Legal Sports Betting: What it Would Mean for NFL TV Partners & Advertisers September 2016 American Gaming Association, research conducted by Nielsen
|
|
|
- Hector Wilcox
- 7 years ago
- Views:
Transcription
1 Legal Sports Betting: What it Would Mean for NFL TV Partners & Advertisers September 2016 American Gaming Association, research conducted by Nielsen Sports
2 The Value of Sports Betting The American Gaming Association (AGA) commissioned a Nielsen Sports study to analyze the relationship between NFL regular season viewing and sports betting. In particular, the study attempted to better understand the differences between sports bettors and nonsports bettors in terms of their consumption of NFL regular season broadcasts. Nielsen also analyzed the viewing behavior of respondents who said they would likely bet on sports if it were legal to do so. Methodology: On behalf of the AGA, Nielsen Sports conducted a nationally representative survey of 1,000 respondents, ages 18+, to understand betting habits of the general population. An additional 500 pre-qualified NFL bettors were also surveyed to ensure proper samples were met. Data fusion techniques were used to combine the results with Nielsen s National TV Panel to analyze the viewing behavior of survey respondents from September 2015 to December The data fusion used demographical, geographical, viewing consumption and other relevant data characteristics to pair respondents of the survey to respondents of Nielsen s TV Panel. 2
3 Analysis Notes NFL regular season game metrics were calculated by selecting live regular season NFL games within the September 1, 2015 and December 31, 2015 date range on CBS (34 telecasts inclusive of 8 CBS + NFL Network simulcasts), NBC (18 telecasts), FOX (26 telecasts), ESPN (17 telecasts) and NFL Network (8 telecasts) in N-Power and by excluding repeats, sustainers and bonus coverage. Program Names: CBS: CBS NFL National, CBS NFL Regional, CBS NFL Single, CBS NFL Single London, CBS NFL Single Thu, CBS + NFLN Thu Nt Football FOX: Fox NFL Sunday - London, Fox NFL Sunday-National, Fox NFL Sunday-Regional, Fox NFL Sunday-Single, Fox NFL- Thu NBC: NBC NFL Th Special, NBC Sunday Night Football ESPN: NFL Regular Season L (ESPN) NFL Network: Thursday Night Football (NFLN) Six-minute qualifiers were placed on any data analyzing specific games or networks to exclude anyone passing by the channel and focus on core viewers. This standard Nielsen qualifier was used in all instances expect for total TV consumption, which used a one-minute qualifier. 3
4 Key Findings Betting Drives Massive Ratings for NFL Games. Adults who bet on the NFL watched 19 more NFL games in the 2015 season than adults who didn t bet at all more than an entire season s worth and generated more than double the ratings across the major broadcast and cable networks compared to average American adults. Sports bettors consisted of 25% of the total 2015 NFL regular season audience but watched 47% of all minutes viewed. Millions More Fans Would Bet on Games. If sports betting were legalized, the number of NFL regular season viewers who bet on sports would jump from 40 million to 57 million. If sports betting were legalized, sports bettors would consist of 36% of the total 2015 NFL regular season audience and consume 56% of all minutes viewed of NFL regular season games. Sports Bettors Are Highly Valuable to Advertisers. At any time of any day of the week including when games are not airing sports bettors watch more TV programming for longer periods of time than non-bettors. Further, 65% of people say they are more likely to discuss the game via social media if they place a bet on it. 4
5 Key Definitions Any Sports Bettor Any U.S. adult 18 or older who has participated in sports gambling in the past 12 months. Such gambling includes: NFL games; pools; horse/dog racing; daily fantasy sports; or season-long fantasy sports. NFL Bettor Any U.S. adult 18 or older who has participated in NFL gambling in the past 12 months Non-Bettor Any U.S. adult 18 or older who has not participated in any form of sports gambling in the past 12 months. 5
6 NFL Bettors Watch 19 More NFL Games Than Non-Bettors Adults who bet on the NFL watched 19 more NFL games a year than fans who didn t bet more than an entire season s worth. NFL bettors watched about 35 games during the 2015 NFL regular season, compared to just 16 games watched by non-bettors. Number of NFL Telecasts Watched, September 2015-December 2015 NFL Bettor 35.2 Non- Bettor 15.9 SOURCE: Nielsen National TV Toolbox, Reach & Frequency Report, September 2015 December 2015, Live+7 Viewing, 6-min qual., NFL Regular Season Games (See Slide 3), AGA Sports Bettors Survey Respondents matched to the NPM Panel, Persons 18+ 6
7 NFL Bettors Watch 11 More Minutes of Each NFL Game than Non-Bettors Adults who bet on NFL regular season games watched, on average, 11 more minutes of each game than adults who didn t bet 90 minutes for NFL bettors compared to 79 minutes for non-bettors. Over the fourmonth NFL regular season, this amounted to 209 more minutes viewed per person. Minutes Watched per NFL Telecast, September 2015-December 2015 NFL Bettor 90.9 Non-Bettor 79.2 SOURCE: Nielsen National TV Toolbox, Reach & Frequency Report, September 2015 December 2015, Live+7 Viewing, 6-min qual., NFL Regular Season Games (See Slide 3), AGA Sports Bettors Survey Respondents matched to the NPM Panel, Persons 18+ 7
8 Millions More Fans Would Bet on Games Sports bettors make up 25% -- the equivalent of more than 40 million unique viewers of NFL regular season games. If betting were legalized, the percentage of NFL regular season game audiences consisting of sports bettors would grow to 36% and 57 million unique viewers. NFL Regular Season Games Reach Bettor-Type Composition All 25% 11% 64% Unique Reach Total 160.6M CBS 27% 10% 62% 137.3M ESPN 37% 10% 53% 82.6M FOX 29% 11% 60% 126.3M NBC 29% 10% 60% 122.9M NFL Network 43% 10% 47% 43.2M Any Sports Bettor Future Bettor Non-Bettor SOURCE: Nielsen National TV Toolbox, Reach & Frequency Report, September 2015 December 2015, Live+7 Viewing, 6-min qual., NFL Regular Season Games (See Slide 3), AGA Sports Bettors Survey Respondents matched to the NPM Panel, Persons 18+ *A future bettor would be anyone surveyed who was currently a non-bettor but is somewhat or very likely to bet in the future, if sports gambling became legalized and convenient 8
9 Bettors Would Consume More Than Half of All NFL Minutes Watched If sports betting were legalized, bettors would consist of 36% of the total NFL audience and consume 56% of all minutes viewed of NFL regular season games. NFL Regular Season Games Time Spent Bettor-Type Composition All 47% 9% 44% CBS 45% 9% 47% ESPN 55% 8% 37% FOX 44% 9% 47% NBC 48% 9% 43% NFL Network 56% 8% 36% Any Sports Bettor Future Bettor* Non-Bettor SOURCE: Nielsen National TV Toolbox, Reach & Frequency Report, September 2015 December 2015, Live+7 Viewing, 6-min qual., NFL Regular Season Games (See Slide 3), AGA Sports Bettors Survey Respondents matched to the NPM Panel, Persons 18+ *A future bettor is anyone surveyed who was currently a non-bettor but is somewhat or very likely to bet in the future, if sports gambling became legalized and convenient. 9
10 Sport Bettors Watch TV More Frequently Than Non-Bettors At any time of any day of the week including when games are not airing sports bettors watch more TV programming than non-bettors. Sports Bettors Total TV Viewing Frequency vs Non-Bettors Compared to non-bettors 60% 36% 26% 26% 3% 77% How to Read: Sports bettors watch television during the Early Fringe daypart 26% more frequently than non-bettors. Early Fringe Late Fringe Prime Time Weekday Afternoon (Mon-Sat 6PM 8PM, Sun 6PM 7PM) (Mon-Sun 11PM 6AM) (Mon-Sat 8PM 11PM, Sun 7PM 11PM) (Mon-Fri 10AM 6PM) Weekday Morning (Mon-Fri 6AM 10AM) Weekend Daytime (Sat-Sun 6AM 6PM) SOURCE: Nielsen National TV Toolbox, Reach & Frequency Report, September 2015 December 2015, Live+7 Viewing, 1-min qual., Total Programming by Daypart, AGA Sports Bettors Survey Respondents matched to the NPM Panel, Persons
11 Sport Bettors Watch TV for Longer Periods of Time Than Non-Bettors At any time of any day of the week including when games are not airing sports bettors watch TV programming for longer periods of time than non-bettors. Sports Bettors Total TV Time Spent Watching vs Non-Bettors Compared to non-bettors 65% 122% How to Read: Sports bettors watch television during the Early Fringe daypart for 46% more time than nonbettors. 46% 40% 27% Early Fringe Late Fringe Prime Time Weekday Afternoon (Mon-Sat 6PM 8PM, Sun 6PM 7PM) (Mon-Sun 11PM 6AM) (Mon-Sat 8PM 11PM, Sun 7PM 11PM) (Mon-Fri 10AM 6PM) 3% Weekday Morning (Mon-Fri 6AM 10AM) Weekend Daytime (Sat-Sun 6AM 6PM) SOURCE: Nielsen National TV Toolbox, Reach & Frequency Report, September 2015 December 2015, Live+7 Viewing, 1-min qual., Total Programming by Daypart, AGA Sports Bettors Survey Respondents matched to the NPM Panel, Persons
12 Betting Boosts Fan Engagement Through Greater Viewership, Social Media Activity Eighty-four percent of adults 18 or older say they re more likely to watch a game they weren t previously interested in when they bet on it, while 77% say placing a bet makes watching the games more fun and enjoyable. Further, 65% of people say they are more likely to discuss the game via social media when they bet on it. Strongly disagree 57% Strongly agree 3% 2% 11% Neither 27% Somewhat agree Somewhat disagree 40% Strongly agree Strongly disagree 8% 25% Somewhat agree 7% 16% Neither Somewhat disagree Strongly disagree 52% Strongly agree 4% 5% Somewhat disagree 14% Neither 25% Somewhat agree I m more likely to watch what I wasn t previously interested in. My friends and I are more likely to discuss the game via social media. It makes watching the games more fun and enjoyable. SOURCE: Nielsen Custom Survey, People 18+, n=1,000 National Respondents 12
13 Betting on Game Outcomes Twice as Popular as DFS Betting on NFL games is twice as popular as daily fantasy sports (DFS) across the four months of the NFL regular season. Percent of All Bettors 18+: How/Where They Bet 71% 73% 73% 73% 45% 45% 46% 46% 31% 31% 32% 32% 21% 21% 21% 21% September October November December Sports pool Daily fantasy sports Season-long fantasy NFL game SOURCE: Nielsen National TV Toolbox, Reach & Frequency Report, September 2015 December 2015, Live+7 Viewing, 6-min qual., Person 18+ AGA Sports Bettors Survey Respondents matched to the NPM Panel, Persons
14 NFL Bettors Are Avid Sports Fans Forty-four percent of NFL bettors are avid sports fans, the most coveted group among sports leagues. Only 10% of non-bettors consider themselves avid sports fans. Described another way, NFL bettors are four times more likely to identify as avid sports fans than non-bettors. Serious Fan 15% Avid Fan 10% Non-Bettors Non-Fan 33% Avid Fan 44% NFL Bettors Non-Fan 5% Casual Fan 18% Fan 10% Casual Fan 32% Serious Fan 15% Fan 18% Q1: Thinking about sports, which one of the following best describes you? Base: All US adults (1076), All US adults who have not bet on sports in the past 12 months (930), All US adults who have participated in sports gambling in the past 12 months (146), All US adults who have participated in NFL gambling in the past 12 months (100) 14
Univision Business Breakfast At Last
Q4 2014 & YEAR END HIGHLIGHTS UCI TOTAL REACH SCORE KEY ANNOUNCEMENTS Univision Corporate Research developed the UCI Total Reach Score to estimate the Univision Communication Inc (UCI) total unduplicated
VAB REPORT: FEEL THE BURN: HOT SUMMER TV VIEWING
VAB REPORT: FEEL THE BURN: HOT SUMMER TV VIEWING TV S REACH Television s Powerful Reach Extends Into the Summer Months 97% 97% 96% 96% 97% 97% Source: Nielsen R&F report 5/25/15-9/6/15 v. 1/1-3/31/15;
The State of the Video Gamer. PC Game and Video Game Console Usage Fourth Quarter 2008
The State of the Video Gamer PC Game and Video Game Console Usage Fourth Quarter 2008 The State of the Video Gamer Key Takeaways More sophisticated consoles such as the PlayStation 3 and Xbox 360 attract
How Multi-Screen Consumers Are Changing Media Dynamics Findings from a comscore Study for the Coalition for Innovative Media Measurement
How Multi-Screen Consumers Are Changing Media Dynamics Findings from a comscore Study for the Coalition for Innovative Media Measurement JOAN FITZGERALD VP, TV & Cross-Media Solutions, comscore, Inc. JANE
television audience measurement - a guide
television audience measurement - a guide TV audiences - who measures them? Nielsen Television Audience Measurement have been providing the ratings measurement service in Ireland since 1996. Their current
ScholarWorks@BGSU. Bowling Green State University. Louisa Ha Bowling Green State University - Main Campus, louisah@bgsu.
Bowling Green State University ScholarWorks@BGSU Media and Communications Faculty Publications Media and Communication, School of 4-4-2002 Making Viewers Happy While Making Money for the Networks: A Comparison
Audiences create Sports
Audiences create Sports Top 10 Sports in the World Soccer 100+ countries, 4.1 billion viewers FIFA World Cup alone garner 1.5+ billion audiences Cricket 25+ countries, 650 million viewers Cricket World
INCLUDED IN: DIMENSIONS ESSENTIALS
DIMENSIONS VS. ESSENTIALS: WHICH SUITS YOUR COMPANY S NEEDS? MDI has produced Essentials in response to customer interest in a streamlined, lower-cost publication that emphasizes the basics of research.
How People Use Audio and Sports Radio
How People Use Audio and Sports Radio RAB/NAB Radio Show 2011 September 16, 2011 David Tice Vice President & Group Account Director, Media Team Knowledge Networks, Inc. and Thomas Evans, Ph.D. Vice President,
Newspaper Multiplatform Usage
Newspaper Multiplatform Usage Results from a study conducted for NAA by Frank N. Magid Associates, 2012 1 Research Objectives Identify typical consumer behavior patterns and motivations regarding content,
/2012 2011/201 EARLY MORNING UPDATE. Fourth Quarter 2011: 9/19 19/1 /11. Strategic Intelligence National Television Report
2011/201 /2012 EARLY MORNING UPDATE Fourth Quarter 2011: 9/19 19/1 /11 12/25/1 /11 Strategic Intelligence National Television Report Broadcast Networks Overall, ratings in broadcast network early morning
How To Find Out What You Watch On Tv (For Children)
Trends in Advertising Activity - Gambling November 2013 1 Contents Key Facts Viewing Trends Advertising Activity Gambling Lottery & Scratch Cards Gambling excluding Lottery & Scratch cards Bingo Gambling
National Highway Traffic Safety Administration Click It or Ticket May 2014 Mobilization Strategic Media Work Plan
PAGE 1 OF 13 National Highway Traffic Safety Administration Click It or Ticket May 14 Mobilization Strategic Media Work Plan Executive Summary The plan will continue to reach the young male audience by
2011 CTAM Case Study Digital Viewing Effects Study
2011 CTAM Case Study Digital Viewing Effects Study Hypotheses Prefer Live TV (or DVR) Over Online Viewing Online Viewing Helps Retain Fanbases Online Viewing Behavior Can Be a Tool in Acquiring New Methodology
CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS
CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Malaysia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA
Betting odds and advertising for betting agencies during sports broadcasts Community research JULY 2013
Betting odds and advertising for betting agencies during sports broadcasts Community research JULY 2013 Canberra Purple Building Benjamin Offices Chan Street Belconnen ACT PO Box 78 Belconnen ACT 2616
Television, Internet and Mobile Usage in the U.S. Three Screen Report
Television, Internet and Mobile Usage in the U.S. Three Screen Report VOLUME 7 4th Quarter 2009 What Consumers Watch: Americans Spend More Time with Video Than Ever Consumers devote 3.5 hours a month to
CITIZEN ADVOCACY CENTER
CITIZEN ADVOCACY CENTER Young Citizens & Television Broadcasters LESSON PLAN AND ACTIVITIES All rights reserved. No part of this lesson plan may be reproduced in any form or by any electronic or mechanical
OFF THE GRID. Marketing to the Next Generation Media Consumer
OFF THE GRID Marketing to the Next Generation Media Consumer BACKGROUND AND OBJECTIVES Consumers are increasingly spending less time with live television and more time with online content as well as premium
TABLE OF CONTENTS TABLE OF CONTENTS I.
TABLE OF I. Basics...1 Penetration & Access Trends...3 Growth Of TV Penetration: 1950-2014...5 U.S. TV Home Platform Use And Device Ownership...6 Channel Availability...7 Distribution Of Channels Receivable
Submission by Free TV Australia
Submission by Free TV Australia Parliamentary Joint Select Committee on Gambling Reform Inquiry into the advertising and promotion of gambling services in sport 27 February 2013 EXECUTIVE SUMMARY Free
Why Ad-Supported Cable?
Why Ad-Supported Cable? Technology and Video Usage Has Exploded in the US We Now Expect Sharp & Clear Video to be Available Instantly at an Arm s Length Video Anywhere, Any.me Any Size Television is By
2016 BELMONT PARK SPRING / SUMMER MEET POST TIMES/WAGERING MENU
9 RACE CARD 1 1:30 WPS EX TRI SPR DD P3 P5 2 2:01 WPS EX TRI SPR DD P3 P4 QUI 3 2:32 WPS EX TRI SPR DD P3 4 3:04 WPS EX TRI SPR DD P3 P6 QUI 5 3:36 WPS EX TRI SPR DD P3 GS 6 4:09 WPS EX TRI SPR DD P3 P4
U.S. Digital Video Benchmark Adobe Digital Index Q2 2014
U.S. Digital Video Benchmark Adobe Digital Index Q2 2014 Table of contents Online video consumption 3 Key insights 5 Online video start growth 6 Device share of video starts 7 Ad start per video start
2016 BELMONT PARK SPRING / SUMMER MEET POST TIMES/WAGERING MENU
9 RACE CARD 1 1:30 WPS EX TRI SPR DD P3 P5 2 2:01 WPS EX TRI SPR DD P3 P4 QUI 3 2:32 WPS EX TRI SPR DD P3 4 3:04 WPS EX TRI SPR DD P3 P6 QUI 5 3:36 WPS EX TRI SPR DD P3 GS 6 4:09 WPS EX TRI SPR DD P3 P4
VOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials
VOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials VOD (Video on Demand) allows users to view/catch up on shows or movies through a single platform from cable, telco or satellite
The Impact of Combining Local Radio and TV on Advertising
ARBITRON WHITE PAPER The Impact of Combining Local Radio and TV on Advertising A Collaboration between Arbitron Inc., Entravision Communications and Franco Research The Impact of Combining Local Radio
Submission by Free TV Australia
Submission by Free TV Australia Senate Standing Committee on Environment and Communications Interactive Gambling Amendment (Sports Betting Reform) Bill 2015 12 February 2016 TABLE OF CONTENTS EXECUTIVE
The February 2009 Digital Television Transition: The State of Digital Readiness in the U.S. October 2008
The February 2009 Digital Television Transition: The State of Digital Readiness in the U.S. October 2008 Introduction All full-power U.S. television stations are required to discontinue use of their analog
In Changing News Landscape, Even Television is Vulnerable
THURSDAY, SEPTEMBER 27, 2012 Trends in News Consumption: 1991-2012 In Changing News Landscape, Even Television is Vulnerable FOR FURTHER INFORMATION CONTACT: Andrew Kohut President, Pew Research Center
WELCOME TO MEDIAOCEAN TRAINING National Ratings 101 TRAINER: GARET LEONARD
WELCOME TO MEDIAOCEAN TRAINING National Ratings 101 TRAINER: GARET LEONARD Learning Objectives Why we use ratings data Key terms and concepts How ratings data is collected How ratings data is reported
2015- YEAR END REPORT FOR AMERICA S TELEVISION NETWORK, INC.
. 2015- YEAR END REPORT FOR AMERICA S TELEVISION NETWORK, INC. Dear Friends, On behalf of the team at America s Television Network, Inc., we want to wish you and yours a very Merry Christmas and a Happy
Lesson Three Does the Media Affect (Sexual) Decision-Making?
Lesson Three Does the Media Affect (Sexual) Decision-Making? Lesson Overview This lesson gets students to understand the powerful effect that the media has on their minds and sexual decision-making. Key
Bill Pink. Elissa Lee. Social Media and TV, An Integrated Story. Partner, Client Solutions. VP, Research and ARM Product Management TiVo, Inc.
Bill Pink Partner, Client Solutions Millward Brown Elissa Lee VP, Research and ARM Product Management TiVo, Inc. Social Media and TV, An Integrated Story Presentation Agenda Background and Objectives:
International IPTV Consumer Readiness Study
International IPTV Consumer Readiness Study Methodology The Accenture International IPTV Study is based on structured telephone interviews using a standard questionnaire and quantitative analysis methods
It s undeniable that the cable industry has been in a bit of turmoil over the
Are Sports Really the Glue Holding the Cable Bundle Together? It s undeniable that the cable industry has been in a bit of turmoil over the last several years. The growth rate of cable subscriptions has
Upscale, Ad Receptive, Motivated Spender 17 Million Viewers Per Month. 155 Ad Receptive. Index
Upscale, Ad Receptive, Motivated Spender 17 Million Viewers Per Month $71,500 Median HHI 38% HHI $100K+ 170 Index 85% Own Homes 135 Index 52 Median Age $16,349 Discretionary Spending 238 Motivation Index
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The edition of The Australian Multi-Screen Report provides the latest estimates of screen technology penetration
ADVERTISING REVENUE RECOGNITION ISSUES FOR CABLE NETWORKS
ADVERTISING REVENUE RECOGNITION ISSUES FOR CABLE NETWORKS 0 General Principles Revenue is measured by an exchange of consideration and is not recognized as part of earnings until the revenue is realized
CABLE NATION: The Value of Niche Cable Networks
CABLE NATION: The Value of Niche Cable Networks NICHE What Is A Niche Cable Network? Networks targeted to a captivated audience of passionate, engaged enthusiasts delivering content that quenches their
Rentrak Overview: Exact Commercial Ratings
Rentrak Overview: Exact Commercial Ratings Bruce Goerlich Chief Research Officer January 22, 2013 Who is Rentrak? Strategic Uses of Exact Commercial Ratings Rentrak Examples Summary 2 Who is Rentrak? 3
BARNEY FRANCIS LEADERS IN FOOTBALL CONFERENCE SPORTS BROADCASTING IN THE DIGITAL AGE
BARNEY FRANCIS LEADERS IN FOOTBALL CONFERENCE SPORTS BROADCASTING IN THE DIGITAL AGE Good afternoon everyone and thank you for inviting me to speak here. We re here today after a truly fantastic summer
Cal-Hi Sports Bay Area Sponsorship Opportunity Proposal
Cal-Hi Sports Bay Area Sponsorship Opportunity Proposal 2014-2015 Season Who We Are Now in our 13 th season, the Emmy Award-winning Cal-Hi Sports Bay Area is the number one high school sports show in the
Source: Experian Simmons National Consumer Study/National Hispanic Consumer Study Summer 2008 Full Year
March Madness Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks
March 2011. U.S. TV Trends by Race and Ethnicity
March 2011 U.S. TV Trends by Race and Ethnicity Who Watched What? U.S. TV Trends by Race and Ethnicity The face of America is changing. As we await the population findings from the 2010 U.S. Census, the
SPOrTrONS SPORTS VENUE ADVERTISING & MARKETING SEASONAL PROGRAM. Introduces
SPOrTrONS Introduces SPORTS VENUE ADVERTISING & MARKETING SEASONAL PROGRAM THE POWER OF SPORTRONS SPORTRONS is a full service creative marketing agency that assists both Advertising Brands and Sports/Entertainment
Measuring TV s Impact for Mobile Advertisers
Measuring TV s Impact for Mobile Advertisers Drive new app installations, improve retention of current users, and increase in-app transactions. Presented by: Table of Contents Introduction... How Audience-Targeted
Microsoft Get It Done Survey of Office Workers
Microsoft Get It Done Survey of Office Workers Executive Summary and Survey Results Presented by: Harris Interactive Public Relations Research November 2013 About the Survey Survey Method This survey was
PIVOTAL. U.S. Equity Research Internet / Advertising. Pivotal Research Group
PIVOTAL Pivotal Research Group U.S. Equity Research Internet / Advertising Nielsen Data: TV Dominates Time, Other Media Grows March 5, 2014 BOTTOM LINE: Nielsen published its "Cross-Platform" report for
Mythbusting: The Exaggerated Effects of Cord Cutting.
Mythbusting: The Exaggerated Effects of Cord Cutting. Much has been made in the trade press about cord cutting, broadband only homes and zero TV households but what, if anything, does this really mean
Having been credentialed for other bowl games does not automatically qualify an agency or individual for credentials.
COLLEGE FOOTBALL PLAYOFF MEDIA CREDENTIALING POLICIES To ensure that all qualified media agencies have the appropriate access, these policies have been developed by the 10 Football Bowl Subdivision commissioners,
CROSS-MEDIA MEASUREMENT- Where do we go from here?
CROSS-MEDIA MEASUREMENT- Where do we go from here? The Changing Way People Watch Television Engagement with TV/Video is Growing TV/Video Program Viewing Hours Weekly DVD/Blue Ray Streaming 1:21 0:30 n/a
Click Here ->> Football Trading Portfolio: Winning Made Easy Football Trading Portfolio
Football bets tips forum, top 3 bets football, nfl football picks week 1 against the spread. Click Here ->> Football Trading Portfolio: Winning Made Easy Football Trading Portfolio Download From Official
WARRIOR FAN DEMOGRAPHICS
DEMOGRAPHICS WARRIOR FAN DEMOGRAPHICS AGE: 18 to 38 Years Old MALE - 71% FEMALE - 29% COLLEGE GRADUATES - 64% Professional - 68% (Managerial Sales) AVERAGE HOUSEHOLD INCOME: $110,200.00 COUNTIES OF RESIDENCE:
Generational differences
Generational differences A generational shift in media use is evident from the Digital Australians research, with differences most pronounced between 18 to 29 year olds and those aged 55 and over. Some
Chapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates
Chapter 19 Advertising Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Advertising Media Key Terms promotional advertising institutional advertising media print media transit advertising
Cross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital
Cross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital Ecosystem The local game is changing. Daily deal sites like Groupon and LivingSocial.com in the U.S. have altered the
WILLIAM HILL PLC ANALYST AND INVESTOR EVENT THE JOURNEY OF A BET 4 OCTOBER 2013
WILLIAM HILL PLC ANALYST AND INVESTOR EVENT THE JOURNEY OF A BET 4 OCTOBER 2013 1 THE JOURNEY OF A BET Introduction Andrew Lee Managing Director, Online Product and pricing Matthew Warner Director of Sportsbook
Gambling Insights & Trends
Gambling Insights & Trends April 2011 Adam Goodman Vertical Insight Manager Contents Market Environment Gambling Market Environment Problem gambling among young people, particularly online, is emerging
The Toronto Maple Leafs on Television: A Research Paper by Keely Brown 1
The Toronto Maple Leafs on Television: A Research Paper by Keely Brown 1 Canadian Television Networks Three Canadian networks vie to broadcast the Toronto Maple Leaf hockey games (Leafs). Canadian Broadcast
NIELSEN SPORTS INSIGHTS
May 2012 NIELSEN SPORTS INSIGHTS The first quarter of 2012 continued to demonstrate the phenomenal drawing power of sports content. The NY Giants' Super Bowl win set yet another TV viewership record with
HD TV: The Picture is Getting Clearer. May 2009
HD TV: The Picture is Getting Clearer May 2009 Not since the introduction of color television more than half-a-century ago has another innovation done as much to enrich the visual quality of television
SOCHI 2014 GLOBAL BROADCAST & AUDIENCE REPORT
OCHI 2014 GLOBAL BROADCAT & AUDIENCE REPORT 2013 Kantar. No part of these GLOBAL BROADCAT (TELEIION & DIGITAL) : KEY FIGURE ochi 2014 made gains from ancouver in all categories Number of broadcasters 114
101 IELTS Speaking Part Two Topic cards about sports, hobbies and free time A- Z
101 IELTS Speaking Part Two Topic cards about sports, hobbies and free time A- Z As the topics of sports, hobbies and free time are easy ones that tie in with IELTS Speaking Part One and students like
NIELSEN SPORTS INSIGHTS
October 2012 NIELSEN SPORTS INSIGHTS The London 2012 Olympic Games won multiple gold medals with American viewers this summer as the Games demonstrated the incredible drawing power of sports content. The
AUSSIES WATCH MORE TV YEAR-ON-YEAR, TAKE-UP OF NEW SCREENS RISES: Q1 2014 MULTI-SCREEN REPORT
AUSSIES WATCH MORE TV YEAR-ON-YEAR, TAKE-UP OF NEW SCREENS RISES: Q1 2014 MULTI-SCREEN REPORT Contact: Margaret Fearn Jackie Helliker Fearnace Media Nielsen T: + 1 508 369 7189 T: + 61 (0) 403 074 864
Sports Fans and Digital Media A Scorecard on Preferences and Behaviors. September 2012. Copyright 2012
Sports Fans and Digital Media A Scorecard on Preferences and Behaviors September 2012 Copyright 2012 Overview The playing field for the distribution of sports content has never been deeper or wider. Sports-related
America After 3PM and the African-American Community
AMERICA America After 3PM and the African-American Community AFTER3PM Afterschool programs are transforming the period of time after the last school bell rings and before parents return home from work
Pricing Right Analysis of Optimal Ticket Pricing Strategy in the NFL
Pricing Right Analysis of Optimal Ticket Pricing Strategy in the NFL MIT First Pitch Competition Tyler Boyer, Dan D Orazi, and Matt Wadhwani UC Berkeley Haas School of Business March 3, 2012 Objectives
Request for Information
Centre d Information sur les Médias A.S.B.L. Centrum voor Informatie over de Media V.Z.W. Request for Information CIM TV measurement 2016 2018 New Screens CIM Television Technical Committee June 2014 Avenue
SOCIAL ENGAGEMENT BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 3+ Million Twitter* Messages Sent Through Our Platform
THE SALESFORCE MARKETING CLOUD SOCIAL ENGAGEMENT BENCHMARK REPORT Metrics from 3+ Million Twitter* Messages Sent Through Our Platform *All trademarks, service marks, and trade names are the property of
Driving sustainable growth for Thoroughbred racing and breeding. Selected Exhibits August 2011
Driving sustainable growth for Thoroughbred racing and breeding Selected Exhibits August 2011 Sources of Insight Regression analysis on 600,000+ races spanning 11 years Developed a model of the industry
BBC Audience Information
BBC Audience Information January March 2011 Statement from the Head of Audiences, BBC Audiences are at the heart of what we do is a core value of the BBC and appears on the back of every member of staff
Financial Issues in Sport Chapter 1
C H A P T E R 1 Financial Issues in Sport Chapter 1 Chapter Objectives Understand how important managing money is for anyone in the sport industry. Understand how math, strategy, and managerial skills
Print and. Media. The Media Industry. Apple Tops The Charts with Digital Music. Litwin Print/Broadcast
Print and Out-of of-home Media Litwin Print/Broadcast Apple Tops The Charts with Digital Music Visit the Site 8-2 The Media Industry Advertising media is a huge industry with almost $195 billion in spending
How other retailers use Online Survey. And how their experience can help you.
Online Survey for Retailers How other retailers use Online Survey. And how their experience can help you. We know that our retail customers get revealing and valuable insights from our Online Survey tool.
CUTTING THE CORD: NOTES FOR PRESENTATION
Slide 1: Cutting the Cable Introduce self. Also, I wanted to give this presentation because I had a firsthand experience in cutting the cord. We will discuss what I did, some of the things that I had to
THE NEW FACE OF GAMERS
THE NEW FACE OF GAMERS Outdated gamer stereotypes have been slow to catch up with the new reality that takes gamers out of the basement and into the mainstream. JUNE 4, 2014 STUDY BY LIFECOURSE ASSOCIATES
Man Vs Bookie. The 3 ways to make profit betting on Football. Man Vs Bookie Sport Betting
Man Vs Bookie The 3 ways to make profit betting on Football Sports Betting can be one of the most exciting and rewarding forms of entertainment and is enjoyed by millions of people around the world. In
IOC RESEARCH SOCHI 2014
IOC RESEARCH SOCHI 2014 IOC RESEARCH SOCHI 2014 This report includes a summary of four research studies, commissioned by the IOC and carried out by KantarSport, a division of Kantar Media Consumers Athletes
Measuring success on Facebook
Measuring success on Facebook Businesses will be better in a connected world and Facebook believes in demonstrating the value that your business creates by measuring the results that matter. Measurement
Toronto 2015 Pan Am/Parapan Am Games on CBC/Radio-Canada
Toronto 2015 Pan Am/Parapan Am Games on CBC/Radio-Canada CBC/Radio-Canada is the official broadcaster of the Toronto 2015 Pan Am and Parapan Am Games in Canada and will provide Canadians with more hours
Video Metrix. The Ultimate Video Audience Insights Tool
Video Metrix The Ultimate Video Audience Insights Tool comscore Video Metrix Already the Reference for the Top Players in the UK Video Marketplace 2 KEY ADVANTAGES comscore Video Metrix Why Video? Measuring
Enhanced TV as Brand Extension: The Economics and Pragmatics of Enhanced TV to Cable TV Network Viewership [Slides]
![Enhanced TV as Brand Extension: The Economics and Pragmatics of Enhanced TV to Cable TV Network Viewership [Slides]](/thumbs/39/19776644.jpg "Enhanced TV as Brand Extension: The Economics and Pragmatics of Enhanced TV to Cable TV Network Viewership [Slides]")
Bowling Green State University ScholarWorks@BGSU Media and Communications Faculty Publications Media and Communication, School of 2003 Enhanced TV as Brand Extension: The Economics and Pragmatics of Enhanced
The OMVC Mobile TV Study: Live, Local Programming Will Drive Demand For Mobile TV
The OMVC Mobile TV Study: Live, Local Programming Will Drive Demand For Mobile TV INTRODUCTION U.S. mobile consumers appear ready to embrace live mobile TV, with nearly half saying that watching live digital
Pick Me a Winner An Examination of the Accuracy of the Point-Spread in Predicting the Winner of an NFL Game
Pick Me a Winner An Examination of the Accuracy of the Point-Spread in Predicting the Winner of an NFL Game Richard McGowan Boston College John Mahon University of Maine Abstract Every week in the fall,
DIGITALSMITHS WHITE PAPER THE WAR BETWEEN OTT AND PAY-TV. Best Practices for Pay-TV Providers to Win The War Through Personalized Experiences
DIGITALSMITHS WHITE PAPER THE WAR BETWEEN OTT AND PAY-TV Best Practices for Pay-TV Providers to Win The War Through Personalized Experiences Introduction The video industry continues to see a shift in
Mobile Youth Around the World
Mobile Youth Around the World December 2010 Overview From texting to video to social networking, mobile phones are taking an ever-expanding role in our daily lives. And young people around the world are
HIGHLIGHTS TIME SPENT RATINGS YRS. GROWTH ORIGINALS INTERNET REACH INTERNET TIME SPENT VIDEO VIEWING APPS BUZZ CONTACT US
HIGHLIGHTS Cable is Driven by the Quality and Original Content Choices it Provides to Consumers AcrossVideo Platforms. Quality and Original Content: Over 1,900 original ad-supported TV programs a month
Understanding the Ratings Game. Connie Ledoux Book, Ph.D. cbook@elon.edu Presentation to NATOA Annual Conference New Orleans, 2009
Understanding the Ratings Game Connie Ledoux Book, Ph.D. cbook@elon.edu Presentation to NATOA Annual Conference New Orleans, 2009 Pop Quiz Can you trust your gut instinct when it comes to television and
Search Engines are #1 Way to be Found
Search Engines are #1 Way to be Found 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top
INTERNSHIP POSITION DESCRIPTIONS
DETROIT LIONS INTERNSHIP POSITION DESCRIPTIONS Thank you for your interest in an internship with the Detroit Lions and Ford Field Management. The following is a short summary of internships offered by
Executive Summary. Viability of the Return of a Major League Baseball Franchise to Montreal (the Expos )
Executive Summary Viability of the Return of a Major League Baseball Franchise to Montreal (the Expos ) November 2013 Table of Contents 1. CONTEXT AND OBJECTIVES... 3 2. RESEARCH METHODS... 5 3. KEY RESULTS...
How 4K UHDTV, 3G/1080p and 1080i Will Shape the Future of Sports Television Production How the production formats of today will migrate to the future
How 4K UHDTV, 3G/1080p and 1080i Will Shape the Future of Sports Television Production How the production formats of today will migrate to the future Original research from Josh Gordon Group sponsored
The Australian ONLINE CONSUMER LANDSCAPE
The Australian ONLINE CONSUMER LANDSCAPE March 2012 THE AUSTRALIAN ONLINE MARKET & GLOBAL POPULATION Internet usage in Australia is widespread and approaching saturation point with only minimal increases
Additional information >>> HERE <<<
Additional information >>> HERE http://urlzz.org/winningtip/pdx/palo1436/ Tags: how to best price adidas football boots
Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer
Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer November 2011 Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer Introduction
An Analysis of Twitter Users vs. Non-Users. An Insight Report Presentation Using DeepProfile Micro-Segmentation January 2014
An Analysis of Twitter Users vs. Non-Users An Insight Report Presentation Using DeepProfile Micro-Segmentation January 2014 CivicScience s DeepProfile Project Goal To compare the key demographic, psychographic,
How To Optimize your Marketing Strategy with Smart WiFi
How To Optimize your Marketing Strategy with Smart WiFi The Case for Smart WiFi When it comes to acquiring fans, large corporations like Nike may be at an advantage compared to a neighborhood ice cream
A bit about what we did
GAMBLING A bit about what we did Feb 2015 15 minute online survey via City Story 1000 Metro Urbanites 505 Nat Rep Topics covered (shown 4 max) Lottery draws Online instant win games Lottery scratch cards