Hair regrowth over time. ** GUIDE TO ANTI THINNING

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1 cerafill new thinning hair solutions safe for color-treated hair Instant hair thickening.* Hair regrowth over time. ** GUIE TO ANTI THINNING *Instant thickening with Cerafill Shampoos, Conditioners and ense Fx treatment. **Hair regrowth over time with Minoxidil topical solution. It takes time to regrow hair, results may be visible for men after using Minoxidil regularly for 2-4 months. Results may be visible for women after using Minoxidil regularly for 4 months. The amount of hair regrowth is different for each person. Minoxidil will not work for everyone. Stop using product if you do not see hair regrowth after 4 months and see your doctor. dermatologist endorsed

2 the cerafill difference New Cerafill is the first professional solution that provides: the only thinning line you need introducing cerafill 1 Proven 3 Easy results Instant thickening* & hair regrowth over time** to navigate Universal systems 2 ual expertise ermatologist endorsed Stylist expertise 95% of users saw results!*** 85% of users saw fuller looking hair*** *Instant thickening with Cerafill Shampoos, Conditioners and ense Fx treatment **Hair regrowth over time with Minoxidil topical solution. It takes time to regrow hair, results may be visible for men after using Minoxidil regularly for 2-4 months. Results may be visible for women after using Minoxidil regularly for 4 months. The amount of hair regrowth is different for each person. Minoxidil will not work for everyone. Stop using product if you do not see hair regrowth after 4 months and see your doctor. ***Redken sent free samples of Cerafill powered by Redken to 100 women from Vibrant Nation, an online women s network, complying with FTC and all other applicable laws and regulations. Products included efy Shampoo, Conditioner and ense Fx. These testimonials are the opinion of their experience.

3 dermatologist endorsement what are the main causes of thinning hair? Several factors play a role in thinning hair including genetics, lifestyle and aging. The most common cause of long-standing hair thinning is male and female pattern hair loss (also known as androgenetic alopecia, AGA). This is also known as male pattern hairloss (MPHL) and female pattern hair loss (FPHL). Both hormones and genetics play a role. How it works: FPO Enzymatic conversion of testosterone to HT (dihydroxytestosterone) HT is a toxin that blocks receptor sites in the hair follicle that normally attract nutrients Nicole Rogers, M r. Nicole Rogers is a leading board-certified dermatologist specializing in scalp disorders and hair transplantation. With over 15 years of combined experience in education, medical research and private practice consultations, r. Rogers is most noted for her success in using advanced techniques to treat patients suffering from hair loss. r. Rogers now shares her professional expertise for Cerafill through: In-depth information on Redken.com about all aspects of thinning hair from causes to diagnosis to treatment Resources to help you understand what treatment is right for you Answers to all your thinning concerns Medical expertise on hair regrowth Suffocation of the hair bulb As collagen accumulates around the hair bulb it hardens, resulting in suffocation of the bulb that prevents the root from taking a firm, deep hold in the scalp.

4 hair growth cycle how does hair thin? The normal growth cycle of a single hair strand can last any where from two to six years. When hair is healthy and growing at a steady rate, it grows about a half-inch per month. When hair is thinning, the growth cycle shortens and stays in the actively growing phase for shorter periods of time. how it works cerafill system technology Ceramide Strengthens the hair fiber to prevent breakage FPO Anagen phase is the growth phase, which lasts three to five years and concerns 90% of hair Catagen phase is an approximately three-week regression phase in which hair growth stops SP-94 + ZINC PCA SP-94 nourishes the scalp and Zinc PCA, a known HT inhibitor, promotes a healthy environment Telogen phase is the three to five-month rest phase in the hair growth cycle Filloxane Works on every hair strand to create a visually fuller effect Miniturization occurs at the end of the telogen phase when the hair falls out, and instead of being as thick as the previous hairs, they are being replaced by thinner, finer versions of themselves. It is common to lose some hairs on a daily basis during washing or styling; the normal amount is hairs per day. If a person loses more than 100 hairs every day, this is considered excessive or premature hair loss. Minoxidil Stimulates follicles to help regrow hair* *It takes time to regrow hair, results may be visible for men after using Minoxidil regularly 2-4 months. Results may be visible for women after using Minoxidil regularly for 4 months. The amount of hair regrowth is different for each person. Minoxidil will not work for everyone. Stop using product if you do not see hair regrowth after 4 months and see your doctor.

5 How does cerafill provide instant thickening? ense Fx hair diameter thickening treatment It s like gaining up to 9,000 more hairs after one use!* iscover thicker, fuller hair instantly when you use any Cerafill Shampoo and Conditioner with ense Fx! Tip: Use with Texture Effect for added fullness and density proven results See the amazing instant thickening these users experienced: before after use of cerafill with defy system *Based on increase in the diameter of existing hairs How does cerafill provide hair regrowth over time? Minoxidil Topical Solution, USP hair regrowth treatment Clinically proven to help regrow hair ** 2% for women, 5% for men with retaliate system **It takes time to regrow hair, results may be visible for men after using Minoxidil regularly 2-4 months. Results may be visible for women after using Minoxidil regularly for 4 months. The amount of hair regrowth is different for each person. Minoxidil will not work for everyone. Stop using product if you do not see hair regrowth after 4 months and see your doctor. with retaliate system

6 cerafill systems New Cerafill includes two easy to navigate systems efy for the early signs of thinning hair and Retaliate for advanced thinning hair that can be customized based on the stage of hair thinning. Additionally, Cerafill has two treatment stylers that thicken and enhance all types of thinning hair, and can be used by anyone. All Cerafill products are safe for color-treated and chemically treated hair.

7 thickening for normal to thin hair efy Powerful formulas with zinc PCA, a known HT inhibitor, ceramide and SP-94 strengthen hair, nourish the scalp, and improve the appearance of thin hair. Hair looks and feels fuller with healthy shine. efy Shampoo Gently cleanses to remove impurities such as follicle-clogging sebum and improves the appearance of thinning hair. efy Conditioner Strengthens hair, nourishes the scalp and helps hair look visibly fuller. ense Fx Arginine-enriched formula stimulates and promotes a healthy scalp environment for naturally growing hair. I was experiencing thinner hair, due to aging. The results were immediate and it made my hair look and feel younger. My hair looks as good as it did many years ago. Paulette B., Ohio stimulating and regrowth for advanced thinning hair Retaliate Powerful formulas with menthol, ceramide and SP-94 strengthen, stimulate and nourish so hair looks and feels fuller. Includes Minoxidil Topical Solution, USP hair regrowth treatment, clinically proven to help regrow hair*. Use the Retaliate system if you are looking to stimulate your scalp, and for an option to regrow hair. Retaliate Shampoo Stimulating menthol formula gently cleanses to remove impurities and follicle-clogging sebum and improves the appearance of advanced thinning hair. Retaliate Conditioner Unique extra lightweight cream-gel with stimulating menthol strengthens hair, nourishes the scalp and helps advanced thinning hair look visibly fuller. Minoxidil Topical Solution, USP hair regrowth treatment Revitalizes hair follicles and is clinically proven to help regrow hair. It takes time to regrow hair, results may be visible for men after using Minoxidil regularly 2-4 months. Results may be visible for women after using Minoxidil regularly for 4 months. The amount of hair regrowth is different for each person. Minoxidil will not work for everyone. Stop using product if you do not see hair regrowth after 4 months and see your doctor. Available in two strenghts: 2% for women, 5% for men.* I feel that it really made a difference in the overall health and appearance of my hair. Joyce, Riverton, UT

8 treatment stylers for all hair types Maximize Anyone with thinning hair can instantly benefit from Cerafill Maximize products that help make the most of every strand. For use with both Cerafill systems. I had an instant change in my hair. I was going to cut it all off and now have changed my mind. I feel confident in wearing my hair down and it looks full and thick. Crystal G., Cape Coral, FL ense Fx hair diameter thickening treatment It s like gaining up to 9,000 more hairs after one use!* Breakthrough formula with Filloxane plumps up existing hair to increase diameter by 9% and instantly create the look and feel of fullness. Ceramide strengthens the hair fiber to prevent breakage and SP-94 nourishes to promote a healthy scalp environment. Usage: Use after other Cerafill products including Minoxidil and efy Scalp Energizing Treatment. Apply daily to damp hair section by section beginning at scalp. Massage gently at root and work through to the ends. o not rinse. For maximum thickening results allow to dry then reapply. Layer any additional styling products. Style as usual. Texture Effect hair & scalp refresher Lightweight texturizer adds fullness, texture, and absorbs oils throughout the day to keep hair and scalp looking fresh. Usage: Apply daily to dry hair shake well and spay onto roots and lengths. Re-apply and layer as needed. *Based on an increase in the diameter of existing hairs Use together for instant thickening* plus added texture, fullness and density

9 choosing the cerafill system that s best for you normal to thin advanced signs of thinning hair Retaliate efy What it does: Thickening system for all hair types showing early signs of thinning Signs & Symptoms: Hair loss is mild to moderate More hair than usual is collecting in brush and shower drain Scalp/hairline becomes more visible, yet can still be camouflaged with styling Hair feels thinner than usual when running fingers through it Stages of thinning: 5 Men Ingredients: Zinc PCA to help remove HT Ceramides to strenghen the hair SP-94 to nourish the scalp Products: efy Shampoo efy Conditioner efy Scalp Energizing Treatment Women Women Stages of thinning: Men What it does: Stimulating system for all hair types showing advanced signs of thinning Signs & Symptoms: Hair loss is moderate or moderate to heavy Scalp/hairline is visible to highly visible even with styling efforts Hair easily falls out when brushing and there is more hair collecting on pillows and towels Hair doesn t retain style or is difficult to maintain volume Ingredients: Menthol to stimulate the scalp Ceramides to strengthen the hair SP-94 to nourish the scalp Products Retaliate Shampoo Retaliate Conditioner Retaliate Minoxidil Topical Solution, USP hair regrowth treatment, 2% for women, 5% for men Clinically proven to help regrow hair* For use with both efy and Retaliate Systems Maximize Treatment Stylers: ense Fx hair diameter thickening treatment it s like gaining up to 9,000 more hairs after one use!** Texture Effect hair and scalp refresher to absorb oils and add texture and density Tip: Use together for enhanced fullness *It takes time to regrow hair, results may be visible for men after using Minoxidil regularly 2-4 months. Results may be visible for women after using Minoxidil regularly for 4 months. The amount of hair regrowth is different for each person. Minoxidil will not work for everyone.stop using product if you do not see hair regrowth after 4 months and see your doctor. **Based on increase in the diameter of existing hairs

10 Tips to maximize your hair at home your stylist can help In addition to using an effective Cerafill treatment regimen, make an appointment with your stylist. As a trained expert, your stylist knows the right cut, color and styling techniques to make your hair look as full and healthy as possible. Log-on to Redken.com to locate your nearest Cerafill salon. While online, check out the Cerafill site with more information on the diagnosis and treatment of thinning hair, before and after photos, testimonials and more. Product tips Wash hair with the appropriate Cerafill efy or Retaliate system Use Cerafill Maximize ense Fx hair diameter thickening treatment every day to create an instant thickening effect To avoid diluting styling products, apply to towel-dried or 80% dry hair Make sure to mist a heat protective spray iron shape 11 thermal protecting spray or hot sets 22 thermal setting mist on hair before using any heat tools To add texture and fullness on dry hair, shake well then mist Texture Effect hair and scalp refresher throughout hair and brush through Use ense Fx and Texture Effect together for added fullness and density Styling tips Use a round brush while blow-drying hair, pulling hair up and away from scalp Blast dry hair focusing the airflow at the root area, then style with a medium round brush iffusers are a great way to create soft volume when drying wavy or curly hair. Use a gentle, circulating airflow To enhance fullness on top, make a deep side part or create a zigzag part to disguise thinness For added support use Velcro rollers, let cool for minutes. Velcro rollers are gentle on the hair For a modern finish, use a mini-crimping iron to create a corrugated effect that adds support at the base of the scalp

11 results after cerafill and cut, color and finish testimonials before I have searched for a long time for the miracle products for my fine thin hair. I do believe I have found them. I am very excited about these new products. I hope they will be on the market very soon! These products have made a big difference in how I look and feel about myself. Thank you Redken! Carol G., Ashley Falls, MA after Immediately after using the shampoo, conditioner and leave-in hair diameter thickening treatment, my husband and I both noticed that my hair looked thicker. It made a big improvement in how my hair looks and feels, my confidence and how I feel about my appearance. Thank you! Joyce, Riverton, UT before after My hair hasn t looked or felt this good in a very long time. My scalp feels so clean and fresh. My hair shines, it feels full and thick. I dread running out of the product and not being able to continue to use it because this has been such a pleasant experience. I want my hair to continue to look and feel this good! ianne N., Indian Land, SC before My hair felt thicker immediately. I feel like my hair looks as thick as it did 10 years ago. Marcy., enver, Co after

12 FAQs Are Cerafill products sulfate-free? Although Cerafill products are safe for color-treated and chemically treated hair, Cerafill products are not sulfate-free. What is Minoxidil? Minoxidil is an FA-approved drug, clinically proven to help regrow hair.* It is only available for sale in the United States. Is Minoxidil in the Cerafill shampoos, conditioners and other treatments? No, Minoxidil is a standalone product. How does Retaliate Shampoo and Conditioner stimulate the scalp? Both products contain menthol which creates a normal tingling/cooling sensation on the scalp. Will ense Fx regrow hair? No, ense Fx is not a hair regrowth product. ense Fx is a breakthrough formula with Filloxane that works on the surface of each strand to provide instant thickening by increasing the diameter by 9% it s like gaining 9,000 more hairs after one use!** For more information on thinning hair and cerafill log on to: Can I use Cerafill if I m pregnant or undergoing chemotherapy treatment? All Cerafill products are safe for pregnant women except Minoxidil. Minoxidil may be harmful if used when pregnant or breast-feeding. See Minoxidil rug Facts box and product insert. Regarding using Minoxidil if you are undergoing medical treatments such as chemotherapy, a question of this nature would need to be addressed by your physician as every case would be different. *It takes time to regrow hair, results may be visible for men after using Minoxidil regularly 2-4 months. Results may be visible for women after using Minoxidil regularly for 4 months. The amount of hair regrowth is different for each person. Minoxidil will not work for everyone. Stop using product if you do not see hair regrowth after 4 months and see your doctor. **Based on increase in the diameter of existing hairs

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