Inbound Tourism to Tallinn 2005

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1 Inbound Tourism to Tallinn 2005 Number of trips In 2005, foreign tourists made million trips to Tallinn. This represents an increase of 42,000 visits, or 3.6%, compared to Tourists by country of residence Numbers of trips increased in all target markets except Finland. Therefore, the proportion of overnight visits by Finns dropped to less than half (47%) of the total of overnight visits for the first time. The largest growth was in the number of tourists from the UK, followed by Germany. The numbers of overnight visitors from Russia and Sweden also showed large increases. Country of residence Overnight trips, 2005 Percentage of all foreign overnight trips, 2005 Source: Statistical Office of Estonia, Tallinn Foreign Visitors Survey 2005 Change 2004/2005 Total / % 1. Finland 565,000 47% -70,000 / -11% 2. Germany 86,000 7% +20,000 / +47% 3. Sweden 83,000 7% +14,000 / +25% 4. Russia 78,000 6% +15,000 / +24% 5. United 62,000 5% +23,000 / +30% Kingdom 6. Norway 35,000 3% +7,000 / +26% Average length of stay The average length of stay in Tallinn showed no significant change. Foreign tourists stayed in Tallinn for an average of 2.9 nights. Finns continued to spend the shortest length of time per visit (1.8 nights) and Russians the longest (8 nights). The latter have somewhat increased the duration of their visits. Visits from the other main target markets Germany, Norway, the UK, and Sweden have slightly shortened compared to previous years. Length of Foreign Tourists Trips to Tallinn (Nights) TOTAL 2,9 Russia 8,0 Norway 2,9 Germany 2,9 United Kingdom 2,7 Sweden 2,3 Finland 1,8 0,0 2,0 4,0 6,0 8,0 10,0 Source: Tallinn Foreign Visitors Survey

2 Purpose of trip Most visitors come to Tallinn on vacation. The number of overnight vacation trips has grown by 50% over the last three years. The past year also saw a substantial increase in visitors coming to Tallinn for shopping or business trips. Numbers of visits for the purpose of visiting friends or relatives showed a slight decrease. Among one-day visitors, numbers have increased primarily among visitors on shopping trips, followed by those coming on vacation to visit friends and relatives. Accommodation facilities in Tallinn As of December 31, 2005, 301 accommodation establishments were active in Tallinn, of which 46 were hotels. The number of accommodation establishments increased by 54 over the past year, while accommodation capacity grew by 16% or 1,471 beds. Although overnight stays grew by one percent less than accommodation capacity, the rate of occupancy was higher than before. This was due to the fact that 3 hotels began operations in the second half of the year, one of them at the end of December. Fewer new accommodation establishments were opened in 2005 than in Change 2004/2005 Total / % Number of accommodation / +22% facilities Number of hotels / +7% Number of rooms in 4,145 5,060 5, / +12% accommodation facilities Room occupancy rate 58% 58% 60% +2% Number of beds in 7,835 9,474 10,945 +1,471 / +16% accommodation facilities Bed occupancy rate 49% 49% 52% +3% Sale of accommodation services to foreign tourists 45 mill. 60 mill. 69 mill. +9 / +15% (euros) Tourists at the Accommodation Establishments of Tallinn Source: Tallinn City Tourist Office & Convention Bureau, Statistical Office of Estonia Foreign tourists in accommodation facilities in Tallinn 85% of foreign tourists visiting Tallinn stayed in paid accommodation establishments. Free accommodation, usually with friends and relatives, was used by half of the visitors from Russia and Latvia, while visitors from other countries preferred to stay at hotels and other paid accommodation. In 2005, 1.03 million foreign tourists stayed in Tallinn s accommodation facilities (a growth of 7% or 71,000 visitors), totalling 1.77 million nights (an increase of 16% or 242,000 nights). The length of time spent by foreign tourists at accommodation establishments increased in the last year to an average of 1.7 nights. Residents of the United Kingdom, Ireland and Canada stayed for the longest average lengths of time in accommodation establishments ( nights), while residents of Finland, Latvia and Lithuania generally stayed for the shortest period of time ( nights). 2

3 In the last year, the sharp difference between peak and off-season periods has abated. In earlier years, nearly four times as many nights were spent in accommodation in the peak month as the quietest month, while now the difference was only a factor of 2.8. This development has been boosted by the rapid growth in numbers of Russian tourists during the New Year period, the growth in numbers of winter trips taken by Britts, and the increasing readiness on the part of Finns to visit Tallinn during the winter. Stays of Foreign Visitors at the Accommodation Establishments of Tallinn January Allikas February March April May Source: Statistical Office of Estonia June July August September October November December Cruises In 2005, 65 cruise ships made a total of 324 calls (including 51 overnight cruise calls) to Tallinn, with a total of 295,000 passengers. The number of cruise ship calls was 40% bigger than in 2004, when cruise ships made 232 calls to Tallinn. The number of passengers increased by 44% compared to a year earlier. 51 overnight cruise ships brought 46,000 passengers to Tallinn. Altogether, Tallinn was the 3 rd most popular destination in numbers of cruise passengers on the Baltic Sea, after St. Petersburg and Copenhagen-Malmö (sister cities who combine their statistics). No. of cruise ship calls No. of cruise passengers Source: Port of Tallinn Change , numerical Travel behaviour of foreign visitors Change 2004/2005 % , , , , , , In 2005, 42% of foreign visitors to Tallinn were aged 55 years or older. The average age of foreign visitors has slightly increased over the years. Older visitors generally 3

4 originate from Finland, Sweden and Germany, while younger people come mainly from the United Kingdom and Russia. Seniors prevail among one-day visitors, while there are more middle-aged and younger visitors among those who stay overnight. Tallinn is increasingly becoming a city-break destination. While over the last three years, numbers of tourists visiting other places alongside Tallinn increased, the past year saw a growth of visitors for whom Tallinn was the only destination on the trip (78% of all visitors). This tendency was not limited to one-day visitors, but also included overnight tourists. 6% of visitors to Tallinn also visit other countries during their trip, mainly Finland and Latvia, and the same amount spend the night in other places in Estonia in addition to Tallinn. Half of Tallinn s one-day visitors spend the night on board ships. Visitors spending the night in Tallinn prefer mid-range hotels. This includes Finns, who often used to spend the night on board ships, but now increasingly prefer to stay at mid-range hotels. The farther the visitors are travelling from, the earlier they plan their journey. Since the percentage of visitors from more distant countries has grown year after year, booking times have also become considerably longer. While most travellers book accommodation up to one month prior to their arrival, bookings of 5-8 weeks and even over two months prior to arrival are rapidly increasing. Alongside an increase in the proportion of long-distance visitors, the numbers of firsttime visitors also increased, constituting over half (52%) of non-finnish foreign visitors. Among Finns, the first-time visitor rate remains at just 3%. Most of the foreign visitors to Tallinn spend their time on four activities: shopping, walking around the city, visiting pubs and restaurants, and sightseeing. Non-Finnish visitors usually have a much broader range of interests than Finns, who are generally regular visitors to Tallinn. Non-Finnish tourists tend to be more interested in sightseeing, as well as visiting nightclubs, attending conferences or attending to other business-related matters. Tourists from Russia and Germany tend to be the most culture-oriented of all Tallinn s visitors. Evaluations Visitors from all countries have increased their rating of trips to Tallinn, giving an average of 8.3 points out of 10. The opinion of Swedes, who have been the most critical, has improved the most. Of all tourists, Russians rate their visits to Tallinn most highly (8.7 points), while Norwegians and Swedes give the lowest scores (7.9 and 8.0 points). The likelihood of returning to Tallinn has not changed within the last year, remaining greatest in the case of Finns (98%) who have been here repeatedly and lowest among German tourists (60%). Foreign visitors expenditures and Tallinn s revenue from tourism In 2005, foreign visitors spent an average of 145 euros per person per day in Tallinn, up by 9 euros (7%) from While one-day visitors previously spent a bit more than overnight visitors, due to larger amounts of shopping, in 2005 they spent equal amounts of money. Visitors staying in paid accommodation spent more (142 euros per day) than visitors whose lodging was free (85 euros per day). 4

5 The largest expenditures are on shopping, due to Finnish visitors, followed by spending on accommodation. The greatest increase in the last year was shown in spending on food and drink (+72%), followed by entertainment (+47%) and other goods and services (+41%). Spending on accommodation has increased more slowly than average. In 2005, Norwegians and Swedes spent the most money per day, and visitors from southern neighbouring countries Latvia and Lithuania spent the least. Since Russians stay in Tallinn for the longest length of time, they also spend the most per trip, followed by British and Norwegian visitors. In 2005, Tallinn s international travel receipts (i.e. all travel-related expenditures of foreign visitors in Tallinn, including accommodation, dining, entertainment and shopping) amounted to 601 million euros (a growth of 33 million euros, or +7%). International fare receipts of Estonian ship, bus, and airline companies amounted to 209 million euros. As all of the major Estonian companies offering international transport services are situated in Tallinn, Tallinn s international tourism receipts in 2005 can be estimated at 810 million euros. International tourism receipts (millions of euros), mln. euros International travel receipts International fare receipts Source: Bank of Estonia 5

6 Numbers of tourists and nights spent in accommodation facilities in Tallinn tourists change nights spent change numerical % numerical % TOTAL Estonia Total, foreign countries Albania, Bulgaria, Romania Austria Belgium Spain Holland Ireland Iceland Italy Greece Lithuania Luxembourg Latvia Norway Poland Portugal France Sweden Germany Slovakia Slovenia Finland United Kingdom Switzerland Denmark Czech Republic Turkey Hungary Russia Other European countries African countries Asian countries of which Japan United States of America Canada South and Central America Australia, Oceania of which Australia of which New Zealand Other countries

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