+ Marketing Your Event Using Social Media

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "+ Marketing Your Event Using Social Media"

Transcription

1 + Marketing Your Event Using Social Media on Twi4er for more B2B Social Marke:ng insights and conversa:ons!

2 Leverage Social Media for Your Event Leverage the power of social media to create buzz and promote an event no matter how big or small! Engage your customers and prospects to attend, and get them sharing your event information and ideas with their social networks. Keep the conversation going with, and between, attendees and their social networks after your event is over. Remember, your target audiences has lots of event choices use social media or risk getting lost in the noise!

3 Social Media Planning Stages 1. Pre-Event PROMOTION 2. During Event ENGAGEMENT 3. Post Event CONVERSATION Listen Build AWARENESS Listen & Engage Generate ACTIVITY Keep Conversation Going Develop ADVOCACY Use social media to make your customers and prospects aware of the event Get attendees participating during the event via social media Generate positive social media conversations after the event

4 Social Media Process Your Event Key Messaging Content Types Social Tools & Platforms Target Attendees Blog Posts Customers Tweets Announcements Generate Awareness & Buzz Videos Prospects News Releases Comments Status Updates RSVP s Partners Polls & Surveys Contests Influencers Games Offers White papers Create Engagement & Advocacy Presentations Advertising

5 It Starts with Listening Set up Web and social media alerts to find out what people are saying about your brand, product, or service. Discover which news sites, social networks, blogs, groups or forums are generating conversations. Monitor brand conversations pre, during, and post event and start engaging!

6 How to Get Started? 1. Determine your social media goals for the event 2. Understand the social profile of your target attendees 3. Develop your social media plan 4. Pick the social media tools you ll use to attract, engage, and mobilize your target attendees 5. Track and measure progress along the way

7 1. Determine Your Social Media Goals Create awareness and buzz with your customers, prospects, partners, and other target attendees? Drive engagement during the event? Build relationships and advocacy post event? All of the Above! Reach Audience Engage Attendees Build Relationship

8 2. Understand Your Attendee s ProFile What are they saying online about your brand or product? What social networks do they belong to? (e.g., Facebook) Do they read, share, and/or create social content? (e.g., blogs, YouTube, Twitter, LinkedIn) How active are they on the Social Web?

9 3. Develop Your Social Media Plan 1. Prepare your overall event description including key benefits, target audience, graphics, etc. 2. Determine your social media success metrics: Social media traffic coming to event registration page (pre event) Social media event mentions and shares (pre, during, and post event) Social media views/downloads of event content (post event) Increase in followers, fans, connections, etc. (pre, during, post event) Sales or leads generated from social media (post event) 3. Plan event timeline - start social media efforts at least 30-days before small events (e.g., Webinar) and 180 days before large events (e.g., conference) 4. Socially-enable your event registration thank you page. 5. Enable social media tracking (Web analytics) on registration pages. 6. Pick social media tools to use pre, during, and post event.

10 4. Pre- Event Promotion Social Tools To do List Descrip.on How to Use Tools Set- up Social Monitoring Monitor Social Web for brand and product related keyword men:ons. Set up alerts for brand and product keywords ; hear what people are saying and find out where they re talking. Add Social Event Pages Add your event to LinkedIn and create event page on Facebook. Invite LinkedIn connec:ons and Facebook fans to register for your event. Event pages should include event graphic, descrip:on, and registra:on link. Create Hashtag for Twi=er Set up dedicated Twi4er keyword phrase (Hashtag) for your event. Reference hashtag in invites, tweets, blog posts, etc. when promo:ng event. Create Social Profiles For large events, set up Twi4er profile and Facebook page. Build audience for event Twi4er and Facebook profiles. Leverage as channels to promote and engage target a4endees. Create Blog for Conference For large events, create blog for event. Blog about upcoming event speakers, topics, happenings, sponsors, etc. Do Conference Videos For large events, create event related video and post on YouTube. Post YouTube video about your event highligh:ng topic, target a4endees, benefits, etc. Share using social tools.

11 Pre- Event Promotion Social Tools To do List Descrip.on How to Use Tools Issue News Releases Promote on Twi=er Promote on LinkedIn Promote on Facebook Launch Social Contest Promote your event using online news release services. Tweet daily and increase frequency as event date approaches. Promote event to LinkedIn social network. Post daily about event on Facebook pages. For large events, consider launching social contest. Issue news release announcing event, benefits, target audience, date, loca:on, etc. Use Twi4er to promote event, speakers, topics, a4endees, benefits, etc. Use share an update to announce. Send personal invites to your connec:ons. Leverage Facebook to promote the event. Besides event pages, also do frequent newsfeed updates about your event. Create social contest or sweepstakes that targets a4endees in fun and interes:ng ways. Promote on social networks. Promote on Groups and Forums Find groups and forums where target a4endees par:cipate, and talk about your event. Par:cipate in discussions on relevant LinkedIn groups and men:on upcoming event.

12 Pre- Event Promotion Social Tools To do List Descrip.on How to Use Tools Promote on Other Blogs Comment about event on related blogs. Find relevant blogs and comment on posts about your upcoming event. Adver.se on Social Network For large events, consider adver:sing on social networks. Buy adver:sing on Twi4er, LinkedIn, and Facebook to reach target a4endees. Get Partners to Promote Event sk speakers, partners, vendors, sponsors, key a4endees to promote. Make sure they know Twi4er hashtag, event social pages, registra:on link, etc. and prompt them to promote ouen. Any and all tools

13 Pre- Event Promotion Examples Webinar Event Pages Event Updates Inviting everyone to our upcoming tech Webinar #techwebinar Event Tweets

14 During Event Engagement Social Tools To do List Descrip.on How to Use Tools Monitor Social Web Monitor Social Web for event hashtag and related men:ons. Monitor Social Web for what people are saying during event; and respond to ques:ons and comments in real- :me. Engage on Twi=er Tweet out frequently during event. Encourage a4endees to tweet. Tweet out highlights, key ques:ons, updates, etc. Respond to a4endee tweets in real- :me. Engage on LinkedIn Use LinkedIn to post Share an update and connect with key a4endees. Let social network know that have joined event and monitor network updates and engage. Connect to key a4endees. Engage on Facebook Post event updates to Facebook newsfeed. Post highlights, key ques:ons, updates, polls, photos, etc. to Facebook newsfeed and pages. Upload Videos For large events, upload event- related videos to YouTube. Post YouTube event videos: sessions, interviews, updates, etc. Share using social tools. Blog about Event For large events, do blogging during event. Blog about presenta:ons, speakers, a4endees, updates, happenings, sponsors, etc.

15 During Event Engagement Social Tools To do List Descrip.on How to Use Tools Upload Presenta.ons Upload Photos Launch On- Site Contest For large events, upload presenta:ons and post on social sites. For large events, upload event photos and post on social sites. For large events, consider launching Loca:on- based contest. Post presenta:ons and related documents. Post event photos: sessions, interviews, updates, etc. Share using social tools. Generate a4endee engagement with check- ins related contests and sweepstakes.

16 Post Frequent Updates During Event Post event updates, videos, and pictures to the Facebook and YouTube. Tweet tips, key points, questions asked, highlights during event. Blog about event news and happenings. Monitor and respond to comments and questions.

17 Post Event Conversation Social Tools To do List Descrip.on How to Use Tools Monitor Social Web Monitor Social Web for event hashtag and related men:ons. Monitor Social Web for what people are saying post- event; and respond to ques:ons and comments in real- :me. Engage on Twi=er Post- event tweets. Tweet out event highlights, a4endee and speaker thank you s; respond to a4endee tweets, etc. Share Event Document Post presenta:on so others can view and share. Share presenta:on on document sharing sites. Survey A=endees Send out event survey to a4endees. Share summary survey findings with a4endees. Share using social tools. Connect on LinkedIn Connect to speakers and a4endees Connect to speakers and key a4endees; respond to LinkedIn updates about your event. Update on Facebook Post event update to Facebook newsfeed. Post highlights, key findings, ques:ons, updates, presenta:on, survey results, etc. Wrap- Up Blog Post Write blog about what the event. Do wrap- up blog post referencing key findings, ques:ons, a4endance, etc.

18 Keep the Conversation Going After Event Survey attendees about event and share results. Socialize all your content presentations, interviews, speaker notes, whitepapers, etc. Link in to key attendees and prospects. How likely are you to recommend our event to a colleague? Thank attendees that tweeted about event. Leverage conversations to promote next event.

19 Social Media Plan Summary Pre-Event PROMOTION During Event ENGAGEMENT Post Event CONVERSATION Listen Create Facebook and LinkedIn event pages Get Twitter hashtag and use it Set up Twitter and Facebook pages Create event blog Do event video Issue event news release Talk about event on related groups and forums Comment about event on related blogs Launch social contest Advertise on relevant social networks Listen & Engage Do live Tweeting and blogging during event Update Facebook often Update and expand social network on LinkedIn Post and share event photos and presentations Do event videos Talk about event on related groups and forums Comment about event on related blogs Launch on-site social contest Monitor and respond to social comments Keep Conversation Going Survey attendees and share findings Post and share event-related content Tweet out thank you, key questions, comments, presentation, etc. Do wrap-up blog post on event Engage and expand social network on LinkedIn Comment about event on related blogs Start promoting your next event!

20 Track and Measure Your Progress Categories Key Questions Examples Social Audience Social Views Did the event help your total audience for your social media properties grow? How often was your event-related content viewed via social media? Twitter Followers, LinkedIn connections, YouTube and Blog subscribers Number of Facebook views, LinkedIn views, YouTube views, blog views Social Engagement Social Advocacy How often did your event attendees engage with you and each other via social media? How often was your event content being shared and recommended? Facebook wall posts, blog comments, brand mentions Facebook likes, Twitter retweets, positive reviews Social Referrals How many registrations, visits, clicks, and leads were generated from your social media efforts? Website visits, newsletter signups, referrals, product sales

21 Social Media Tools for Events Tools Descrip.on How to Use Stage Monitors Web for brand and keyword men:ons. Are you listening? Set up alerts for keywords related to your brand or product to hear what people are saying. Pre- Event During Event Post Event Social networking pla\orm for friends and family and (increasingly) brands. Create Facebook event page to promote to Facebook audience. Use newsfeed of brand page for event updates. Leverage for event related contests, polls, surveys. Pre- Event During Event Post Event Social networking and microblogging pla\orm for everyone. Build and engage relevant target a4endee audience. Build event awareness and engagement with frequent twee:ng. Pre- Event During Event Post Event Social networking pla\orm for business professionals. Create event page and post related comments to LinkedIn Groups. Adver:se event to target business professionals. Link in to key a4endees. Pre- Event During Event Post Event Most popular blogging pla\orm. Blog pre, during, and post event to generate awareness, comments, and conversa:ons. Pre- Event During Event Post Event Video- sharing pla\orm and 2 nd largest search- engine on the Web. Leverage (prior event )videos to generate interest in new event. Post videos of speakers and a4endees during and auer event. Pre- Event During Event Post Event

22 Social Media Tools for Events Tools Descrip.on How to Use Stage Online news release service. Issue online press release about event to generate buzz and awareness. Pre- Event Monitors Social Web and blogs for brand men:ons. Sends alerts. Monitor what people are saying about your brand, product, event on Twi4er, Facebook, etc. Pre- Event During Event Post Event Loca:on- based social network applica:on for mobile devices. Incorporate check- ins as part of event social ac:vi:es like contests. During Event Online photo management and sharing applica:on. Post and share event photos. During Event Post Event Online presenta:on and document management and sharing applica:on. Post and share event related presenta:ons and documents. During Event Post Event Web- based survey applica:on. Survey a4endees about event and share results. Post Event

23 Free Social Monitoring & Tracking Tools Tools Descrip.on URL Measures Monitors Web for brand and keyword men:ons. Sends alerts. Social Engagement Social Advocacy Monitors Social Web and blogs for brand men:ons. Sends alerts. Social Engagement Social Advocacy Insights Track interac:ons with fans and content within Facebook. Must be page admin to view. Social Views Social Engagement Social Advocacy Measures an individuals social influence. Want high Klout score folks recommending brand. Social Advocacy Link shortening tool that makes it easy to track and analyze clicks and referral sources. Social Referrals Monitors Twi4er for brand and keyword men:ons. Sends alerts. Social Engagement Social Advocacy Website and blog analy:cs that tracks unique visits; and inbound clicks from social referrals. Social Audience Social Views Social Referrals Insights Website and blog analy:cs that tracks unique visits; and inbound clicks from social referrals. adver:sing_insight Social Audience Social Views

24 Just Remember Before You Get Started Start social media efforts early. At least 30-days before small events (e.g., webinar) and 6-months before large events (e.g., conference). Social media is not an advertising campaign. It takes time to create awareness and buzz you won t see results right away. Include the event s registration links and social media handles on all your marketing materials (e.g., direct mail and marketing). Enable social sharing on registration thank you page so attendees can tell their network they registered for the event!

25 25 Leadtail helps B2B Marketers find, engage, and convert prospects into leads on the social Leadtail, Inc All Rights Reserved

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

Add Social Media to Your Event Strategy

Add Social Media to Your Event Strategy Add Social Media to Your Event Strategy Tips on how to build buzz & boost attendance 2012 Copyright Constant Contact, Inc. 12-XXXX BEST PRACTICES Guide Social Media MARKETING An event be it a networking

More information

Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA

Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Overview Social & Mobile Media generate leads and build relationships What s new with

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

Measuring What Matters

Measuring What Matters Measuring What Matters Proving the Value of Social Media June 18, 2015 Before Measurement Comes Management Communication: Compounding Effect Resource Clients Focus News Offerings Leadership Resources Educational

More information

Social Media! Marketing!

Social Media! Marketing! Social Media! Marketing! First things first [Marke2ng] is more about giving, than taking. You have to create communica2ons that actually enhance the meaning in someone s life that give them insights into

More information

Social Media Get Beyond the Hype and Find Out the True Business Value

Social Media Get Beyond the Hype and Find Out the True Business Value Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 1 Webinar Audio Options Mic & Speakers

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

Social Media according to Erik Qualman, author of Socialnomics

Social Media according to Erik Qualman, author of Socialnomics Social Media according to Erik Qualman, author of Socialnomics Every 2 seconds, 2 new members join LinkedIn YouTube is the 2nd largest search engine in the world 53% of people on Twitter recommend products

More information

B2B Social Media Marketing LeadFormix Best Practices

B2B Social Media Marketing LeadFormix Best Practices Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually

More information

Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040

Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040 Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL Visit or call 855-530-6040 Measure all your social media channels in one place Analyze the performance of your social profiles with

More information

The Social Media Guide For Small Businesses

The Social Media Guide For Small Businesses The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media

More information

Social Media Management Checklist

Social Media Management Checklist Social Media Management Checklist Facebook Find and like 3-4 pages Comment on 2 pages a day Minimum 1 post a day related to your brand Include a Call To Action when posting Ensure images have the correct

More information

Social Media Marketing

Social Media Marketing Social Media Marketing SEO and Social Media Social media sites show up in search results (Google Universal Search) Social Media activity is a signal to search engines Social media and content marketing

More information

Tips, Tricks and Best Practices

Tips, Tricks and Best Practices Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big

More information

Master Paid Advertising in Social Media

Master Paid Advertising in Social Media Master Paid Advertising in Social Media Reach People Interested in Your Services Guide Introduction There is a plethora of marketing options within social media. Think your budget and business isn t big

More information

Target Marketing 102 What s Next?

Target Marketing 102 What s Next? Target Marketing 102 What s Next? What your customers say about you matters 14 % of people trust ads 78% of people trust consumer recommendations Source: Neilson Global Trust in advertising survey, 2007

More information

Introduction to Social Media Marketing. Using social media to promote your events.

Introduction to Social Media Marketing. Using social media to promote your events. Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

Content Marketing Fundamentals

Content Marketing Fundamentals COURSE Content Marketing Fundamentals LEARNING HOOT 100 GUIDE Courseware Course Level: Intermediate This course is for those looking for guidance on using content (e.g., blog posts, e-books, white papers,

More information

How to Measure the ROI of a Press Release

How to Measure the ROI of a Press Release How to Measure the ROI of a Press Release The Secret Formula for Success Great content + Great content distribution = Higher ROI What a News Release Does Awareness! Aids potential discovery by customers

More information

Social media metics How to monitor a Social Media campaign?

Social media metics How to monitor a Social Media campaign? Social media metics How to monitor a Social Media campaign? White paper Summary I II III IV V VI VII VIII IX X Introduction Preparing the website Setting up the objectives Measuring the traffic on the

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

TRANSFORMING HP S SOFTWARE S CUSTOMER EXPERIENCE WITH ADVOCACY WITH ADVOCACY

TRANSFORMING HP S SOFTWARE S CUSTOMER EXPERIENCE WITH ADVOCACY WITH ADVOCACY TRANSFORMING HP S SOFTWARE S CUSTOMER CUSTOMER EXPERIENCE EXPERIENCE WITH ADVOCACY WITH ADVOCACY How HP Software s Service Portfolio Management Customer Success team engaged, educated and delighted 1,000+

More information

B2B Social Media Marketing

B2B Social Media Marketing B2B Social Media Marketing 1 Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Social media spending as a percentage of the marketing

More information

LEAD GENERATION TREND REPORT

LEAD GENERATION TREND REPORT table of CoNteNtS LEAD GENERATION TREND REPORT Introduction Key survey findings Lead Generation Priorities Lead Generation Challenges Lead Generation Effectiveness Effective Tactics Barriers to Success

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Engagement Marketing Corissa St.Laurent, Constant Contact

Engagement Marketing Corissa St.Laurent, Constant Contact Engagement Marketing Corissa St.Laurent, Constant Contact Email & Social Media Differences Email Marketing Trust and Authority Personal, Relevant, Anticipated Top of Mind Awareness Social Media Marketing

More information

Social Media. Marketing Guide B2B

Social Media. Marketing Guide B2B Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating

More information

How to Measure Marketing Results: The Newest Rules. www.fusionb2b.com

How to Measure Marketing Results: The Newest Rules. www.fusionb2b.com How to Measure Marketing Results: The Newest Rules www.fusionb2b.com How to Measure Marketing Results: The Newest Rules In a recent survey sponsored by FUSION b2b s client the Construction Marketing Association,

More information

IFF SOCIAL MEDIA GUIDE

IFF SOCIAL MEDIA GUIDE IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4

More information

Marketing Strategies Using Social Media

Marketing Strategies Using Social Media Marketing Strategies Using Social Media Burns Harbor Career Development Model 2013 Presented by Amy Phares Simply Social LLC www.besimplysocial.com What we will cover Do you need to use social media? Types

More information

The #GivingTuesday Event Marketing Toolkit

The #GivingTuesday Event Marketing Toolkit The #GivingTuesday Event Marketing Toolkit Best practices and resources to help amp your marketing efforts before, during, and after your fundraiser. In This Toolkit Event Marketing Checklist Important

More information

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?

More information

Nonprofit 911: Raising Money Using Social Media: 5 Ways Twitter, Facebook and LinkedIn Can Help You

Nonprofit 911: Raising Money Using Social Media: 5 Ways Twitter, Facebook and LinkedIn Can Help You Nonprofit 911: Raising Money Using Social Media: 5 Ways Twitter, Facebook and LinkedIn Can Help You With JJ Ramberg Audio for this event will be available beginning at 1 pm ET via your PC speakers or headphones

More information

Social Media Creating an Approach That Will Bring You More Business

Social Media Creating an Approach That Will Bring You More Business 2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications

More information

How Free Newspapers Can Monetize Social Media

How Free Newspapers Can Monetize Social Media How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com

More information

Leveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media

Leveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media Leveraging Social Media to Grow Your Event Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving Interaction

More information

Using Social Media to Plan and Promote Your Events

Using Social Media to Plan and Promote Your Events Using Social Media to Plan and Promote Your Events Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-876-8464 How to Use Social Media to Plan and Promote Your Events An

More information

Trade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success

Trade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success Trade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success Thank you for downloading this playbook Exhibiting at trade shows is often a major undertaking and expense.

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

For Business. www.dammacademy.com www.wearesocialheroes.com

For Business. www.dammacademy.com www.wearesocialheroes.com For Business www.dammacademy.com www.wearesocialheroes.com What is LinkedIn? LinkedIn is a social network with over 53 million users that enables you to make better use of your professional network and

More information

Whitepaper. 10 ways to integrate email marketing and social media

Whitepaper. 10 ways to integrate email marketing and social media Whitepaper 10 ways to integrate email marketing and social media 10 ways to integrate email marketing and social media If your company is looking at email and social media as two separate and parallel

More information

Social Media Marketing Measurement A research project to understand new possibilities

Social Media Marketing Measurement A research project to understand new possibilities Social Media Marketing Measurement A research project to understand new possibilities Boris Grinkot Associate Director of Product Development MECLABS Primary Research @grinkot Social Media Measurement

More information

How to Use the Internet to Market Your Business

How to Use the Internet to Market Your Business How to Use the Internet to Market Your Business What are your marketing goals? If you don t think Social Media marketing is powerful, just ask someone from Egypt. 89% of US internet users search online

More information

6 TWITTER ANALYTICS TOOLS. SOCIAL e MEDIA AMPLIFIED

6 TWITTER ANALYTICS TOOLS. SOCIAL e MEDIA AMPLIFIED 6 TWITTER ANALYTICS TOOLS SOCIAL e MEDIA AMPLIFIED 2 WHY USE TWITTER ANALYTICS TOOLS? Monitor and analysing Twitter projects are key components of Twitter campaigns. They improve efficiency and results.

More information

Create Your Technology Strategy:

Create Your Technology Strategy: Digital Event Tools in Detail Jo-Anne Kelleway CEO Info Salons Group Event Technology Strategy Create Your Technology Strategy: 1. Online Registration Tools 2. Database enabled Marketing & Tracking applications

More information

The Power of Social Media in Marketing

The Power of Social Media in Marketing The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/

More information

Social Media Marketing Made Simple

Social Media Marketing Made Simple Social Media Marketing Made Simple Making Chapters Soar Building a Strong Chapter Base & Improve Fundraising through Branding, Social Media and E-mail Marketing Contact Information Terry Allen NABJ Associate

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy

More information

Guide: Social Media Metrics in Government

Guide: Social Media Metrics in Government Guide: Social Media Metrics in Government Guide: Social Media Metrics in Government Why Social Media Metrics Matter to Your Agency In a digital strategy, nearly anything can be measured, compiled and analyzed.

More information

Digital Marketing Success & Rules of Engagement. Ann Burgraff Rowell annburgraff@yahoo.com

Digital Marketing Success & Rules of Engagement. Ann Burgraff Rowell annburgraff@yahoo.com Digital Marketing Success & Rules of Engagement Ann Burgraff Rowell annburgraff@yahoo.com Digital / Social media is effective for: Promoting products and services Engaging with your customers / partners

More information

I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector

I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social

More information

Fast Track Program in Social Media Marketing

Fast Track Program in Social Media Marketing Fast Track Program in Social Media Marketing Overview This social media marketing fast track training program is a planned initiative to expose executives and business communities to social media marketing.

More information

Integrating Social Media with B2B Email

Integrating Social Media with B2B Email Integrating Social Media with B2B Email Daryl Nielson Marketing Manager Email B2B, HP Mia Dand Enterprise Social Media Marketing Manager, HP The New Paradigm in Email Marketing + SOCIAL MEDIA The Social

More information

SOCIALMEDIA. Social Media. Table of Contents mini. playbook. The ultimate playbook to successfully guide your virtual brand.

SOCIALMEDIA. Social Media. Table of Contents mini. playbook. The ultimate playbook to successfully guide your virtual brand. Table of Contents mini SOCIALMEDIA playbook The ultimate playbook to successfully guide your virtual brand. Introduc)on of Social Media Social Media Channel Fact Sheets Social Integra)on Successful Social

More information

Evaluate Digital Digital Marketing Strategy

Evaluate Digital Digital Marketing Strategy Evaluate Digital Digital Marketing Strategy Social Media Marketing Course Fall 2012 Lynchburg College School of Business and Economics Dr Ira Kaufman 2011 What is Effective? Determine the reach and effectiveness

More information

STATE OF B2B SOCIAL MEDIA MARKETING 2015

STATE OF B2B SOCIAL MEDIA MARKETING 2015 STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels

More information

Social Media Glossary of Terms For Small Business Owners

Social Media Glossary of Terms For Small Business Owners Social Media Glossary of Terms For Small Business Owners Introduction As a small business, reaching your audience efficiently and cost-effectively way is critical to your success. Social media platforms

More information

MARKETING SUCCESSFUL MOBILE APP MARKETING CHECKLIST EVENT TECHNOLOGY I S OUR C ORE. .com

MARKETING SUCCESSFUL MOBILE APP MARKETING CHECKLIST EVENT TECHNOLOGY I S OUR C ORE. .com MARKETING x PLAYBOOK xx SUCCESSFUL MOBILE APP MARKETING CHECKLIST EVENT TECHNOLOGY I S OUR C ORE.com Effectively promoting your mobile app is important to successfully achieve your download and usage goals.

More information

Social Media Monitoring: Engage121

Social Media Monitoring: Engage121 Social Media Monitoring: Engage121 User s Guide Engage121 is a comprehensive social media management application. The best way to build and manage your community of interest is by engaging with each person

More information

Building Your List Can Be a Thing of Beauty

Building Your List Can Be a Thing of Beauty Building Your List Can Be a Thing of Beauty A step-by-step guide to collecting customer and member email addresses 2011 Constant Contact, Inc. 11-2267 BEST PRACTICES GUIDE EMAIL MARKETING Get the steady

More information

Award Type Awards of Excellence Association. Award Category Innovative Marketing Campaign. Total annual association budget Over $750,000

Award Type Awards of Excellence Association. Award Category Innovative Marketing Campaign. Total annual association budget Over $750,000 Award Type Awards of Excellence Association Award Category Innovative Marketing Campaign Total annual association budget Over $750,000 Name: 2014 National Conference on Philanthropic Planning Describe

More information

Marketing Guide for Authors

Marketing Guide for Authors Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.

More information

Social Media for Nonprofits. How To Gain, Maintain And Engage Advocates Online

Social Media for Nonprofits. How To Gain, Maintain And Engage Advocates Online Social Media for Nonprofits How To Gain, Maintain And Engage Advocates Online Content to Be Covered Who is your Audience? Where is your Audience engaging online? When is your Audience online? What type

More information

BEST PRACTICES GUIDE EVENT MARKETING Make the Most of Event Marketing for Your Nonprofit

BEST PRACTICES GUIDE EVENT MARKETING Make the Most of Event Marketing for Your Nonprofit Make the Most of Event Marketing for Your Nonprofit INSIGHT PROVIDED BY www.constantcontact.com 1-866-876-8464 2011 Constant Contact, Inc. 10-1720 As a nonprofit organization, you may have limited resources

More information

Social Media Management Pricing

Social Media Management Pricing Social Media Management Pricing Facebook Monthly Management Packages Option 1 Connecting with your customers Four posts relevant to the company, organization and/or customers. Up to two custom branded

More information

Marketing and Promoting Your Cooperative Through Social Media. How social media can be a success for your housing cooperative

Marketing and Promoting Your Cooperative Through Social Media. How social media can be a success for your housing cooperative Marketing and Promoting Your Cooperative Through Social Media How social media can be a success for your housing cooperative The History of Social Media First email sent Geocities, first social network

More information

How-To Guide: Facebook Marketing. Content Provided By

How-To Guide: Facebook Marketing. Content Provided By How-To Guide: Facebook Marketing Content Provided By About Facebook Facebook is the world s largest social network, with more than 900 million users Facebook is a place where you can share photos, videos

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

Welcome to the Stewart Marketing Social Media Training for Independent Agencies

Welcome to the Stewart Marketing Social Media Training for Independent Agencies Presentation Date: August 8, 2012 Welcome to the Stewart Marketing Social Media Training for Independent Agencies Provided by: Stewart Marketing HOST Jenny Cooper Sr. Marketing Manager PRESENTER Dena LeBlanc

More information

LGBT Social Media & Web 2.0 Marketing. 5/16/2013 LGBT Social Media & Web 2.0 Marketing

LGBT Social Media & Web 2.0 Marketing. 5/16/2013 LGBT Social Media & Web 2.0 Marketing LGBT Social Media & Web 2.0 Marketing Interpersonal Marketing Merging PR, Advertising & Social Media with... The Power of Individuals, their Interactions and their Relationships! in ter per son al [ ìnt?r

More information

SOCIAL MEDIA SUCCESS IN 14 STEPS

SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION

More information

Office of Communications Social Media Handbook

Office of Communications Social Media Handbook Office of Communications Social Media Handbook Table of Contents Getting Started... 3 Before Creating an Account... 3 Creating Your Account... 3 Maintaining Your Account... 3 What Not to Post... 3 Best

More information

ebusiness series Developing a Social Media Presence WORKBOOK Design Experts 2013 designexperts.com.au

ebusiness series Developing a Social Media Presence WORKBOOK Design Experts 2013 designexperts.com.au ebusiness series Developing a Social Media Presence WORKBOOK Design Experts 2013 designexperts.com.au Objective Objective of the Workshop The aim of this workshop is to give you the knowledge to develop

More information

Constructing Your Social Marketing Architecture

Constructing Your Social Marketing Architecture Constructing Your Social Marketing Architecture How to Build A Bridge Between Social Marketing Strategies and Social Media Platforms Follow Conversation on Twitter #SherpaROAD Constructing Your Social

More information

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved.

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved. (+2 bonus) 21 TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI 2015 FATHOM All rights reserved. TIPS TO MAXIMIZE ROI AT MANUFACTURING TRADESHOWS A BRIEF INTRODUCTION Tradeshows are a popular sales, marketing

More information

Social Media Marketing and Managing Proposal

Social Media Marketing and Managing Proposal Social Media Marketing and Managing Proposal There are three types of services I provide; 1. Creation of a Social Media Marketing Plan, including coaching The marketing plan will give you a detailed, step-by-step

More information

Social Media Marketing Made Simple. A Best Practices and Strategy Overview for Small Business and Nonprofits

Social Media Marketing Made Simple. A Best Practices and Strategy Overview for Small Business and Nonprofits Social Media Marketing Made Simple A Best Practices and Strategy Overview for Small Business and Nonprofits Introduction Wendi Caplan-Carroll Regional Development Director-NY Metro Constant Contact Email:wcaplancarroll@constantcontact.com

More information

Introduction. Contents

Introduction. Contents Introduction The Camogie Association s online presence is made up of a network of individuals, operating websites and social media channels at club and county levels. For this reason, a common set of Camogie

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

SEO, Search Engine and Online Reputation Management

SEO, Search Engine and Online Reputation Management SEO, Search Engine and Online Reputation Management Presented By: Kathleen Dorsey, Founder & CEO, Global Results & Inner Circle Member 1-800-408-0093 x 210 kdorsey@globalseoresults.com Today s Topics Overview

More information

Australasia Pacific Extension Network (APEN) SOCIAL MEDIA STRATEGY

Australasia Pacific Extension Network (APEN) SOCIAL MEDIA STRATEGY Australasia Pacific Extension Network (APEN) SOCIAL MEDIA STRATEGY This strategy is underpinned by the Australasia Pacific Extension Network (APEN) Strategic plan 2012 2017. Goal The goal of APEN s involvement

More information

What are your biggest B2B lead generation challenges? (Select all that apply)

What are your biggest B2B lead generation challenges? (Select all that apply) What are your biggest B2B lead generation challenges? (Select all that apply) Generating high-quality leads Converting leads into customers Creating meaningful content Demonstrating return on investment

More information

Social Media, How To Guide for American Express Merchants

Social Media, How To Guide for American Express Merchants Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What

More information

50 Must-Have Content Ideas for Your Email Newsletter

50 Must-Have Content Ideas for Your Email Newsletter 50 Must-Have Content Ideas for Your Email Newsletter 50 Must-Have Content Ideas for Your Email Newsletter Email newsletters are a win-win. They benefit companies and consumers alike. Why? Email newsletters

More information

Promoting your presence at the show

Promoting your presence at the show 5/6 Promoting your presence at the show Market your way to exhibition success Exhibiting at a show is both a serious commitment and a major opportunity. It can be a very effective part of your marketing

More information

Teleconference information: Call-in toll-free number: 1-866-410-6539 (US) Conference Code: 597 987 4688. Webinar call-in number: 1-866-410-6539

Teleconference information: Call-in toll-free number: 1-866-410-6539 (US) Conference Code: 597 987 4688. Webinar call-in number: 1-866-410-6539 The audio for this webinar will be broadcast through your computer. Once you join the presentation, a small audio broadcast box will appear on your screen and you will hear the host through your computer

More information

Crystal Maleski ClearPathSocial.com. #2015BizConnect @BGLCC1 @ClearPathSocial

Crystal Maleski ClearPathSocial.com. #2015BizConnect @BGLCC1 @ClearPathSocial Crystal Maleski ClearPathSocial.com #2015BizConnect @BGLCC1 @ClearPathSocial Social Media Is A Lot More Than A One Way Conversation @2015BizConnect 2 Keep Informed of Industry News Research Product Development

More information

Build Your Online Social Network & Your Business. 87% of homebuyers used the Internet to research their options

Build Your Online Social Network & Your Business. 87% of homebuyers used the Internet to research their options Are You Building Your Social Network Online? Your Clients and Competitors Are! Consider This: 87% of homebuyers used the Internet to research their options 90% of Internet homebuyers found their REALTOR

More information

Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government

Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social

More information

Social Media Marketing Strategies

Social Media Marketing Strategies Social Media marketing.ca.uky.edu LISTEN FIRST and visit your wall or feed and begin to build a list of people you want to follow. and research who is talking about the organization, county, events, people.

More information

How to Market Your Events and Create Buzz. Building Community Experiences

How to Market Your Events and Create Buzz. Building Community Experiences How to Market Your Events and Create Buzz Building Community Experiences COMPANY PROFILE Established in 2006, CityEvents is a boutique event planning and marketing company. CityEvents has a flair for creative

More information

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014 Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

More information

B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right!

B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Brought to you by: ExtremeDigitalMarketing.com B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Businesses Connecting With Businesses Through The Power Of Social Media! By

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Social Recruiting How to Effectively Use Social Networks to Recruit Talent

Social Recruiting How to Effectively Use Social Networks to Recruit Talent Social Recruiting How to Effectively Use Social Networks to Recruit Talent Introduction As a recruiter, you want to find the most qualified, talented, and largest pool of applicants. LinkedIn, Facebook,

More information

The Social Media Best Practice Guide

The Social Media Best Practice Guide The Social Media Best Practice Guide A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Social Media Marketing Introduction With an ever increasing number of

More information

SOCIAL MEDIA & YOUR CUSTOMERS WHAT RESTAURANTS NEED TO KNOW BEFORE IT S TOO LATE!

SOCIAL MEDIA & YOUR CUSTOMERS WHAT RESTAURANTS NEED TO KNOW BEFORE IT S TOO LATE! SOCIAL MEDIA & YOUR CUSTOMERS WHAT RESTAURANTS NEED TO KNOW BEFORE IT S TOO LATE! MARKETING Marketing is getting someone who has a need To know, like and trust you. WHAT S THE BIG DEAL? Video: Social Media

More information