THE LEADING MAGAZINE. Media Kit FOR SKIN CARE & SPA PROFESSIONALS. LNEONLINE.com

Transcription

1 2016 Media Kit THE LEADING MAGAZINE FOR SKIN CARE & SPA PROFESSIONALS LNEONLINE.com

2 1 THE MAGAZINE WORLDWIDE Les Nouvelles Esthétiques & Spa has been a leader in the world of esthetics for more than 60 years. Our flagship publication in France has been joined over the years by 25 editions worldwide. Each magazine is unique to its culture and environment, yet they all share LNE & Spa s mission to bring greater knowledge of esthetics and spa care to professionals. AMERICAN EDITION Established in 1985, Les Nouvelles Esthétiques & Spa, American Edition, is the leading source of information for every segment of the skin care and spa industry in North America. We provide skin care and spa professionals with inside information and trends on everything from spa treatments, business ideas, ingredients, medical breakthroughs, wellness, profiles on industry leaders, image... Twelve times throughout the year, Les Nouvelles Esthétiques & Spa delivers the highest quality news and stories in the industry on all multimedia platforms (digital, mobile, social). Our mission is not only to inform our readers but to ignite and nourish their passion for the skin care and spa field. ABOUT THE EDITOR Amanda Clinton Winter is the managing editor of Les Nouvelles Esthétiques & Spa. She has a bachelor s degree in English literature and psychology from Wheaton College in Norton, MA and a master s degree in public relations from the University of Miami. Contact her at amanda@lneonline.com. EDITORIAL ADVISORY BOARD Our esteemed list of advisory board members includes: Lydia Sarfati, Ben Johnson, M.D., Lake Louise, Nina Curtis, Diane Buccola, Camille Hoheb and Joseph Mandato. WELCOME TO OUR INTERNATIONAL NETWORK OF SKIN CARE AND SPA PROFESSIONALS 1 Aché Saint, Director of Sales ache@lneonline.com Ext: 105 LNEonline.com

3 2 CIRCULATION 80,000 MONTHLY READERS + MONTHLY CIRCULATION 25,000 monthly with a pass along rate of 3.2 readers per copy distributed (approximately 80,000 monthly readers). 1,000s OF DIGITAL READERS BONUS DISTRIBUTION 8,000 additional complimentary copies are distributed at each International Congress of Esthetics and Spa: Dallas, TX, Miami Beach, FL, Long Beach, CA, Philadelphia, PA. THE RIGHT AUDIENCE Les Nouvelles Esthétiques & Spa is read monthly by spa and skin care professionals with purchasing authority. 9.6% Physicians/Nurses 5.3% Students 4.9% Massage Therapists 3.6% Makeup Artists 15.3% Full Service Salons 10.2% Medspas 3.1% Wellness 2.8% Resort/ Destination Spas Spas 2.1% Schools 37.2% Owners and Managers 39.4% Spa Professionals 26.4% Skin Care Salons 40.1% Spas and Day Spas TARGETED BUSINESSES 6% 26% 8% 11% 26% 23% GEOGRAPHIC DISTRIBUTION 26% Southwest 26% Northeast 23% Southeast 11% South Central 6% Northwest 8% Midwest 2 Aché Saint, Director of Sales ache@lneonline.com Ext: 105 LNEonline.com

4 3 DIGITAL MAGAZINE Today s consumers live in the era of the digital revolution. LNE & Spa is keeping up with the times by featuring the best skin care innovations, spa trends and industry tips in a new digital format. LNE & SPA S DIGITAL MAGAZINE ADDS POWERFUL VALUE TO ADVERTISERS FOR FREE! FREE Direct links to advertiser s website FREE Sharing to social media FREE Lasting exposure through archived issues DIGITAL DISTRIBUTION CHANNELS LNEonline.com eblast ebulletin enewsletter #1 40,000 40,000 40,000 Trade Spa Magazine Monthly Recipients Monthly Subscribers Monthly Subscribers 139,000 51% 63% 68% Avg. Monthly Views Avg. Monthly Open Rate Avg. Monthly Open Rate Avg. Monthly Open Rate 42,000 21% 32% 39% Avg. Unique Visitors Avg. Monthly CTR Avg. Monthly CTR Avg. Monthly CTR 3 Aché Saint, Director of Sales ache@lneonline.com Ext: 105 LNEonline.com

5 EDITORIAL CALENDAR JANUARY GUIDE: AROMATHERAPY: Oil Essentials Product submission for photo feature due 11/02/15 Contract due 11/13/2015 Material due 11/20/2015 JULY GUIDE: HIM: Indulging the Male Client Product submission for photo feature due 05/06/16 Contract due 05/13/2016 Material due 05/20/2016 FEBRUARY GUIDE: FUTURE OF EQUIPMENT: Thinking Forward Special edition Annual LNE & Spa Best Award Winners photo feature (8 pages) Contract due 12/11/2015 Material due 12/18/2015 MARCH GUIDE: WELLNESS: Alternative Spa Treatments Product submission for photo feature due 01/08/16 Contract due 01/15/2016 Material due 01/22/2016 APRIL GUIDE: HAIR REMOVAL: Smooth and Flawless Product submission for photo feature due 02/05/16 8,000 additional copies to be distributed at The Int l Congress of Esthetics and Spa, Philadelphia Contract due 02/12/2016 Material Deadline 02/19/2016 MAY GUIDE: EYEBROW / EYELASH: Power Looks Product submission for photo feature due 03/04/16 8,000 additional copies to be distributed at The Int l Congress of Esthetics and Spa, Dallas Contract due 03/11/2016 Material Deadline 03/18/2016 JUNE GUIDE: SUMMER READY: Prepping Your Clients Product submission for photo feature due 04/08/16 Contract due 04/15/2016 Material due 04/22/2016 AUGUST GUIDE: SCALP: THE In-Vogue Spa Treatment Product submission for photo feature due 06/03/16 Contract due 06/10/2016 Material due 06/17/2016 SEPTEMBER GUIDE: PEELS: Shed and Renew Product submission for photo feature due 07/08/16 8,000 additional copies to be distributed at The Int l Congress of Esthetics and Spa, Long Beach Contract due 07/15/2016 Material due 07/22/2016 OCTOBER GUIDE: MAKEUP: Hottest Crazes Product submission for photo feature due 08/05/16 Contract due 08/12/2016 Material due 08/19/2016 NOVEMBER GUIDE: HOLIDAY TREATMENTS: Festive Beauty Product submission for photo feature due 09/09/16 8,000 additional copies to be distributed at The Int l Congress of Esthetics and Spa, Miami Contract due 09/16/2016 Material due 09/23/2016 DECEMBER GUIDE: MEDICAL SPA: Rise of the Hybrid Practice Product submission for photo feature due 10/07/16 Contract due 10/14/2016 Material due 10/21/ Aché Saint, Director of Sales ache@lneonline.com Ext: 105 LNEonline.com

6 5 DIGITAL EXPOSURE Be the Talk of the Web... Front of the Web OFFICIAL CONGRESS WEB BANNERS Get in front of thousands of targeted visitors and advertise on the official show s website. Promote your booth to the Congress attendees and ensure that your exhibit is a total success! Cost: $3,000 per banner insertion (3 Maximum Rotating Banners) Make an Impact LNEONLINE.COM WEB BANNERS Reach more than 80,000 targeted unique monthly skin care & Spa industry professionals and insiders. Make invaluable connections or cross-promote your exhibit to increase profits at the Congress! Cost: $1,500 per banner insertion. Package deal available, call for information (4 Maximum Rotating Banners) 5 Aché Saint, Director of Sales ache@lneonline.com Ext: 105 LNEonline.com

7 BULLETIN WEB BANNERS Top Banner 655px X 70px Bottom Banner 655px x 70px $3,000 per banner insertion $2,000 per banner insertion Make an Impact BULLETIN & Newsletter WEB BANNERS The Les Nouvelles Esthétiques & Spa magazine e-newsletter and e-bulletin keep skin care and spa professionals on top of their game and offers advertisers an easy way to get directly into the inbox of more than 40,000 qualified professionals. Total Circulation: 40,846 Frequency: Twice Monthly E-newsletter with magazine teaser: sent out the first Friday of each month. E-bulletin with the latest industry news: sent out the last Thursday of each month. Top Banner 655px X 70px Half Banner 325px X 70px Newsletter WEB BANNERS $3,000 per banner insertion $1,500 per banner insertion 6 Aché Saint, Director of Sales ache@lneonline.com Ext: 105 LNEonline.com

8 6 GET EVEN MORE RETURN ON YOUR INVESTMENT NEWS SECTIONS As an advertiser, your news is a priority feature in our monthly news sections. Press releases and high resolution (300 DPI) photos are due on the first of the month, two months prior to publication. MAGAZINE SPECIAL SECTION Advertisers are invited to participate in LNE & Spa s special custom photo features, which highlight product offerings. See the editorial calendar for themes. Products are due on the first of the month, two months prior to publication. E-NEWSLETTER As an advertiser, your products and photos are featured in our monthly newsletters, which are sent out to a targeted database of 40,000 subscribers. The e-newsletter feature includes a direct link to your website. * A commitment to an annual minimum of 12 advertisements is required. DIGITAL INTERACTIVE MAGAZINE As an advertiser you receive a FREE ad insertion in our digital issue, accessible worldwide to skin care and spa professionals. ONLINE PRODUCT HIGHLIGHT As an advertiser, your product releases and pictures are featured on LNEONLINE.com for a full month. * A commitment to an annual minimum of 12 advertisements is required. ONLINE MONTHLY STEP-BY-STEP As an advertiser, a video of your signature treatment is featured online for a full month. Our visitors can read about the treatment and answer a multiple-choice question to be automatically entered in a drawing to win a gift basket from the step-by-step sponsor. A database of entries is sent to the sponsor for promotional purposes. * A commitment to an annual minimum of 12 advertisements is required. COMPLIMENTARY WEB BANNERS As an advertiser you receive a free web banner located in the center sections of LNEONLINE.com for a full month with a direct link to your website. * A commitment to an annual minimum of 12 advertisements is required. WEB BANNER SIZING GUIDE DESKTOP 1280 X 125 PX MOBILE 870 x 300 PX - COMPLIMENTARY WEB BANNERS: DESKTOP & MOBILE* 500 x 150 PX * Please submit complimentary web banners at a minimum of 1000 x 300 PX to ensure a crisp viewing on HDPI screens. 7 LNE & Spa 2016 MEDIA KIT

9 7 ADVERTORIALS LNE & SPA NOW OFFERS COMPANY PROFILE ADVERTORIALS In addition to traditional advertising, we now offer ONE Advertorial Spread in each issue. Sold on a first come, first served basis. IT S SIMPLE & AFFORDABLE Submit 600 words of copy Submit three high-resolution JPG images Submit your contact information And, leave the rest to us Our team will work with you to create a piece that best tells your story. We provide all editorial planning, writing, design, and production. EXCLUSIVITY: Limit of one advertorial per issue PLACEMENT: Opening of the Business section FORMAT: Spread COST $4,500 per insertion CONTACT US TODAY For more information on creating a customized advertorial, contact Aché Saint at ache@lneonline.com or ext. 105 today. As advertorial space impacts editorial content, contact us early to ensure you can be placed in your preferred issue. 8 Aché Saint, Director of Sales ache@lneonline.com Ext: 105 LNEonline.com

10 8 AD & PRINT SPECIFICATIONS SPREAD FULL PAGE LIVE IMAGE AREA LIVE IMAGE AREA LIVE IMAGE AREA 2-Page Spread Bleed: 17 x (.125 inches bleed) 2-Page Spread Trim: x Page Live Image: x (Keep important objects and text at least.25 inches away from trim) Full Page Bleed: x (.125 inches bleed) Full Page Trim: x Full Page Live Image: x (Keep important objects and text at least.25 inches away from trim) 1/2 VERTICAL 1/2 ISLAND 1/2 HORIZONTAL 1/3 VERTICAL 1/3 ISLAND 1/4 VERTICAL 3.25 x 9.75 NO BLEED x 7.25 NO BLEED 6.75 x 4.75 NO BLEED x 9.75 NO BLEED 3.25 x 6.5 NO BLEED 3.25 x 4.75 NO BLEED PRINTING PROCESS Cover and text: Webpress using 4-color process. PAPER STOCK Cover: 100 lbs. C2S #2 Matte Book Abalon; Text: 60 lbs. C2S #3 Gloss Book TRIM SIZE x BINDING Perfect-bound. SPECIAL COLOR Special colors not reproducible in four-color process printing are available. INSERT ADVERTISING Insert advertisements are considered special orders. AD POSITIONING Special positioning may be requested, but it cannot be guaranteed. 9 Aché Saint, Director of Sales ache@lneonline.com Ext: 105 LNEonline.com

11 9 THE INTERNATIONAL CONGRESS OF ESTHETICS AND SPA PRESENTED BY EXHIBIT, ATTRACT, NETWORK & SELL at The International Congress of Esthetics and Spa, the leading industry event for skin care and spa professionals in North America! 4 EXCITING CONGRESSES Held annually in Dallas, TX, Miami Beach, FL, Long Beach, CA and Philadelphia, PA, the International Congress of Esthetics and Spa attracts buyers from all facets of the skin care and spa industry. Every year, each of our four educational congresses highlights learning, networking and growing, and aims to inspire the professionals who make our industry shine. Every conference includes: + An exciting array of spirited Main Stage lectures and demos. + Conferences on Business, Marketing, Retail, Décor, Wellness and more! + An exhibition floor packed with vendors showcasing the most cutting-edge technologies, equipment and treatments, along with the best in skin care, esthetics and cosmetology. From wellness, beauty, health and beyond every sector of the spa world is represented here! + Plethora of product focused classes offered by exhibitors. 7% Massage Therapists 6% Medical Estheticians 34% Spa and Salon Owners & Managers 4% Makeup Artists 45% Skin Care & Spa Profesisonals THE RIGHT AUDIENCE 2% Surgeons/ Dermatologists 2% Resort/Hotel Spa Directors MARKETING THAT DELIVERS DIRECT MAIL 100,000 show flyers and programs distributed to our targeted direct mail database per congress edition + digital program ed to our e-database. PROGRAM PREVIEW 6-page show program preview included twice in Les Nouvelles Esthétiques & Spa magazine. ADVERTISING Strategic advertising campaign in industry publications. WEBSITE/ Weekly broadcast campaign sent to our 40,000 qualified industry subscribers. BONUS DISTRIBUTION 8,000 additional complimentary copies of Les Nouvelles Esthétiques & Spa magazine distributed at each International Congress of Esthetics and Spa. 74% Met with existing/potential suppliers 83% Purchased products on show floor 67% Compared products & services 78% Signed purchase order QUALITY BUYERS 10 Aché Saint, Director of Sales ache@lneonline.com Ext: 105 LNEonline.com

12 LNEonline.com Call Ache Saint: Ext: Ponce de Leon Blvd. Coral Gables, Florida 33134