Taking Care of YOU. Our Life Insurance Policyowner MKTG-OC-927A

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1 Taking Care of YOU Our Life Insurance Policyowner MKTG-OC-927A

2 The Long-Term view When you purchase a life insurance policy, you begin a relationship with the life insurance company and your life insurance producer that can last decades. Choosing the right company to help you with your life insurance needs while you work to reach your financial goals can mean the difference between a life insurance policy that performs and one that does not. So what should you look for in a life insurance company? Some of the most important indicators of how a company will work for you include: Financial strength Company structure Treatment of in-force policyowners Does this company have a history of passing on savings and/or improvements to existing policies? Does this company support me and my life insurance producer over the many years of the policy contract? Investment and Insurance Products: Not a Deposit Not FDIC Insured Not Insured by any Federal Government Agency No Bank Guarantee May Lose Value

3 Financial Strength You need to know that your life insurance company will be here in 10, 20, or 30 years and beyond to deliver on the financial promises it makes with each policy sold. To determine the financial strength of a company, take a look at its ratings and financial results, and review the company s investment philosophy. Pacific Life maintains strong ratings, and the company s financial results reflect the long-term view and a prudent investment philosophy. You can review our current ratings and financial results by visiting Company Structure Corporate structure can also play an important role in how you will be treated. As a mutual holding company, Pacific Life has no publicly traded stock, so we can focus on long-term strategies, financial strength, and the best interests of our policyowners. Clients who purchase Pacific Life Insurance Company policies become members of the Pacific Mutual Holding Company. Members have the right to elect board members and attend annual meetings. Our investment philosophy follows a disciplined process that requires a diversified investment portfolio. Pacific Life consistently seeks outstanding investment returns without compromising asset quality or the company s high standards for safety and risk management. In addition, exposure to any single industry, issuer, or asset type is limited to help ensure that we can meet our financial commitments.

4 Choosing a company that has experience in helping others achieve what you want to achieve can mean the difference between a policy that performs and one that falls short of its objectives. Mike Bell, Executive Vice President, Life Insurance Division, Pacific Life How Pacific Life Takes Care of Policyowners To understand how a life insurance company will treat you over the many years of the life insurance contract, look at the company s track record and ask: How does this company go above and beyond the terms of the contract? Pacific Life Insurance Company continues to prove our commitment to the long-term well-being of our policyowners by: Reducing current cost of insurance charges Reducing premium loads Paying additional interest and persistency credits Supporting the relationship between you and your life insurance producer (All actions on a non-guaranteed basis.)

5 reducing Current Cost of Insurance Charges How and if a company passes along the savings it realizes from better than expected mortality experience says a great deal about how that company values its policyowners. Mortality experience is the number of life insurance claims paid in a specified time frame. When fewer claims than expected are made, the company has a better performance for that product line. Some companies simply add this to their bottom line, while others pass the savings onto new and/or existing policyowners by reducing the cost of insurance charges. Pacific Life Insurance Company has a history of extending these savings to both new customers and existing policyowners marks our 20th in-force policy improvement in 25 years. Pacific Life Insurance Company Product Improvements Date Products* Action December 1985 January 1987 April 1996 June 1996 Versa-Flex Flex II Pacific Estate Preserver Pacific Select Exec September 1996 Pro 10 and Pro 100 November 1998 Versa-Flex III, Versa-Flex IV, Pacific Select Estate Preserver, Pacific Select Estate Preserver II, Pacific Protector January 1999 Pacific Estate Preserver July 1999 January 2000 April 2001 April 2002 May 2010 Flex VI Pacific Select Exec, Pacific Select Choice Survivor Life Pacific Select Exec II, M s Versatile Product Pacific Select Exec II February 2010 M s Versatile Product, M s Versatile Product 2004 August 2011 Versa-Flex III, Versa-Flex IV Cost of Insurance Rates Lowered** November 2004 Pacific Select Exec II Persistency Credit February 2011 Versa-Flex PRO II-DB Increased** January 2006 Custom COLI, Custom COLI II, Custom COLI III, FlexPro, Flex XII, Pacific Select Performer 500, Pacific Estate Preserver II, Pacific Select Accumulator, Pacific Select Exec/II/COLI, Pacific Select Estate Preserver/ II/III/IV/V, Versa-Flex V Reduced Premium Load** * The life insurance products mentioned above were offered only through Pacific Life Insurance Company and are no longer available. ** On a current basis, not guaranteed. For policy form numbers, please see back cover.

6 reducing Premium Loads Policy charges such as premium loads can affect the long-term performance of your life insurance policy. In 2004, we saved policyowners a significant amount of premium taxes when Pacific Life Insurance Company redomesticated to Nebraska. We passed these savings onto policyowners through lower premium loads on new and existing policies. Products* Pacific Select Choice Custom COLI I, Custom COLI II, Custom COLI III Flex Pro Flex XII MVP MVP Survivorship PEP II Pacific Select Accumulator Pacific Select Exec Pacific Select Exec COLI Pacific Select Exec II Pacific Select Estate Preserver I, Pacific Select Estate Preserver II, Pacific Select Estate Preserver III, Pacific Select Estate Preserver IV, Pacific Select Estate Preserver V Performer 500 Versa-Flex V Year Premiums Received Reduced Premium Load % % * The life insurance products mentioned above were offered only through Pacific Life Insurance Company and are no longer available. For policy form numbers, please see back cover. Premium loads on currently available products reflect the savings realized from these reduced taxes.

7 Additional Interest Above and Beyond Pacific Life Insurance Company also improved potential policy performance by increasing interest credits on three of its products* that offer additional interest at the end of the 10th and 20th policy years. Policy contracts guarantee additional interest of 0.50% for any year in which the declared rate is 6% or higher. The life insurance contract allows us to drop this additional interest from 0.50% to 0.0% as the declared rate drops from 6% to 4%. Although the declared rate on these three products has dropped below 6%, we have maintained the 0.50% additional interest rate on all three products. Supporting You and Your Life Insurance Producer The success of your life insurance policy depends on many factors that can affect its performance. Getting the best possible performance takes vigilance and ongoing service. That is why we offer an expanding number of online tools for you and your life insurance producer. Through PacificLife.com, you have immediate access to your life insurance policy information, including the policy s cash value, statements, and asset allocations if you own variable universal life insurance. You can change asset allocations using a variety of tools. Your life insurance producer can also monitor your policy with the robust services, tools, and policy alerts available in Planned Performance Tracking, an innovative web based policy management system that helps your life insurance producer provide you with the handson service you need to reach your financial goals. * Pacific Life Insurance Company. Versa-Flex III (89-44) universal life insurance, Versa-Flex IV (92-45) universal life insurance, Flex XI (88-14) whole life insurance. Policies not available for new sales.

8 Policy Form # s: Custom COLI 92-54, 98-42, Term Life Insurance 95-10, Universal Life Insurance 00V5, 84-40, 89-44, 92-45, 96-60, 94-15, P04PE2 Variable Universal Life Insurance , 0057, 88-52, 93-55, 96-56, 97-56, P01SP5, P03500, P03S5M, P04SA, P98-52, P98-52M, P04MVP Whole Life Insurance 83-14, 88-7P, 89-15, P02F12, P03FPR Pacific Life Insurance Company Newport Beach, CA (800) Pacific Life & Annuity Company Newport Beach, CA (888) Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each insurance company is solely responsible for the financial obligations accruing under the products it issues. Insurance products and their guarantees, including optional benefits and any fixed subaccount crediting rates, are backed by the financial strength and claims-paying ability of the issuing insurance company. They are not backed by the broker-dealer or the insurance agency from which this product is purchased or by any affiliates of those entities and neither make any representations or guarantees regarding the claims-paying ability of the issuing insurance company. and do not protect the value of the variable investment options. Variable insurance products are distributed by Pacific Select Distributors, Inc. (member FINRA & SIPC), a subsidiary of Pacific Life Insurance Company, and are available through licensed third party Life Insurance Producers. Pacific Life s individual life insurance products are marketed exclusively through independent third-party life insurance producers, which may include bank affiliated entities. Non-guaranteed elements are not guaranteed by definition. As such, Pacific Life reserves the right to change or modify any non-guaranteed element. This right to change non-guaranteed elements is not limited to a specific time or reason. For more detailed information about Pacific Life Insurance Company s variable life insurance products and the underlying funds, including charges, expenses and limitations, contact your registered representative or call Pacific Life Insurance Company at (800) for current product and underlying funds prospectuses. Read the prospectuses carefully before investing or sending money. Life Insurance Producer s Name Broker-Dealer s Name State Insurance License Number (or affix your business card) Investment and Insurance Products: Not a Deposit Not FDIC Insured Not Insured by any Federal Government Agency No Bank Guarantee May Lose Value MKTG-OC-927A /11

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