IKO Logo Guidelines. The Right Way 1. TO WHOM DO THESE GUIDELINES APPLY? IKO LOGOS and GUIDELINES for Usage

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1 IKO Logo Guidelines The Right Way We encourage you to become an IKO Affiliated Kite Center, which will provide you the right to use the official IKO Logo specifically designed to brand Kite Centers as IKO Affiliated. This logo is to be prominently displayed on a website and in promotional materials. We also encourage any business or individual that wishes to demonstrate its affiliation with the IKO to display its own brand along with the IKO Logo giving a Center its own unique brand and identification. By downloading this artwork, you agree to the following: The logo design and artwork you are about to download is the intellectual property of the IKO who is the copyright and/or trademark holder and is offering this to you as a convenience for lawful use with proper permission from the IKO only. You also hereby agree to the Terms of Use and that the downloaded artwork will be for non-commercial use without infringing on the rights of the copyright and/or trademark holder and will be in compliance with the DMCA Act of Before you use or reproduce this artwork in any manner, you agree to obtain the express written permission from the IKO. Failure to obtain such permission is a violation of international copyright and trademark laws subject to specific financial and criminal penalties. The Trademark and Logo Usage Guidelines (hereafter "Guidelines") set forth IKO s rules for using or referring to IKO s trademarks and logos identified below. No permission is granted to use any other IKO trademarks or logos. IKO reserves the right to (i) terminate use of its trademarks and logos by any party for non-compliance with these Guidelines or for any other reason as IKO deems in its sole discretion, and (ii) modify these Guidelines for any reason at any time. IKO LOGOS and GUIDELINES for Usage 1. TO WHOM DO THESE GUIDELINES APPLY? These guidelines apply to: IKO Kite Centers School managers Head Instructors IKO instructors (all levels and all categories) 1

2 2. TRADEMARK AND USAGE GUIDELINE SUMMARY The IKO Corporate Logos (water, snow, power) Proper Usage The IKO Corporate logo can only be used when specifically authorized in writing by the IKO. An IKO partner or associate member under specific conditions can use the IKO Corporate logos. These three logos are for corporate use only and when approved for use on clothing. It cannot be used by a Center or Instructor to promote its business (IKO Kite Center or Instructor logos should be used for that purpose). The IKO Kite Center Logos water snow power Guidelines We permit the use of the IKO Kite Center logos to be used by valid IKO Kite Centers to show their affiliation with IKO. Usage IKO Kite Centers can use the IKO Kite Center logos as long as their affiliation is valid (1 year). If a Center does not renew its IKO membership, the Center must remove all IKO Kite Center logos from any and all of its documents, sites or materials that display them. The IKO Kite Center logos can be used on promotional items such as advertisements, flyers, center websites, vehicles and banners. Do not use on literature, in videos or pictures without written consent or approval by the IKO. Do not modify any IKO logos not even to include a Center s name. 2

3 The IKO Instructor Logos (water, snow, power) Guidelines We permit the use of the IKO Instructor logos by valid IKO Instructors to show their affiliation with IKO. Usage IKO Instructors can use Instructor logos as long as they are active and valid as IKO Instructors. If an Instructor does not renew his or her membership, Instructor logos must be removed from all documents and electronic and non-electronic materials displaying them IKO Instructor logos can be used for use with promotional items such as advertisements, flyers, Instructor personal websites and vehicle. IKO Instructor logos cannot be used on literature, videos, pictures and nonaffiliated center websites where the IKO has not given written approval even if IKO Instructors are employed by the Center using the unapproved logos. Misusage of IKO logos will result in immediate suspension of any Instructor and/or School misusing the logos 3

4 3. HOW TO USE THE LOGO? Clear Space For IKO logos to maintain impact, the surrounding area must be open and uncluttered. When placing logos close to graphic elements, clear space must be maintained on all sides. An ample cushion of clear space should surround the logos in any style. The minimum size of the clear space cushion should equal one-half the width of the graphical component or at least 1/4. IKO Logos should not overlap or be overlapped by type, illustrations, photos, other logos or other design elements. Minimum Size IKO logos must be of a size large enough to read the logo type and trademark notation. As a general rule, IKO logos should not be smaller than 1 or 2.54 cm or 72 pixels tall for web and print. Logo Color Palette Logos can appear in three colors or in black and white only. Use the variation that is most appropriate depending on your discipline and promotional material. Do not alter the colors of the lko logos in any way. Logo colors depend on specialties such as: blue for kiteboarding on water; green for snowkiting; and red for powerkiting. Background Blue is Pantone 279C Green is Pantone 3262C Red is Pantone 200C IKO colored logos can be used on colored backgrounds but the logos must be placed in a way that provides sufficient contrast. Stretching/Resizing Do not distort the IKO logos by stretching or resizing. If resizing is needed, the proportions need to be kept intact. Do not distort, skew, scale, stretch, extrude, emboss or otherwise deform IKO logos. Logos should appear on all materials exactly as they appear in the source version. Do not change colors or add type, drop shadows or any other graphical flourishes that affect the integrity of IKO logos. Lockup Do not take IKO Logos apart and recombine them in any way to create new artwork. No part of an IKO Logo may be changed or re-sized in any way relative to the rest of the logo. 4

5 Special Uses On occasion, IKO logos may be integrated with other graphic elements for special uses such as IKO sub-brands, buttons etc. Special use versions of IKO logos incorporating creative license may only be created by the IKO marketing team in order to carefully maintain brand consistency. No third-party may create a special use logo under any circumstances. Translation of Logo IKO logos may not be translated or localized into any other language. Refer to the IKO for a translated logo. Derivative Logos In some situations, a business or individual may provide IKO-related products or services on a website that is branded with a custom logo that uses elements of an IKO logo in combination with other text or graphic elements. Such uses of the logo graphic are explicitly prohibited. Not only do such graphics violate our logo guidelines, but they also are deceptive to the public as they convey a false impression of being affiliated with IKO. The IKO developed its logo trademark to uniquely convey the IKO brand. The silhouette of the kiter alone is a stand-alone image or is used in combination with the IKO logo and with the IKO name, International Kiteboarding Organization. We consider brand identities that derive from, or incorporate, modified versions of these elements to be in violation of the IKO trademark. This includes rotating or creating a mirror image, duplicating the kiteboarder, changing fill or stroke color, changing line width, replacing the kiter with a circle or other graphic element, adding additional lines or shapes, etc. 4. Improper Usages Do not superimpose or insert other letters or symbols Do not use IKO logos in outline form. Do not separate: the components of IKO logos should never be separated from each other. Do not use as a pattern or a design Do not animate IKO logos. Do not use IKO logos with a drop shadow, or create any type of border around it. Do not reproduce IKO logos with a tint or a gradation. 5

6 Logo Violations All IKO logo artwork should not be altered in any way, or combined with any other object including but not limited to other logos, icons, words, graphics, photos, slogans, numbers, symbols, or web audio files. The IKO marketing team may give special considerations upon approval, but these are extremely rare. Remedies for Unacceptable Logo Usage When the existence of logo marks or other logo violations is brought to our attention, we will pursue all remedies available to prevent further usage of a logo mark that is in violation of our trademark. If applicable, we will also suspend the business or individual s membership in any IKO program until such time as the offending logo is removed. Your limited right to use IKO logos does not constitute a grant for any other right or license. All other rights are reserved by the IKO. IKO disclaims all warranties, express and implied, regarding IKO logo(s), including warranties against infringement. You agree to indemnify IKO from and against any and all claims and liabilities arising out of your use of IKO logo(s). 6