Colors that Sell by Interiority Complex

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1 From a Stager s Notebook Colors that Sell From The Interiority Complex Copyright University 2009 by Interiority Complex

2 Colors for Staging to Sell Remember, when choosing colors for staging to sell, avoid the two B s Bold and Bland. This notebook includes some of our favorite colors for staging. Please use the last two page to add your own swatches and notes! (All of the following paint choices are by Benjamin Moore.) GROUP 1 Elegant Neutrals with Warm Under Tones (cream, yellow, gold, brown) Good 60% Choices Coastal Fog 976 Stone Hearth 984 Fennel Seed 1101 Morning Sunshine Straw Windham Cream HG-6 Powell Buff HC-35 Hepplewhite Ivory HC-36 Shelburne Buff HC-28 Danville Tan HC-91 Castleton Mist HC-1 Beacon Hill Damask HC-2 Greenmount Silk HC-3 Hawthorne Yellow HC-4 Concord Ivory HC-12 Adam s Gold HC-18 Yorkshire Tan HC-23 Pittsfield Buff HC-24 Quincy Tan HC-25 Decatur Buff HC-38 Putnam Ivory HC-39

3 Group 2 Elegant Neutrals with Cool Under Tones (green, blue, gray, taupe) Good 60% Choices Grant Beige HC-83 Sag Harbor Gray HC-95 Richmond Gray HC-96 Providence Olive HC-98 Rockport Grey HC -105 Nantucket Gray HC-111 Louisburg Green HC-113 Saybrook Sage HC-114 Georgian Green HC-115 Mesquite 501 November Rain Stone Harbor Wedgewood Gray HC-146 Woodlawn Blue HC-147 Misty Memories Smoke Embers 1466 Sage Mountain 1488 Inner Balance 1522 Meditation AF-395

4 Group 3 Colors that POP! (These are best used as accents: pillows, vases, art or a piece of furniture) Warm Hues that POP Festive Orange Caliente AF-290 Spanish Red 1301 Tucson Red 1300 Currant Red 1323 Million Dollar Red Hot Apple Spice Sienna Clay 104 Casabella 102 Roasted Sesame Seed Smashing Pink 1303 Sweet Taffy Coral Spice Coral Reef 012 Moroccan Red 1309

5 Group 4 Cool hues that POP! (Purples, Blues, Greens) Eggplant 1379 California Blue Madison Avenue 759 Aruba Blue 2048 Garden Cucumber 644 Iron Mountain Fiji AF-52 Kalamata AF-630 Azores AF-495 Wasabi AF-430 Anjou Pear AF-425 Agave AF 420 Don t forget, you can also add drama with these deep, rich blacks, browns and grays: Wenge AF-180 Silhouette AF-655 Chelsea Gray HC-168 Kendall Charcoal HC-166 Barista AF-175

6 Affinity Color Collection We highly recommend you order the Affinity Color Fan Deck!!! The Affinity Color Collection is forward, sophisticated palette of harmonious hues. The deck consists of 144 sophisticated colors designed expressly to be used with Aura paint. Each color is beautiful on its own or in combination with any other Affinity color. Affinity Colors seamlessly harmonize with one another, simplifying color selection. The palette is designer inspired and endorsed. Designers note that All of the colors work well together you can take any color and use it with another from the palette. Sophisticated, harmonious, and global, the Affinity Colors were inspired by three broad themes: Eclectic Chic Pure Harmony Global Artisan

7 Recent Monthly Favs From our newsletter The Designer s Toolbox in Your Inbox May 2009 Fav's: Benjamin Moore - Taos Taupe: A beautiful taupey-gray that is flexible and accomodating. Valspar Toadstone This earthy green-beige has just a hint of yellow and is a fabulous anchor color. Accent with red, orange or purple hues. Benjamin Moore - Stratton Blue: HC-142 A blue-green which is a bit muted. Far from bland, yet not too bold. Perfect for a spa-like master retreat, a beach house or a west-facing room which needs a little cooling down. Want to know more about color? Check out one of our favorite color experts, Leatrice Eisemen, and The Color Answer Book. April 2009 Fav's: Benjamin Moore HC-36 Hepplewhite Ivory. This creamy butterscotch adds a quietly uplifting element to any room, while softening any harsh lighting. Benjamin Moore HC-111 Nantucket Gray. I always refer to this as being a gray-green with chameleon-like qualities. It changes to fit a variety of situations. Benjamin Moore Silken Pine Because green is so often seen in nature, and it has universal appeal, this celadon-ish green is a great choice for pick up a space, without making a statement too bold for staging. As always, remember when choosing paint colors for staging: 1. Avoid the two B's - Bold & Bland. Try to stay somewhere in between. 2. Make sure the color palette flows from room to room. 3. Pay attention to the orientation of the house so that you don't end up choosing a color that will be overlyintensified at certain times of the day. 4. Don't just paint a small space white because it's small. You'll just end up with a small white space! Sometimes darker, cooler colors will help the walls and corners recede, making it harder to tell where the walls and corners begin and end. Be sure to visit our online bookstore to view our April pick of the month for your design studio library.

8 Specialty Hues SOME OF OUR FAVORITE FRONT DOOR COLORS: Exterior Ready Mix: Black Forest Green Essex Green Cottage Red Black Caponta AF-650 Chambourde AF-645 CABINET COLORS: (Interior Ready Mix) Black China White Navajo White Bone White Many of the OC Color Collections too many to name. Be sure to pay attention to the undertones of these colors when choosing cabinet and trim colors. In addition, you can paint cabinets in a neutral hue from our neutral hue suggestions above. Make sure you have a painter who KNOWS how to properly prepare and paint cabinets, and choose a at least a medium or semi-gloss sheen.

9 Make your own notes here

10 Tape Paint Swatches here

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