Vodeclic Style Guide LOGO COLORS FONTS

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1 To ensure the logo stands out clearly, it must always be framed with an area of unobstructed space. Always make sure the space around is always equal to half the height of X, where X is the height of the name Vodeclic in the logo, as shown below..5x.5x X.5X.5X

2 Vodeclic Style Guide LOGO COLORS FONTS To ensure the logo stands out clearly, it must always be framed with an area of unobstructed space. Always make sure the space around is always equal to a quarter the height of X, where X is the height of the logo. X

3 Vodeclic Style Guide LOGO COLORS FONTS There are four approved logo versions: a full-color, gray, reversed and a square icon. The preferred version is the full-color logo: use this in every instance possible. If the full-color logo does not read well on a background and the background color cannot be changed, use the white version below. If full color printing is not available, that is when you would use the gray version. The square icon version should be used only when there isn t enough space to use the full name logo or as a graphic item. FULL COLOR (PREFERRED): SQUARE ICON: ONE COLOR, GRAY: WHITE ON COLORED BACKGROUND:

4 Vodeclic Style Guide LOGO COLORS FONTS The logo is the most recognizable visual asset of Vodeclic. Careful, correct use helps ensure that the brand is presented consistently. Do not alter the logo in any way only use approved artwork files. Below are examples of improper logo uses and mistakes to avoid: Do NOT use without Do NOT change the location of Do NOT use in unauthorized colors Do NOT contain in a shape of any kind Do NOT change the proportions Do NOT add any department, tagline or any other text Your Tagline

5 The colors below should be used when making use of the Vodeclic logo. Hex and RGB formulas should be used for all on-screen applications. Spot and CMYK (4-color process) formulas should be used on all print-related documentations. SPOT PMS 219 CMYK RGB HEX d62d76 SPOT PMS Cool Gray 7 CMYK RGB HEX

6 To help provide a consistent, unified look in the Vodeclic brand s use of typography, only use the fonts listed below: PRINT FONT Avenir LT Std abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ (!@#$%^&*) Avenir Std 35 Light Avenir Std 35 Light Oblique Avenir Std 45 Book Avenir Std 55 Roman Avenir Std 65 Medium Avenir Std 85 Heavy Avenir Std 95 Black WEB FONT Helvetica Neue LT Std abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ (!@#$%^&*) Helvetica Neue LT Std 45 Light Helvetica Neue LT Std 46 Light Italic Helvetica Neue LT Std 55 Roman Helvetica Neue LT Std 56 Italic Helvetica Neue LT Std 65 Medium Helvetica Neue LT Std 66 Medium Italic Helvetica Neue LT Std 75 Bold

7 NAME The corporate brand name is Vodeclic, a Skillsoft Company. The company should always be referred to in this manner. In text usage, where it is not appropriate to use the logo, the company name should appear as a single word with the initial V capitalized, followed by a Skillsoft Company. Whenever writing the name in a sentence the a before Skillsoft Company should be lowercase. If using it alone or in the logo, the A will be capitalized. The company name should never be hyphenated, dissected or abbreviated. It should never be written in all capitals or all lowercase letters. An exception occurs when Vodeclic is displayed as part of the website factoids. COPYRIGHT Always include the copyright line: Vodeclic is a registered trademark of Vodeclic SAS. Copyright Vodeclic, a Skillsoft Company.