Marketing Yourself to Fund Your Projects
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- Arleen Wade
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1 Marketing Yourself to Fund Your Projects Mia Fill CU-Boulder Crowdfunding Program Coordinator Business has only two functions marketing and innovation. - Milan Kundera
2 How are projects typically funded? Then: funded by student tuition and private philanthropists. Now: In the US, most project funding comes from government grants. Project funding is tight! Seek alternate sources, or give up? Bring private philanthropists, stakeholders, and industry sectors back into the picture = crowdfunding
3 What is crowdfunding? $$ - Traditional funding vs. crowdfunding Lots of crowdfunding types which should you do? Harness your community
4 You Need This to market your project [in a crowdfunding campaign] 1. A strong story Who are you? What is your project/idea? Why are you passionate about your project/idea? How will you impact your community/society? Who will benefit? What is your goal? The Obesity Bicycle Solution
5 You Need This to market your project [in a crowdfunding campaign] 2. Strategic Marketing Identify your audience Plan your messaging Utilize all platforms Everyone share!
6 You Need This to market your project [in a crowdfunding campaign] 3. Make the ask Be fearless Start with personal networks Consistency is key Create engagement to build results 30% funding provides credibility for broad outreach
7 You Need This to market your project [in a crowdfunding campaign] 4. Dynamic content: Don t send the same video for 4 weeks Week 1: Campaign Video Week 2: Progress Update/ Video Week 3: Sneak Peek / Roll out Week 4: Invitation to event/ last week to give
8 1. Develop a compelling narrative 2. Plan your strategic messaging 3. It s OK to ask for support 4. Be creative!
9 Thank You Feel free to contact me with any questions:
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