TV MARKET SNAPSHOT 2015 Q4 NIELSEN AUDIENCE MEASUREMENT

Transcription

1 TV MARKET SNAPSHOT 2015 Q4 NIELSEN AUDIENCE MEASUREMENT

2 ATV (minute) AVERAGE DAILY VIEWING TIME PER PERSON 2014 Q4 and 2015 Q4, Live+Playback Total 4+ Age 4-17 Age Age Q Q4 Total individuals average viewing time slightly increased compared to 2014 Q4. 2

3 LIVE AND PLAYBACK TIME VIEWED PER DAY(ATV) 2015 Q4, Total day TARGET LIVE MINUTE PLAYBACK MINUTE PLAYBACK % TOTAL % % % % Live: Viewing of TV broadcasts at the actual time of transmission Playback: Viewing of TV contents recorded and viewed within 7 days of the original broadcast time Total individuals spent 1.1% of their total TV viewing time on time-shifted content. 3

4 SHARE OF CHANNEL NETWORKS 2014 Q4 and 2015 Q4, Total 4+, Live+Playback Q Q4 2.3 General entertainment channels Lifestyle channels Public channels RTL Klub + TV2 Movie channels Channels for children News channels Documentary channels Sport channels Music channels Other channels DVD/video/video game Audience share of general entertainment, kids, movies and public channels has increased, while share of national commercial channels slightly decreased compared to 2014 Q4. 4

5 BROADCAST AND RECEPTION SHARE OF TYPOLOGY 2015 Q4; Total 4+, Consolidated data 100% 90% 80% 70% 60% 50% 11.6% 0.3% 17.2% 12.5% 3.9% 5.3% 3.4% 2.9% 9.7% 6.4% 4.4% 4.0% 3.3% 7.0% 11.1% 0.2% Religion Movies Arts, science, culture Information News (political, economic) Sport 40% 30% 28.7% 27.8% Music Non-musical entertainment 20% Non-musical fiction (series, TV-film, etc.) 10% 22.8% 17.7% Other (advertising, promo, etc.) 0% EMISSION SHARE RECEPTION SHARE Consumption rate of Movies, Non-musical fiction and News was significantly higher compared to their emission rate. 5

6 FMCG TOP CLASSES BY GRP 2014 Q4 and 2015 Q4; Total (4+) GRP Class 2014 Q Q4 1 PUDDING, SWEET DAIRY PRODUCT PERFUME CHOCOLATE BAR SWEETMEAT/COMFIT TEA COFFEE BODY MILK SHAMPOO FACE CREAM CAT FOOD YOGHURT, KEFIR CHAMPAIGN MUSTARD, MAYONNAISE, KETCHUP BITTERS CARBONATED DRINKS BEER OTHER FROZEN FOODS BUTTER, MARGARINE TOOTHPASTE SWEET BISCUIT/WAFER

7 NOTES: AVERAGE DAILY VIEWING TIME PER PERSON Period: 2014 Q4 and 2015 Q4 (1/October 31/December) Target: 2014: Total Individuals (Universe: Cases: 2 562, 4-17 (Universe: Cases: 374), (Universe: Cases: 1 193), 50+ (Universe: Cases: 995) 2015: Total Individuals (Universe: Cases: 2 566), 4-17 (Universe: Cases: 377), (Universe: Cases: 1 175), 50+ (Universe: Cases: 1 015) Channel: Total TV Variable: Live+Playback ATV LIVE AND PLAYBACK TIME VIEWED Period: 2015 Q4 (1/October 31/December) Target: Total Individuals (Universe: Cases: 2 566), 4-17 (Universe: Cases: 377), (Universe: Cases: 1 175), 50+ (Universe: Cases: 1 015) Channel: Total TV Variable: Live and Playback ATV (min), Playback % SHARE OF CHANNEL NETWORKS Period: 2014 Q4 and 2015 Q4 (1/October 31/December) Target: 2014: Total Individuals (Universe: Cases: 2 562), 2015: Total Individuals (Universe: Cases: 2 566) Channel groups : Public: M1, M2, M3, M4 Sport, Duna TV, Duna World; Lifestyle: Digi Life, Fishing&Hunting, LifeNetwork, Spektrum Home, TLC, Travel Channel, TV Paprika, Viasat Explorer; General entertainment: BBC Entertainment, C8, Comedy Central, Cool, Fem3, FixTV, Galaxy, PAX TV, RTL+, PRO4, RTL II, Sorozat+, Story4, Story5, Super TV2, Viasat3, Viasat6; Movie: AMC, AXN, AXN Black, AXN White, Cinemax, DIGI Film, Film+, Film+2, Filmbox, Filmbox Premium, Filmbox HD, Filmbox Plus, Film Café, Film Mánia, FOX, HBO, HBO2, HBO Comedy, Paramount, Sundance Channel, Universal Channel; Children: Boomerang, Cartoon Network, Disney Channel, Disney Junior, JimJam, Megamax, Minimax, Nickelodeon; News: ATV, EchoTV, Euronews (magyar), HírTV, P+; Documentary: Animal Planet, BBC Earth, CBS Reality, D1, Da Vinci Learning, DIGI Animal World, DIGI World, Discovery Channel, Discovery Science, Discovery World, DoQ, History Channel, IDX, Investigation Discovery, National Geographic Channel, Nat Geo Wild, OzoneNetwork, Spektrum, Viasat History, Viasat Nature; Sport: DIGI Sport 1, DIGI Sport 2, Eurosport, Eurosport2, Extreme Sport, Sport1, Sport2, Sport Klub, Sport M; Music: H!t Music Channel, Music Channel, Muzsika TV, MTV (Music Television), SlágerTV, Viva; Other: foreign channels, other unidentified Hungarian channels, other TV-screen usage Variable: SHR% (Live +Playback data based on Live+Playback Total TV) EMISSION AND RECEPTION SHARE OF TYPOLOGY Period: 2015 Q4 (1/October 31/December) Target: 2015: Total Individuals (Universe: Cases: 2 566) Channels: ATV, AXN, Cartoon Network, Comedy Central, Cool, Discovery Channel, Disney Channel, Duna TV, Duna World, Fem3, Film+, Film+2, FOX, Galaxy, Investigation Discovery, Life Network, M1, M2, M3, M4 Sport, Muzsika TV, National Geographic Channel, Nickelodeon, OzoneNetwork, Paramount, Pro4, RTL+, RTL II, RTL Klub, Sorozat+, Sport1, Sport2, Story4, Story5, Super TV2, TLC, TV2, UNIVERSAL Channel, Viasat3, Viasat6, VIVA Main items of Non musical entertainment typology: 1. Game; 2. Quiz show; 3. Entertainment magazine; 4. Talk-show; 5. Cabaret, satire; 6. Circus, show; 7. Reality show Variable: EST%, Consolidated RST% FMCG TOP CLASSES Period: 2014 Q4 and 2015 Q4 (1/October 31/December) Target: 2014: Total Individuals (Universe: Cases: 2 562), 2015: Total Individuals (Universe: Cases: 2 566) Channel: all channels in Nielsen Audience Measurement spot database in the given period Product: TV-spots categorized in the following sectors by Nielsen Audience Measurement: baby care, food, drinks and beverages, household products, beauty care Variable: GRP 7

8 About Nielsen Audience Measurement Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the media agencies, advertisers and television channels, based on an independent and transparent measurement system. The independence, professional reliability and credibility of our audience measurement system have been confirmed by various independent audits. About Nielsen Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content video, audio and text is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world s population. For more information please visit our websites : Contact: Nielsen Közönségmérés Kft. H Budapest, Hermina út Phone: , Fax: services@nielsenkozonsegmeres.hu internet: