THE PI KAPPA ALPHA FRATERNITY Brand Standards Guide

Transcription

1 THE PI KAPPA ALPHA FRATERNITY Brand Standards Guide

2 The Pi Kappa Alpha International Fraternity (a.k.a. The Pi Kappa Alpha Fraternity) is the exclusive owner of Pi Kappa Alpha trademarks, including but not limited to: Pi Kappa Alpha, PIKE, Pikes, PiKA, the Greek symbols Pi-Kappa-Alpha, and various Fraternity symbols, such as the coat-of-arms, badge, and their components. These trademarks may be used only by authorized parties, including membership of recognized undergraduate chapters and alumni organizations in pursuit of their respective organization s fraternal activities. Products for sale incorporating these marks may not be produced and/or sold, even by members, chapters, or alumni organizations, without a current, specific, and written license from the Pi Kappa Alpha International Fraternity. Pi Kappa Alpha trademarks are not to be used in conjunction with:» Any depiction of alcohol, alcoholic beverage use, kegs, beer cans, alcohol bottles, beer bongs, or alcohol brand names» Any depiction of drugs, drug use, drug slang, or drug paraphernalia» Any depiction aimed at demeaning minorities, ethnicities, or cultural or religious segments» Any depiction aimed at demeaning men or women» Any depictions relating to sex, sexual paraphernalia, or sexual orientation» Any use of profanity» Any use of copyrighted characters, phrases, logos, or materials without permission from the copyright owner

3 The PIKE Brand Pi Kappa Alpha s image is one of the strongest in the fraternity world, and that is no accident. Generations upon generations of men have exemplified the Fraternity s commitment to setting the standard as scholars, leaders, athletes and gentlemen. Our leading reputation can be attributed to the excellence of our members, as our peers and communities will affiliate our members personal standards with that of the global PIKE brand. That s what a brand is: a powerful common reputation in which we all invest, and from which we all benefit. We place a high priority on protecting this valuable asset. One of the most important ways we can protect our brand is to encourage a polished and consistent use of official Fraternity marks. In this guide, you will find Pi Kappa Alpha s official logos, marks and brand standards. Adherence to these guidelines will help you make sure you are using our trademarks properly. A powerful marketing vision relies on consistent execution. This guide will help you play a role in that success. 1

4 Pi Kappa Alpha & PIKE Logos PIKE Lockup 100% Black PIKE Lockup Reversed (White) PIKE Lockup 2C Garnet & Black PIKE Wordmark 100% Black PIKE Wordmark Reversed (White) PIKE Wordmark Garnet Pi Kappa Alpha with Coat of Arms CMYK Pi Kappa Alpha with Coat of Arms 100% Black Pi Kappa Alpha Wordmark 100% Black Pi Kappa Alpha Wordmark Reversed (White) Pi Kappa Alpha Wordmark 2C Garnet & Black Never attempt to rebuild logos. Always download originals at These are the recommended PIKE and Pi Kappa Alpha marks. They are available at for download in a variety of file formats, including EPS files (best for merchandise, signs, T-shirts, and large-format uses) and JPG or PNG files (best for web sites and desktop computer documents). Never attempt to mimic or recreate the brand marks. Always download an original file. The PIKE marks are more differentiable and recognizable, but there will be numerous occasions when the more formal Pi Kappa Alpha name is called for. This page contains the preferred options for both uses.

5 Heritage Varied 100% Black Reversed (White) Garnet 100% Black Outline Reversed (White) Outline Garnet Outline Garnet & Metallic Gold Outline Garnet & Nonmetallic Gold Outline Garnet & Yellow Outline Garnet & Black Outline Never attempt to rebuild logos. Always download originals at Another key family of brand elements is the group of preferred Greek letterforms. While fraternity jerseys typically use a standard embroidered varsity typestyle, a proprietary form featuring a larger K in the middle has been a part of our heritage since the beginning. Above are the preferred Pi-K-A Greek letterforms. They re available for download in a variety of file formats and color options at

6 Heritage Uniform 100% Black Reversed (White) Garnet 100% Black Outline Reversed (White) Outline Garnet Outline Garnet & Metallic Gold Outline Garnet & Nonmetallic Gold Outline Garnet & Yellow Outline Garnet & Black Outline Never attempt to rebuild logos. Always download originals at Above are acceptable Pi-K-A Greek letterforms in a uniform height. They re available for download in a variety of file formats and color options at

7 Apparel Uniform Garnet & Nonmetallic Garnet & Metallic Garnet & Yellow Nonmetallic & Black Metallic & Black Garnet & Black Nonmetallic & Garnet Metallic & Garnet Yellow & Garnet Nonmetallic & White Metallic & White Garnet & White Yellow & White White & Nonmetallic White & Metallic White & Garnet White & Yellow Never attempt to rebuild logos. Always download originals at The uniform letterform is primarily used on apparel. These letterforms are available for download in a variety of file formats and color options at

8 PIKE U Logos PRIMARY PIKE U 3C Garnet, Gold & Black PIKE U 3C Garnet, Gold & White PIKE U 100% Black PIKE U Reversed (White) SECONDARY HORIZONTAL PIKE University 3C Garnet, Gold & Black PIKE University 3C Garnet, Gold & White PIKE University 100% Black PIKE University Reversed (White) SECONDARY STACKED PIKE University 3C Garnet, Gold & Black PIKE University 3C Garnet, Gold & White PIKE University 100% Black PIKE University Reversed (White) ACCEPTABLE PAST LOGO: Please use this version as minimally as possible. Only previously produced materials apply as acceptable use with this mark. Never attempt to rebuild logos. Always download originals at Above are the acceptable logos for PIKE U (PIKE University) in order of preference. The PIKE U logo should be considered the primary mark for PIKE University materials moving forward and used whenever possible. Use the PIKE University logo options only when necessary for example, if the audience needs more insight into the meaning of PIKE U. The three-color versions of these logos should be used on all communications. If legibility is poor with the three-color logo or printing does not allow for full color, only then should the one-color logos be considered. These logos can be rendered using either the metallic or nonmetallic gold from the palette.

9 PIKE Initiative Logos PIKE Volunteer Logo PIKE Volunteer Icon PIKE Volunteer Wordmark PIKE Foundation Wordmark PI KAPPA ALPHA FOUNDATION Logos PIKE Foundation Supporting Icons PIKE Service Wordmark PIKE Service Supporting Icon PIKE Health & Safety Wordmark Never attempt to rebuild logos. Always download originals at Above are our PIKE Initiative logos, icons and wordmarks. These graphics can be used on apparel and communications regarding our initiatives. The wordmarks, shown above in black, can be reproduced using any of the PIKE brand colors as long as legibility is considered. The icons should not be altered or appear in colors other than the examples shown above. Note: The full lily of the valley icon from the coat of arms can be used on service oriented materials or expressions of sympathy, but should not be reproduced at a scale that renders the icon difficult to discern.

10 Pi Kappa Alpha Coat of Arms CMYK Metallic 4C Spot Nonmetallic 4C Spot Metallic 1C Filled Nonmetallic 1C Filled Garnet 1C Filled Black 1C Filled Metallic 1C Outlined Nonmetallic 1C Outlined Garnet 1C Outlined Black 1C Outlined Reversed 1C Outlined Never attempt to rebuild logos. Always download originals at Above are the acceptable versions for the Pi Kappa Alpha Coat of Arms which can be produced using metallic or nonmetallic gold. This graphic can also be used as a watermark using the PIKE brand colors shown above and is available for download in a variety of file formats and color options at

11 PIKE Badge and Pins Badge of the Fraternity New Member Pin Colony Pin Shield & Diamond Mark Never attempt to rebuild logos. Always download originals at

12 Document Fonts These are the preferred fonts for PowerPoint TM presentation, web sites, letters, and other everyday office documents. Typesetting Fonts These are the preferred fonts for brochures and other projects to be professionally designed/printed. Document Headline Font Verdana (Regular) abcdefghijklmnopqrstvwyxz abcdefghijklmnopqrstvwyxz aabbcc0123 Typesetting Headline Font Gotham (Regular) abcdefghijklmnopqrstvwyxz ABCDEFGHIjKLMnoPqRsTvWyxz AaBbCc0123 Document Headline Font Verdana (Bold) abcdefghijklmnopqrstvwyxz abcdefghijklmnopqrstvwyxz aabbcc0123 Typesetting Headline Font Gotham (Bold) abcdefghijklmnopqrstvwyxz AbcDEFGHIjKLmnoPqrsTvwyxz Aabbcc0123 Document Text Font Georgia (Regular) abcdefghijklmnopqrstvwyxz abcdefghijklmnopqrstvwyxz aabbcc0123 Typesetting Text Font Chronicle (Regular) abcdefghijklmnopqrstvwyxz ABCdEFGhIJKlMNOPqrSTvWyxz AaBbCc0123 Document Text Font Georgia (Bold) abcdefghijklmnopqrstvwyxz abcdefghijklmnopqrstvwyxz aabbcc0123 Typesetting Text Font Chronicle (Bold) abcdefghijklmnopqrstvwyxz abcdefghijklmnopqrstvwyxz aabbcc0123 4

13 The PI KAPPA ALPHA FRATERNITY Lorem Chapter 001 Lorem Ipsum Dolor Sit Amet, Consectetuer Adipiscing Elit, Sed diam Nonummy Nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation. Lorem Ipsum Dolor sit amet Rlor in hendrerit in vulputate velit esse molestie 5

14 Minimum Clearance Observe minimum clearance when using marks. (Do not include trademark symbol when determining the mark s right edge.) Minimum clearance for PIKE marks is 20% of full logo width. Minimum clearance for Greek letterforms is 20% of full logo width. Minimum clearance for Pi Kappa Alpha word marks is 10% of full logo width. 6

15 Official Brand Colors Below are the official Pi Kappa Alpha brand colors and guidelines. Primary Colors Garnet PANTONE 188 C12 M95 Y59 K54 R119 G36 B50 100%-10% Tint Gold (Metallic) PANTONE 873 R139 G110 B74 100%-10% Tint Gold (Nonmetallic) PANTONE 7503 C10 M15 Y45 K28 R167 G158 B %-10% Tint Garnet and gold are the primary PIKE colors and should be used more prominently than the secondary colors in PIKE branded materials. PANTONE 188 is the PIKE garnet and can be achieved as a spot color or CMYK process color in printed materials or through a RGB build for web purposes. When possible, use PANTONE 873 (metallic gold ink) for PIKE printed collateral. For web purposes, use the specified RGB build of PANTONE 873. If cost prohibits the use of a metallic ink, use PANTONE 7503 or the CMYK build of 7503 to achieve a nonmetallic match for PIKE gold in print. The RGB build of PANTONE 7503 can also be used in web applications as a secondary gold to 873. Secondary Colors Yellow PANTONE 1225 C0 M17 Y68 K0 R255 G203 B79 100%-10% Tint Black PANTONE Process Black C0 M0 Y0 K100 R30 G30 B30 100%-10% Tint Yellow and black are secondary colors in the PIKE palette and should be used minimally compared to the primary colors. Black can be used for most body copy, however, primary colors should be used to draw attention to key words, headlines and callouts when possible. Yellow should be used very selectively to highlight key information. Tints of all the brand colors can also be used in both print and web. Gradients created with tints of a single brand color or a brand color plus black are also permissible. The colors depicted on this page are not intended to match PANTONE standards. PANTONE is a registered trademark of PANTONE,

16 PIKE U Colors Below is a guide for how to utilize the official Pi Kappa Alpha brand colors in PIKE U branded materials. Primary Colors Black PANTONE Process Black C0 M0 Y0 K100 R30 G30 B30 100%-20% Tint Garnet PANTONE 188 C12 M95 Y59 K54 R119 G36 B50 100%-10% Tint Black should be used as a primary background color on PIKE U branded materials with limited copy. This will easily distinguish PIKE U pieces from PIKE branded collateral. On PIKE U branded collateral with more content, use white as the primary background color for legibility. Garnet and gold are also considered primary colors in the PIKE U palette. When possible, use PANTONE 873 (metallic gold ink) in print. For web purposes, use the specified RGB build of PANTONE 873. Gold (Metallic) PANTONE 873 R139 G110 B74 100%-10% Tint Secondary Colors Gold (Nonmetallic) PANTONE 7503 C10 M15 Y45 K28 R167 G158 B %-10% Tint Yellow PANTONE 1225 C0 M17 Y68 K0 R255 G203 B79 100%-10% Tint Nonmetallic gold and yellow are secondary colors in the PIKE U palette and should be used minimally compared to the primary colors. If cost prohibits the use of a metallic ink, PANTONE 7503 or the CMYK build of 7503 can be used in place of 873. The RGB build of PANTONE 7503 can also be used in web applications as a secondary gold to 873. Yellow should be used very selectively to highlight key information. Tints of all the brand colors can also be used in both print and web. Gradients created with tints of a single brand color or a brand color plus black are also permissible. The colors depicted on this page are not intended to match PANTONE standards. PANTONE is a registered trademark of PANTONE,

17 Pi Kappa Alpha Photo Ethic A key element of Pi Kappa Alpha graphic design is the depiction of successful men who represent the best in scholarship, leadership, athletics, and gentlemanly conduct. Whenever possible, use large, positive photos that depict these four strengths. 8

18 non-compliant Uses do not use unapproved executions of any of the brand marks. We re the best. Do not alter stroke line in mark. Do not alter copy in mark. Do not distort the mark. Do not alter the color of the mark other than those specified on the official color. Do not place mark on complicated backgrounds. Do not use outdated marks. 9

19 THE PI KAPPA ALPHA FRATERNITY 8347 West Range Cove Memphis, TN