Mechanical Specifications

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1 Mechanical Specifications Specs and Deadlines Effective July 1, 2014

2 MECHANICAL SPECIFICATIONS Ad creation WE DO THE WORK FOR YOU The Roanoke Times/roanoke.com has an award-winning in-house design staff who can create your print or online ad at no extra cost. Want to use the most fashionable and persuasive colors? What size and number of photos should you use? How much copy is right for your ad? Your account executive can arrange for a member of our design staff to answer all your questions. AD SPECIFICATIONS Effective July 1, 2014, all Roanoke Times publications will use the same column grids. This improvement will allow you to easily run the same size ad in our classified section, our regular daily news sections, and our many community based publications. Broadsheet Page Size Full-page 6 col. (9.89 in.) x 20 in. Full Double-Truck 12 col.* (20.89 in.) x 20 in. Billed as in. Scotch Double-Truck 10 col.* (19.37 in.) x 20 in. Billed as in. Ads can be any column width and any depth. Ads more than 18 inches deep will be charged full depth of 20 in. Facing ads measuring 10 columns of total space will be butted to the gutter upon request. Tabloid Page Size Full-page 6 col. (9.89 in.) x 10 in. RETAIL AD SPECIFICATIONS Double-Truck 12 col. (19.27 in.) x 10 in. Billed at in. * Double-trucks are charged 3/4 column for the gutter in tab sections and 3/4 column in ROP sections. Column width Inches 1 col col col col col col Ads are sized according to column width and depth. Ads should be prepared for offset reproduction; 100-line screen recommended. Note: There is a retail column width ruler on the inside front cover of this book. Column Widths 6 Revised: 5/23/2014 1

3 online ONLINE AD SPECIFICATIONS Product Ad Specifications Maximum File Size Leaderboard Ad 728 x 90 pixels. Big Box Ad 300 x 250 pixels. Skyscraper Ads 160 x 600 pixels. Button Ads 120 x 90 pixels. 15K Half Page Ad 300 x 600 pixels. Static Expandable Leaderboard 728 x 90 pixels. 728 x 398 pixels. expanded size 50K Static Expandable Big Box 300 x 250 pixels. 500 x 250 pixels. expanded size 50K We support.gif,.jpg, and.swf file formats. For each.swf file, please send a backup.jpg or.gif file. SUBMITTING.SWF FILES All locally served Flash ads need to have a clicktag encoded rather than a hard coded click-through com on (release) {geturl(clicktag, _blank ); } 2

4 Getting your ad ready We recommend the submission of electronic ads as PDFs. If submitted as a PDF and received by the Advertising Operations department before the posted deadline with correct color separation and font embedding, The Roanoke Times will guarantee 100% accuracy of the ad. PDF REQUIREMENTS Prepare your PDF using Adobe Acrobat s default Press Quality job option. The Roanoke Times prints at 200 dpi/100 lpi. Make sure all of your fonts are embedded in your.pdf file. Convert colors to process CMYK. We do not use Pantone color systems. (Not converting to CMYK may result in your ad running in black and white or color printing incorrectly.) Prepare ad for publication with no need for editing, changes or manipulation by The Roanoke Times. (If changes to your electronic ad are required, please send the ad in its native format, i.e. the software application used to create it. InDesign CS4, Photoshop CS2, Illustrator CS2) For accurate color reproduction, we recommend photography be processed using the Newspaper Association of America s SNAP guidelines: NATIVE FORMATS SUPPORTED We can process electronic ads in other file formats. However, due to potential support problems with non-pdf files, we cannot guarantee 100% accuracy.supported formats: Adobe InDesign CS4 or lower Adobe Photoshop CS2 Adobe Illustrator CS2 When you submit the ad, please include all ad elements, images and fonts. Note: We do not accept Microsoft Publisher files as print-ready. We are happy to recreate Microsoft Publisher files received by the To-Be-Built deadlines. FONTS SUPPORTED We support Windows compatible fonts. Multiple master fonts are not supported. Documents with these fonts may publish incorrectly. TYPOGRAPHY For clarity and readability of black text, 8 pt. type or larger is recommended. - 6 pt. type for disclaimers (black only) For copy printed in color or reversed, fonts should be at least 12 pt. or larger. Fonts with serifs are not recommended for reversed type. In order to guarantee crisp reproduction, black text should consist of only black ink (example: C=0, M=0, Y=0, K=100%). Solid color fields and type in your advertisement should consist of colors made from no more than three printing plates. Colors made from percentages of ink from all for CMYK plates has the potential to look muddy and move easily out of registration. (For example, a good choice for Royal Blue would be: C=100, M=70, Y=0, K=30) PHOTO TIPS To ensure the best quality photo reproduction, The Roanoke Times makes the following recommendations: CONVERTING FILES TO PDF Call our Advertising Operations support team for assistance Electronic images should be a minimum of 200 dpi at the size the image will be used in the ad. They can be submitted in RGB, CMYK or grayscale colorspaces, depending on your need. Digital photos should be submitted in digital form when possible via or CD. Cameras should be set on the highest photo-quality setting. Digital cameras less than 2 megapixels have a limited ability to produce the photo quality required for satisfactory reproduction. If you submit digital camera photos at 72 dpi, the image area must be set at 3 times the size the photo will be used. (For example, a photo that will be used at 2 in. x 3 in. in an ad must be 6 in. x 9 in. at 72 dpi when submitted). Photo prints should be submitted as original prints from photo developers on a glossy paper. Prints from a home printer or store kiosk are not as crisp and may not print as clearly. To ensure maximum print quality, it may be necessary to print a color photo as black & white if it is not of sufficient quality to reproduce well in color. All photos must be free from any copyright restriction or permission must be obtained by the advertiser in order to publish copyrighted material in The Roanoke Times. 3

5 ADVERTISING DEADLINES RETAIL DISPLAY DEADLINES FULL RUN AND COMMUNITY PUBLICATIONS Ads to be built; pickups w/changes; scans; non-pdf electronic ads; PDFs* w/proof PDFs* (no proof); Pickups (no changes, no proof) Scheduling, Cancellations, Final Scheduling, PDFs to Ad & Materials Size Changes Corrections Cancellations, Operations Size Changes Mon. MAIN,VA,SPORTS Th noon F 9:30am F 9:30am Mon. EXTRA Tues. MAIN,VA,SPORTS/BIZ Tues. EXTRA Wed. MAIN,VA,SPORTS/BIZ Wed. EXTRA Wed. SWoCO, The Botetourt View, So Salem Th noon F 9:30am M 9:30am M 2:30pm M 2pm T 2pm Wed. GO M 4pm T noon W 4pm Thurs. MAIN,VA,SPORTS/BIZ Thurs. EXTRA T 2:30pm T noon W 9am Wed. THE LAKER WEEKLY Fri. MAIN,VA,SPORTS/BIZ Fri. EXTRA W 9am Th 9am Fri. TV Weekly M 10am T 10am Sat. EXTRA Sun. MAIN,VA,SPORTS Th noon F noon M 4pm W 9am W 2:30pm Th 2pm Sat. MAIN,VA,SPORTS/BIZ Th 9am Th 2:30pm Sun. EXTRA/TRAVEL Sun. BUSINESS Th 9am Th noon W 5pm F 9:30am Th 11am Th 11am F 9:30am M 9:30am M 2:30pm T noon T 2:30pm T a Th noon W 2:30pm T 10am Th 2:30pm Th 9am F 9:30am M 2pm T 2pm W 4pm W 9am M 4pm Th 2pm Th 9am Th 11am Th 11am RETAIL DISPLAY DEADLINES NEW RIVER Wed. BURGS -TMC W Noon ** Thurs. NEW RIVER W Noon ** Fri. NEW RIVER M 4pm T Noon Sat. NEW RIVER W Noon Sun. NEW RIVER W 5pm W 5pm M 4pm W 5pm * Please see page 9 for PDF requirements. ** Ad deadlines week prior to insertion. PLEASE NOTE: Deadlines are subject to change. If an ad is cancelled after the ad cancellation/size change deadline, a 10% late fee will be automatically applied. Double truck scheduling and copy deadlines are 24 hours in advance of regular deadline (for all products). PREPRINT DEADLINES Scheduling Deadlines: Delivery Deadlines: All preprint delivery dates must be scheduled by noon on the Friday before the week of publication. Please contact sales or your account executive for CPI & Centsible insert deadlines. Deliveries will be received Monday through Friday, 6 a.m. to 6 p.m. Daily Inserts: must be in plant at least three business days prior to publication. Sunday Inserts: must be in plant at least 10 business days prior to publication. 5 4

6 ADVERTISING DEADLINES CLASSIFIED DISPLAY DEADLINES FULL RUN Ads to be built; pickups w/changes; scans; non-pdf electronic ads; PDFs* w/proof PDFs* (no proof); Pickups (no changes, no proofs) Scheduling Cancellations, Final & Materials Size Changes Corrections PDF Cancellations, PDFs to Ad Scheduling Size Changes Operations Mon. FULL RUN Sun. JOB MARKET Tues. FULL RUN Weds. FULL RUN Wed. Community Pubs & GO Wed. Laker Weekly Thurs. FULL RUN Fri. FULL RUN Sat. FULL RUN CLASSIFIED DISPLAY DEADLINES NEW RIVER Th 5pm F 3:30pm F 4pm F noon F noon F 4pm F 5pm M 10am M 11am F 5pm T 10am T 11am Th noon F noon M 4pm M 5pm W 10am W 11am T 5pm Th 10am Th 11am W 5pm F 10am F 11am F 3:30pm F 3:30pm F 4pm F noon F noon F 4pm M 10am M 10am M 11am T 10am T 10am T 11am Th noon Fnoon M 4pm W 10am W 10am W 11am Th 10am Th 10am Th 11am F 10am F 10am F 11am Sun. FULL RUN W 5pm F 3:30pm F 4pm F noon F 3:30pm F 4pm Ads to be built; pickups w/changes; scans; non-pdf electronic ads; PDFs* w/proof PDFs* (no proof); Pickups (no changes, no proof) Wed. BURGS - TMC Thurs. NEW RIVER Friday NEW RIVER Sat. NEW RIVER Sun. NEW RIVER Scheduling Cancellations, Final & Materials Size Changes Corrections M 4pm T noon W 5pm Th 5pm Scheduling, Cancellations, Size Changes M 4pm Th 5pm PDFs to Ad Operations CLASSIFIED LINER DEADLINES CLASSIFIED LINER DEADLINES DEADLINE DEADLINE Mon. FULL RUN Tues. FULL RUN Weds. FULL RUN Thurs. FULL RUN Fri. FULL RUN Wed. Community Pubs & GO Wed. Laker Weekly Sat. FULL RUN Sun. FULL RUN F 5pm T noon Th noon F noon F noon F 5pm Wed. BURGS - TMC Thurs. NEW RIVER Fri. NEW RIVER Sat. NEW RIVER Sun. NEW RIVER * Please see page 8 for PDF requirements. PLEASE NOTE: If an ad is cancelled after the ad cancellation/size change deadline, a 10% late fee will be automatically applied. Double truck scheduling and copy deadlines are 24 hours in advance of regular deadline. Deadlines for liner ads that require a proof are 24 hours in advance of regular deadline. 5

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