GET INSPIRED. BE PART OF IT. REDKEN.CA REDKEN

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1 PERSONAL-BASED EDUCATION 2011 GET INSPIRED. BE PART OF IT. REDKEN.CA REDKEN

2 DEAR SalON PROFESSIONAl Inspire Your Future with the 2011 Redken Education brochure! As always, we are committed to providing you with everything you need to be as profitable as possible. Now, more than ever, education is one of the best ways to set yourself apart and be more successful! Redken Education offers an array of programs that include the latest trends and techniques, along with business skills that will grow your personal income. In 2011 we will continue to provide our core Principle Based programs in Haircolor, Design, and Finishing, as well as specific programs that cater to a wide range of skills development and interests. Please note that while the names of our programs largely remain consistent with previous years, the trends and techniques presented are new for It is our belief that learning truly happens when behaviors change the results you will experience when you implement new ideas and information are the basis of growth that will enable us all to learn better, earn better, and live better. OUR MISSION Redken strives to instill the principles of wealth and success to the professional salon industry. Our goal is to empower salon professionals with educational tools that will help them increase their income. Through our passion for teaching, we can help the salon community develop its skills in business, design and color, training, personal development and wealth building. Terry Ritcey Director of Education Redken Canada PERSONAL-BASED EDUCATION Discover why Redken Education is so different: One-on-one attention. Interactive, Hands-on learning. Innovative sessions,. Inspiring facilitators. Whether in your salon, at an event like our award-winning Symposium or at the Redken Exchange, our state-of-the-art learning facility in Toronto, Redken Education offers a learning environment unlike any other- a personal-based, Interactive approach where you advance your skills, kick-up your creativity and transform your job into a career! Register today for your Redken Exchange experience by logging onto or call REDKEN fashion science inspiration PLEASE NOTE THAT CLUB FIFTH AVENUE POINTS MAY BE USED FOR ALL PROGRAMS. FOR MORE INFORMATION PLEASE VISIT

3 IN SEPTEMBER 2010, REDKEN HOSTED 900 PEOPLE FROM ACROSS CANADA TO CELEBRATE 50 YEARS OF INSPIRING THE PROFESSIONAL EDGE. WE LOOK FORWARD TO SEEING YOU AT OUR NEXT FUSION EVENT IN 2012!

4 THE REDKEN PRINCIPLES THE WHY BEHIND WHAT WE DO Redken Education is built on principles. Artistic expression can be maximized when you have a deep understanding and appreciation of the basic principles of haircolor, design, finishing, science, texture and business. Principles empower the salon professional because they enrich their talents. When you know what the results of an action will be in advance, and you understand the WHY behind it, you are rewarded with confidence! The principles that inform our foundations are universal, timeless and cannot be broken. All of these attributes give our education programs a point of difference, cohesive structure, creative formats and inspiring strength.

5 DESIGN HAIRCOLOR TEXTURE FINISHING Learn how to approach any design using the principles of shape, head form, movement, line and types of graduation so you can analyze any cut and recreate it with ease. Gain a clear understanding of haircolor principles, including the law of color, the color wheel, level system, hair composition and the different types of haircolors and processing solutions to empower yourself and your color services. Understanding the basic principles of chemistry including breaking of bonds, restructuring and neutralizing to learn how to create traditional and modern textured results, from sleek and straight to curly and tousled. Using the principles of shape, silhouette and form, explore new blow-drying, curling and flat iron techniques, the advantages of different types of brushes and tools, plus product formula and placement to take your finishing skill to the next level. MEN S BUSINESS TRAINING SCIENCE Utilizing the principles of design and haircolor, learn to work with razors, clippers and shears in new ways to create both traditional and trendsetting looks. Using proven principles, discover ways to increase your earning power, client retention and retail sales while improving your salon environment for both your staff and clients. Specifically for Redken facilitators and educators, the discipline teaches the principles of the learner focus process and enhances interaction and personal connection when presenting Redken products, programs and philosophies. Use scientific principles including physics, biology and ph to understand the effect of water, heat, chemical solutions and product formulations on the hair.

6 REDKEN EXCHANGE - TORONTO 2011 PROGRAMS

7 PRINCIPLES OF COLOR 2 PART SERIES (2 x 2 days) PRINCIPLES OF DESIGN CUT AND KNOW WHY 3 day program ON THE CUTTING EDGE with SAM VILLA - New content for 2011 A FEW GOOD MEN CUT. COLOR. BUSINESS Leah Freeman March 7-8 (Part 1) April (Part 2) Colorists competent in the basic application of color Colorists new to Redken Color Those who wish to refresh their core knowledge of color Build confidence to choose the correct color for your client Understand the laws of color and the reasons behind your color choice Take away the guess work and know exactly the result you will achieve Part 1 2 days - The Big Why The law of color, the color wheel, and the level system Hair composition, natural, gray, and white hair Hydrogen peroxide and alkaline agents Permanent, semi and demi permanent haircolors, temporary haircolor Lighteners and high-lift blondes Redken haircolor brand positioning and consultation skills Marilyn Rose April Stylists who have been hairdressing for 20 months or 20 years Stylists wanting to understand the intricate art of design from the foundation to the finish Stylists at every level wanting to create and re-create any shape every time Learn to understand haircutting, not just haircuts Learn how to manipulate a cut using the core principle of cutting as a solid base Explore the mechanics of how haircutting actually works Principles of shape, line and angle Principles of headform, and balance, six panel bob Principles of movement, elevation, and over direction Three types of line gradation- swelling, straight, and scooping The WHY behind every cut you make On day 3, you will have an opportunity to create, more cutting with one additional mannequin head Sam Villa Education Artistic Director May 2-3 November 7-8 Intermediate and advanced level stylists who want to learn how to combine creative thinking with innovative cutting, design and finishing techniques Experience a new freedom with your cutting and finishing tools Find your inner voice and stop, look and listen when the cut unfolds and tells you to move in a different direction See-do techniques on mannequin heads Apply the principles of design with a creative twist Learn how to create the shapes you dream of Learn how to manipulate your tools in new ways for new results Learn the latest design and finishing trends as seen on the runways Lauren Hagen May 9-10 Stylists wanting to expand their skills in the Men s grooming market Stylists wishing to learn the skills of modern men s tailoring, detailing, and grooming Explore how to create a total look for your male clients, the complete package from tuxedos to leather jackets Learn how to integrate classic tailoring techniques into your modern male haircuts Understanding guy talk what is your male verbage, male dialogue Design, color and tailoring techniques Modern male trends the retro, present, and future vision of our male clientele Men s consultation tool create the ideal image desired by your male client from head to toe Maximize your merchandising, consultation, product recommendation See-do practical techniques on mannequins Part 2 2 days - Formulate and Create Formulation guidelines Application Mixing and processing Foil placement and its effects horizontal, vertical, and diagonal Color correction guidelines and services Business building tips to share how Redken haircolor will increase revenues and customer satisfaction Length: 2 x 2 days program (4 days) Investment: $525 (taxes not included) Tools: gloves, foiling comb, wide tooth comb, 8 sectioning clips, color apron, foils of various lengths, highlighting board (optional), blow-dryer (with nozzle), brushes (Denman, round boar bristle) Length: 3 day program Investment: $485 (taxes not included) Tools: shears and texturizing shears, razor with guard, 8 sectioning clips, water bottle, cutting combs, flat iron, curling iron (medium & large barrel), brushes (Denman, round boar bristle), blow-dryer (with nozzle) Length: 2-day program Investment: $595 (taxes not included) Tools: shears and texturizing shears, razor with guard, 8 sectioning clips, flat iron, curling iron (medium & large barrel), brushes (Denman, round boar bristle), blow-dryer (with nozzle) Length: 2 day program Investment: $525 (taxes not included) Tools: shears and texturizing shears, razor with guard, electric clipper with detachable blades, 8 sectioning clips, water bottle, cutting combs, flat iron, brushes (Denman, round boar bristle), blow-dryer (with nozzle)

8 INSPRIRING WORLD OF REDKEN - NEW Shapes and Shadows THE PERFECT BLONDE AND THE POWER OF RED - NEW TREND CUT AND FINISH with CARMODY HOMAN - New content for 2011 CREATIVE DESIGN & with CHRIS BARAN - New content for 2011 FINISHING Catherine Allard Sean Godard Mary Intermediate and advanced level stylists who want to move beyond their existing creative boundaries with the art of cutting, coloring and finishing An incredible collaboration of talent, knowledge and creativity from around the world Raw, urban inspiration taken directly from the street and made commercially viable Get an additional injection of inspiration and creativity in this action packed program there are no creative boundaries Creative brainstorming and storyboarding How to talk change with your clients Learn how trends become trends and where to spot them Learn the latest techniques in cutting, coloring and finishing Get the scoop on what s hot on the catwalk See-do practical techniques on mannequins Deborah McCann June Colorists who are grounded in the Principles of Haircolor Colorists who are proficient in foil placement and color application Colorists who want to perfect their Blonding and Reds Business Create the Perfect Blonde and transform to an Incredible Red Hands-on workshops from Blonde to Red, from start to finish Practical hands-on workshops on mannequin heads On purpose color placement to create beautiful end results Block coloring to create movement and varying tones Formulation tips and tricks for getting lasting results every time Glazing and toning for blondes and reds that improves lasting ability and vibrancy Proper re-construction of hair before and after color services Learn the questions to ask for a perfect consultation Carmody Homan June Intermediate and advanced level stylists who want to move beyond their existing creative boundaries with the art of cutting and finishing What s cool? Get an additional injection of inspiration and creativity in this action packed program Learn the why behind applying different cutting techniques and tools to achieve the look you want Creative brainstorming and storyboarding How to talk change with your clients Learn the latest techniques in cutting in finishing Get the scoop on what s hot on the catwalk Practical applications on mannequin heads Chris Baran Education Artistic Director August Any Stylist wishing to further develop their cutting and finishing skills Stylists wanting to step out of their comfort zone and get creative with new design and finishing trends Learn the latest designs and finishing trends from around the world Learn creative techniques that are seen on the runway and make them salon appropriate Hand-on workshops on mannequin heads Learn creative design and finishing techniques and how to keep them real Explore non-traditional cutting methods Use your tools in new ways Be challenged to stretch your skills to new levels Length: 2 day program Investment: $525 (taxes not included) Tools: shears and texturizing shears, razor with guard, 8 sectioning clips, water bottle, cutting combs, flat iron, curling iron (medium & large barrel), gloves, foiling comb, wide tooth comb, color apron, foils of various lengths, highlighting board (optional), brushes (Denman, round boar bristle), blow-dryer (with nozzle) Length: 2 day program Investment: $525 (taxes not included) Tools: foiling comb ( metal tail), sectioning comb, wide tooth comb, 8 clips, color apron, foils of various lengths, highlighting board (optional), blow-dryer (with nozzle), brushes (Denman, round boar bristle) Length: 2 day program Investment: $575 (taxes not included) Tools: shears and texturizing shears, razor with guard, 8 sectioning clips, water bottle, cutting combs, flat iron, curling iron (medium & large barrel), brushes (Denman, round boar bristle), blow-dryer (with nozzle) Length: 2 day program Investment: $595 (taxes not included) Tools: shears and texturizing shears, razor with guard, 8 sectioning clips, water bottle, cutting combs, flat iron, curling iron (medium & large barrel), brushes (Denman, round boar bristle), blow-dryer (with nozzle)

9 REDKEN SPECIALIST PROGRAM - NEW 2 PART SERIES (4 days) Gaby Miley September (Part 1) November (Part 2) Anyone new to Redken and wants in-depth training Stylists with a desire to grow personally and professionally by gaining the skills to become more profitable. Stylists who want to become the resource in their salon by demonstrating confidence through a deep understanding of Redken brands and methods What s cool? Gain knowledge of Redken principles, products, and services to become the go-to person in your salon Prepare salon professionals who aspire to become a Redken Artist Participate in hands-on workshops to acquire principal-based technical skills in color, design, and finishing Gain knowledge of Redken brands and business building principles Become the Consultation Specialist in your salon AN EVENING AFFAIR The Bridal and Formal Finish Giovanni Giuntoli October 3-4 Anyone looking to develop, build-on and enhance their current techniques and skill level in long hairdressing Any stylist interested in growing and developing their Bridal and Formal business The trends hot off the bridal runways will be easily interpreted to your needs. Learn the ropes of finishing hair from her first formal event to her walk down the aisle Practical see-do techniques on mannequin heads Learn how to further develop your Bridal and Formal Business Learn the latest trends from the NYC Bridal runways Fast and easy techniques for any formal occasion Develop the perfect consultation and trial run to ensure success every time Tips and tricks to develop a great look book ALTERNATIVE EDGE CUT. COLOR. FINISH George Garcia Stéphane Legros October Advanced stylists ready to take their cutting and coloring skills to another dimension Stylists who see the importance of understanding how the color fits with the haircut What s cool? Learn unique techniques and applications that will push your cutting and color skills to a whole new level Use your originality and emotions to go beyond the expected Learn multiple new cutting and coloring techniques and how they can be adapted to any shape and length Efficient placement and applications based on the principles Length: 2 x 2 -day program (4 days) Investment: $395 (taxes not included) Tools: gloves, foiling comb, wide tooth comb, shears and texturizing shears, razor with guard, 8 sectioning clips, water bottle, cutting combs, flat iron, curling iron (medium & large barrel), color apron, foils of various lengths, highlighting board (optional), brushes (Denman, round boar bristle), blow-dryer (with nozzle) Length: 2 day program Investment: $575 (taxes not included) Tools: blow dryer (with nozzle attachment and diffuser), Denman or Denman style brush, paddle brush, round boar bristle brushes (small/med/large), Mason Pearson or Mason Pearson style finishing brushes (Boar bristle and Boar bristle nylon pin mix), curling iron (medium & large barrel) (Marcel style will work best for most of the techniques), flat iron, cutting and rat-tail combs, sectioning clips (duck bill), pin-curl clips, grips (bobby-pins, long and regular), fine hair pins (long and regular) Length: 2-day program Investment: $575 (taxes not included) Tools: shears and texturizing shears, razor with guard, 8 sectioning clips, water bottle, cutting combs, flat iron, curling iron (medium & large barrel), gloves, foiling comb, wide tooth comb, color apron, foils of various lengths, highlighting board (optional), brushes (Denman, round boar bristle), blow-dryer (with nozzle)

10 The REDKEN exchange TORONTO FACILITATORS Sam Villa-Education Artistic Director Sam has more than 25 years experience as a platform artist and educator for major salon professional companies. Part of the Redken family for the past 11 years, Sam is Redken s Education Artistic Director. He is part of a team that trains the entire domestic artistic network, Exchange facilitators and Field Staff in motivational, presentation and technical skills. Sam is also a lead Facilitator at the Redken Exchange in New York City where he teaches a variety of design and trend sessions to salon professionals from around the world. As Redken s Design & Training Consultant, Sam is part of the team that trains the entire domestic artist network, Exchange facilitators and Field Staff in motivational, presentation and technical skills. Sam s accolades include, BehindtheChair.com Favorite Platform Artist and Educator 2007; and Favorite finalist 2002, 2003, 2004; Redken Platform Artist of the Year 1998; Master of the Craft Award from the Art & Fashion Group 1992; Finalist in the North American Hairdressing Awards Classic Category Giovanni Giuntoli Giovanni has shot for magazines such as Nylon, Cosmopolitan, O The Oprah Magazine, WWD, Lucky, Glamour, and Armani Exchange to name a few. He also keyed the hair theme for Michael by Michael Kors show, the Morgan D Alessandro show, Buckler, Yoko Devereaux, and the Abaete show. He is a regular for the bridal market for designers Amsale, Kenneth Poole, Christos, and Angel Sanchez. Some of his clientele include Josh Groban, Ben Stiller, Tori Spelling, and David Foster. Giovanni has worked in France, England, Germany, and Australia where he has shot fashion stories and presented NYC styles to attendees. He teaches stylist on how to achieve beautiful and fashionable bridal hair. Lauren Hagen Lauren s unique craftsmanship and effective communication enables her to transform challenging concepts into simple, realistic, everyday salon solutions. Empowering her captive audience, Lauren evokes an unrelenting source of satisfaction and inspiration. As player coach of her Philadelphia based salon, Lauren walks the talk. She maintains peak performance and expands her expertise through specialized advanced education. As a Redken Exchange Facilitator, Lauren mentors salon professionals across the globe. When away from 5th Avenue, she s on the road again traveling extensively throughout the USA performing Main-Stage Events, Distributor Programs and In-Salon Hands-on Workshops. Lauren was also part of the illustrious Redken Symposium in Las Vegas! Carmody Homan A true platform artist, Carmody has fronted teams and shows for thousands of people at exhibitions such as World congress in Asia, Hairdressing Federation in Australia and New Zealand, Salon International in the UK and Hair Expo in Australia. Carmody has drive and skill to communicate what he loves and has traveled the world to share his passion. He is constantly pushing the boundaries and raising the bar with hair and fashion. From demonstrations and workshops he teaches excellence in technique and finish. Carmody is currently a facilitator at the Redken Exchange in NYC and was a mainstage artist at the 2009 Redken Symposium. As Global Art Director for Relevant Hair, he believes it keeps him relevant! Gaby Miley Honing her craft for the past 17 years, Gaby s passion has lead her to become a Redken Certified hair colorist. Her journey with Redken has taken her around the country facilitating Specialist-Master specialist connections, hands-on color and design workshops, creative color shows as well as wealth and business building classes. Gaby s enthusiasm and passion for her craft come through in her teaching style making her classes innovative, exciting, informative and sought-after. Her attendees come away from the experience with renewed enthusiasm, inspiration and the knowledge to raise the bar! Marilyn Rose Passion, drive and determination, three words that describe artist Marilyn Rose Ikede. Passion for the beauty industry, drive to be better tomorrow than today, and determination beyond any obstacle. A successful salon spa owner, creative stylist, and gifted educator, Marilyn has over 10 years experience in the beauty industry. On the stage or in the classroom, Marilyn coaches, challenges and inspires those who are looking to better their skills as a hair designer. Her light hearted and hands on approach make her a sought after trainer throughout Canada. Deborah McCann Excellence ~ It is what Deborah is known for. Her experience and knowledge in principles of haircolor, color placement, and business will increase your professional approach. Revisiting the essentials will excel your creative genius to keep your color placement fresh and trendy, and set your work apart from your competition. It is her passion for excellence that has made her one of the top educators and mentors in the industry. As a Redken Artist & Educator, Deborah has inspired stylists in the US and International markets. Unwavering is the best way to describe her persistent goal for quality, as an evaluator for the Redken Haircolor Certification and The American Board of Certified Haircolorist, countless stylists have benefited by her mentoring. She has been quoted and published in American Salon, Modern Salon and Inspire as well as consumer magazines like Cut & Color and Celebrity styles on her unique approach to color placement and consultation. Let Deborah impel your work to a new level of distinction, fuel your haircolor business, and arouse a new found enthusiasm in your art. Chris Baran- Education Artistic Director As Education Artistic Director, Chris created Redken s vision for trend shoots, styling and finishing techniques. He helps develops the core curriculum taught across the country and around the world in Principle Based Design, Redken education and fashion s hottest trends; as well as, being a key facilitator for Redken s train-the-trainer programs, both internationally and domestically. Alongside his work as Education Artistic Director, Exchange Facilitator, and training coach, Chris divides his time between major trade shows, hands-on workshops, and as a stylist at New York Fashion Week. He is also the owner and president of Fuel Productions, a company dedicated to creating easy to understand technical training systems for salon stylists. Chris Baran s accolades include being Canadian Hairdresser of the Year, an ABBIE for Best Educational Program, and the prestigious Master Stylist title at the NAHA awards. Chris was recognized at the Canadian Hairdresser, Mirror Awards as not only the International Stylist of the Year, but also with its Lifetime Achievement Award. Twice named Avant Garde Hairdresser of the Year and Educator of the Year in Canada and the US, Chris is in worldwide demand. His relaxed teaching style, easy how-to approach and sense of humour make the sessions with him fly by with a pay off of fresh trends that will grow your client demand. Sean Godard Inspiration is key to Sean Godard. He connects to others with passion which inspires hairstylists with a fresh and powerful presence. By understanding the needs of an audience Sean can customize and program for various learning styles, weather it be theory or hands-on, so attendees can excel in expressing their own individual creativity. A relaxed teaching style and an easy how-to approach create an environment in which to learn. His work has appeared in industry magazines as well as in editorial spreads for popular fashion/lifestyle magazines. In addition Sean has appeared in make-over segments on many National TV shows. Sean s main belief is that to grow as a facilitator you must participate as a student. The only way you can be the best is to be surrounded by the best. So Sean divides his time between facilitating, his clients at the salon and being a full time student at the Redken Exchange in downtown Toronto; taking in the best education possible, working with the top artists in our industry. Stéphane Legros With over ten years of experience as a Stylist, Stéphane sees hairdressing as an art. Having mastered the art of cutting, coloring and finishing, he excels at all levels, whether it be in-salon, on stage, or during a photo session. Stéphane is in demand world-wide, where his first passion is to share his knowledge and creativity in order to inspire. When teaching, he pushes everyone to fully explore their artistic potential. Education, motivation and communication is the essence of a world without limits, in which Stéphane Legros evolves and sets new standards. Stephen is known for his innovative style and his avant-garde touch, in which he has won several titles and awards. George Garcia One of Redken s most sought after artists; George s work can be seen in national and international publications such as Passion, Modern Salon and American Salon. In 2001, he was voted one of the top 10 colorist in the United States by Celebrity Styles 101 Magazine. He played a key role as a contributing artist in the development of Redken Creates volume 1, a collection of inspirational cut and color techniques. For Redken s Amazing Color DVD, George created Camouflage and Spice block, two techniques that show his eye for fashion for choosing the right color for any client. George has been a featured artist at the Redken Symposium and continues to be a facilitator at the Redken Exchange in NYC. He has also been a key artist in the Redken Creates collection volume 1. Catherine Allard Catherine defines herself as a lively, dynamic and energetic colorist. Though she has a unique and vibrant style, she will inspire you through the help of new techniques that are fun and flexible... Catherine believes in reaching for the top, and always aims for perfection, it is for this reason that in 200,7 Catherine decided to take the Redken Color Certification. She can now proudly say that she is a certified colorist, a remarkable title, one that distinguishes the mastery of the coloring technique and skill. You would be surprised at the way she is able to transfer her know-how knowledge and turn it into an accessible art. In 2011, Catherine will be part of the international team that is launching the new Inspiring World of Redken, Redken s new collection entitled, Shapes and Shadows. Leah Freeman Leah Freeman has a deep appreciation for walking the walk. Her greatest love is education and it is evident that she puts her heart and soul into this life long journey. Redken was her first and only choice when she decided to further herself as an educator. Her expertise in color, texture services and business building make Leah a valuable member of the Redken Artist Team. Leah inspires the audience to learn a new skill or color technique and take it home to make more money in the salon. Her resourcefulness gives a fresh approach and new ideas. Her professionalism, humor and ability to communicate inspire people of all levels. She supports Redken and all professionals in taking our industry to the next level.

11 REDKEN NATIONAL PROGRAMS* * FOR MORE INFORMATION ON DATES AND LOCATIONS OF THE NATIONAL PROGRAMS, PLEASE CONTACT YOUR LOCAL DISTRIBUTOR

12 THE COLOR EXCHANGE NATIONAL PROGRAMS* * FOR MORE INFORMATION ON DATES AND LOCATIONS OF THE NATIONAL PROGRAMS, PLEASE CONTACT YOUR LOCAL DISTRIBUTOR

13 PRINCIPLES OF COLOR PART 1- THE BIG WHY PART 2 FORMULATE AND CREATE Colorists competent in the basic application of color Colorists new to Redken Color Those who wish to refresh their core knowledge of color COLOR 911 CORRECTIVE COLOR Colorists who have attended Principles of Color Colorists with a good understanding of Redken Color Colorists with an established color client base in their salon PRINCIPLES OF FOIL PLACEMENT Colorists competent in the basic application of color Those who wish to refresh their core highlighting techniques and understanding the principles of placing highlights in the haircut Build confidence to choose the correct color for your client Understand the laws of color and the reasons behind your color choice Take away the guess work and know exactly the result you will achieve PART 1 The law of color, the color wheel, and the level system Hair composition, natural, gray, and white hair Hydrogen peroxide and alkaline agents Permanent, semi and demi permanent haircolors, temporary haircolor Lighteners and high-lift blondes Redken haircolor brand positioning and consultation skills PART 2 Formulation guidelines Application Mixing and processing Foil placement and its effects horizontal, vertical, and diagonal Color correction guidelines and services Business building tips to share how Redken haircolor will increase revenues and customer satisfaction Change your clients color with ease and professionalism Problematic color solutions become a thing of the past Eliminate the fear of color correction with tried and tested solutions Laws and principles of changing a client s color Calculating a color change client case study Techniques to lighten, darken, and change the tone of previously colored hair Pre-pigmenting and filling techniques and formulations See-do practical techniques on mannequin heads Product information Talking color change with your clients Know the different results that can be achieved with different types of weaving techniques Understand section patterns and the various results they give No more disappointing results as you learn the Laws of Highlighting Laws and Principles of highlighting Horizontal, vertical, and diagonal placement and how it creates movement in the hair The stitch guide, our language which describes the various types of contrast Best product choice, placements and patterns to meet any need for perfect highlights See-do practical techniques on mannequin heads Part 1 & 2 Length: 2 x 2 day program Investment: $525 (taxes not included) Tools: gloves, foiling comb (metal tail), wide tooth comb, 8 sectioning clips, color apron, foils of various lengths, highlighting board (optional), blow-dryer (with nozzle), brushes (Denman, round boar bristle) Length: 1 day program Investment: $195 (taxes not included) Tools: gloves, foiling comb (metal tail), wide tooth comb, 8 sectioning clips, color apron, foils of various lengths, highlighting (optional), blow-dryer (with nozzle), brushes (Denman, round bristle) Length: 1 day program Investment: $195 (taxes not included) Tools: gloves, foiling comb (metal tail), wide tooth comb (metal tail), 8 sectioning clips, color apron, foils of various lengths, highlighting board, blow-dryer (with nozzle), brushes (Denman, round bristle)

14 THE DESIGN EXCHANGE NATIONAL PROGRAMS* * FOR MORE INFORMATION ON DATES AND LOCATIONS OF THE NATIONAL PROGRAMS, PLEASE CONTACT YOUR LOCAL DISTRIBUTOR

15 PRINCIPLES OF DESIGN CUT AND KNOW WHY Stylists who have been hairdressing for 20 months or 20 years Stylists wanting to understand the intricate art of design from the foundation to the finish Stylists at every level wanting to create and re-create any shape every time Learn to understand haircutting, not just haircuts. Learn how to manipulate a cut using the core principles of cutting as a solid base Explore the mechanics of how haircutting actually works Principles of shape, line and angle Principles of headform, and balance, six panel bob Principles of movement, elevation, and over direction Three types of line graduation swelling, straight, and scooping The WHY behind every cut you make PRINCIPLES OF DESIGN ADVANCED BEYOND THE BASICS Stylists who have attended Principles of Design Advanced stylists wishing to develop their skills Apply the Principles of Design with a creative angle Learn creative cutting techniques with Redken s unique see do method Discover free-hand and visual hair cutting techniques Principles of Design (review) Commercial fashion cutting techniques Disconnection why, how, and where Razor techniques Texturizing techniques Principles of finishing today s looks See do techniques on mannequin heads DESIGN, COLOR AND FINISH EVERYTHING S INCLUDED Intermediate to advanced level stylists who want to further develop their creativity and cutting, coloring, and finishing skills. Learn how to develop the hottest new looks from concept to creation. Discover the latest techniques from two of the industry s top design and color specialists. Learn how to find inspiration to create new looks for your guests. Work hands-on to explore new techniques in design, color and finishing. Fast paced hands-on workshops that will guide you through the latest cutting, coloring and finishing techniques and take your creativity to new heights. Length: 2 day program Investment: $325 (taxes not included) Tools: shears and texturizing shears, 8 sectioning clips, water bottle, cutting combs, flat iron, curling iron (medium & large barrel), brushes (Denman, round boar bristle), blow-dryer (with nozzle) Length: 2 day program Investment: $425 (taxes not included) Tools: shears and texturizing shears, razor with guard, 8 sectioning clips, water bottle, cutting comb, flat iron, curling iron (medium & large barrel), brushes (Denman, round boar bristle), blow-dryer (with nozzle) Length: 1 day program Investment: $195 (taxes not included) Tools: shears and texturizing shears, razor with guard, 8 sectioning clips, water bottle, cutting combs, flat iron, curling iron (medium & large barrel), gloves, foiling comb, wide tooth comb, color apron, foils of various lengths, highlighting board (optional), brushes (Denman, round boar bristle), blow-dryer (with nozzle)

16 THE STYLE EXCHANGE NATIONAL PROGRAMS* * FOR MORE INFORMATION ON DATES AND LOCATIONS OF THE NATIONAL PROGRAMS, PLEASE CONTACT YOUR LOCAL DISTRIBUTOR

17 START WITH FINISH STYLING BY END RESULT Assistants and stylist who want to perfect their core finishing techniques Stylists wanting a greater understanding of product formula and placement to take your finishing skills to the next level This class details our styling by end results approach Learn which modern methods and tools can free your thinking Foundation blow-drying skills and techniques Know the tools and what they can create Understand end results styling to create movement, volume, curl, and straight sleek looks The right product for the right finish See-do techniques on mannequin heads NYC STYLE AND RUNWAY TRENDS Stylists who have attended Start with Finish Intermediate to advanced stylists who want to perfect their hair-up and advanced dressing skills Be inspired by the creative and runway looks from Guido Palau, creative consultant for Redken worldwide Redken Artists share with you their interpretation of the looks Discover how to dress hair on an advanced level Latest runway trends from Guido Palau New ways to work with styling tools Preparation of the hair for dressing How to dress hair up in a modern fashionable way, taking inspiration from the catwalk Break down and re-create any look by texture, tool, and product Length: 1 day program Investment: $195 (taxes not included) Tools: blow-dryer with nozzle attachment and diffuser, Denman or Denman style brush, paddle brush, small/med/large boar bristle round brush, Mason Pearson or Mason Pearson style finishing brushes (boar bristle and boar bristle nylon pin mix), small/med/large barrel curling irons (Marcel style will work best for most of the techniques), flat iron, cutting and rat-tail combs, sectioning clips (duck bill), pin-curl clips, grips (bobby-pins)- long and regular, fine hair pins long and regular Length: 1 day program Investment: $195 (taxes not included) Tools: blow-dryer with nozzle attachment and diffuser, Denman or Denman style brush, paddle brush, small/med/large boar bristle round brush, Mason Pearson or Mason Pearson style finishing brushes (boar bristle and boar bristle nylon pin mix), small/med/large barrel curling irons (Marcel style will work best for most of the techniques), flat iron, cutting and rat-tail combs, sectioning clips (duck bill), pin-curl clips, grips (bobby-pins)- long and regular, fine hair pins long and regular

18 REDKEN FOR MEN NATIONAL PROGRAMS* * FOR MORE INFORMATION ON DATES AND LOCATIONS OF THE NATIONAL PROGRAMS, PLEASE CONTACT YOUR LOCAL DISTRIBUTOR

19 MEN S ZONE Stylists wanting to expand their skills in the Men s grooming market Stylists wishing to learn the skills of modern barbering and tailoring Explore how to create a total look for your male clients Learn how to integrate classic barbering and tailoring techniques into your modern male haircuts Understanding guy talk Design, color, barbering and detailing techniques Modern male trends who sets looks Men s consultation tool guy talk Maximize your merchandising, product recommendation, consultation Color Camo -camouflage for gray hair See-do practical techniques on mannequins Length: 1 day program Investment: $195 (taxes not included) Tools: electric clipper with detachable blades, shears and texturizing shears, razor with guard, 8 sectioning clips, water bottle, cutting combs, flat iron, brushes (Denman, round boar bristle), blow-dryer (with nozzle)

20 THE REDKEN SPECIALIST PROGRAM AND THE ART OF CONSULTATION NATIONAL PROGRAMS* * FOR MORE INFORMATION ON DATES AND LOCATIONS OF THE NATIONAL PROGRAMS, PLEASE CONTACT YOUR LOCAL DISTRIBUTOR

21 REDKEN SPECIALIST PROGRAM BE PART OF IT. ENHANCE YOUR REDKEN EXPERTISE - ALL NEW What is a Redken Specialist? Redken Specialists are salon professionals who choose Redken as their leading education and training resource, to grow personally and professionally by gaining the skills to become more profitable. Redken Specialists become a resource in their salon by demonstrating confidence through a deep understanding of Redken brands and methods What s in it for you? The Specialist Program includes 4 days of introductory level training that creates Redken advocates in each salon. It is recommended for anyone who is new to Redken and wants in-depth training. Attendees participate in handson workshops to acquire principle-based technical skills in color, design and finishing. They also gain knowledge of Redken principles and products to become the go-to person in their salon. The program encourages networking and those who complete the Specialist Program followed by the Master Specialist Program (coming in 2012) may wish to continue their growth by becoming a Redken Certified Haircolorist, and consideration for the Redken Artist network. Sign up today to become the next Redken Specialist in your Salon. WHERE: Toronto Exchange WHEN: September 18 & 19 Part 1 November 21 & 22 Part 2 Register at or call REDKEN THE ART OF CONSULTATION CONNECT. CONSULT. CREATE. - ALL NEW Would you like to better communicate with your clients? Consultation is still one of the biggest missed opportunities in our industry. Consultation skills are just as important as any other skill in the salon. In this class, you will learn a comprehensive system which will help you establish strong relationships with your clients, strengthen and grow your business. You ll experience the 5 steps to the Art of Consultation and become an expert at uncovering your client s wants and needs! Offering a comprehensive 360º approach to consultation is critical to ensure your clients get the service they expect each and every time they visit your salon. What s in it for you: Increased client satisfaction as the need of their hair and lifestyle are met Greater re-booking rate due to the client s increased satisfaction with their service experience. Clients who re-book visit the salon an average of 2 times more per year than clients who do not re-book Increased number of clients in the salon due to higher retention rates and increased visits Increased service revenue through a higher average client bill Satisfied clients means more referrals which mean more clients Effective product recommendations lead to increased retail sales which lead to a higher profit potential for you and the salon Class types: 1/2 class PLEASE ASK YOUR DISTRIBUTOR SALES CONSULTANT OR REDKEN EDUCATOR FOR YOUR ART OF CONSULTATION EXPERIENCE TODAY!

22 THE INSPIRING WORLD OF REDKEN SHAPES & SHADOWS - ALL NEW Redken invited eight visionary artists from across the globe to go to NYC and bring their inspiration from different shapes and shadows. This incredible collaboration of talent, knowledge and creativity resulted in this collection a showcase of innovation in design and color. Be part of it and get inspired by the new Inspiring World of Redken Collection - Shapes and Shadows. WHERE: Toronto Exchange WHEN: MAY 16 & 17 Register at or call REDKEN CANADA GERMANY NEW ZEALAND RAGING FLAMES...shades of fire from blue to red, orange and yellow the style in the shape of a V in French vitesse means speed - Catherine Allard VERTIGO...elliptical shape with the strength of a tornado s funnel it s like a storm that crowns the head... -Mandy Van Den Borsch-Marci GRAPHIC PUNK...color adds dimension and shadow heaps of choppy texture with length in the back... - Richard Kavanaugh

23 BELGIUM U.S.A. BRAZIL U.S.A. UNITED KINGDOM TEXTURE EXPLOSION...strong geometric lines to show force... adding a lot of texture to the back... - Claus Borges CRIMSON PEAK...darkness at the roots deep into the mid-shaft and then lighter red tones create definition and texture on top... - Hugo Urias JAGGERED It s about Rock and Roll,1972 Mick Jagger... a modern interpretation of an edgy shape that creates shadows with texture... - Keith Owen RIPPLE VEIL inspired by the beach and the way the water flows over the sand creating different textures... - Ludovic Beckers COPPER FELINE...modern mix of textures for the shape with hard and soft lines living together... - Ty Isobe

24 e online library includes the following videos: INTRODUCING NEW EDUCATION DEVELOPMENT AND SUBSCRIPTION PACKAGES! Now you can access Redken Education anytime, anywhere from your computer on this exclusive website! Visit RedkenEducationOnDemand.com to browse through videos including training for haircolor, finishing, design, men s, and business building. Hosted by your favorite artists including Chris Baran, Kris Sobe, David Stanko, Carmody Homan, Giovanni Giuntoli, Dhaniel Doud, George Garcia, and many others, it s a great resource to inspire your staff at salon meetings, train new stylists, improve your skills, and prepare for the Redken Certified Haircolorist exam. Videos can be rented and watched right from your Internet browser product knowledge videos are always FREE! At Home Looking to improve your skills but not heading to the Exchange for a few months? Use Redken Education On Demand to discover new techniques and advance your skills. REDKEN EDUCATION ON DEMAND LOG-ON TODAY TO CUSTOMIZE YOUR REDKEN LEARNING EXPERIENCE 24/7. Downtime in the Salon A little downtime in your appointment book? Get on your computer! In-Salon Training Night Provide your staff with the latest education by hosting an in-salon training night. New Stylist Training Use the free product knowledge videos to introduce new stylists to Redken products. Once they ve mastered the basics, encourage them to move onto advanced learning! Certification Preparation If your already signed up for Redken s Haircolor Certification program, let Redken Education on Demand be your tutor! Get certification assistance by logging on! Log-on today and get started!

25 CUSTOMIZE YOUR LEARNING EXPERIENCE NEW EDUCATION DEVELOPMENT PACKAGES BUSINESS DEVELOPMENT PACKAGE: Business videos offering solutions for salon business situations, and resources to help stylists and salon owners become more profitable. DESIGN DEVELOPMENT PACKAGE: Must-have videos that explore the fundamental principles of hair design you ll be empowered to analyze and create and learn to communicate more effectively. FINISHING DEVELOPMENT PACKAGE: Principle-based videos on finishing, including analyzing hair type and face shape, determining sectioning patterns, working with brushes and hot tools, and techniques. COLOR DEVELOPMENT PACKAGE: Principle-based videos that take you through the fundamentals of haircolor application, formulation, and haircolor categories. THE ONLINE LIBRARY INCLUDES THE FOLLOWING VIDEOS: FREE FEATURES: Redken Education on Demand Promo Why Principles Give your Consultation an Edge Staying Safe in Your Salon Accessorize Your Salon PRODUCT KNOWLEDGE: Haircare Introduction Haircare: All Soft Collection Haircare: Blonde Glam Collection Haircare: Body Full Collection Haircare: Color Extend Collection Haircare: Color Extend Sun Collection Haircare: Clear Moisture Collection Haircare: Extreme Collection Haircare Real Control Collection: Haircare: Smooth Down Collection Haircare: Specialty Products Collection Haircare: Scalp Relief Collection Introduction: Redken Styling End result Curl End Results Shine End Results Straight End Results Volume End Results Texture End Results Heat Styling End Results Style Connection Redken Chemistry Redken s Permanent Haircolor Collection Intro Redken Color Gels Redken Color Fusion Redken Demi-Permanent Haircolor Intro Redken Shades EQ Redken Lighteners Redken Haircolor Care BUISNESS BUILDING: Symposium All Access: Bold Initiatives Salon Scorecard Symposium All Access: Salon Smarts 3600 View: Creating Client Loyalty 3600 View: Survive & Thrive in a Difficult Economy The 80 / 20 Rule Symposium All Access: Savvy Salon Solutions DESIGN: Why Principles Principles of Head Form & 6 Panel Bob Principles of Shape and Review Sectioning Foundation: Diagonal, Horizontal, Vertical Intro to Graduation Graduation Straight Graduation Swelling Graduation Scooping Planes of the Head Hairstyle Analysis Model Demo Swelling Graduation Model Demo Scooping Graduation Model Demo Planes of the Head Model Demo 6 Panel Bob Redken Creates Volume 3: Still Motion Cut Redken Creates Volume 3: Split Focus Cut Redken Creates Volume 2: Convertible Fringe Hot Rod Cut Modern Pump Symposium All Access: Total Design Immersion Symposium All Access: Trend Shifting HAIRCOLOR: Amazing Color: Introduction The Redken Principles Color Machine Technique What is Hair Principles of Color and Visual Value & The Level System Principle-Based Formulation Principle-Based Application: Traditional and Modern Principle-Based Foil Placement and Stitch Guide Redken Haircolor Care Redken Certified Haircolorist Workshop Spice Block Technique Conical Technique Pixilated technique Collision color Vinyl Zig-Zag Technique Redken Creates Volume 2: Convertible Fringe Color Redken Creates Volume 3: Split Focus Color Redken Creates Volume 3: Still Motion Color Symposium All Access Color 911 Symposium All Access: The Best Blondes Give Your Consultation an Edge Staying Safe in Your Salon Accessorize Your Salon FINISHING: Visions Method Suitability Tool Box: Blow Dry Brushes 1 Blast Dry, Vent Brush, Paddle Brush Brushes 3 Denman, Mason Pearson, Comb Brushes 3 Round Brushes Flat Iron Curling Iron Intro Root Tong Spiral Tong Full Length Triple Twist Aymmetric Chignon Goddess Classic Chignon Rick Rack Iron / Rick Rack Pin MEN: Hot Rod Cut Collision Color Modern Pomp Symposium All Access: The UK Way Redken for Men: Haircare Introduction Redken for Men: Styling Product Redken for Men: Haircare Gel & Crème Collection Redken for Men: Paste & Gum Redken for Men: Wax & Pomade Redken for Men: Skin Care Product Knowledge

26 SUMMIT SALON BUSINESS CENTER It s not just A system... it s THE system! Come see for yourself what over a thousand salon professionals have already discovered! The Summit brings the world of salon finances, salon culture and personal growth together like no other. From backroom politics to complex money issues, the Summit staff s years of experience in the industry will help light the way toward renewed hope and prosperity. At the Summit Salon Business Center every thought we think, action we take, and word we speak, is made with only one intention in mind: To serve the highest and greatest good in everyone we lead. We are so confident in our program that we offer you a money-back guarantee. If at the end of a program if you are not 100% satisfied, see us and we promise to refund the difference personally. THE SUMMIT JOURNEY Your 4-day Summit journey is designed to help you develop the skills to: Bring first and second year employees to a level of performance that greatly exceeds that of the average 5-10 year employee. Empower your 5-10 year employees to break out of their rut, become high level team players and valuable mentors to your new employees. Create a growth oriented, team environment where your employees take responsibility for passing THE SUMMIT SYSTEM on to new team members. Manage your business with a much higher degree of knowledge and understanding based on the truth rather than emotion. Dramatically improve your profit margin. Experience significant increases in staff retention, morale, focus and commitment. Drastically improve all facets of guest services. Implement a system to grow your own new employees and never again be held hostage. Breathe! ChANGE YOUR SAlON, change YOUR CAREER, change YOUR LIFE! In addition, your SUMMIT experience will help you discover the answers to these KEY questions Once you ve built a profitable company, do you have a plan to ensure that it continues to grow and thrive after you re gone? Are you growing buyers or just more headaches? How do you want to finish your experience in the salon industry?