4K UHD: An opportunity? Olivier Bovis, Sony Europe

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1 4K UHD: An opportunity? Olivier Bovis, Sony Europe

2 Sony Corporation Electronics Mobile Game Movie Music Network Services Financial Services

3 Sony Professional Digital Cinema AV & Media Medical Presentation & Video Solutions Communication Security

4 Sony Professional A leader in the content creation and broadcast industry for over 50 years

5 Our customers include Broadcasters Cinemas Film makers News Crews Outside Broadcast Companies Healthcare providers Educational Establishments Theatres Studio Facilities Videographers Archivists Automotive companies

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7 It started on the big screen

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9 It helped FIFA create the most immersive FIFA World Cup ever All matches broadcast in HD and three in 4K with Sony equipment

10 At Vue we strive to embrace technological innovation in order to deliver the greatest possible experience for our customers. Having installed Sony s 4K projectors across our UK cinemas, we re absolutely thrilled that we re able to underpin the next chapter in live sports entertainment by playing host to ultra high definition screenings of the greatest sporting competition in the world. Steve Knibbs, COO of Vue Entertainment

11 It helps artists connect with their audience Muse in Rome, shot with 16 Sony 4K cameras

12 It helps artists connect with their audience War Horse The world s first ever live 4K event cinema production Captured with Sony 4K technology

13 It helps artists connect with their audience Sony worked with legendary designer Paul Smith to capture his Spring / Summer 2014 menswear show in 4K

14 It helps to capture historical events The Papal Sanctification in April 2014 was transmitted in HD and 4K using Sony technology

15 Sony has a unique scene to screen production chain in 4K Acquisition Production Distribution Exhibition Home Alliances Sony Digital Cinema Cameras Professional Theatrical Digital Cinema Home Theatre Monitors Releases Projector Projector / TV

16 4K is also great for HD New workflows Economy of scale New audience tools

17 Sony s 4K Stitch solution 4K 4K 4K x 2 New Workflows Economy of scale 2K New audience tools Virtual HD Cut-out

18 4K Production and cloud integration with Sony Ci UPLOAD YOUR FILES. REVIEW WITH YOUR TEAM. Cloud-based collaborative workflows are expanding in HD and 4K ANNOTATE YOUR FOOTAGE. SHARE SECURELY.

19 4K Production with Sony s IP Unlimited system From video to IP technology From contribution to production with 4K support

20 4K supports the consumer trend for a better experience % of TV sets sold in the UK from 2004 until the first quarter of 2013

21 4K supports the consumer trend for a better experience Around 14 million UHD 4K TV sets have been shipped globally in 2014, penetrating 6-7% of the overall TV market, according to WitsView, a subsidiary of Taiwan-based market intelligence firm TrendForce

22 4K supports the consumer trend for a better experience Forecast from market research firm Strategy Analytics, says 4K will account for more than 40% of all TVs sold by 2020

23 The media landscape IBC Keynote speech: Assessing the health of broadcast TV In my talk today I'm going to share three types of technological innovation at Channel 4 that illustrate three approaches we have to staying competitive via technology: first, to enhance and deepen the viewing experience of an individual show; second to enhance and deepen the value of that viewing event via data and third, to enhance and deepen long term brand and product relationships between our viewers and our linear and non-linear services. David Abraham, CEO Channel 4

24 4K A new opportunity Media and entertainment companies are looking to find new ways to engage their audience today And to create content that has a long-term value for tomorrow 4K offers the ability to combine an enhanced visual experience today with long term value for exploitation tomorrow

25 OF UK RESPONDENTS PLAN TO SHOOT IN 4K IN THE NEXT YEAR * Source, Production Technology Survey, 2014, Televisual

26 And beyond

27 Why Ultra-Broadband is critical The need for enhanced bandwidth To cover 4K UHD data requirements To support new generation workflows with IP To power collaborative production in the Cloud To deploy new services toward consumers supporting the benefit of this technology

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