CITY OF EL CENTRO. Special. Events Sponsorship Package

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1 CITY OF EL CENTRO Special Events Sponsorship Package

2 Community Oriented Special Events For Our Imperial Valley and Beyond... Special Events Welcome! Thank you for your interest in sponsoring the City of El Centro s Special Events! Community and business support allows the City to produce many family fun events for the entire community to enjoy. Since 2007, the City has coordinated many wonderful family oriented events with over 18,000 annual attendees. The events offer something for everyone; crowds continually flock to the City s cultural celebrations, community shows and parades. Table of Contents Introduction & Overview 2 Special Events Within this Sponsorship package, you ll find that the City has many exciting events planned for our entire community to enjoy. Please keep in mind that there are a wide variety of ways to be involved with the City s Events and all forms of participation and contributions are welcome. The sponsorship levels listed within this presentation serve as a guideline showing the benefits received for specific sponsorship levels. We are more than happy to tailor the sponsorship to best fit your organizational needs and budget. El Grito de Independencia...3 Christmas Tree Lighting & Street Fair...3 Mardi Gras Coronation..4 Mardi Gras Light Parade & Street Festival.4 We have also included a media plan sample to layout the marketing plan identifying sponsors media benefits. We hope that this additional information is useful as you consider sponsoring the City s Special Events. Thank you again for your interest in bettering our community through Special Events and for consideration of sponsorship! We look forward to working with you during the Special Events! Please feel free to contact us if you have any questions or concerns. With sincere appreciation, Marcela Piedra, Community Services Director For any questions, please contact either: Sponsorship Levels 5 Registration Form.5 Diamond....6 Platinum. 6 Gold....7 Silver...7 Bronze 8 Star..8 Media Plan Sample 9 Suzanna Perkins, Staff Assistant sperkins@cityofelcentro.org Marcela Piedra, Community Services Director mpiedra@cityofelcentro.org

3 Celebrate Mexico s Independence Anniversary! Bring your family out for a fun evening to commemorate Mexican heritage and independence. El Grito de Independencia will be an evening of traditional celebrations, mouth watering tacos, authentic Mexican ceremony and activities for all ages. Artists and artisans will proudly display their handiwork with many items available for sale. Date: September 17, 2016 Time: 5:00p.m.-10:00p.m. Location: Stark Field (831 S. 4 th Street) Attendance: 4,000 What a great opportunity for our community to come together to participate in traditional celebrations of the season! Our City Mayor will lead the countdown to reveal a giant Christmas Tree covered in lights, tinsel and decorations. Many decorations on the tree will be hand made by El Centro school children. While enjoying cookies and hot chocolate everyone can listen to the delightful music of local choirs and performances. Santa Claus will make a dramatic appearance atop the El Centro Fire Engine and will bear gifts for hundreds of children at the event. Date: December 2, 2016 Time: 6:00 p.m.-9:00 p.m Location: El Centro Police Station (150 N. 11 th Street) Attendance: 4,000 3

4 Join us as we coronate the Mardi Gras King & Queen!!! We also would like to take this opportunity to appreciate and thank our special event sponsors for their support. It s our way to say thank you for your contribution to the success of the City s Special Events. Date: January 19, 2017 Time: 5:00 p.m. to 7:00 p.m. Location: TBA Attendance: 100 El Centro s MOST POPULAR and our Signature Event is the Mardi Gras Light Parade & Street Festival! El Centro recreates the world famous Mardi Gras with traditional themed colors of purple, green and gold, in the Downtown area. Our entire community anticipates this parade, street festival, glittery costumes, lights, masks and beads. Come and enjoy Jazz music and New Orleans style cuisine. Celebrating New Orleans tradition is an exciting and fun evening for the entire family. Date: February 18, 2017 Time: 5:00 p.m.-10:00 p.m. Location: Civic Center Attendance: 10,000 4

5 Pledge & Commitment to Sponsor Yes, I would like to sponsor the City s Special Event Program for the year. Please accept my commitment to sponsor: o $15,000 Diamond o $10,000 Platinum o $ 5,000 Gold o $2, 000 Silver o $1,000 Bronze o $ 500 Star CONTACT INFORMATION: Name: Company: Address: City: State: Zip: Phone: Fax: PLEASE RETURN THIS FORM WITH CHECK MADE PAYABLE TO: CITY OF EL CENTRO Community Services Department Attn: Marcela Piedra, Community Services Director 375 S. 1 st Street El Centro, CA PHONE: (760) FAX: (760) mpiedra@cityofelcentro.org or sgonzales@cityofelcentro.org 5

6 Opportunities Investment $15,000 Investment $10,000 Featured Sponsor for all Special Events -Company logo on all promotional material -Company link on the City s website -Company logo/name on all advertisements including television, radio and print -Company listed on all pre-event press releases and press materials -Company listed on all marketing materials distribution -Company banner displayed in prime location at each event -Company given verbal recognition as featured sponsor at events -3 Free booth spaces at each event (Value $195) -3 Free parade entries for Mardi Gras Parade (Value $60) -Listing as event sponsor in post-event press releases and press materials -5 Tickets to VIP areas -5 Invited guests to the Mardi Gras King & Queen Coronation and Sponsorship Appreciation *Participation in Events: -Opportunity to participate as a judge in event contests -Opportunity to present awards to contest winners at events -Padre tickets (4 Tickets) -Lunch with the Mayor (4 Guest) *General Sponsor for all Special Events -Company logo on all promotional material -Company link on the City s website -Company logo/name on all advertisements including television, radio and print -Company listed on all pre-event press releases and press materials -Company listed on all marketing materials distribution -Company banner displayed at each event -Company given verbal recognition as sponsor at events -2 Free booth spaces at each event ($130) -2 Free parade entries for Mardi Gras Parade (Value $40) -Listing as event sponsor in post-event press re leases and press materials -4 Tickets to VIP areas -4 Invited guests to the Mardi Gras King & Queen Coronation and Sponsorship Appreciation *Participation in Events: -Padre tickets (3 Tickets) -Lunch with the Mayor (2 Guest) 6

7 Sponsorship Opportunities Investment $5,000 Investment $2,000 *General Sponsor for all Special Events -Company logo on all promotional material -Company logo/name on all advertisements including television, radio and print -Company listed on all marketing materials distribution -Company banner displayed at each event -Company given verbal recognition as sponsor at events -2 Free booth spaces at each event (Value $130) -2 Free parade entries for Mardi Gras Parade (Value $40) -Listing as event sponsor in post-event press releases and press materials -3 Tickets to VIP areas -3 Invited guests to the Mardi Gras King & Queen Coronation and Sponsorship Appreciation *General Sponsor for all Special Events -Company logo on all promotional material -Company logo/name on all advertisements including television, radio and print -Company listed on all marketing materials distribution -Company banner displayed at each event -Company given verbal recognition as sponsor at events -2 Free booth spaces at each event (Value $130) -2 Free parade entries for Mardi Gras Parade (Value $40) -Listing as event sponsor in post-event press releases and press materials -2 Tickets to VIP areas -2 Invited guests to the Appreciation Mixer & Mardi Gras King & Queen Coronation 7

8 Sponsorship Opportunities Investment $1,000 Investment $500 *Sponsor for all Special Events *Sponsor for Event of Your Choice -Company logo on all print marketing materials distribution -Company logo on print marketing materials -Company banner displayed at each event -Company given verbal recognition as sponsor at events -1 Free booth space at each event (Value $65) -1 Free parade entry for Mardi Gras Parade (Value $40) -Company banner displayed at event -Company given verbal recognition as sponsor at event -1 Free booth space at event (Value $65) -Listing as event sponsor in post-event press releases and press materials -1 Ticket to VIP area (if applicable) - 1Invited guests to the Appreciation Mixer & Mardi Gras King & Queen Coronation -2 Tickets to VIP areas -2 Invited guests to the Mardi Gras King & Queen Coronation and Sponsorship Appreciation 8

9 Media *Plan Sample Per Event (Subject to Change)* Print: Internet: Flyer displayed at city facilities Flyers distributed throughout El Centro at various locations City of El Centro Website Promotion (average 516,347 hits per month) El Centro Chamber of Commerce website calendar of events City s Facebook, Twitter, Youtube and Instagram 9