UNIT 14: Developing a new business idea (LEVEL 1)

Transcription

1 UNIT 14: Developing a new business idea (LEVEL 1) Learning outcomes By completing this unit, candidates will develop knowledge, understanding and skills of a range of activities to support the development of a new business idea. This unit emphasises the marketing and research aspects of developing a new. Candidates will develop an initial idea by carrying out both field and desk research. This research will be used to inform and justify the main features of their idea. Candidates will then present the results of their research as both a written report and an oral presentation. Assessment objectives 1 Outline a new to be introduced by a business 2 Carry out desk 3 Carry out field 4 Create a report containing at least one chart or graph using appropriate software 5 Present your report to an audience Knowledge, understanding and skills New : purpose of main features benefits to the business Desk research: observations of competitor behaviour internet sources secondary data market research reports news articles Field research: questionnaires (face to face, postal) interviews (face to face, telephone, ) focus groups trials and testing Report headings: research carried out details of the proposed price place promotion conclusions drawn Presentation: set of slides, handouts and speaker s notes effective use of presentation software effective oral skills OCR Level 1 Nationals in Business and ICT 1

2 Unit 14 Developing a new business idea Assessment This unit is centre assessed and externally moderated. In order to achieve this unit, candidates must collate a portfolio of evidence showing that they can meet all the assessment objectives. Portfolios of work must be produced independently. They will need to be made available, together with witness statements and any other supporting documentation, to the OCR Visiting Moderator when required. Centres must confirm to OCR that the evidence produced by candidates is authentic. An OCR Centre Authentication Form is provided in the Centre Handbook and includes a declaration for assessors to sign. It is a requirement of the QCA Common Criteria for all Qualifications that proof of authentication is received. Guidance on assessment and evidence requirements Candidates will demonstrate an understanding of the basic characteristics of a new and some of the research techniques that can be used to develop an idea for a new. Candidates will also develop their ability to document their ideas in a formal report and present their ideas to an audience. A variety of business organisations and s should be used to provide relevant examples. Candidates should be taught the main principles of market research and should have an understanding of the benefits and drawbacks of different methods. They should be given opportunities to practise using these techniques, for example by practising questionnaire design and by participating in a focus group. Candidates should base their evidence on a new idea. This could be a new for an existing business, or it could be an idea for a new small business. Ideally the should be one in which they have some interest. However, candidates should be encouraged to avoid seeking to provide evidence that simply confirms and justifies their original choice of idea. They should be encouraged to see how research can help to refine and improve an original idea, or even cause it to be rejected completely. Candidates should use ICT to both present their written report and support their oral presentation. Candidates should use a standard report format. They should be shown examples of both effective and poor presentations. For Assessment Objective 1 candidates will be required to outline the main features of a new to be introduced by a business. For Assessment Objective 2 candidates will be required to undertake desk. The wider the range of their research, the greater the opportunity will be to achieve a higher grade. For Assessment Objective 3 candidates will be required to undertake field develop the new. The wider the range of their research, the greater the opportunity will be to achieve a higher grade. For Assessment Objective 4 candidates will be required to make effective use of appropriate software to create a report. The report must include headings and must contain at least one chart or graph. 2 OCR Level 1 Nationals in Business and ICT

3 Unit 14 Developing a new business idea For Assessment Objective 5 candidates will be required to demonstrate effective use of presentation software in producing a set of slides, handouts and speaker s notes. They will then be required to present the report to an audience. Signposting to s The unit contains opportunities for developing the, and possibly for generating portfolio evidence, if teaching and learning is focused on that aim. C1.1 N1.1 ICT1.1 WO1.1 LP1.1 PS1.1 C1.2 N1.2a ICT1.2 WO1.2 LP1.2 PS1.2 C1.3 N1.2b ICT1.3 WO1.3 LP1.3 PS1.3 N1.2c N1.3 Mapping to National Occupational Standards Occupational Standards Administration Level 2 Using IT Level 1 SFEDI Understanding Enterprise/Business Enterprise Unit number UE2 UE3 BD1 Title Research and report information Use IT systems Spreadsheet software Presentation software Spreadsheet software: Enter data into cells and use spreadsheet software to produce appropriate simple spreadsheet documents Presentation software: Use presentation software to produce simple presentations Identifying and managing opportunities and risks Knowing the market and satisfying customers Check the likely success of a business idea Resources This section provides suggestions of suitable resources. The list is neither prescriptive nor exhaustive, and candidates should be encouraged to gather information from a variety of sources. Some suggested resources are intended for Tutor use. The resources in this section were correct at the time of ion. Books Fardon, M., Nuttall, C. & Prokopiw, J. (2002) Evans-Pritchard, J., Bywaters, B., Glaser, T. & Mayer, L. Lewis, R. & Trevitt, R. (2000) GCSE Applied Business Osborne Books GNVQ Foundation and Intermediate Business Longman Business for Advanced GNVQ (Tutor use) Nelson Thornes OCR Level 1 Nationals in Business and ICT 3

4 Unit 14 - Developing a new business idea Websites Natwest. URL: Practical advice on setting up a new business and developing a business idea. Shell-livewire. URL: Practical advice and support on setting up a new business and developing a business idea. Business Bureau-UK. URL: A small business information resource including basic market research advice. 4 OCR Level 1 Nationals in Business and ICT

5 Unit 14 - Developing a new business idea Grading Assessment Objective AO1 Outline a new to be introduced by a business AO2 Carry out desk AO3 Carry out field AO4 Create a report containing at least one chart or graph using appropriate software Pass Merit Distinction Candidates briefly outline the main features of a new to be introduced by a business. competency in carrying out limited desk. The information obtained may be of limited value. competency in carrying out limited field. The information obtained may be of limited value. competency in creating a report which has appropriate headings, contains brief details of the findings and at least one chart or graph. The report is based on assertions rather than being based on research evidence. Candidates will demonstrate some skills in the use of appropriate software. Candidates clearly outline the main features of a new to be introduced by a business. carrying out a range of appropriate desk. The techniques used enable some useful information to be obtained. carrying out a range of appropriate field. The techniques used enable some useful information to be obtained. creating a well structured report which is based on limited research evidence. The report includes a clear description of the findings and charts/graphs. Limited conclusions are drawn based on research. Candidates demonstrate competency and effective use of appropriate software. Candidates outline in full the main features of a new to be introduced by a business. Candidates demonstrate full competency in carrying out a wide range of appropriate and effective desk research to help. The techniques used enable candidates to obtain information that is relevant to their needs. Candidates demonstrate full competency in carrying out a wide range of appropriate and effective field research to help. The techniques used enable candidates to obtain information that is relevant to their needs. Candidates demonstrate full competency in creating a well structured report which is based firmly on the research evidence obtained. The report includes a comprehensive description of the findings. A range of charts and graphs are used to illustrate research findings. Conclusions are drawn based on research findings. Candidates demonstrate full competency and confidence in the use of appropriate software. OCR Level 1 Nationals in Business and ICT 5

6 Unit 14 - Developing a new business idea Assessment Objective AO5 Present your report to an audience Pass Merit Distinction competency in presenting their report to an audience. They give a basic oral presentation using brief speaker s notes. The presentation will be supported by some simple slides and brief handouts. presenting their report to an audience. Candidates give a well structured oral presentation which summarises the key issues in the report. Candidates make good use of their speaker s notes. The presentation will be supported by a range of slides and relevant handouts. Candidates demonstrate full competency in presenting their report to an audience. Candidates give a well planned, detailed and convincing presentation which summarises the key issues in the report. Candidates will make excellent use of their speaker s notes. The presentation will be supported by a comprehensive range of slides and detailed and relevant handouts. 6 OCR Level 1 Nationals in Business and ICT