OUR BRAND INTELLIGENCE INNOVATION TRANSFORMATION ACCELERATION RESPONSIVENESS
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1 BRAND GUIDELINES
2
3 OUR BRAND The Velocify brand identity is the embodiment of who we are and what we deliver to our business partners and customers, both now and into the future. The logo symbolizes the cyclical environment of inside sales performance, but also the innovative technology behind Velocify that is automated, dynamic and self-optimizing. When we promote our brand, we should communicate the following characteristics: Symbol INTELLIGENCE INNOVATION TRANSFORMATION ACCELERATION RESPONSIVENESS Main Logo Use these reference points as a guide while designing all corporate communications. All employees and marketing partners will have a critical role in successfully implementing our brand identity, building brand equity and ensuring brand consistency across all business operations. Velocify / All Rights Reserved Page 3
4 LOGO FILES We use the same version in print, on screen, and in the application. However there are different exported versions that look best on the web rather than print and vice-versa. Make sure to always use the correct version, which is clearly indicated with print or web extensions. Velocify_Logo_ Print.png *Note the slight difference in color Our logo is a bold, simple, graphic statement. It signifies a touchpoint, and a connection. Please do not ever alter our logo, no additions of drop shadows, gradients, or flashy graphics should be added without brand approval by the Velocify Marketing Team. Velocify_Logo_ Web.png The logo is made up of two elements: the symbol and the logotype. While it is a simple logo, we must treat it nicely. The following pages cover the correct usage to ensure the logo always looks its best. Velocify_Logo_ Reverse-Web.png Velocify / All Rights Reserved Page 4
5 RESIZING The best way to re-size the logo files is to always hold the shift key when dragging the corners of the file. Additionally when reducing the size, if it s a 500x100px file, make sure to reduce in equal numbers. Example: 500x100px reduced 50% would be 250x50px. If necessary please request a new size. WRONG! The logo has become distorted from it s designed aspect ratio, therefore stretching or squshing the shape and text. If the space is restrictive, the scale of the logo (not the dimensions) must be adjusted to fit. CORRECT! The logo s shape is consistent with the initial design, retaining balance and legibility. Velocify / All Rights Reserved Page 5
6 SYMBOL/FAVICON Our V symbol is also exported in a favicon format. One is for web and one is for print, please make sure to use the correct file. The V should only be used in specific instances. The V can be used in lue of the full logo, only if the full logo is used somewhere before the use of the V. A 50% margin of clearspace around the V should be used in this instance as well. Velocify_Favicon_Print.png 50% Velocify_Favicon_Web.png 25% =50% of V width Velocify_Favicon_Web-Reverse.png *When reversed all elements should be white Velocify / All Rights Reserved Page 6
7 LOGO MARGINS CLEARSPACE A minimum clearspace should surround the logo at all times to maximize the recognition and impact of our identity. Whenever the logo is used, a clearspace of 50% the symbol s height should be maintained. = c In special circumstances when a 50% clear zone isn t available or possible, use the second option of 25% clearspace. = The square height of the lowercase letters such as c. 1 / 2 50% 25% 50% Velocify / All Rights Reserved Page 7
8 LOGO SIZING MINIMUM SIZE There are no predetermined sizes for the Velocify logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility. There is no preset maximum size for the logo. In print the minimum size is 0.8. For digital uses the minimum size for the standard logo is 100 pixels. 100 pixels is the smallest size apart from when using the favicon. There is a specific file for favicon s which is a 16px tall file. 0.8 Minimum - Print 16px Minimum - Favicon 100px Minimum - Web Velocify / All Rights Reserved Page 8
9 LOGO VARIATION COLOR AND B&W Usage of the full color version of the Velocify logo may not always be possible. For these use cases a black and a white version of the logo has been created. Using the logo as a grayscale should not be considered. Velocify / All Rights Reserved Page 9
10 SUB BRANDS Velocify has multiple sub brands that it maintains. Each of these sub brands is affiliated with the parent brand Velocify. Velocify LeadManager TM - Lead Management Software to Automate Routine Communications. Respond faster to high-priority leads, sell smarter, and close more deals with Velocify LeadManager Velocify Pulse TM - More than just a dialer or tool, Velocify Pulse is the only full featured, enterprise class sales solution that meets every sales team s needs and optimizes every stage of the sales cycle from prospecting to conversion. Velocify LoanEngage TM - More than just a dialer or tool, Velocify Pulse is the only full featured, enterprise class sales solution that meets every sales team s needs and optimizes every stage of the sales cycle from prospecting to conversion. Velocify Dial-IQ TM - Velocify Dial-IQTM is the only clickto-call sales dialer that enables your sales team to have more conversations and ensures they focus on the right prospects at the right time. Call volume isn t enough. Grow faster with conversations that matter. Velocify / All Rights Reserved Page 10
11 SUB BRAND VARIATION As well as having solid black and white versions for each mark, each sub brand has a stacked version for use. The design consists of the standard version with the sub brand product name being reduced by no more than 75% and then positioned underneath the parnet brand mark. Velocify / All Rights Reserved Page 11
12 COLOR USE The Velocify brand colors are optimized to appear as consistent as possible for all applications. Color outcomes will vary depending on paper surface and brightness, vendor ability and monitor output. These color targets are based on the Pantone Color Matching System. Brand Colors PMS:* Pantone color matching system (stationery, signage, etc.) CMYK: Process/digital color printing (brochure, magazine ad, etc.) RGB: On-screen use (website, PowerPoint, video, etc.) GRAY: One color use (newspaper, checks, etc.) LINEART: One color limited use and embossing (glass etching, embossing, etc.) * Preferred color use for best brand consistency. Secondary Colors Pantone 2945 C C: 100 R: 0 M: 74 G: 74 Y: 20 B: 151 K: 5 #004A97 Pantone 299 C C: 80 R: 0 M: 18 G: 155 Y: 0 B: 222 K: 0 #009BDE Pantone 291 C C: 37 R: 154 M: 8 G: 202 Y: 1 B: 235 K: 0 #9ACAEB Pantone Black C C: 0 R: 0 M: 0 G: 0 Y: 0 B: 0 K: 100 # Pantone Cool Gray 6 C C: 16 R: 167 M: 11 G: 168 Y: 11 B: 170 K: 27 #A7A8AA Pantone Cool Gray 2 C C: 5 R: 208 M: 3 G: 208 Y: 5 B: 206 K: 11 #DODOCE Grayscale: 100% K Grayscale: 70% K Grayscale: 40% K Pantone 717 C C: 11 R: 212 M: 75 G: 93 Y: 100 B: 0 K: 2 #D75F00 Pantone 158 C C: 2 R: 239 M: 66 G: 118 Y: 100 B: 34 K: 0 #EF7622 Pantone 1365 C C: 0 R: 255 M: 34 G: 181 Y: 80 B: 71 K: 0 #FFB547 Pantone 375 C C: 50 R: 45 M: 0 G: 200 Y: 100 B: 64 K: 0 #91C840 Pantone 369 C C: 65 R: 113 M: 15 G: 165 Y: 100 B: 65 K: 2 #71A541 Velocify / All Rights Reserved Page 12
13 LOGO STYLE AS FRAME AS PATTERN The Logo can be altered and used as a frame for imagery. When this is done, the color of the V must be retained with a multiply overlay. The Logo can be used as a pattern for aesthetic purposes in backgrounds or to add interest to designs. Velocify / All Rights Reserved Page 13
14 BRAND TYPOGRAPHY When possible, always use Proxima Nova (OpenType version) as the brand font, in all marketing communications. This will help maintain a consistent brand image and personality. This typeface can be provided by Creative Services. In some instances when documents are exchanged with clients, viewed on the web or on computers that do not have Proxima Nova, use the alternate fonts Verdana and Arial. Proxima Nova Light ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz Proxima Nova Regular ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz Proxima Nova Semibold ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz Proxima Nova Bold ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz Proxima Nova Extrabold ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz Velocify / All Rights Reserved Page 14
15 TYPOGRAPHY USE Brand Typography High Velocity Sales Performance The leading provider of cloud-based intelligent sales technology. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi orci libero, consectetur in auctor a, mattis eu orci. Vestibulum erat nunc, dictum sit amet iacu lis vitae, gravida ac dolor. Proin ante ligula, interdum pharetra lobortis sed, ultrices sed tortor. Integer tincid unt tellus pretium dui mollis ut posuere orci egestas. Emphasis example. Headline: Proxima Nova Regular/Light Title Case Velocify Main Blue Subhead: Proxima Nova Regular/Light Sentence Case Velocify Bright Blue Body Text: Proxima Nova Light Sentence Case Velocify Dark Grey Emphasis Text: Proxima Nova Semibold/Bold Vellocify Dark Grey Alternate Typography High Velocity Sales Performance The leading provider of cloud-based intelligent sales technology. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi orci libero, consectetur in auctor a, mattis eu orci. Vestibulum erat nunc, dictum sit amet iacu lis vitae, gravida ac dolor. Proin ante ligula, interdum pharetra lobortis sed, ultrices sed tortor. Integer tincid unt tellus pretium dui mollis ut posuere orci egestas. Emphasis example. Headline: Verdana Regular Subhead: Verdana Regular Body Text: Verdana Regular Emphasis Text: Verdana Bold Velocify / All Rights Reserved Page 15
16 IMAGERY Our mission as a company is to accelerate sales performance. This drives everything we do and our imagery should reflect this. Imagery should reinforce a forward thinking mindset. Velocify / All Rights Reserved Page 16
17 APPLICATIONS HOW THINGS LOOK Tradeshow apparel. Velocify / All Rights Reserved Page 17
18 APPLICATIONS HOW THINGS LOOK Tradeshow booth Velocify / All Rights Reserved Page 18
19 CONTACT 222 N. Sepulveda, Suite 1800, El Segundo, CA , op 1 contact@velocify.com
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