US Visa in a week The six new United States s centers for visa application, which began to operate at the beginning of the week of May 7 th, have had until Thursday 10 th more than 11,000 people requesting the Visa. The new units were created to reduce the waiting time and queues that the Brazilians had to face to obtain permission to enter in the United States. Period: May 11 th Visit USA bets on the MICE segment in Brazil Visit USA wants to reach a new market niche in Brazil: Mice (Meetings, Incentives, Conferences and Exhibitions). To achieve the goal, the coordinator of the Visit USA, Jussara Haddad, held for the first time an event with a focus on this area. The U.S. Commercial Service promoted a Mice lunch in a restaurant in Sao Paulo. Approximately 20 executives of Brazilian companies, working with the Mice sector, met the news presented by the sponsors - Visit Orlando, Disney, Universal and Sea World, United Airlines, and American Express Global Travel Card. On Tuesday 15th the same sponsors - exhibitors and others - were in the Visit USA, at the hotel Tivoli Mofarrej and on Thursday 18th in Rio Othon Palace in Rio de Janeiro. Period: May 14 th The number of Brazilians visiting Spain grows 25% in the first quarter of the year According to Elvira Marcos Salazarv, the consul of Spain Tourism in Brazil, 90,000 Brazilian travelers who were in the European country in the first three months of the year were mainly attracted by the richness of Spanish culture and history offer. To encourage the promotion of Spain in the Brazilian market, the Turespaña Day 2012, brought together about 22 Spanish companies and 44 travel agencies and operators in Brazil. The event will feature the participation of receptive companies, hotels and destinations such as Barcelona, Sevilla, Valencia, Madrid, Andalusia, among others. "Our goal is to promote the relationship with the suppliers' market," said Elvira. The promotion of Spanish tourism in Brazil will focus primarily on leisure, events and incentive travel. "In these cases, we work even closer to the players in the trade," said the Consul, who hopes to contribute to the diversity of tourism in Spain in the catalogs of Brazilian operators. Elvira also noted that a roadshow will happen this year and will cover the main Brazilian capitals, in partnership with Tam Airlines. This meeting will include training seminars and exclusively training for the travel trade, beyond the presentation of news and major Spanish destinations other regions little explored by Brazilians t12_78181.html?pesquisa=1 Period: May 14 th

7 Australia will triple the investments in Brazil The Tourism Australia has announced that will triple its investment in Brazil this year. The goal is to attract more travelers from Brazil and help the industry to sell the country through meetings with businessmen from the travel trade industry and marketing activities with the main airlines flying to Australia. In 2011, about 29,000 Brazilians visited the country (an increase of 9% over the same period last year) and spent an average of $ 8200 each. The expected growth of tourism between the two countries only increases with the decision of the Australian government that announced in February, to include Brazil in the program e676, which allows tourists to request the Brazilian visa online in a more simple and easy fast - the document is ready within ten days. The Tourism Australia s Director, Andrew McEvoy, said that is interested in partnerships with carriers. "We are supporting the new Qantas flight from Santiago to Sydney with special offers to Brazil and we expect to make additional campaigns with other companies, such as LAN, in the near future," he concluded. The Tourism Australia also intends to complement the promotional activities in Brazil training more travel agents through the online training program, also available in Portuguese. _78221.html?pesquisa=1 Period: May 15 th WTTC Tourism in Brazil will grow 5% per year Besides the analysis of the world tourism, the World Travel & Tourism Council (WTTC) takes advantage of the first conference in the Americas to present the regional research. Brazil, which was highlighted in the presentation made by the President of WTTC, David Scowsill, onthursday 17th, has 7.6 million jobs (direct, indirect and induced) in tourism, the study said. The research also shows that in 2011 the travel and tourism accounted for $ 213 billion in the country, a direct contribution to GDP twice times larger than the automotive sector. The study, comparing tourism to other economic sectors, points out that while the travel and tourism accounted for 8.6% of GDP, the chemical industry, for example, 7% and mining 6.7%. The WTTC has projected for the Brazilian travel and tourism industry the average growth of 5% per year over the next decade. Last year, tourism totaled $ 7 billion in Brazilian exports, accounting for 19% of total exports in the services sector and 2.4% of total Brazilian exports, according to the WTTC. Period: May 18 th TAM Airlines gets permission to 20 international flights ANAC (National Civil Aviation Agency)has published in the Official Gazette that had allocated the new TAM s flights connecting Brazil to the United States, France and Germany. Were intended 15 flights a week to perform scheduled services between Brazil and the United States, two weekly flights linking Brazil and France and three weekly flights from Brazil to Germany. The company has 180 days to make a formal request for authorization to operate these flights and to inform the airports and aircrafts which will be used on these allocations. Period: May 18 th

8 Lufthansa will launch daily flights from Rio de Janeiro to Frankfurt From the end of October, Lufthansa will stars operating direct daily flights between Rio de Janeiro and Frankfurt, Germany. On March this year, the airline started to offers six weekly flights between the two destinations, after the launched of five flights in October Period: May 21 st CALIFORNIA beats Florida in numbers of international visitors Last year the United States achieved the number of 62 million international tourists visiting the country, an increase of 6% over The state and the city most visited were New York / New York City. The State of New York grew by 10% in foreign visitors and was followed by California, which increased 9% and overcame Florida, which dropped to third place with 2% less international tourists. After New York, California and Florida, the states most visited by foreigners in the U.S. were Nevada, Hawaii, Massachusetts, Texas, Illinois, Guam and New Jersey. Texas had the highest growth, with 25%, and Colorado 30%. South America was one of the few growing markets in Florida, with a modest 2%. Asia rose 11%. Period: May 23 rd Communications This month 15 online and 04 printed articles have been published. The advertising value of them together is US$1 036, The full PR agency and Clipping Reports are loaded on Share. Subject: Tourism in California Cruzeiro do Sul Type: newspaper Print Run: to &CDG= O Globo Type: newspaper Print Run: to

9 Subject: California Experiences Panrotas Public: tour agents BrasilTuris Type: online newspaper agents Periodicity: Daily Print Run: a cultural- Sem Destino Trilhas e Aventuras Type: Website Blog de Viagens Cola em Mim Viagem pelo Mundo

10 Zero Hora Type: newspaper Print Run: to Farm Zica da Zuca Subject: 75 s GGB Birthday Band Online Type: online newspaper Canal Brasil Hotel California

11 Aprendiz de Viajante Viaje aqui Correio Braziliense Type: online newspaper O Povo Online Type: online newspaper Cola em Mim UOL Isto É Dinheiro Type: online magazine

12 Estilingada Public: travel Agora SP Type: newspaper Print Run: to Gazeta do Povo Type: online newspaper Subject: Visit California/Facebook O Globo Type: newspaper Print Run: to Cooperative Promotions Aprendiz de Viajante s Blog It is a blog specialized on trips all over the world. Claudia Saleah is known by the trade and receives invitations to participate of most travel events. She also attended Pow Wow 2012 as a buyer Participated of a #chatdeviagem (chat about trips) with the theme California. During a period of 1 hour questions were answered and suggestions were made. All people participating could share all kind of information and tell about their experiences. 10 prizes were raffle. has followers.

13 Travel Trade IPAD APP Newsletter California Expert Contest Newsletter

14 All electronic flyers are broadcasted to a data over 8,000 travel agents addresses from all over Brazil. California Expert The California Expert had 412 travel agents registered until May 31 st. 58 travel agents had completed the training. A contest was launched to encourage the travel agents to register and conclude the training. The rules are very easy and simple: - Follow us on Twitter using the hashtag # Eu nome/sobrenome sou um #californiaexpert - Like our Facebook page - Conclude the training The prizes are 3 IPod Shuffle + 1 Digital Camera (8GB memory card). 1 raffle per week with Period: 1 month