Vodeclic Style Guide LOGO COLORS FONTS

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Vodeclic Style Guide LOGO COLORS FONTS"

Transcription

1 To ensure the logo stands out clearly, it must always be framed with an area of unobstructed space. Always make sure the space around is always equal to half the height of X, where X is the height of the name Vodeclic in the logo, as shown below..5x.5x X.5X.5X

2 Vodeclic Style Guide LOGO COLORS FONTS To ensure the logo stands out clearly, it must always be framed with an area of unobstructed space. Always make sure the space around is always equal to a quarter the height of X, where X is the height of the logo. X

3 Vodeclic Style Guide LOGO COLORS FONTS There are four approved logo versions: a full-color, gray, reversed and a square icon. The preferred version is the full-color logo: use this in every instance possible. If the full-color logo does not read well on a background and the background color cannot be changed, use the white version below. If full color printing is not available, that is when you would use the gray version. The square icon version should be used only when there isn t enough space to use the full name logo or as a graphic item. FULL COLOR (PREFERRED): SQUARE ICON: ONE COLOR, GRAY: WHITE ON COLORED BACKGROUND:

4 Vodeclic Style Guide LOGO COLORS FONTS The logo is the most recognizable visual asset of Vodeclic. Careful, correct use helps ensure that the brand is presented consistently. Do not alter the logo in any way only use approved artwork files. Below are examples of improper logo uses and mistakes to avoid: Do NOT use without Do NOT change the location of Do NOT use in unauthorized colors Do NOT contain in a shape of any kind Do NOT change the proportions Do NOT add any department, tagline or any other text Your Tagline

5 The colors below should be used when making use of the Vodeclic logo. Hex and RGB formulas should be used for all on-screen applications. Spot and CMYK (4-color process) formulas should be used on all print-related documentations. SPOT PMS 219 CMYK RGB HEX d62d76 SPOT PMS Cool Gray 7 CMYK RGB HEX

6 To help provide a consistent, unified look in the Vodeclic brand s use of typography, only use the fonts listed below: PRINT FONT Avenir LT Std abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Avenir Std 35 Light Avenir Std 35 Light Oblique Avenir Std 45 Book Avenir Std 55 Roman Avenir Std 65 Medium Avenir Std 85 Heavy Avenir Std 95 Black WEB FONT Helvetica Neue LT Std abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Neue LT Std 45 Light Helvetica Neue LT Std 46 Light Italic Helvetica Neue LT Std 55 Roman Helvetica Neue LT Std 56 Italic Helvetica Neue LT Std 65 Medium Helvetica Neue LT Std 66 Medium Italic Helvetica Neue LT Std 75 Bold

7 NAME The corporate brand name is Vodeclic, a Skillsoft Company. The company should always be referred to in this manner. In text usage, where it is not appropriate to use the logo, the company name should appear as a single word with the initial V capitalized, followed by a Skillsoft Company. Whenever writing the name in a sentence the a before Skillsoft Company should be lowercase. If using it alone or in the logo, the A will be capitalized. The company name should never be hyphenated, dissected or abbreviated. It should never be written in all capitals or all lowercase letters. An exception occurs when Vodeclic is displayed as part of the website factoids. COPYRIGHT Always include the copyright line: Vodeclic is a registered trademark of Vodeclic SAS. Copyright Vodeclic, a Skillsoft Company.

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a

More information

Visual Style Guide April 2015

Visual Style Guide April 2015 Visual Style Guide April 2015 Contents Introduction to the Logo 3 Safe Area and Size 4 Logo and Tagline Usage 5 Incorrect Usage 6 Color Palette 7 Backgrounds and Additional Design Elements 8 Typography

More information

Campaign Guidelines STEP IN. STAND UP.

Campaign Guidelines STEP IN. STAND UP. Campaign Guidelines STEP IN. STAND UP. Created August 2015 Purpose Purpose of These Guidelines With the launch of the new marketing campaign, it is important to maintain the integrity of communications

More information

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5. Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The

More information

Brand Style Guide 2010 v.1

Brand Style Guide 2010 v.1 Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual TABLE OF CONTENTS BASICS Brand Structure 1 Brand Extensions 2 Brand Versions 3 CINJ Signature 4 Academic Signature 5 Business Logo 6 Corporate Color 7 Corporate Typography 8 Descriptor

More information

Using this Brand Guide

Using this Brand Guide Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition

More information

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002 SEPTEMBER 2002 BRAND LOGO USAGE GUIDELINES This document is subject to periodic revision. Please check with the NKU marketing department to make sure you have the most recent copy. BRAND LOGO INTRODUCTION

More information

WD Preferred Hard Drive Campaign

WD Preferred Hard Drive Campaign WD Preferred Hard Drive Campaign WD PREFERRED HARD DRIVE CAMPAIGN WD knows that hard drives are more than just storage devices, they re an integral part of people s lives. That s why WD designs and builds

More information

TRADE MARK USAGE GUIDE FOR

TRADE MARK USAGE GUIDE FOR TRADE MARK USAGE GUIDE FOR TSANet, Inc. TSANet TRADEMARK USAGE GUIDE Introduction TSANet, Inc. ( TSANet ) is a corporation organized not-for-profit under the Delaware Corporation Code. The TSANet trademark

More information

2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy

2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy 2015 Marketing Guidelines 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy Master Brand Components The Parallels logo is the cornerstone of the Parallels brand. Please

More information

BRAND GUIDELINES AND STANDARDS

BRAND GUIDELINES AND STANDARDS EMS SOFTWARE BRAND GUIDELINES AND STANDARDS WE HELP PEOPLE CREATE GREAT MEETINGS EMS SOFTWARE BRAND GUIDELINES 2 WHY IS BRAND SO IMPORTANT? This brand guidelines and standards book is a tool designed to

More information

Branding & Design Standards

Branding & Design Standards 5.16.2011 TM Branding & Design Standards Standards Are Strictly Enforced FIRST Logo Our logo consists of uniquely configured components, a composite graphic element, the triangle, circle and square, and

More information

CONTENTS. Brand Guidelines 2. 1 Overview Brand Principles. 2 Color Palette Primary Palette Secondary Palette. 3 Fonts Font Sizes & Attributes

CONTENTS. Brand Guidelines 2. 1 Overview Brand Principles. 2 Color Palette Primary Palette Secondary Palette. 3 Fonts Font Sizes & Attributes Brand Guidelines Brand Guidelines 2 CONTENTS 1 Overview Brand Principles 2 Color Palette Primary Palette Secondary Palette 3 Fonts Font Sizes & Attributes 4 Logo Usage Logo Tagline/Combined Alternate Signature/No

More information

THIRD-PARTY BRAND. Version 1.1

THIRD-PARTY BRAND. Version 1.1 COMCAST Business Class THIRD-PARTY BRAND Guidelines Version 1.1 July 2, 2012 Contents 1 Using the third-party brand guidelines 2 Third-party logos 3 Clearspace and minimum size 4 Third-party logo color

More information

size and proportion Graphic Standards Manual Version 1.3 January 2014

size and proportion Graphic Standards Manual Version 1.3 January 2014 size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.

More information

Symantec Identity Guidelines. Version 3 - March 2012

Symantec Identity Guidelines. Version 3 - March 2012 Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey

More information

ATHLETICS. Brand Identity Guidelines

ATHLETICS. Brand Identity Guidelines Brand Identity Guidelines TABLE OF CONTENTS The Importance of a Consistent Visual Identity...3 Official UMass Lowell Athletic Colors...4-5 Typography...6-7 Primary Identity...8-9 Secondary Identity...10-13

More information

Brand Standards Guide

Brand Standards Guide Brand Standards Guide Standard Logo Treatments 423 C The ExpressJet logo may be used in the formats shown on this page. The integrity of the logo must be maintained at all times. Never alter the color,

More information

Brand-Identity Guidelines for McCracken County Schools

Brand-Identity Guidelines for McCracken County Schools Brand-Identity Guidelines for McCracken County Schools McCracken County Schools Brand-Identity Guidelines 1 Contents Client: Contents: McCracken County Schools 1.0 Introduction (page 3) 2.0 The Logo Design

More information

MasterCard SecureCode Artwork Usage Guidelines

MasterCard SecureCode Artwork Usage Guidelines BRAND GUIDELINES MasterCard SecureCode Artwork Usage Guidelines Version 6.3 June 2015 The MasterCard SecureCode Identifier must be used by participating members and merchants of the MasterCard SecureCode

More information

Own it? Respect it. Secure it. Initiative

Own it? Respect it. Secure it. Initiative Own it? Respect it. Secure it. Initiative Supporter and Co-Branded Logo Usage Guidelines A program of the National Shooting Sports Foundation OWN IT? RESPECT IT. SECURE IT. INITIATIVE: PROGRAM COLORS (ALL

More information

The Logo 3. Fiksu Logo

The Logo 3. Fiksu Logo Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The

More information

SMU Student Affairs Style Guide

SMU Student Affairs Style Guide SMU Student Affairs Style Guide 1 Strengthening Our Visual Communications 1 SMU Student Affairs is dedicated to creating a cohesive learning environment for SMU students. To do this, we must ensure that

More information

Guidelines for using The Heritage Council logo March 2008

Guidelines for using The Heritage Council logo March 2008 Guidelines for using The Heritage Council logo March 2008 These guidelines introduce our new identity and are designed to help you implement our identity consistently. These guidelines introduce The Heritage

More information

U T A H V A L L E Y U N I V E R S I T Y

U T A H V A L L E Y U N I V E R S I T Y U T A H V A L L E Y U N I V E R S I T Y W E B S T Y L E G U I D E V olume 1: Web Style Guide v1.0.1 HOW TO USE THIS STYLE GUIDE This guide is to be used in conjunction with, and is a expansion of, the

More information

WELCOME TABLE OF CONTENTS

WELCOME TABLE OF CONTENTS Branding Manual WELCOME Maintaining a consistent brand is imperative to building an organizational identity. It is the goal of this manual to clearly establish consistency within the Penn GSE brand so

More information

Brand Identity Guidelines

Brand Identity Guidelines Brand Identity Guidelines For Organisations offering BPAY services and Member Financial Institutions BPAY Brand Identity Guidelines Introduction 2 This guide should be used in conjunction with the BPAY

More information

VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS

VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS All design projects relating to the College such as brochures, posters, photographs, web content, and advertisements, intended T for an external

More information

Brand Standard Guide

Brand Standard Guide Brand Standard Guide Contents 03 Strategic Brand Strategy 04 itravel2000 identity - The logo 05 Clear Spacing 06 Correct Usage of Logo 07 Corporate Colours 08 Typeface Online & Print 09 Imagery & Visual

More information

General Rules for Usage of NMEA logo

General Rules for Usage of NMEA logo General Rules for Usage of NMEA logo 1. The NMEA logo is to be reproduced from approved artwork. To protect the integrity of the logo, no alterations shall be made to the artwork (including colors) or

More information

Corporate Identity Quick Reference Guide

Corporate Identity Quick Reference Guide Corporate Identity Quick Reference Guide fedexbrand.com The FedEx brand is more than a famous name. It s a set of values, attributes and artwork that reflects the spirit of our company. Using it consistently

More information

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla?

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla? BRAND MANUAL 1 Introduction A B C Welcome Our New Name What is Joomla? To download the Joomla! logo in various formats, please visit our web site at: www.joomla.org 2 1 Introduction A Welcome Using the

More information

LXI Consortium Trademark and Logo

LXI Consortium Trademark and Logo LXI Consortium Trademark and Logo Usage Guidelines June 23, 2006 Updated November 19, 2007 Updated November 25, 2008 www.lxistandard.org/home/ Introduction The intention of this document is to provide

More information

Brand-identity Guidelines

Brand-identity Guidelines Brand-identity Guidelines Client: Contents: Date: USA Climbing 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Colour Scheme (page 13) 4.0 Typography (page 16) 5.0

More information

VMware Corporate Logo Guidelines. Updated February 2011

VMware Corporate Logo Guidelines. Updated February 2011 VMware Corporate Logo Guidelines Updated February 2011 G U I D E L I N E S Corporate Logo Our corporate logo is the most visible epression of our brand. This word mark is the constant that represents VMware

More information

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Sebastian Ferrero Foundation s logo and design

More information

College of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2

College of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2 ELEMENTS OF THE IDENTITY SYSTEM CONTACT INFORMATION To discuss marketing and communications needs for a new initiative or program involving graphic design, printing, digital communications, logo usage/application,

More information

Graphics Standards Manual

Graphics Standards Manual Graphics Standards Manual January 2015 This manual will provide employees, students, parents and vendors with the ability to maintain the school s graphic identity through easy-to-read guidelines. These

More information

The FIAT Brand. Key Visual Elements and Usage Guidelines

The FIAT Brand. Key Visual Elements and Usage Guidelines The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary

More information

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand

More information

Branding Guidelines. Revised October 2010 qatar.cmu.edu/mpr

Branding Guidelines. Revised October 2010 qatar.cmu.edu/mpr Branding Guidelines Revised October 2010 qatar.cmu.edu/mpr Table of Contents 1. University Logo 2. Color Options 3. Typography/Fonts 4. University Symbols 5. Proper Branding 6. Co-Branding 7. Stationery

More information

APACHE BRAND GOLD. Standards. Apache. Geogrotesque. Adelle

APACHE BRAND GOLD. Standards. Apache. Geogrotesque. Adelle Geogrotesque Apache GOLD Adelle The Apache brand is no more and no less than the work we do every single day. WHAT ISN T A BRAND? A brand is not our name. It is not our logo. A brand is shorthand for the

More information

Mini Brand Guide. Season 2014/15 Edition 01

Mini Brand Guide. Season 2014/15 Edition 01 Mini Brand Guide Season 2014/15 Edition 01 OFFICIAL Tournament Mark MINI BRAND GUIDE P 02 Usage Full Colour Standard - Contained The Champions Cup Tournament Mark logo is comprised of three distinct brand

More information

Safety Zone and Minimum Size (Vertical)

Safety Zone and Minimum Size (Vertical) United Way Centraide Brand Starter Kit, April 2011 The Brandmark 14 and Minimum Size (Vertical) It is important that the logo never feels congested, and that it has a sense of openness. For that reason,

More information

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved.

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved. A Guide to the LaGrange College Athletics Visual Identity Program 2006 LaGrange College. All rights reserved. TC LAGRANGE COLLEGE A thletics Visual Identity Program TABLE OF CONTENTS Introduction...1.1

More information

BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT ICON EYECARE BRANDING GUIDELINES. Online. Address. Phone

BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT ICON EYECARE BRANDING GUIDELINES. Online. Address. Phone ICON EYECARE BRANDING GUIDELINES BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT Address FRUITION 201 Filmore St. Suite 200 Denver, CO 80206 United States Phone Phone: (303) 395-1880 Online

More information

NMS Brand Essence. You are the custodian of the NMS brand. Please take care of it. The 22 Immutable Laws of Branding

NMS Brand Essence. You are the custodian of the NMS brand. Please take care of it. The 22 Immutable Laws of Branding Brand Guidelines NMS Brand Essence Everyone who works in a corporation should be concerned with marketing and, specifically, with the laws of branding. If the entire company is the marketing department,

More information

BRAND GUIDELINES. VERSION 1.1 Revised: March 19, 2015

BRAND GUIDELINES. VERSION 1.1 Revised: March 19, 2015 BRAND GUIDELINES VERSION 1.1 Revised: March 19, 2015 CONTENTS Introduction 2 TWC as a Brand 3 Logos 4 Typography 8 Value Categories 10 Color 12 Other Graphic Elements 14 Templates 15 Writing Guidelines

More information

americas europe africa asia australasia BNIBRANDING.COM BNI Branding Standards 2011 BNI Changing the Way the World Does Business

americas europe africa asia australasia BNIBRANDING.COM BNI Branding Standards 2011 BNI Changing the Way the World Does Business americas europe africa asia australasia 2011 BNI Contents Principal Elements 3 Brand Values 4 Language Style 7 Tone of Voice 8 Core Values 10 Document Formats 11 Corporate Identity 12 Correct Logo Usage

More information

BRAND GUIDELINES Version 1.0 10.27.15

BRAND GUIDELINES Version 1.0 10.27.15 BRAND GUIDELINES Version 1.0 10.27.15 CONTENTS 03 Introduction 04 Brand Positioning 05 Logo 17 Tagline 19 Color 22 Typography 25 Photography 27 Applications BRAND GUIDELINES Version 1.0 10.27.15 3 INTRODUCTION

More information

Identity Guide. HHMI Identity Guidelines 09.23.2014 V 1.2 1

Identity Guide. HHMI Identity Guidelines 09.23.2014 V 1.2 1 Identity Guide HHMI Identity Guidelines 09.23.2014 V 1.2 1 Contents Introduction pg. 3 Logo pg. 4 Clear Space pg. 5 Scale pg. 6 Design Don ts pg. 7 External Co-Branding pg. 8 Contact pg. 9 HHMI Identity

More information

Visa Brand Mark. Protect the Cornerstone of the Visa Brand

Visa Brand Mark. Protect the Cornerstone of the Visa Brand Protect the Cornerstone of the Visa Brand Full of energy and life, the Visa Brand Mark represents the cornerstone of the Visa brand. It should be represented in full colour Visa Blue and Visa Gold whenever

More information

Partners. In Health. Visual Identity Guidelines 08.13

Partners. In Health. Visual Identity Guidelines 08.13 Partners Visual Identity Guidelines 08.13 Welcome Our identity guidelines visually represent who we are and what we strive for: accompaniment, innovation, transformation, and commitment. They are not meant

More information

Plymouth. Britain s Ocean City.

Plymouth. Britain s Ocean City. Brand Guidelines Plymouth. Britain s Ocean City. June 2013 CORE PRINCIPLES 1.1 When and how the guidelines are used 1.2 Usage chart PLYMOUTH IDENTITY 2.1 The signature 2.2 Exclusion zone 2.3 Minimum size

More information

Hennepin County: Branding Style and Usage Guide

Hennepin County: Branding Style and Usage Guide Hennepin County: Branding Style and Usage Guide Public Affairs June 2012 Table of Contents Branding Style and Usage Guide Introduction... 1 Multi-tiered branding Explanation... 2 Corporate identity...

More information

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz Texas State University Brand Guidelines TEXAS STATE LOGO Do not use logos that include the words San Marcos. Alternate color options are available for download at umarketing.txstate.edu/logos Primary for

More information

standards graphic standards manual

standards graphic standards manual standards graphic standards manual 1 introduction To understand the function and value of the Fifth Third Bank identity, it is important to recognize that every organization has a specific public identity

More information

Visual Identity Requirements

Visual Identity Requirements Visual Identity Requirements Introduction Southern Illinois University Edwardsville (SIUE) is intentionally building reputation locally, regionally and nationally. Consistent and coordinated use of the

More information

Graphic Design Promotion (63) Scoring Rubric/Rating Sheet

Graphic Design Promotion (63) Scoring Rubric/Rating Sheet CONTESTANT NUMBER _ RANKING SHEET COMPLETE ONE PER CONTESTANT PRESENTATION SCORE Judge 1 (100 points) Judge 2 (100 points) Judge 3 (100 points) Total Judges Points Divided by # of judges AVERAGE OF JUDGES

More information

A GUIDE TO BRANDING & PARTNERSHIP IDENTITY: IDENTITY STANDARDS MANUAL

A GUIDE TO BRANDING & PARTNERSHIP IDENTITY: IDENTITY STANDARDS MANUAL A GUIDE TO BRANDING & PARTNERSHIP IDENTITY: IDENTITY STANDARDS MANUAL Greater Burlington Partnership 610 N. 4th St., Ste. 200, Burlington, IA 52601 www.greaterburlington.com Greater Burlington Partnership

More information

Guide to MARSHALL. Identity

Guide to MARSHALL. Identity TM G R A P H I C S S T A N D A R D S M A N U A L Guide to MARSHALL Institutional Identity WHERE DO I GET THE LOGO? The Marshall logo or its individual elements may not be redrawn, distorted or altered

More information

Santander Cycles Basic elements standard

Santander Cycles Basic elements standard Transport for London Santander Cycles Basic elements standard Issue 1 MAYOR OF LONDON Foreword 1 Glossary 2 Colour glossary 3 Corporate typeface 4 Roundel usage 5 Santander Cycles sponsorship logo usage

More information

The Point Cloud Library Logo

The Point Cloud Library Logo Identity Guidelines Point Cloud Library Identity Guidelines 1 The Point Cloud Library Logo The Logo The Point Cloud Library logo is a combination of the pointcloudlibrary or pcl wordmark and the cloud

More information

Corporate Style Guide

Corporate Style Guide Corporate Style Guide Contents 3 Communicating the Brand / What is Bee? 4 Bee Yellow Bee Logo & Hexagon Relationship 6 Bee Logo Details 7 Bee Logo Colours Variations 8 Bee Logo Placement 9 Bee Logo Interaction

More information

Society of Petroleum Engineers Graphic Standards Guide

Society of Petroleum Engineers Graphic Standards Guide Society of Petroleum Engineers Graphic Standards Guide The Society of Petroleum Engineers (SPE) Graphic Standards Guide governs the appearance of the SPE logo, and provides detailed guidelines on the correct

More information

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity

More information

BRAND GUIDELINES NOVEMBER 2015

BRAND GUIDELINES NOVEMBER 2015 BRAND GUIDELINES NOVEMBER 2015 2 TABLE OF CONTENTS The WatchGuard Brand 3 Logo Color Use 4 Logo Clearances 5 Logo Correct & incorrect Uses 6 Tagline ADVANCED NETWORK SECURITY 7 WatchGuardONE Logo Usage

More information

Athletic Graphic Standards MANUAL

Athletic Graphic Standards MANUAL Athletic Graphic Standards MANUAL Introduction Athletic Logo Design Standards Eastern Connecticut State University is one of four universities within the Connecticut State University System (CSUS). The

More information

Brand identity guidelines

Brand identity guidelines Brand identity guidelines Version 1.1 March 2015 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum reproduction

More information

Introduction 3 The Ohio Technology Consortium Identity 5 The OH-TECH Story 7 How To Use This Manual 9 OH-TECH Brand 10 Primary Logo 11 Logo Usage 12

Introduction 3 The Ohio Technology Consortium Identity 5 The OH-TECH Story 7 How To Use This Manual 9 OH-TECH Brand 10 Primary Logo 11 Logo Usage 12 BRANDING & IDENTITY STANDARDS hiolink OARnet Research & Innovation Center Ohio Supercomputer Center estudent Services OhioLIN Ohio Supercomputer Center estudent Services OhioLINK OARnet Research & Innovation

More information

Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE

Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE October 2008 ! Stanford University Department of Athletics, Physical Education, and Recreation (DAPER) Style

More information

One identity. One CMU. Brand Identity Standards 2014.v1

One identity. One CMU. Brand Identity Standards 2014.v1 One identity One CMU Brand Identity Standards 2014.v1 Graphic Identity Guidelines CMU Wordmark Central Michigan University is represented by the CMU Wordmark and in limited cases, the CMU Action C. The

More information

Visual Identity Style Guide

Visual Identity Style Guide Visual Identity Style Guide April 2015 Table of Contents 1.0 Introduction Purpose... 4 The Grass Valley Brand...5 Grass Valley Values...6 Marketing Communications Resources... 7 2.0 Core Elements Grass

More information

Official Brand Identity. Graphic Standards Usage and Style Guide

Official Brand Identity. Graphic Standards Usage and Style Guide Official Brand Identity Graphic Standards Usage and Style Guide Meeting a Higher Standard As Utica College has grown as an institution, so too has its need to present a consistent image of itself as an

More information

visual identity guidelines

visual identity guidelines visual identity guidelines Georgetown University Alumni Association s visual identity looks to the past for inspiration but must remain relevant for the 21st century and be responsive to the varied needs

More information

2 0 1 6 B r a n d G u i d e

2 0 1 6 B r a n d G u i d e 2016 Brand Guide TABLE OF CONTENTS Mission Statement Logo Typography Color Palette Iconography Photography Branding in Use 03 05 10 13 18 21 25 2 MISSION STATEMENT We are your trusted partner and leading

More information

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements NUANCE Interim corporate identity styleguide O C T O B E R 2 0 0 5 CONTENTS 3 Introduction 4 Nuance Corporate Signature 5 Nuance Corporate Signature Color 6 Nuance Corporate Signature Minimum Size and

More information

Identity Guidelines SEPTEMBER 2005

Identity Guidelines SEPTEMBER 2005 Identity Guidelines SEPTEMBER 2005 Table of contents introduction 1 Using these guidelines What is Canon imageanyware? When should the Canon logo be used? When should the Canon imageanyware logo be used?

More information

The Summerside brand is shaped by the total experience people have when they interact with our city and see first-hand how we perform.

The Summerside brand is shaped by the total experience people have when they interact with our city and see first-hand how we perform. The Summerside brand is shaped by the total experience people have when they interact with our city and see first-hand how we perform. Our Mission is to be Atlantic Canada s premier city the best city

More information

Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual

Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual Draft 05.22.09 Better Homes and Gardens Real Estate LLC Table of Contents 1 Table of Contents Introduction to our brand 03

More information

Columbus Brand Guidelines

Columbus Brand Guidelines Columbus Brand Guidelines Columbus Brand Guidelines brandcolumbus.com March 2013 Page 1 Columbus brand guidelines A brief history of the Columbus brand The formation of Mayor Coleman s Bicentennial Committee

More information

Furthermore, you can discover optional elements meant to inspire to a varied and creative design.

Furthermore, you can discover optional elements meant to inspire to a varied and creative design. DRC Design Guide The Design Guide offers information, guidelines and tools for any type of communication under the brand of Danish Refugee Council. This includes information about logo, colors, formats

More information

burke rehabilitation center brand guidelines

burke rehabilitation center brand guidelines burke rehabilitation center brand guidelines Table of Contents introduction welcome to burke mission logo usage standard standards with taglines color usage improper logo usage specialty usage color palette

More information

2014 TALEND IDENTITY GUIDELINES

2014 TALEND IDENTITY GUIDELINES 2014 TALEND IDENTITY GUIDELINES INTRODUCTION This document contains the corporate identity guidelines for Talend. The goal of these guidelines is to help inform consistent implementation of the Talend

More information

Brand Guidelines Dow Brand Visual Identity Summary

Brand Guidelines Dow Brand Visual Identity Summary Brand Guidelines Dow Brand Visual Identity Summary From The Dow Chemical Company Visual Identity System Table of Contents Introduction Overview 3 Brand Strategy Brand Framework 4 Brand Pillars and Brand

More information

How to Use the PTA Logo and Tagline

How to Use the PTA Logo and Tagline How to Use the PTA Logo and Tagline Consistency and Brand Identity -- An Introduction The key to building a recognized name brand and identity is consistency. While the name PTA is recognized widely, many

More information

vennew 1 of 15 ogo Logo Incorrect Usage Supporting Elements Stationery Hex Pantone Company Branding Transportation Pantone Clothing Souvenir Items RGB

vennew 1 of 15 ogo Logo Incorrect Usage Supporting Elements Stationery Hex Pantone Company Branding Transportation Pantone Clothing Souvenir Items RGB Style Guide ogo 1 of 15 1 of 2 Black Minimum & white size 2 of 2 Dont s Typeface CMYK C:0 M:35 Y:85 K:0 Pantone 143 RGB R:251 G:176 B:64 Hex #FBB040 Name badge CMYK C:100 M:45 Y:0 K:14 Pantone 2945 RGB

More information

BCBSNC Logo Standards

BCBSNC Logo Standards For questions regarding file formats or logo usage, please contact: brand.review@bcbsnc.com, SM Marks of the Blue Cross and Blue Shield Association. Blue Cross and Blue Shield of North Carolina is an independent

More information

There are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness:

There are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness: WHAT WE LOOK LIKE Identity Our logo. The Trapeze Networks logo consists of five elements: wording, color, background color, clear space and placement. All of these pieces must be addressed when using the

More information

Commercial SERVICES FOR LOWE'S COMMERCIAL SERVICE CREATIVE GRAPHIC STANDARDS GET WHAT YOU NEED. WHEN YOU NEED IT.

Commercial SERVICES FOR LOWE'S COMMERCIAL SERVICE CREATIVE GRAPHIC STANDARDS GET WHAT YOU NEED. WHEN YOU NEED IT. Commercial GRAPHIC STANDARDS FOR LOWE'S COMMERCIAL SERVICE CREATIVE GET WHAT YOU NEED. WHEN YOU NEED IT. The purpose of this booklet is to provide the latest information regarding the applications and/or

More information

Tradeshow Overview. The Parker identity elements. Color palette. Typography. Graphics and imagery. Product displays. Apparel TRADESHOW BOOTH(S)

Tradeshow Overview. The Parker identity elements. Color palette. Typography. Graphics and imagery. Product displays. Apparel TRADESHOW BOOTH(S) Tradeshow Overview Tradeshows and exhibitions are marketing mediums that readily engage all the senses in ways impossible to achieve with print ads or video. This is a unique opportunity to help customers

More information

Official Brand Standards A Guide to Usage and Style

Official Brand Standards A Guide to Usage and Style Official Brand Standards A Guide to Usage and Style July 2013 Table of Contents Visual Identity...3 Anatomy of the Crest...4 Logos...5 14 Colors...15 Typography...16 18 Visual Identity - Size & Placement...19

More information

Hawkeye Community College

Hawkeye Community College Hawkeye Community College Brand and Visual Identity Policy 1.0 Core Brand and Visual Identity The Hawkeye Community College logo is the primary element of the college s visual identity. It is important

More information

UNDER REVISION. Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page

UNDER REVISION. Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page UNDER REVISION Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page National Center for Education Statistics Policy and Procedures Directive No:

More information

Corporate Identity Standards and Trademarks Manual

Corporate Identity Standards and Trademarks Manual Corporate Identity Standards and Trademarks Manual Introduction This standards manual was developed to guide the creation of products and marketing and communications materials for International Institute

More information

1.0 Introduction. 2.1 Logo with text. 2.2 Logo without text. 2.3 Principal colour logo (positive and negative version)

1.0 Introduction. 2.1 Logo with text. 2.2 Logo without text. 2.3 Principal colour logo (positive and negative version) Brand Guidelines Contents 1.0 Introduction 2.0 Logo 2.1 Logo with text 2.2 Logo without text 2.3 Principal colour logo (positive and negative version) 2.4 Black-and-white logo (positive and negative version)

More information

CONTENTS. 03 BRAND IDENTITY 04 Logo 06 Wordmark 07 Graphic Element 08 Logo Usage 13 Logo Elements

CONTENTS. 03 BRAND IDENTITY 04 Logo 06 Wordmark 07 Graphic Element 08 Logo Usage 13 Logo Elements GRAPHIC STANDARDS 1 CONTENTS 2 03 BRAND IDENTITY 04 Logo 06 Wordmark 07 Graphic Element 08 Logo Usage 13 Logo Elements 14 SUPPORTING ELEMENTS 15 Color Specifications 16 Typography 17 Layout & Photography

More information

Polytechnic Institute of New York University GRAPHIC STANDARDS AND LOGO USAGE GUIDE. Updated: December 2009

Polytechnic Institute of New York University GRAPHIC STANDARDS AND LOGO USAGE GUIDE. Updated: December 2009 Polytechnic Institute of New York University GRAPHIC STANDARDS AND LOGO USAGE GUIDE Updated: December 2009 Table of Contents TABLE OF CONTENTS Introduction...3 Brand Colors...4 + Primary Brand Colors...4

More information

VISUAL IDENTITY STYLE GUIDE. JUNE 23, 2014 VERSION 1.0 QUESTIONS: nyuad.design@nyu.edu

VISUAL IDENTITY STYLE GUIDE. JUNE 23, 2014 VERSION 1.0 QUESTIONS: nyuad.design@nyu.edu VISUAL IDENTITY STYLE GUIDE JUNE 23, 2014 VERSION 1.0 QUESTIONS: nyuad.design@nyu.edu PAGE 2 ABOUT THE GUIDELINES The visual presentation used in our communication is more than simply design; it is a reflection

More information