FINDINGS FROM AARP S 2012 MEMBER OPINION SURVEY (MOS) For External Release

Transcription

1 FINDINGS FROM AARP S 2012 MEMBER OPINION SURVEY (MOS)

2 Methodology The Survey The Member Opinion Survey (MOS) is AARP s largest single survey of AARP Members. This dual mode survey is conducted every two to four years and informs AARP about the opinions, perceptions, and experiences of its members. Beginning with its first wave back in 1994, the MOS collects data from more than 35,000 AARP Members in order to gain better insight into a variety of areas including issues and topics of concern, information and service needs, areas of interest, experience of life events, adaption and use of technology, as well as demographics and other descriptive information. The 2012 survey was the first year in which members were provided a choice of either a paper or online questionnaire, with Spanish language versions also available. The Sample The 2012 MOS is rooted in a stratified random sample of 135,000 AARP members with an additional oversample of 5,000 Hispanic/Latino members. Approximately 15% of sample members had a registered address and opted-in to receiving research invitations via from AARP. The U.S. sample was stratified by state and AARP Life Stage Segment to ensure adequate representation to allow reporting within these key groupings MOS 2

3 Methodology (cont) The Method The survey followed a modified Dillman method utilizing both mail and web methodologies. Sampled AARP members with a registered address on file with AARP were initially contacted via . This invitation provided members with a personalized URL to the online version of the questionnaire. All other members received exclusively mail contacts beginning with a prenotification letter explaining the survey. Those able members who did not complete an online questionnaire after three total contacts (the invitation plus two additional reminder s) were also included in all subsequent mail contacts beginning with the initial paper questionnaire mailout. All mail contacts, including those with a paper questionnaire, also included the option of completing the questionnaire via a URL and unique password to the online version of the survey. Those not completing the survey online or not returning the paper questionnaire prior to the next mailing received up to three additional mail contacts encouraging participation. In total, members could have received up to 3 contacts and up to 5 mail contacts. The next to last mail contact included a replacement questionnaire. Survey Response Rates A total of 36,947 members completed and returned a questionnaire for an overall national response rate of 27 percent (AAPOR RR3) and a margin of error of ±1.0 percent MOS 3

4 Methodology (cont) Weighting Weighting of the MOS was carried out in two stages. The first stage adjusted for the initial stratification done during the sampling phase while the second stage adjusted for nonresponse and post-stratified the final sample so as to provide a representative sample of AARP Members both nationally and within each state. Stage 1 of the weighting process utilized a traditional matrix weight to adjust for the initial stratification by state and AARP Life Stage Segment. The second stage of the weighting process (Stage 2) employed RIM weighting to adjust for age, gender, times AARP Membership has been renewed, political ideology, op-in status, and AARP engagement. This approach yielded a final weighted data set that very closely matches the AARP membership as represented by the AARP Membership Database on the items considered, as well as providing successful correction on numerous other characteristics not directly included in the weighting. More Information For data and key findings from the 2012 Member Opinion Survey, please visit: For more detailed information about the methodology, please contact John Fries, Director of Tracking Research at jfries@aarp.org MOS 4

5 MOS Team Members Director: Team Members: Gretchen Anderson Cheryl Barnes Becky Gillan Aisha Bonner Kathi Brown Patty David Ed Evans Vicki Gelfeld John Hagerty Team Lead: Allison Jennifer e Darlene e Kulwicki Leslie Matthews John Fries Rebecca Perron Erin Pinkus Wendy Pratt Jen Sauer Karen Turner Alicia Williams 2012 MOS 5

6 Section 1 Interests and Concerns Section 2 Life Events and Civic i Activity it Section 3 Grand Parenting, Caregiving, and Community Section 4 Technology Section 5 Demographics 2012 MOS 6

7 Interests and Concerns 2012 MOS 7

8 Top 10 Concerns among AARP Members Top Concerns (extremely/very concerned) Medicare in future 64% 23% Staying Mentally Sharp 64% 23% Social Security in future 68% 18% Health insurance 58% 25% Health care expenses 53% 24% Increased taxes 47% 26% Consumer fraud 44% 27% Portfolio Strategies Extremely Very Declining health 44% 27% Money Health Aging in home 46% 24% Home/Family Personal Time Solvent retirement 47% 23% Other 8 10 Question S2Q16: Please rate your own level of concern about the following issues? (redesigned question wording since 2010) 2012 MOS 8

9 Top 10 AARP Member Concerns Over Time Top Concerns (extremely/very concerned) 84% Medicare in future 88% Staying mentally sharp Social Security in future Health insurance 89% 87% 85% 86% 85% 83% Health care expenses Increased taxes 73% 76% 77% Consumer fraud Declining health Aging g in home Solvent retirement 72% 71% 72% 7 67% 7 84% Portfolio Strategiest Money Health Home/Family Personal Time Other 8 10 Question S2Q16: Please rate your own level of concern about the following issues? (redesigned question wording since 2010) 2012 MOS 9

10 Additional Concerns of AARP Members Additional Concerns (extremely/very concerned) Cutting national services Continuing to drive Cutting state t services LTC availability Income to retire LTC cost Improving K-12 Education Unfair financial i practices Cost of utilities Internet security Affording groceries Public assistance benefits Managing debt Local employment Postponing retirement Age discrimination at work Having relevant job skills Losing job 41% 42% 45% 38% 36% 35% 33% 29% 32% 32% 25% 18% 22% 18% 21% 13% 18% 15% 17% 15% 15% 1 27% 26% 27% 26% 25% 26% 25% 23% 24% 19% 17% Portfolio Strategies Extremely Very Money Health Home/Family Personal Time Other 8 10 Question S2Q16: Please rate your own level of concern about the following issues? (redesigned question wording since 2010) 2012 MOS 10

11 Additional Concerns of AARP Members Over Time Continuing to drive Cutting national services Cutting state services LTC availability Retirement income LTC costs Quality K-12 education Unfair financial practices Cost of utilities Internet security Affording groceries Public assistance benefits Managing debt Local employment opportunities Postponing retirement Age discrimination at work Relevant job skills Losing job Additional Concerns (extremely/very concerned) 25% 42% 53% 53% 51% 47% 49% 46% 43% 56% 59% 63% 62% 65% 63% 69% 68% 67% 66% 69% 78% 76% Portfolio Strategies Money Health 33% Home/Family 41% 33% Personal Time 31% Other 8 10 Question S2Q16: Please rate your own level of concern about the following issues? (redesigned question wording since 2010) 2012 MOS 11

12 Top 10 Concerns among AARP Members by Age Top 10 Concerns Overall (extremely/very concerned (ranking) (ranking) 70+ (ranking) Medicare in future 88% Staying mentally sharp 87% Social Security in future 86% Health insurance 83% Health care expenses 77% Increased taxes 73% Consumer fraud 72% Declining health 71% Solvent retirement t Aging in home Question S2Q16: Please rate your own level of concern about the following issues? (redesigned question wording since 2010) 2012 MOS 12

13 Top 10 Concerns among Multicultural AARP Members Top 10 Concerns Overall (extremely/very concerned Hispanic (ranking) AA/Black (ranking) Asian (ranking) Medicare in future 88% Staying mentally sharp 87% Social Security in future 86% Health insurance 83% Health care expenses 77% Increased taxes 73% Consumer fraud 72% Declining health 71% Solvent retirement Aging in home Question S2Q16: Please rate your own level of concern about the following issues? (redesigned question wording since 2010) 2012 MOS 13

14 Top Interests among AARP Members Top Interests (extremely/very interested) Staying mentally sharp 63% 28% Staying physically fit 58% 32% Time with family, friends Maintaining a healthy diet 48% 52% 38% 33% Time on hobbies, interests 33% Learn new things 33% 35% Unbiased political info 37% 3 Unbiased candidate info 37% 3 Traveling 33% 33% Advocacy 35% 29% Local entertainment 28% 34% Portfolio Strategies Extremely Very Money Health Home/Family Personal Time Other 8 10 Question S2Q17: Please rate your own level of interest about the following? (redesigned question wording since 2010) 2012 MOS 14

15 Top Interests among AARP Members Over Time Top Interests (extremely/very interested) Staying mentally sharp 92% 89% Staying physically fit Time with family, friends Maintaining a healthy diet 81% 88% 9 86% 88% 85% Time on hobbies, interests 62% 73% 69% Learn new things 68% Unbiased political info 67% Unbiased candidate info 67% 54% Traveling 66% Advocacy 63% Portfolio Strategies Money Health Home/Family Personal Time 72% Other 8 10 Question S2Q17: Please rate your own level of interest about the following? (redesigned question wording since 2010) 2012 MOS 15

16 Additional Topics of Interest to AARP Members Additional Interests (extremely/very interested) Financial planning 18% 21% Retirement activities 15% Retirement alternatives 13% 15% Applicable jobs 8% 11% Gain new skills 7% 1 Local volunteer opps 5% 11% Portfolio Strategies Advance in job,career 6% 8% Extremely Very Online social network sites 5% 8% Money Health Start a job,career 5% 6% Home/Family Personal Time Starting own business 4% 4% Other Question S2Q17: Please rate your own level of interest about the following? (redesigned question wording since 2010) 2012 MOS 16

17 Additional Topics of Interest to AARP Members Over Time Additional Interests (extremely/very interested) Local entertainment 62% Financial planning 39% Retirement activities Retirement alternatives Applicable jobs Gain new skills Local volunteer opps Advance in job,career Online social network sites Start a job,career Starting own business 8% 11% 14% 13% 17% 16% 15% 19% 24% 24% 23% 28% 31% 35% 38% Portfolio Strategies Money Health Home/Family Personal Time Other Question S2Q17: Please rate your own level of interest about the following? (redesigned question wording since 2010) 2012 MOS 17

18 Topics of Interests to AARP Members by Age Group Top 10 Interests Overall (extremely/very interested (ranking) (ranking) 70+ (ranking) Staying mentally sharp 92% Staying physically fit Time with family, friends 86% Maintaining a healthy diet 85% Time on hobbies, interests 73% Learn new things 68% Unbiased candidate info 67% Unbiased political info 67% Traveling 66% Advocacy 63% Local entertainment 63% Question S2Q17: Please rate your own level of interest about the following topics? (redesigned question wording since 2010) 2012 MOS 18

19 Topics of Interest to Multicultural AARP Members Top 10 Interests Overall (extremely/very interested Hispanic (ranking) AA/Black (ranking) Asian (ranking) Staying mentally sharp 92% Staying physically fit Time with family, friends 86% Maintaining a healthy diet 85% Time on hobbies, interests 73% Learn new things 68% Unbiased candidate info 67% Unbiased political info 67% Traveling 66% Advocacy 63% Local entertainment 63% Question S2Q17: Please rate your own level of interest about the following topics? (redesigned question wording since 2010) 2012 MOS 19

20 Life Events and Civic Activity 2012 MOS 20

21 Most Common Life Events among AARP Members Top Life Events (out of 26) No events 12% Reduction in savings Reduction in income Chronic health problems Death of family, friend Decline in physical health 34% 33% 28% 27% 25% Difficulty walking Hearing or vision loss Started Social Security Birth of grandchild Started Retirement Debt Problems 18% 18% 17% 16% 15% 14% 8 10 Question S1Q14: Which of he following events have affected your life or your spouse/partner s life in the last 2 years? (redesigned question wording since 2010) 2012 MOS 21

22 Most Common Life Events among AARP Members Over Time Top Life Events (out of 26) None of the above Reduction in savings Reduction in income Chronic health problems Death of family, friend Decline in physical health Difficulty walking Hearing or vision loss Started Social Security Birth of grandchild Started Retirement Debt Problems 17% 12% 3 34% 3 33% 28% 21% 27% 27% 25% 18% 18% 18% 18% 17% 12% 16% 12% 15% 14% 14% 8 10 Question S1Q14: Which of he following events have affected your life or your spouse/ partner s life in the last 2 years? (redesigned question wording since 2010) Estimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in MOS 22

23 Additional Life Events Experienced by AARP Members Over Time None Job Loss Provided care to relative Major illness Family member moved in Adult children dependent Provided care to spouse Memory loss Loss of health insurance Moved Start a new job Relative in nursing home Death of spouse Stopped driving Started t own business Loss of home Divorce or separation 1% 2% 2% 4% 6% Additional Life Events (out of 26) 7% 8% 8% 8% 8% 5% 7% 4% 5% 4% 4% 3% 2% 6% 7% 4% 6% 5% 5% 9% 8% 12% 12% 12% 12% % Question S1Q14: Which of he following events have affected your life or your spouse/ partner s life in the last 2 years? (redesigned question wording since 2010) Estimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in MOS 23

24 Top Life Events Among AARP Members by Age Group Age Reduction in income 42% Age Reduction in income Age 70+ Chronic health problems 34% Reduction in savings 39% Death of family, friend 3 Reduction in savings 38% Started Social Security 36% Decline in physical 31% health Reduction in savings 3 Chronic health problems 24% Debt Problems 24% Job Loss 23% Death of family, friend 29% Started Retirement 28% Chronic health problems 27% Hearing or vision loss 26% Difficulty walking 26% Death of family, friend 25% Decline in physical health Decline in physical health 22% Reduction in income 23% Provided care to relative Birth of grandchild 16% Start a new job 14% Birth of grandchild Debt Problems 15% Provided care to relative 15% NONE OF THE ABOVE 15% Major illness 14% Birth of grandchild 13% Red = unique to segment; green = appears in 2 segments; black = all segments Question S1Q14: Which of he following events have affected your life or your spouse/partner s life in the last 2 years? (redesigned question wording since 2010) 2012 MOS 24

25 Top Life Events Among Multicultural AARP Members Hispanic Reduction in income 38% African American Reduction in income 36% Asian Reduction in income 31% Reduction in savings 36% Chronic health problems 29% Death of family, friend 27% Debt problems 25% Decline in physical health 24% Started retirement 17% Chronic health problems 33% Death of family, friend 32% Reduction in savings 31% Debt Problems 31% Decline in physical 19% health Difficulty walking 19% Chronic health problems 3 Reduction in savings 26% Death of family, friend 22% Decline in physical 19% health Hearing or vision loss 16% Started retirement 15% Started Social Security 16% Birth of grandchild 16% Difficulty walking 16% Started Social Security 17% Job Loss 15% Birth of grandchild 14% Started Social Security 14% Difficulty walking 14% Birth of grandchild 1 Red = unique to segment; green = appears in 2 segments; black = all segments Question S1Q14: Which of he following events have affected your life or your spouse/partner s life in the last 2 years? (redesigned question wording since 2010) 2012 MOS 25

26 Incidence of Volunteering by AARP Members Total Membership Volunteer for neighbor 66% Volunteer with organization 54% * Categories are not dependant upon one another (i.e. someone can volunteer with AARP and not have volunteered in their neighborhood) S1.Q7. In the last 12 months, have you volunteered any of your time for a nonprofit organization, a charity, school, hospital, religious organizations, neighborhood association, civic or any other group? S1.Q8. Aside from an organized group, In the last 12 months, have you given your time without pay to help your community or someone in need who is and not a member of your family? 2012 MOS 26

27 Incidence of AARP Member Volunteering by Age Group Incidence of Volunteering by Age 10 Overall % 77% 76% 7 54% 58% 55% 5 66% 69% 69% 61% Any volunteer work Volunteered with organization/church/etc Volunteered for neighbor S1.Q7. In the last 12 months, have you volunteered any of your time for a nonprofit organization, a charity, school, hospital, religious organizations, neighborhood association, civic or any other group? S1.Q8. Aside from an organized group, In the last 12 months, have you given your time without pay to help your community or someone in need who is and not a member of your family? 2012 MOS 27

28 Incidence of AARP Member Volunteering by Age Group Incidence of Volunteering by Age 10 Any volunteer work Volunteered for neighbor Volunteered with organization/church/etc 8 74% 66% 77% 69% 76% 69% 7 54% 58% 55% 5 61% Overall S1.Q7. In the last 12 months, have you volunteered any of your time for a nonprofit organization, a charity, school, hospital, religious organizations, neighborhood association, civic or any other group? S1.Q8. Aside from an organized group, In the last 12 months, have you given your time without pay to help your community or someone in need who is and not a member of your family? 2012 MOS 28

29 Incidence of Volunteering among Multicultural AARP Members 10 Incidence of Volunteering by MME Overall Hispanic AA/Black Asian 8 74% 65% 77% 57% 54% 53% 66% 59% 71% 49% Any Volunteering Volunteered with organization/church/etc Volunteered for neighbor S1.Q7. In the last 12 months, have you volunteered any of your time for a nonprofit organization, a charity, school, hospital, religious organizations, neighborhood association, civic or any other group? S1.Q8. Aside from an organized group, In the last 12 months, have you given your time without pay to help your community or someone in need who is and not a member of your family? 2012 MOS 29

30 Incidence of Volunteering among Multicultural AARP Members 10 Incidence Of Volunteering By MME Any Volunteering Volunteered with organization/church/etc Volunteered for neighbor 8 74% 66% 65% 77% 71% 59% 54% 53% 57% 49% Overall Hispanic AA/Black Asian S1.Q7. In the last 12 months, have you volunteered any of your time for a nonprofit organization, a charity, school, hospital, religious organizations, neighborhood association, civic or any other group? S1.Q8. Aside from an organized group, In the last 12 months, have you given your time without pay to help your community or someone in need who is and not a member of your family? 2012 MOS 30

31 Incidence of Charitable Contributions among AARP Members Charitable org 82% Church/ religious 72% Political advocacy 32% * categories arenot dependant upon one another (i.e. someone can donate politically and not have given to their church) Question S1Q9: In the last 12 months, have you or anyone in your household contributed money to:? 2012 MOS 31

32 Incidence of Charitable Contributions among AARP Members by Age 10 8 Incidence of Contributing Money By Age Overall % % 82% 83% 83% 81% 79% 72% 66% 68% 32% 27% 32% 34% Any donation Church/Religious org Charitable org Political/advocacy org Question S1Q9: In the last 12 months, have you or anyone in your household contributed money to:? 2012 MOS 32

33 Incidence of Charitable Contributions among AARP Members by Age Incidence of Contributing Money By Age 10 8 Any donation Church/Religious org Charitable org Political/advocacy org 89% % 82% 83% 83% 81% 79% 72% 68% 66% 32% 27% 32% 34% Overall Question S1Q9: In the last 12 months, have you or anyone in your household contributed money to:? 2012 MOS 33

34 Incidence of Charitable Contributions among Multicultural AARP Members Incidence of Donating Money by MME % 89% 85% 88% Overall Hispanic African American Asian 85% 82% 78% 76% 72% 72% 72% 7 32% 27% 39% 29% Any donation Church/Religious org Charitable org Political/advocacy org Question S1Q9: In the last 12 months, have you or anyone in your household contributed money to:? 2012 MOS 34

35 Incidence of Charitable Contributions among Multicultural AARP Members % Incidence of Donating Money By MME Any donation Church/Religious org Charitable org Political/advocacy org 91% 88% 85% 85% 82% 78% 76% 72% 72% 72% 7 32% 27% 39% 29% Overall Hispanic African American Asian Question S1Q9: In the last 12 months, have you or anyone in your household contributed money to:? 2012 MOS 35

36 Civic Engagement among AARP Members Civic Engagement Activities Any of the activities 87% Voted in a Presidential election Voted in a State or local election 79% 77% Contacted public official to voice opinion Contributed money to a candidate or political party Met with an elected official Participated in a political event or town meeting Wrote letter or called radio/tv to voice opinion Social Media to express opinions Volunteered with group to influence government Worked on candidate/party campaign 28% 25% 19% 16% 13% 9% 8% 8% 8 10 S1Q10 In which of the following activities have you participated in the last 5 years, including the last presidential election in 2008? 2012 MOS 36

37 Civic Engagement among AARP Members Over Time Voted in a Presidential election Civic Engagement Activities Any of the activities Voted in a State or local election Contacted public official to voice opinion Contributed money to a candidate or political party Met with an elected official Participated in a political event or town meeting Wrote letter or called radio/tv to voice opinion Social Media to express opinions Volunteered with group to influence government Worked on candidate/party campaign % 28% 24% 25% 12% 19% 16% 14% 13% 6% 9% 7% 8% 8% 79% 77% 87% 8 10 S1Q10 In which of the following activities have you participated in the last 5 years, including the last presidential election in 2008? Estimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in MOS 37

38 Civic Engagement among AARP Members by Age Incidence Of Participating In Civic Engagement Activities by Age (Top 5 items of 10) % 87% 88% 83% Overall % 81% 79% 76% 77% 79% 79% 73% 28% 29%32% 24% 25% 27% 26% 21% 21% 19% 18% 18% Any of the activities Voted in a Presidential election Voted in a State or local election Contacted public official to voice opinion Contributed money to a candidate or political party Met with an elected official S1Q10 In which of the following activities have you participated in the last 5 years, including the last presidential election in 2008? 2012 MOS 38

39 Civic Engagement among AARP Members by Age % Incidence Of Participating In Civic Engagement Activities by Age (Top 5 items out of 10) Any of the activities Voted in a State or local election Contributed money to a candidate or political party 79% 77% 83% 76% 73% Voted in a Presidential election Contacted public official to voice opinion Met with an elected official 87% 88% 82% 79% 81% 79% 28% 29% 25% 21% 19% 18% 32% 27% 26% 24% 21% 18% Overall S1Q10 In which of the following activities have you participated in the last 5 years, including the last presidential election in 2008? 2012 MOS 39

40 Civic Engagement among Multicultural AARP Members 10 Incidence of Participating in Civic Engagement Activities (Top 5 activities of 10) 8 87% 88% 83% 77% Overall Hispanic African American Asian 81% 79% 77% 74% 75% % 34% 28% 24% 25% 21% 21% 16% 19% 19% 19% 14% 13% Any of the activities Voted in a Presidential election Voted in a State or local election Contacted public official to voice opinion Contributed money to a candidate or political party Met with an elected official S1Q10 In which of the following activities have you participated in the last 5 years, including the last presidential election in 2008? 2012 MOS 40

41 Civic Engagement among Multicultural AARP Members Incidence of Participating in Civic Engagement Activities (Top 5 activities of 10) 10 Any of the activities Voted in a State or local election Contributed money to a candidate or political party Voted in a Presidential election Contacted public official to voice opinion Met with an elected official 8 87% 79% 77% 77% 7 88% 81% 75% 83% 74% 7 63% 34% 28% 25% 19% 21% 21% 14% 24% 19% 19% 16% 13% Overall Hispanic African American Asian S1Q10 In which of the following activities have you participated in the last 5 years, including the last presidential election in 2008? 2012 MOS 41

42 Grand Parenting, Caregiving, and Community 2012 MOS 42

43 Incidence of Grandchildren among AARP Members 10 Incidence Of Grandchildren % 8% 12% 9% 9% None One Two Three Four Five or more Question S1Q11: How many grandchildren do you have? Question S1Q12: Are you the primary caregiver for any of your grandchildren? 2012 MOS 43

44 Incidence of Grandchildren among AARP Members by Age 10 Overall % 15% 8% 8 overall % of grandparents by age who are a primary caregiver for at least one grandchild 57% 49% 3 31% 14% 32% 27% 23% 19% 21% 16% 12% 11% None 1 to 2 3 to 4 5 or more Question S1Q11: How many grandchildren do you have? Question S1Q12: Are you the primary caregiver for any of your grandchildren? 2012 MOS 44

45 Incidence of Grandchildren among Multicultural AARP Members 10 Overall Hispanic AA/Black Asian 12% 22% 22% 8 overall Hispanic AA/Black Asian % of multicultural grandparents by age who are a primary caregiver for at least one grandchild 47% 3 29% 28% 22% 18% 19% 17% 18% 14% 32% 34%36% 16% None 1 to 2 3 to 4 5 or more Question S1Q11: How many grandchildren do you have? Question S1Q12: Are you the primary caregiver for any of your grandchildren? 2012 MOS 45

46 Incidence of Caregiving Activities among AARP Members Providing Caregiving Activities For Loved One Caregiving Activity Percent Doing Grocery shopping 21% Providing transportation or helping arrange transportation Managing finances 17% Doing housework 16% Preparing meals 15% Any Activity Giving medicines or injections 7% Getting dressed 5% 36% Arranging/supervising services from an agency such as nurses/aides 5% Activity it Bathing or showering 4% Dealing with incontinence or adult diapers 4% Getting in and out of bed 4% Feeding 4% Getting to and from the toilet/bathro- om 3% 64% No Question S1Q13: Which of the following kinds of help do you currently provide a spouse/partner, parent, grandparent, older relative, or other adult who cannot do things for themselves? 2012 MOS 46

47 Incidence of Caregiving Activities by Member Age and by Multicultural 10 8 Overall Overall AA/Black Hispanic Asian 36% 36% 34% 36% 41% 37% Age Segments MME Segments Question S1Q13: Which of the following kinds of help do you currently provide a spouse/partner, parent, grandparent, older relative, or other adult who cannot do things for themselves? 2012 MOS 47

48 Technology 2012 MOS 48

49 Self-Described Comfort Level with Technology among AARP Members by Age Comfort Level Of Using Technology By Age 10 Overall % 18% 15% 7% 29% 24% 21% 14% 36% 33% 31% 32% 26% 19% 16% 1 12% 4% 7% 21% Extremely Comfortable Very Comfortable Somewhat Comfortable Not Too Comfortable Not At All Comfortable Question S2Q18: In general, how comfortable are you in trying new technologies (new devices, software, internet upgrades, new sites, social networking)? 2012 MOS 49

50 Self-Described Comfort Level with Technology among AARP Members by Age Comfort Level Of Using Technology By Age 10 Extremely Comfortable Very Comfortable Somewhat Comfortable Not Too Comfortable Not At All Comfortable 8 33% 21% 19% 15% 12% 36% 31% 32% 29% 27% 26% 24% 21% 18% 16% 14% 1 7% 7% 4% Overall Question S2Q18: In general, how comfortable are you in trying new technologies (new devices, software, internet upgrades, new sites, social networking)? 2012 MOS 50

51 Self-Described Comfort Level with Technology among Multicultural AARP Members Comfort Level Of Using Technology By MME 10 Overall Hispanic Black/AA Asian 8 33% 3 34%34% 19% 18% 17% 15% 25% 25% 23% 21% 19% 16% 16% 17% 12% 1 9% 7% Extremely Comfortable Very Comfortable Somewhat Comfortable Not Too Comfortable Not At All Comfortable Question S2Q18: In general, how comfortable are you in trying new technologies (new devices, software, internet upgrades, new sites, social networking)? 2012 MOS 51

52 Self-Described Comfort Level with Technology among Multicultural AARP Members Comfort Level Of Using Technology By MME 10 Extremely Comfortable Very Comfortable Somewhat Comfortable Not Too Comfortable Not At All Comfortable 8 33% 34% 34% 3 25% 25% 23% 21% 19% 19% 18% 17% 15% 16% 16% 17% 12% 1 9% 7% Overall Hispanic AA/Black Asian Question S2Q18: In general, how comfortable are you in trying new technologies (new devices, software, internet upgrades, new sites, social networking)? 2012 MOS 52

53 Electronic Device Ownership among AARP Members by Age 10 Device Ownership By Age Overall % 65% 66% 59% 5 48% 57% 31% 34% 19% 24% 24% 13% 14% 17% 8% 8% 13% Desktop computer Laptop computer Ereader Ipad/Tablet None Question S2Q19: Which of the following items do you currently have? 2012 MOS 53

54 Electronic Device Ownership among AARP Members by Age Device Ownership By Age 10 Desktop computer Laptop computer ereader Ipad/Tablet None 8 69% 66% 65% 59% 57% 48% 5 31% 34% 24% 24% 19% 14% 17% 13% 13% 8% 8% Overall Question S2Q19: Which of the following items do you currently have? 2012 MOS 54

55 Electronic Device Ownership among Multicultural AARP Members Device Ownership By MME 10 Overall Hispanic Black/AA Asian 8 64% 59% 54% 55% 52% 48% 44% 39% 27% 28% 19% 15% 15% 11% 14% 13% 8% 21% 16% Desktop computer Laptop computer Ereader Ipad/Tablet None Question S2Q19: Which of the following items do you currently have? 2012 MOS 55

56 Electronic Device Ownership among Multicultural AARP Members Device Ownership By MME 10 Desktop computer Laptop computer ereader Ipad/Tablet None 8 64% 59% 48% 54% 55% 44% 52% 39% 27% 28% 19% 14% 15% 13% 11% 8% 15% 21% 16% Overall Hispanic Black/AA Asian Question S2Q19: Which of the following items do you currently have? N= 2012 MOS 56

57 Frequency of Internet Use among AARP Members 10 Frequency of Going Online 8 45% 17% 6% 5% 3% 1% 2% Several times a day Once a day 3-5 days/wk 1-2 days/wk Every few wks Every few mnths Less Often Never Question S2Q20: About how often do you go online, including access from home, work, mobile, or someplace else? 2012 MOS 57

58 Frequency of Online Activities among AARP Members Online Uses Every day 3-5 days/wk 1-2 days/wk 1-2x a month Less than 1x a month Never Check 7 14% 7% 4% 2% 4% Get news/info 17% 13% 9% 1 11% Play ygame 25% 11% 8% 6% 12% 37% Social network 19% 8% 9% 7% 11% 46% Banking 13% 16% 17% 15% 7% 31% Watch TV/movies 11% 5% 6% 8% 17% 53% Health/med info 9% 11% 18% 28% 22% 12% Shop for deal 4% 7% 14% 26% 28% 21% Make purchase 1% 3% 8% 34% 36% 18% Donate to charity 1% 1% 2% 11% 29% 56% Question S2Q21: Thinking about what you do online, how often do you use the internet for each of the following? *of those who are online 2012 MOS 58

59 Frequency of Online Activities among AARP Members by Age By Age Overall Watch TV/movies Donate to charity Banking Health/med info Get news/info Social network Shop for deal Make purchase Play game Check 4% 12% 22% 25% 46% 38% 36% 44% Question S2Q21: Thinking about what you do online, how often do you use the internet for each of the following? *of those who are online 2012 MOS 59

60 Frequency of Online Activities among Multicultural AARP Members Watch TV/movies Donate to charity Banking Health/med ed info Get news/info Social network Shop for deal Make purchase Play game Check 4% 12% 22% By MME Overall Hispanic AA/Black Asian 25% 38% 36% 46% 44% Question S2Q21: Thinking about what you do online, how often do you use the internet for each of the following? *of those who are online 2012 MOS 60

61 Cell Phone Ownership among AARP Members Cell Phone Ownership And Smart Phone Ownership Not sure 1% No 8% Yes 91% Of cell phone owners: 31% have a smart phone Question S2Q23/Q24: Do you or any adults in HH have a working cell phone? Is the cell phone a smart phone such as a blackberry, iphone, or Droid? 2012 MOS 61

62 Phone Utilization by AARP Members Phone Utilization Within Household Not sure, 1% Cell phone mainly, 22% Landline mainly, 21% Use both cell phone and landline phone equally 56% Question S2Q25: Which of the following best describes how you and other adults in your HH receive all of the phone calls in the HH? 2012 MOS 62

63 Cell Phone Ownership among AARP Members by Age Cell Phone Ownership By Age 10 91% 96% 95% Overall % 8 49% 31% 35% 15% Have a cell phone Have a smart phone Question S2Q23/Q24: Do you or any adults in HH have a working cell phone? Is the cell phone a smart phone such as a blackberry, iphone, or Droid? 2012 MOS 63

64 Cell Phone Ownership among Multicultural AARP Members Cell Phone Ownership By MME Overall Hispanic Black/AA Asian 10 91% 9 92% 83% 8 46% 31% 38% 33% Have a cell phone Have a smart phone Question S2Q23/Q24: Do you or any adults in HH have a working cell phone? Is the cell phone a smart phone such as a blackberry, iphone, or Droid? Total and African American data are weighted. Hispanic data are based on unweighted oversample only MOS 64

65 Demographics 2012 MOS 65

66 Home Ownership among AARP Members 10 Members Who Report Owning Their Home 8 88% 88% 85% 83% Question S3Q27: Do you own or rent your primary residence? *no answer responses are not included and data is weighted to reflect membership Estimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in MOS 66

67 Community Rating by AARP Members Members Rating of Their Community For Members Rating of Their Community 8 Very Good Excellent 2% Poor 10 1 Fair 8 27% Good Very Good 37% 35% 38% 38% 23% Excellent 24% 22% 23% Question S3Q28: How would you rate your community as a place for older people to live? *no answer responses are not included and data is weighted to reflect membership Estimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in MOS 67

68 Gender Ratio among AARP Members 10 Members Gender Male Female 8 49% 51% 49% 51% 52% 48% 54% 52% 46% 48% Question S3Q29: Are you male or female? *no answer responses are not included and data is weighted to reflect membership data Estimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in MOS 68

69 Age Distribution among AARP Members 10 Members Age Breaks % 32% 3 33% 37% 36% 36% 27% 22% 38% Question S3Q30: What is your age? *no answer responses are not included and data is weighted to reflect membership and data is weighted to reflect membership Estimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in MOS 69

70 Employment Status among AARP Members 10 Members Employment Status Working Retired Other* 8 49% 49% 49% 49% 5 38% 42% 39% 12% 1 8% 12% *other includes unemployed, homemakers, and other Question S3Q32/31: What is your current employment status and have you retired from a previous career? *no answer responses are not included and data is weighted to reflect membership Estimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in MOS 70

71 Incidence of Disability, Handicap, or Chronic Disease among AARP Members 10 Members Impacted By Disability/Chronic Disease 8 67% 25% 13% Member Spouse Neither Question S3Q35: Does any disability, handicap, or chronic disease keep you or your spouse from participating fully in work, school, housework, or other activities? *no answer responses are not included and data is weighted to reflect membership 2012 MOS 71

72 Education Level among AARP Members 10 Education Trends for Members Education Levels HS Grad Or Less Some Post HS College Graduate Or More 5% 22% 24% 36% 33% 32% 33% 35% 35% 35% 36% 33% 33% 31% 33% 31% 29% 16% 38% 7% 25% Some HS or Less HS Grad Tech/Vocational School Some College Year College Grad Postgrad Work Question S3Q36: What is the highest level of education you have achieved? *no answer responses are not included and data is weighted to reflect membership Estimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in MOS 72

73 Race/Ethnicity Status among AARP Members 10 Members Race/Ethnicity Status Non-White Hispanic Black/AA Asian Other 8 9% 13% 14% 1 8% 5% 6% 7% 8% 8% 2% 3% 2% 3% 3% 3% 3% 3% 1% 1% 1% 2% 3% 3% 1% Question S3Q37/39: Are you of Spanish, Latino, or Hispanic origin? What race do you consider yourself? *no answer responses are not included Estimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in MOS 73

74 Marital Status among AARP Members 10 Members Who Are Married Or Living With Partner Marital Status 6% 61% 61% 59% 58% 59% 14% 3% 1% 19% 56% Married Widowed d Separated Partner Divorced Never Married Question S3Q40: What is the highest level of education you have achieved? *no answer responses are not included and data is weighted to reflect membership Estimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in MOS 74

75 2011 Pre-Tax Annual Household Income among AARP Members 10 Members Income Trends <$25K $25-$75K >$75K % 49% 47% 48% 3 27% 22% 27% 28% 24% 24% 22% Question S3Q43: What was your total pre-tax household income from all sources in 2011? *no answer responses are not included and data is weighted to reflect membership Estimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in MOS 75

76 For More Information, o including additional a products from the 2012 Member Opinion Survey, please visit: AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people 50+ have independence, choice and control in ways that are beneficial to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for Americans 50+ and the world's largest-circulation magazine; AARP Bulletin, the go-to news source for the 50+ audience; AARP VIVA, a bilingual lifestyle multimedia platform addressing the interests and needs of Hispanic Americans; and national television and radio programming including My Generation and Inside E Street. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at MOS 76