HIGH COUNTRY DEVELOPMENT CYCLING TEAM. Sponsorship Proposal

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1 HIGH COUNTRY DEVELOPMENT CYCLING TEAM Sponsorship Proposal

2 HIGH COUNTRY DEVELOPMENT CYCLING TEAM To our prospective partner, We would first like to thank you for taking time out of your schedule to view this proposal. The High Country Development Team (HCDT) is dedicated to building relationships that will support our team, athletes, and most importantly support and endorse our sponsor s product. In order to accomplish our goals, your help is needed. HCDT is a USA Cycling sanctioned team racing under the Boone Area Cyclist (BAC) club, which is a 501c3 organization. The team races throughout the year, competing in three disciplines: road, mountain and cyclocross. We are a true development team, as all riders are under 25, obtaining college degrees, and determined to make a difference both in cycling and in life. Additionally, HCDT is very involved in cycling advocacy and has collaborated with the BAC to implement an annual Bike Rally and to help develop and build Rocky Knob Mountain Bike Park in Boone, NC. Our team is looking forward to the future with high goals and determination for continued success. Over the past two years, the HCDT has found great success in races throughout the Southeast and in select national events. Moving forward, our emphasis will continue to be the Southeast region, but we hope to allow team members to attend additional National Race Calendar (NRC) and National Criterium Calendar (NCC) events. This schedule will account for 40 race weekends a year and that is why your partnership is important. High Country Development Cycling Team

3 HIGH COUNTRY DEVELOPMENT CYCLING TEAM Sponsorship Benefits: Cycling sponsorship provides access to a very attractive consumer demographic. An estimated 86 million Americans are active in some form of cycling, and upwards of 20 million consider themselves cycling enthusiasts. There are more bicyclists in the U.S. than skiers, tennis players and golfers combined! As an added bonus, cyclists are a desirable market with a large discretionary income. The largest demographic in the elite cycling fan base is affluent and well educated, with an average income of over $80,000, a medium age of 38 and a college graduate profile of over 90%. These individuals spend more than $5.5 billion annually to participate in the fastest growing amateur and spectator-friendly sport in the United States. Competitive cycling has everything your company needs for mass media attention: speed, drama, determination, and inspiring feats of athleticism. Above all, cycling is a healthy, environmentally friendly, and technologically innovative sport that is a lifelong activity for many and appeals to people of all ages. Thus, the sport of cycling attracts a broad audience that reaches beyond the target audience of other sports. Our Mission: The High Country Development Team is dedicated to providing a platform for young cyclists to obtain their goals through a positive and safe environment. We believe promoting a healthy lifestyle for all ages yields a beneficial return for everyone. Join us as we improve ourselves and others along the way! Team Goals Simply Ride, Learn and Live

4 HIGH COUNTRY DEVELOPMENT CYCLING TEAM Your Brand: The High Country Development Team is the region s most prominent U25 cycling program. The team has twenty riders who train approximately 15 hours per week and race throughout the region every weekend. By sponsoring the team, your company will gain exposure with over 300 advertising hours each week, year- round, in locations across the nation. The HCDT is literally a rolling billboard for your company. Through this opportunity, your company will also gain exposure through links on the HCDT website, Twitter, Facebook, and monthly newsletter. Each HCDT cyclist understands the importance of racing as a representative for HCDT and as a representative for your company. Representing and promoting our sponsors at all times when we travel and train is a core value of the HCDT. What your sponsorship achieves for the High Country Development Team: As previously mentioned, our goal is to make a positive impact as advocates of cycling and allow team members to attend larger marquee events. Your contribution brings us that much closer to making our goals achievable. Our contributing partners are crucial to the continuing success of our team. As a development team, most of our funding relies on the generosity of our sponsors. The cost of participating in cycling, which includes: licenses, race fees, travel, equipment, and uniforms quickly adds up to be a large expense for our team members. Your support ensures that every team member will have an opportunity to compete at the highest level with the most visibility. Please join us, the High Country Development Team, so we may all reach our goals together.

5 HIGH COUNTRY DEVELOPMENT CYCLING TEAM Sponsorship Levels Package A - Presented by Sponsor Sponsor logo will be visible on the torso of the jersey (front & back), top shoulders of the jersey and side of bibs/shorts website, Facebook, Twitter pages and included in all media releases associated with team 8 x10 photo taken at business Package Price - $20,000 Package B Sponsor logo will be visible on the torso of the jersey (front and back) and sacrum area of the bibs/shorts website, Facebook, Twitter pages and included in all media releases associated with team 8 x10 photo taken at business Package Price - $10,000 Package C Sponsor logo will be visible on side panels of the jersey website, Facebook, Twitter pages and included in all media releases associated with team 8 x10 photo taken at business Package Price - Currently Taken Package D Sponsor logo will be visible on torso of the jersey (front only) website, Facebook, Twitter pages and included in all media releases associated with team 8 x10 photo taken at business Package Price - Currently Taken

6 HIGH COUNTRY DEVELOPMENT CYCLING TEAM Package E (Three positions available) Sponsor logo will be visible on the front upper chest of the jersey website, Facebook and Twitter pages Package Price - $1000 Package F (Three positions available) Sponsor logo will be visible on the rear pocket of the jersey website, Facebook and Twitter pages Package Price - $1000 Package G Sponsor logo will be visible on the collar of the jersey website, Facebook and Twitter pages Package Price - Currently Taken In addition to jersey sponsors,the High Country Development Team will consider any sponsorship to accommodate any level of support and marketing budget time frame. If you are interested in becoming a partner with the High Country Development Team please contact the team manager, Sean Weddell at HighCountryDevo@gmail.com to discuss the details of sponsorship. Please note that any contribution to the team is tax deductible; the team operates as a 501c3 organization.

7 HIGH COUNTRY DEVELOPMENT CYCLING TEAM Company Name Company Representative (Contact) Title Company Address Business Phone Number Alternate Phone Number Address High Country Development Team 2 Year Sponsorship Agreement Form Company Information We would like to sponsor the High Country Development Team at the following level (please check the appropriate box): Package A : Presented by Sponsor $20,000 Package B: $10,000 Package C: Taken Package D: Taken Package E: $1000 (Three available) Package F: $1000 (Three available) Package G: Taken Other provisions: Sponsorship is for the cycling race seasons. This usually runs from January through December. However, we will be wearing our team apparel on training rides as soon as we receive them from the manufacturer. Accepted by: Sponsor Print Name Date Sign Name Team Representative Print Name Date Sign Name

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