Talent in Banking 2015 Norway in Focus. UK Financial Services Insight

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1 Talent in Banking 2015 Norway in Focus UK Financial Services Insight

2 Report contents Norway in Focus Macroeconomic and industry context Survey findings 2

3 Macroeconomic and industry context 3

4 At 7.9 per cent, youth unemployment in Norway is much lower than the EMEA average. However, the oil downturn may drive unemployment higher Unemployment rates, Norway, % 9% 8% 7% 6% 5% 4% 3% 2% 1% 0% Overall Youth (Aged 15-24) 4 Source: OECD

5 Average monthly wages were lower in 2014 than from 2011 to 2013, but are very high, and are exceeded only by Switzerland in EMEA Growth in average real wages (US$), Norway, $7, % $6, % $5,000 $4, % $3, % $2,000 $1, % $ % Average wages (monthly, US$) Growth in average wages (US$; % annual) 5 Note: Average wages (monthly): average gross earnings per worker per month Growth in average wages (annual): percentage change in hourly wages in US$ over previous period Figures are converted to US$ using an average exchange rate Source: Economist Intelligence Unit

6 Norway is one of very few territories covered by the survey where total banking assets rose between 2008 and 2014, and now represent 185 per cent of GDP Total banking assets in billion US$ and as % of real GDP, Norway, $ % $ % $500 $ % $ % $200 $ % $ % Total banking assets (billion US$) Total banking assets as % of real GDP 6 Note: Total banking assets for 2014 is an Economist Intelligence Unit estimate Figures are converted to US$ using an average exchange rate Source: Total banking assets Economist Intelligence Unit; GDP - OECD

7 Survey findings 7

8 Norway ranks middle of the international popularity table, at 10th out of 21 EMEA territories, well below neighbouring Sweden, but well above Denmark Popularity of banking as a career choice, globally, 2015 China Hong Kong Singapore UK Italy Spain Brazil Sweden Russia Switzerland India Czech Australia Poland Middle East Norway Canada US Ireland Finland South Africa Turkey Belgium France Netherlands UAE Mexico Denmark Germany Austria 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% Survey question: Choose the five employers you most want to work for [from the list of employers you would consider working for], your five ideal employers. Sector popularity is calculated as the number of times individual employers in specific industries are short-listed among the five ideal employers. 8 Source: Universum Talent Survey 2015; Deloitte Analysis

9 Banking overtook auditing and accounting firms, which it had trailed in popularity in three of the past four years, to second place behind the top-placed public sector Eight most popular industries for business students in Norway, % 20.0% 15.0% 10.0% Public Sector and Governmental Agencies Banks Auditing and Accounting Fast Moving Consumer Goods Management and Strategy Consulting Energy Engineering and Manufacturing 5.0% Retail 0.0% Survey question: Choose the five employers you most want to work for [from the list of employers you would consider working for], your five ideal employers. Sector popularity is calculated as the number of times individual employers in specific industries are short-listed among the five ideal employers. 9 Source: Universum Talent Survey 2015; Deloitte Analysis

10 Three local players make the list of business students top five ideal employers Most popular employers, Norwegian business students, 2015 DNB 24.7% Statoil 20.1% Professional services firm 15.2% Professional services firm 14.0% Aker Solutions 12.6% Survey question: Choose the five employers you most want to work for [from the list of employers you would consider working for], your five ideal employers. 10 Source: Universum Talent Survey 2015; Deloitte Analysis

11 The strong Norwegian bias continues when it comes to banking-inclined students, with Sparebank 1 and DNB closely huddled at the top of the table Most popular employers, Norwegian banking-inclined students, 2015 Sparebank % DNB 44.8% Nordea 43.2% Statoil 21.8% Norges Bank 21.0% Survey question: Choose the five employers you most want to work for [from the list of employers you would consider working for], your five ideal employers. 11 Source: Universum Talent Survey 2015; Deloitte Analysis

12 Norway s banking-inclined students desire for job security and stability has increased markedly, and tops the list of career goals, pipping work/life balance Career goals of Norwegian banking-inclined students, % 60.0% To be secure or stable in my job To have work/life balance 50.0% 40.0% 30.0% 20.0% To be competitively or intellectually challenged To be a leader or manager of people To be dedicated to a cause or to feel that I am serving a greater good To be autonomous or independent To have an international career To be a technical or functional expert 10.0% To be entrepreneurial or creative/innovative 0.0% Survey question: Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of 3 alternatives. Importance of goals is then calculated as the percentage of students choosing each career goal on their shortlist of top three goals. 12 Source: Universum Talent Survey 2015; Deloitte Analysis

13 Unlike in other markets, work/life balance is more important for banking-inclined students in Norway than it is for all business students Career goals of Norwegian banking-inclined students vs all business students, 2015 To be secure or stable in my job To have work/life balance To be competitively or intellectually challenged To be a leader or manager of people To be dedicated to a cause or to feel that I am serving a greater good To be autonomous or independent To have an international career To be a technical or functional expert To be entrepreneurial or creative/innovative 35.0% 30.8% 26.1% 26.4% 28.2% 26.0% 27.9% 24.0% 14.1% 19.5% 19.2% 9.9% 52.0% 56.8% 47.4% 54.5% 46.0% 49.0% All business students Banking-inclined students Survey question: Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of 3 alternatives. Importance of goals is then calculated as the percentage of students choosing each career goal on their shortlist of top three goals. 13 Source: Universum Talent Survey 2015; Deloitte Analysis

14 Supportive leaders and inspiring management feature high among aspirations but rank at only 13th and 27th among expectations Norwegian banking-inclined students' top 10 aspirations and expectations, 2015 Norway banking-inclined students top 10 aspirations, 2015 Norway banking-inclined students top 10 expectations, 2015 Professional training and development 1st Financial strength 1st High future earnings 2nd Good reference for future career 2nd Leaders who will support my development 3rd Challenging work 3rd A friendly work environment 4th High future earnings 4th Inspiring management 5th Competitive base salary 5th Attractive/exciting products and services Good reference for future career 5th 7th Market success Professional training and development 6th 7th Secure employment 8th Client interaction 8th Competitive base salary 9th High level of responsibility 9th Respect for its people 10th Recognising performance (meritocracy) 10th Students were asked to choose up to 12 attributes, out of a total of 40, that they most sought for their five shortlisted ideal employers. The ten attributes that scored most highly for banking-inclined students are shown in the green bars aspirations. Deloitte extracted the extent to which banking-inclined students expected to find each of these top ten aspirations in their shortlisted ideal banks. Each blue bar represents the proportion of banking-inclined students who expect to find this attribute at the bank(s) that appears on their shortlist of five ideal employers. Please note that because the number of aspirations students can choose is capped at 12, while the expectations are uncapped up to 40, the proportions of students expecting a particular attribute is likely to be higher those recording an aspiration for that attribute. Survey question: Aspirations which of these are most important to you? Please select a maximum of three alternatives [in each of the following four categories: Employer Reputation and Image; Job Characteristics; People and Culture; and Remuneration and Advancement Opportunities. Expectations which of the following [40 attributes] do you associate with your chosen employer(s). 14 Source: Universum Talent Survey 2015; Deloitte Analysis

15 While banking-inclined students aspire to, and expect, high future earnings from a banking career, they expect only a marginally higher initial salary than their peers Expected average annual salary (EUR), Norwegian business students, 2015 Insurance-inclined 53,093 Banking-inclined 52,863 All business 52,692 Survey question: What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? 15 Source: Universum Talent Survey 2015; Deloitte Analysis

16 Norwegian banks turn off women at just half the rate of their global peers Student demographics, globally and in Norway, 2015 Business students (global) 61.1% 38.9% Business students (Norway) 58.9% 41.1% 15.4 % drop off Banking-inclined students (global) 51.7% 48.3% 7.5% drop off 28.0% drop off Investment banking-inclined students (global) 44.0% 56.0% Banking-inclined students (Norway) 54.5% 45.5% Female Male Female Male 16 Source: Universum Talent Survey 2015; Deloitte Analysis

17 Appendix - methodology 17

18 Appendix Methodology This report is based on the Universum Talent Survey Universum has been researching students career intentions since In , it surveyed about 1.2 million students and professionals drawn from over 2,000 universities and institutes of higher education in 55 countries. Deloitte examined the survey results from 211,000 business students in 30 markets: in the Americas, Brazil, Canada, Mexico and the US; in APAC, Australia, China, Hong Kong, India and Singapore; and in EMEA, Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, the Middle East (defined by Universum as Egypt, Lebanon, Kuwait, Qatar and Saudi Arabia), the Netherlands, Norway, Poland, Russia, South Africa, Spain, Sweden, Switzerland, Turkey, the UAE and the UK. The number of markets included in global and regional averages varies between 23 and 30. Business students were presented with a list of employers from a range of industry sectors. Students selected ideal employers from the initial list in a three-stage process. First they chose an unlimited list of companies for which they might consider working. Next they narrowed the choice to a maximum of five ideal employers. Finally, they were asked to select companies they had applied to or were considering for an application. Using the rankings by business students of the companies they would most like to work for, their ideal employers, Deloitte analysed their preferences across different industries over the eight academic years from to For this survey, business students are defined as students of business-related subjects. Banking-inclined students are a subset who put at least one bank (retail, investment or universal) in their top five ideal employers. Investment banking-inclined students are a subset of banking-inclined students who put at least one investment bank in their top five ideal employers. Using Universum s detailed questionnaire, Deloitte analysed the motivations, aspirations and expectations of banking-inclined students in relation to a career in banking. This analysis includes a comparison of what makes banks attractive to students ( aspirations ) with what they associate with banks as employers ( expectations ). 18

19 Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited ( DTTL ), a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see for a detailed description of the legal structure of DTTL and its member firms. Deloitte LLP is the United Kingdom member firm of DTTL. This publication has been written in general terms and therefore cannot be relied on to cover specific situations; application of the principles set out will depend upon the particular circumstances involved and we recommend that you obtain professional advice before acting or refraining from acting on any of the contents of this publication. Deloitte LLP would be pleased to advise readers on how to apply the principles set out in this publication to their specific circumstances. Deloitte LLP accepts no duty of care or liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. Deloitte LLP is a limited liability partnership registered in England and Wales with registered number OC and its registered office at 2 New Street Square, London EC4A 3BZ, United Kingdom. Tel: +44 (0) Fax: +44 (0)

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