Canadean & FINPRO: How Canadean / can support FINPRO S clients in geographical expansion across international markets. Ali Mohamed 26 th May 2015

Transcription

1 Canadean & FINPRO: How Canadean / can support FINPRO S clients in geographical expansion across international markets Ali Mohamed 26 th May 2015

2 AGENDA Introduction Data quality and validity Scope and depth of coverage across Categories & Markets Reporting quality and user-friendliness Support and services incl. key contact/team- FINPRO HAVE ACCESS Example Categories explained Q&A?? 5/27/ /05/2015 5/27/2015 2

3 Introduction to Canadean Who We are... We provide global analysis, data and insight through unique, in-depth research and an unrivalled international network of local industry experts. Our primary research capabilities deliver a reach of 4,000,000 consumers worldwide. We have over 150 local researchers based in over 80 countries. The Canadean core methodology is to interview leading players in the industry and cross check information with distributors, packaging and ingredients experts in the supply chain. Canadean manages the fieldwork in each country via Regional Managers based in Asia, East Europe, West Europe, Latin America, North America, Africa and the Middle East. UNPARALLELED CONTENT ON THE MARKET Canadean intelligence has more consumer and market data, insight, analysis and commentary on the FMCG market than any other information provider. GLOBAL REACH Our global network of experts keep clients up-to-date on global trends across 80 international markets, providing you with the intelligence to grasp emerging opportunities before your competitors. 5/27/ /05/2015 5/27/2015 3

4 Introduction to Canadean Who We are... SITUATED IN OVER 16 OFFICE LOCATIONS MARKET DATA ACROSS 32 SECTORS, 144 PRODUCT CATEGORIES, 350+ MARKET SEGMENTS PROPRIETARY MARKET DATA ACROSS THE GLOBE 22 INDUSTRY SPECIFIC RESEARCH PANELS DETAILED BRAND SHARES ACCESS TO MORE THAN 4 MILLION CONSUMERS CONSUMER RESEARCH ACROSS 80 PRODUCT CATEGORIES 10 COUNTRIES AND OVER 26 CONSUMER GROUPS ACTIONABLE ANALYSIS 5/27/ /05/2015 5/27/2015 4

5 Introduction to Canadean - Why Canadean? Whether you operate across multiple channels and sectors, or specialize in a targeted segment of a market, Canadean Intelligence provides a detailed insight into the competitive market completely tailored to your business needs. With our research you are able to: CANADEAN CONTENT OFFERING Market Focus Trends Strategic Analysis Identify lucrative opportunities across categories and countries Reduce risk when expanding in new or existing markets Visualization Sector Insight Country Insight Informed Insight Target the right consumers Track or benchmark your competitors Spot innovation potential Consumption Volume Data Brand Data Future Forecasted Data Distribution Data Consumer Trend Framework Quality data 5/27/ /05/2015 5/27/2015 5

6 Introduction to Canadean - Who we work with... We understand that every business decision demands concrete facts and numbers. Canadean is the Food & Beverage industry information specialist. Everything that we do is underpinned by class-leading data, but what sets us apart is our philosophy. Our client list, built on long term relationships and trust is testament to our reputation as the leading provider for global Food & Beverage market intelligence. Just some of our clients: 5/27/ /05/2015 5/27/2015 6

7 AGENDA Introduction Scope and depth of coverage across Categories & Markets Data quality and validity Reporting quality and user-friendliness Support and services incl. key contact/team Example Categories explained Q&A 5/27/ /05/2015 5/27/2015 7

8 Scope Canadean Country Coverage 5/27/ /05/2015 5/27/2015 8

9 Depth - What does a typical Canadean sector (example of Meat sector) contain within our Platform? Annual Outputs (excluding back catalog) Advisory Service Insight 50 INDUSTRY FORECAST (Country Sector) REPORTS 8 X PANEL REPORTS (Industry Survey Reports) COMPANY PROFILES DATABASE * Direct Access to Analyst Support: Ask the Analyst function provides direct access to our analysts expert insight and to further information. Data MARKET DATA: 200+ Countries, 50 in detail CONSUMERGRAPHICS: 50 countries, 10 with greater detail & trends coverage GLOBAL MACRO-ECONOMIC DATA: 200+ Countries * and 2,500 cities Bespoke Research Services Additional bespoke research services available through our highly experienced industry consultants. 5/27/ /05/2015 5/27/2015 9

10 Scope - Canadean Category Coverage 5/27/ /05/2015 5/27/

11 AGENDA Introduction Scope and depth of coverage across Categories & Markets Data quality and validity Reporting quality and user-friendliness Support and services incl. key contact/team Example Categories explained Q&A 5/27/ /05/2015 5/27/

12 Data Quality - Why our market data is strong 1. Category Specific Consumer Insight & Data: 50+ Countries Category insight analysis Consumer group valuations Trend impact assessments Strategic issue analysis Brand insights Extensive Industry Research On-the-ground fieldwork Brands, values, Volumes, Channels Extensive category segmentations 200+ Countries 2. Category Sizing & Segmentation Countries Quarterly Surveys on Hot Topics Industry Confidence Tracking Key emerging marketing issues Case studies of on-trend innovations Examples to emulate, pitfalls to avoid Private Label insights 4. Industry Sentiment Tracking - Global 3. Product & Innovation Insights - Global Canadean is the only product that fundamentally links consumer behavior to category dynamics, product innovation and industry opinion to future-proof clients marketing strategies. Our competitive advantage stems from our ability to accurately determine how consumer trends are driving category growth and aligning product innovation to future consumer needs. 5/27/ /05/2015 5/27/

13 Data Quality Across the Supply Chain Research across the value chain, to validate that supplier inputs = manufacturer outputs Target coverage at least 80% of market covered by interviews Franchise holders Contract packer Modern retail Industry suppliers Ingredients Packaging Other allied industries Producer /Trader Distributors Convenience On premise Traditional stores Street Sales Formal and informal channels Sources interviewed in market Point of sales analysis and reality check 5/27/ /05/2015 5/27/

14 AGENDA Introduction Data quality and validity Scope and depth of coverage across Categories & Markets Reporting quality and user-friendliness Support and services incl. key contact/team Example Categories explained Q&A 5/27/ /05/2015 5/27/

15 Canadean type of content Market Data from the Database Market Data Segment Volume & Value with 5 Year Segment Forecast Market Data Category Value Market Data Brand Value Market Data Channel Value (no brand split) Consumer Data Motivations by Consumer Group Volume & Value Reports Market Data Reports Company Profiles Consumer Trends Reports Strategic Insights Reports 5/27/ /05/2015 5/27/

16 Actionable Decisions: Asia Pacific Example Dairy market entry????? 5/27/ /05/2015 5/27/

17 Evolving consumer need states and urbanization will drive the growth of the dairy industry in Asia-Pacific over the next five years Whilst dairy markets in western economies such as the US and Europe are witnessing modest growth, Asia-Pacific will see a significant increase in dairy consumption over the next five years Market volumes (Billions of Kg) of dairy market, by region, North America Europe Asia Pacific CAGR : 1.9% CAGR : 2.6% CAGR : 5.2% 34,3 37,1 40,7 67,1 73,7 83,7 52,6 65,1 83, This level of high growth will be brought about by evolving consumer needs and changing societal landscapes as populations shift from rural to urban areas and the desire for health and wellness, convenience, personal space and time and trust become more important 5/27/ Asia Pacific 27/05/2015 5/27/ Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Thailand

18 High growth rates in dairy consumption will be witnessed across the whole of Asia- Pacific over the period Although China and India are two particularly large markets in Asia-Pacific, it is also important to recognize that growth is occurring across the whole region at a faster rate than that being witnessed in North America and Europe New emerging economies such as Singapore and Malaysia, whilst small in size, are witnessing investment from major global brands because of favorable economic outlooks and high growth rates. Developed economies particularly Australia which will be driven by consumers seeking out products fortified with vitamins and minerals for added health benefits Dairy market volume growth rates in Asia-Pacific, Australia China Hong Kong India Indonesia 3.8% 5.4% 4.6% 6.2% 4.5% Japan Malaysia Singapore South Korea Thailand 2.3% 3.7% 7.4% 3.8% 6.4% 5/27/ /05/2015 5/27/

19 AGENDA Introduction Data quality and validity Scope and depth of coverage across Categories & Markets Reporting quality and user-friendliness Support and services incl. key contact/team Example Categories explained Q&A 5/27/ /05/2015 5/27/

20 Quick, easy and intuitive with sophisticated and innovative software tools INTERACTIVE AND POWERFUL VIEWS With Infographics and Dashboards, our analysts have curated a selection of data to give you a fully interactive at a glance view of a market, country or category. ASK AN ANALYST When you need more information or want the benefit of expert insight, the Ask an Analyst function provides direct access to our analytical teams. Local Experts, Global Insights

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24 AGENDA Introduction Data quality and validity Scope and depth of coverage across Categories & Markets Reporting quality and user-friendliness Support and services incl. key contact/team Example Categories explained Q&A 5/27/ /05/2015 5/27/

25 Appendix 5/27/ /05/2015 5/27/

26 Appendix 5/27/ /05/2015 5/27/

27 Appendix 5/27/ /05/2015 5/27/

28 Appendix 5/27/ /05/2015 5/27/

29 Appendix 5/27/ /05/2015 5/27/

30 The Floor is yours... 5/27/ /05/2015 5/27/