International promotion of wood proholzmarketing

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1 International promotion of wood proholzmarketing Visnja Jurnjak pro:holz Steiermark

2 Resource wood in Europe _Wooded area in per cent of the overall area of the states Finland 75 % Sweden 68 % Austria 47 % Slovakia 41% Czech Republic 33% Italy 32% Germany 31 % France 30 % Spain 29 % Hungary 19% EU:25 34 % _In Austria, 3.96 million hectares or 47,2% of its overall area are forest clad. 1.1 billion cubic meters of wood are ready for use in its forests. Source: UNECE/FAO

3 Resource wood in Austria _Forest ownership _50% small-sized forest (<200 ha) _32% more than 200 hectares wooded area/forest enterprises _18% public forest small forest 50% > 200 ha wooded area/ forest enterprises 32% public forest 18% Source: Austrian Forest Inventory 00/02

4 Resource wood in Austria in Mio. m3 in Mio. m³ Woodgrowth/year Woodharvest/year Growth wood stock/year Austria Source: UNECE/FAO

5 Resource wood in Europe* in Mio. m3 in Mio. m³ Woodgrowth/year Woodharvest/year Growth wood stock/year Europe* * Europe including the Baltic States, excluding Russia Source: UNECE/FAO

6 Resource wood in Austria _About 65 different tree species grow in Austria s forests Distribution of tree species in managed woods Spruce 53,6% Pine 5,6% Larch 4,6% Fir 2,3% other coniferous trees 0,7% Beech 9,6% Oak 2,0% other hardwoods 12,3% Bushes and other shrubs 9,3% Source: Federal Research and Training Center for Forests 2004/Austrian Forest Inventory 00/02

7 The enterprise forest & wood in Austria _About people in Austria live on forest and wood _The production value of the wood industry amounts to approx. EUR 7,29 billion Enterprises Employees Forest industry ² Wood industry Carpenters Wood and building materials trade Joiners Paper/pulp engendering industry Paper/pulp processing industry without employees in the wood and building materials trade 2 Forest owners Source: Associations, Federal Ministry of Agriculture, Forestry, Environment and Water Management

8 Forest-Wood-Paper Platform represents _more than half of Austria s area _ jobs _ family forest enterprises _an annual production value of more than EUR 10 billion _2nd asset in the national balance of activities _international highly accepted forest economy and an innovative wood research with international reputation _in terms of the biomass sector it is the most important energy source Conditions 2004/2005

9 Objectives of proholz Austria _proholz Austria is the working group of the Austrian Forest and Wood Industries _proholz Austria is a marketing organisation for wood which conveys information about wood and its use _proholz Austria aims at promoting the qualitative and economic use of wood (customer benefit) _proholz Austria aims at increasing the consumption of wood (sales)

10 Members of proholz Austria _Austrian Wood Industry Association _Presidential Conference of the Austrian Chambers of Agriculture _Federal Body of the Wood and Building Materials Trade _Federal Carpenters Guild _Federal Joiners Guild _other interest groups in the wood industry

11 Fields of action National _improve the image for wood in the sector building and living International _ build up platforms for promotion in relevant export markets _ give input and know how for wood promotion Internal _ platform for all groups interested in the use of wood in Austria

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13 Austria: Share of wood in construction ind. % Quelle: proholz Austria / TU-Wien proholz Steiermark. office@proholz-stmk.at

14 proholz International market building

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17 I volti del legno

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20 77 Veranstaltungen Napoli Rimini Sirmione 2002 Udine Torino Vicenza Catania 2003 Brescia Roma Ferrara Treviso 2004 Milano Venezia Firenze Cosenza 2005 Pesaro Bari Torino Paestum Parma 2006 Perugia Mantova Trento Palermo Pisa 2007 Genova Udine Pescara Napoli 2008 Aosta 2009 Firenze 2010 Milano Milano Treviso Ravenna Potenza Milano Roma Roma Perugia Torino Pescara Firenze Lecce Verona Kongresse und Seminare 2004 Milano 2005 Milano Udine Roma Torino 2006 Napoli Perugia Pesaro Firenze Venezia 2007 Venezia Palermo Bologna Trento Udine Bologna 2008 Pescara Genova Napoli Milano Padova 2009 Roma Milano Firenze Padova Pescara Aos ta 2010 Pescara Milano Pisa Udine Lecce Fachkurse

21 dataholz und "risponde" Seitenzugriffe Quelle: Google Analytics

22 Italia: Use and trend (BSH, Duo-Trio, KVH) In only 5 g. increasing use for more than 100 % proholz Steiermark. office@proholz-stmk.at

23 Italien: Zwischenbilanz Holzdächer % 50% 40% 30% + 40% 20% 10 % 0% Norden Zentral Süden Italien total Quelle: Gardino Consulting Genua

24 Ergebnis pro-kopf Verbrauch ,18 m³ / Jahr ,15 m³ / Jahr ,11 m³ / Jahr Start promo_legno ,09 m³ / Jahr ,08 m³ / Jahr

25 Internationalna promocija South/West/Europe Eastern Europe Southeast Europe Asia Italy Spain, France Czech Republic Slovakia, Hungary, Poland, Griechenland Croatia, Serbia, Slovenia, BH Japan, China promo_legno proholz Espana prolignum proholz Austria and national assemblies proholz Styria, proholz Austria and national assemblies European Wood Initiative = NTC, HAF, proholz, France

26 Spain Santiago de Compostela Lleida Octobar 2010

27 Promotion of wood in Southeast Europe

28 Promotion of wood in Southeast Europe

29 Congresses Split/ Zagreb, 10. i 11. april visitors from Croatia, Bosnia i Herzegovina, Slovenia, Montenegro and Macedonia

30 Example congresses Topics: Innovativ building with wood, New technologies in building with wood 2008 Split i Zagreb: over visitors from Croatia, BH, Montenegro, Slovenia 2008 Banja Luka: over 150 visitors 2009 Opatija i Zagreb: over 750 visitors iz Hrvatske i BH 2009 Ljubljana: over 200 visitors 2009 Beograd: over 450 visitors 2010 Dubrovnik: over 150 visitors 2010 Beograd: over 450 visitors 2010 Ljubljana: over 150 visitors

31 Osnovni tečaj o novim drvnim proizvodima i projektiranju drvenih konstrukcija Zagreb četvrtak, 24. veljače od sati petak, 25. veljače od sati Hotel Sheraton, Kneza Borne 2, Zagreb

32 Internet information Croatian Serbian

33 bois les timber Arhitektura holz legno madera drvo tømmer puutavara hout madera ξυλεία

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35 Austria: Croatia: Serbia: CONTACT proholz Steiermark Višnja Jurnjak Reininghausstraße 13 a 8020 Graz Austria

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