Paving the Way to Green Solutions
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1 Paving the Way to Green Solutions Gabor Radnay Toyota Motor Hungary 26 June 2008
2 Agenda Toyota in Europe Current Business Dynamics Our Strategy - Guiding Principles - Products and Technologies - Manufacturing Conclusion
3 In Europe since early 1960s Toyota Crown Model
4 Around 7 billion invested Around two-thirds of Toyotas sold in Europe are made in Europe by Europeans
5 11 consecutive record years of sales 2008
6 Agenda Toyota in Europe Current Business Dynamics Our Strategy - Guiding Principles - Products and Technologies - Manufacturing Conclusion
7 What is happening around us? EU Enlargement: smoothly in progress 2007: Bulgaria & Romania joined EU (from 25 to 27 countries) 6% increase in population (from 463 to 492 M) 1% increase in GDP (from 11,375 to 11,496 B EUR) Candidate countries 08 to 15: Croatia, Turkey Source: EuroStat 06 EU members New EU members ( 07) EU candidates
8 A diverse business environment 700 PHASE 1 PHASE 2 PHASE 3 PHASE Italy 500 Spain Fr Germany UK Austria Plural Car matured UIO per ' Bulgaria Poland Greece Portugal Czech Republic Hungary NL Denmark Norw ay Irland Plural Car developing 200 Motorisation matured period 100 Serbia and M. Russia Romania Ukraine Motorisation period Turkey Pre-motorisation period Population GDP per capita Source: GDP UIO Chart PPD
9 A diverse business environment 700 PHASE 1 PHASE 2 PHASE 3 PHASE Italy 500 Spain Fr Germany UK Austria Plural Car matured UIO per ' Bulgaria Poland Greece Portugal Czech Republic Hungary NL Denmark Norw ay Irland Plural Car developing 200 Motorisation matured period 100 Serbia and M. Russia Romania Ukraine Motorisation period Turkey Pre-motorisation period Population GDP per capita Source: GDP UIO Chart PPD
10 European Market to grow in the East Mio Units Eastern Europe: Strong Growth 15 M/S 6.1% M/S 5.4% Western Europe: Stable Total Market [PC+LCV] Source: Toyota Motor Europe Estimation
11 CO 2 Emissions Increase
12 Changes in Primary Energy Demand
13 More Stringent Environmental Regulations More to come: Emissions Euro 5 Euro 6 (2014) CO 2 Voluntary Agreement 140g ACEA JAMA 130g/120g (2012) CO 2 car taxation guideline 25% CO 2 based 50% CO 2 based EU biofuels target 5.75% 100% CO 2 based (2015) 7% (2015)
14 CO 2 reduction part of national legislation Example: CO2 taxation Example: CO2 labelling CO2 tax introduced already CO2 tax in discussion / tax incentives No CO2 tax discussion Number of Countries /2008 T Belgium
15 Consumer expectations changing More than two-thirds of consumers globally believe that not harming the environment is the number one responsibility of big corporations Source: Corporate Social Responsibility Monitor 2007
16 Environmental attributes influencing consumer purchases Hypothesis to actual Cares about the environment Low Source: Why Not? Customer research Influence on consideration High
17 Agenda Toyota in Europe Current Business Dynamics Our Strategy - Guiding Principles - Products and Technologies - Manufacturing Conclusion
18 360º environmental leadership actions Prius LCA Hybrid Synergy Drive HSD Campaign Hybrid 1.4 M Globally Lexus Hybrid Drive Prius 1M AYGO/ Yaris iq Transition slide: towards #1 => integrate environmental leadership into brand strategy ENVIRONMENTAL LEADERSHIP HSD Presentation kit Motor shows Environmental Training Environment Training Guide POS Materials HSD and environment e-learning courses 360 included in NMSC 3YBP EcoDriving Sustainable Operations
19 Towards the Ultimate Eco-Car
20 Gasoline Vehicle Technology Evolution Gasoline engine Driving performance (dynamics) 3-way catalyst VVT-i Lean burn Valvematic Environmental performance (fuel economy, emissions) D-4S Low friction Improving gasoline engine performance with new technologies
21 Growing Diesel-isation (Europe) One element to reduce CO 2 Market average Diesel Mix (%) Sept Source: ACEA, European Union (15)
22 Diesel Realities: Pros: Lower fuel consumption Lower CO 2 emissions vs. Conventional Petrol Engines Strong performance (torque) Cons: Higher Particulate Matter emissions Higher Nitrogen Oxides
23 Hybrid Synergy Drive
24 Unique hybrid technology
25 Cost versus Environmental Performance high Strong Strong Hybrid Hybrid More More cost cost effective effective Hybrid Mild Mild Hybrid Hybrid Stop&Start Stop&Start Environmental Performance Cost (Price) high
26 What are the benefits of hybrid? Fuel efficiency Low emissions Hybrid Technology Driving performance Quietness
27 Life Cycle Assessment (LCA) of Prius 1 CO 2 Prius Diesel vehicle Gasoline vehicle Gasoline Vehicle = % Reduction - 15% Reduction NOx Prius Diesel vehicle Gasoline vehicle Material production Production Driving Maintenance Disposal 1: Internal Toyota study 2: Gasoline vehicle / Diesel vehicle: similar size Toyota vehicle to Prius 3: 10 years use /150,000 km mileage during the life cycle 4: Exhaust emissions were measured in EC mode
28 Toyota Prius ranked No.1 in 2008 J.D. Power & Associates Customer Satisfaction Studies: UK, Germany and France
29 Lexus Hybrid Drive: Competitive Performance RX 400h (hybrid)* CO2 (g/km) 264 RX 350** 214 Competitor A (Diesel) RX 400h (hybrid)* Nox g/km RX 350** GS RX 450h 400h (hybrid) Competitor A (Diesel) RX 400h (hybrid)* 203 RX 350** kw 173 Competitor A (Diesel) RX 400h (hybrid)* 0-100km/h 7.8 RX 350** 8.1 Competitor A (Diesel) *RX 400h: 3.3L V6 petrol-electric hybrid; **RX 350: 3.5L V6 petrol engine
30 Battery Battery pack configuration 3 cooling fans RX400h
31 Battery Output density (W/kg) Lighter 03 Prius (Prismatic resin case) 35%up 00 Prius (Prismatic resin case) 97 Prius (Cylindrical) RX400h (Prismatic metal case) 30%up Smaller Output density (W/L)
32 Yearly Sales of Hybrid Vehicles Worldwide X Aiming to reach one million per year early in the 2010s decade
33 Plug-in Hybrid Vehicle (PHV) A petrol or diesel hybrid vehicle with an external recharger
34 Plug-in Hybrid: Issues Twice the battery capacity of current Prius 13km electric drive range in Japanese mode Prius battery Added battery On-board charger Necessary electric range to be determined Battery innovation = Key for plug-in hybrid concept
35 Plug-in Hybrid : Environmental performance Low CO2 emission TtW CO2(g/km) Gasoline Petrol LPG CNG Prius hybrid Diesel Source: VCA data European C segment vehicles 50 Plug-in hybrid EV Clean TtW NOx(g/km) Plug-in technology can further enhance the environmental performance of hybrids both in CO2 & pollutant emissions
36 Hybrid Technology: Summary More than 1 million Toyota and Lexus hybrid vehicles were sold during the last 10 years, mainly in the US, Japan and Europe. Toyota will continue to expand the development of hybrid vehicles and technology because hybrid is one of the important solutions for environmental and energy issues With plug-in HV technology Toyota today develops promising technology for the future, however innovative battery technology is required.
37 Greening our network of European retailers Our retailer vision in France
38 Sustainable plants: benchmark performance Using natural resources whilst existing in harmony with natural surroundings Sustainable Plant: TMUK 1 Renewable Energy 2 Plantation on & around Sites 3 Environmental Performance Sustainable Plant: TMMF
39 Agenda Current Business Dynamics Toyota in Europe Our Strategy - Guiding Principles - Products and Technologies - Manufacturing Conclusion
40 Toyota s point of view: As a responsible company we have the culture & technology to simultaneously increase sustainable mobility and reduce the environmental impact of our activities As a company with a long-term outlook, we invest in R&D and work simultaneously on many technology options By strengthening co-operation amongst stakeholders and the right mind-set can we overcome the challenges of climate change
41 TOYOTA
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