Franchise Information

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1 Franchise Information Why Franchising? The biggest advantage of owning a franchise is that it enables the franchisee to reap many of the rewards associated with owning their own business, without having to make a leap into the unknown. You still, for most of the time, get to be your own boss, set your own hours, and work for yourself. You control many of the key areas of your business, only without a lot of the associated risk. When you purchase a franchise, you are buying into an established, successful business a company which has already invested the time, skills and money required in order to clear that first hurdle, and go way beyond. Becoming a franchisee should enable you to take advantage of: A successful and scalable business strategy Known, fixed start-up costs A widely recognisable brand name Ongoing support and training Discounts on supplies from the outset National advertising and marketing A final benefit of franchise ownership if your circumstances change, a profitable and well-managed franchise has excellent resale potential. FingerPrint Jewellery The Company With FingerPrint Jewellery, a franchisee is buying into a thriving handcrafted jewellery business with excellent prospects and a strong market presence. FingerPrint Jewellery has built itself a strong brand profile, and has developed an excellent range of innovative and popular products. A high percentage of orders come from personal recommendations / referrals, or are from returning customers who recognise that the defining feature of the brand is the quality of its jewellery, which sets it apart from the competition. The FingerPrint Jewellery vision is to continue to build on this reputation through the addition of carefully selected franchisees to the existing team. In franchising its business, there is a huge emphasis on bringing the right people onboard, rather than offering an area to anyone who is willing and able to invest. This commitment to quality is the right way to safeguard the long term future of the brand, which serves to protect both the franchisor and franchisees.

2 Is It Right For You? A FingerPrint Jewellery franchise is ideally suited to someone who is, first and foremost, able to recognise and appreciate the quality of FingerPrint Jewellery, and can fully understand what it represents to its customers. A franchisee will have the following skills: Creativity and flair. Attention to detail, and a passion for quality. A confident, hands-on approach to generating sales. The ability to proudly and enthusiastically show their work to potential customers. Organisation and time management. Self-motivation. Computer Literacy. They will need to be mobile, and will also need a small work area (usually at home) in order to make the jewellery and run the franchise effectively. Whilst we are happy to discuss the opportunity with prospective franchisees who are looking for a part-time role, we should stress that this is best suited to someone who has full-time (or near fulltime) hours to devote to it, most weeks, particularly during the period during which they are establishing the business. Page -2

3 The FingerPrint Franchise Package A franchisee will be required to pay an initial franchise fee of 15,000 + VAT, plus an ongoing monthly service fee of 150 or 10% of their gross turnover, whichever is greater. During the first three months, the service fee is simply 10% of gross turnover. In addition, there is a mandatory annual advertising and marketing fee of 750 per franchise area, which is a contribution towards our national advertising campaign. This is payable in April each year, and is pro-rated for the first year. In return, they will receive full training and certification, and be granted a 5 year license to make and sell items of FingerPrint Jewellery within their own, unique geographical area. They will also receive full training and ongoing assistance with everything required to operate their franchise, together with a copy of the FingerPrint Jewellery Operations Manual a handbook which contains everything they need to know in order to operate their franchise successfully. The initial franchise fee will also include: A full set of the equipment and tools needed to begin making FingerPrint Jewellery. A starter-pack containing advertising materials, display equipment, gift boxes and packaging. Enough impression kits and silver to make their first 3000 worth of products, including worth of samples. Access to a dedicated, online, shop, where franchisees can purchase practically all of the items required to make and sell their jewellery, including our bespoke necklaces, bracelets and findings, as well as tools and sundries. An online support area and a forum to share ideas with other franchisees A fully managed, central, online Customer Management System (CMS) for tracking orders, communicating with customers and all aspects of sales reporting. Product Sales & Marketing The market for FingerPrint Jewellery has enormous potential, and remains largely untapped. The majority of our customers are parents with small children, but FingerPrint Jewellery has extremely broad appeal, and there are many, many different markets for our products. Examples include: Parents wishing to buy each other a special gift with their child s prints for: Christmas Birthday Mother s Day Father s Day Christening Brides wanting to buy a special gift for their husband to wear on their Wedding Day. Bereaved parents, looking for a permanent keepsake to treasure the memory of a child they have lost. Parents looking to immortalise their child s artwork in a piece of jewellery. A gift to a partner, with their own handwritten message, to say I love you, perhaps for Valentine s Day. Page -3

4 Franchise owners are responsible for generating sales within their area, as well as manufacturing and delivering the finished product to the customer. Sales can be generated from: Arranging or hosting private parties. Bridal shops, department stores etc. Events, fairs and shows. Partnering with other local businesses (e.g. Nurseries, Playgroups etc). Visiting or meeting individual customers. Maternity Units, Heath Centres, Post Natal Groups, Hospices etc. In addition to generating their own sales, a franchisee will be allocated any sales through the main website (http://www.fingerprint-jewellery.co.uk) which fall within their geographical territory. This protects any investment they make in local advertising, and ensures they get future business from repeat customers, regardless of whether the customer contacts them directly, or re-orders via the main website. This is another unique feature of owning a FingerPrint Jewellery franchise. Jewellery Making A franchisee will be trained to produce the entire range FingerPrint Jewellery products, to the exacting standards required. FingerPrint Jewellery is all about quality, and there are strict processes in place to ensure that every piece of jewellery meets or exceeds customer expectations. Taking impressions is very easy, and FingerPrint Jewellery has extensively researched the best methods for getting the clearest fingerprints, and for incorporating them into the finished product. Everything a franchisee needs in order to take a single set of fingerprints or hand / footprints has been made into a kit, which can be purchased in bulk from the online shop. The manufacture of the jewellery itself involves some creativity, and a keen eye for detail. All of the steps, from taking the prints to presenting the finished items of jewellery, form part of the extensive training course, and are covered in the Operations Manual. Help is always on hand too. The Studio is only ever a phone call, SMS or away, if a franchisee needs further support or advice! Quality and consistency are vital to the long-term success of the FingerPrint Jewellery brand. A franchisee will be expected to meet or exceed our quality standards in order to retain the other benefits associated with owning a franchise. Don t worry, though... you will be guided every step of the way, until you are fully established, and confident to work on your own. Page -4

5 Potential Earnings As with many other businesses, actual earnings for each franchisee will vary according to how much time they are able to dedicate to running their business, as well as their commitment to generating leads and closing sales. In addition to the profit from sales, there are incentives for achieving targets, and for franchisees who make the most sales in a month. FingerPrint Jewellery items have excellent profit margins, and the costs involved in running the franchise are comparatively low. Further details, including a breakdown of costs and margins, will be made available to suitable, prospective franchisees later in the application process, usually at the initial meeting. Application Process If you are interested in becoming a FingerPrint Jewellery Designer, the first stage is to complete and return the Application Form and Confidential Disclosure Agreement, which enable us to learn a little more about you, and to make an initial assessment of your suitability to the franchise. The next stage involves a meeting at the FingerPrint Studio, where we can discuss the opportunity in more detail and, if appropriate, we can also begin to share much of the commercially sensitive information which you will need in order to weigh up the franchise opportunity, and to decide whether it is right for you. Following this, usually at a follow-up meeting, we will provide you with a generic version of our Franchise Agreement, which you should then have reviewed by your own (BFA-approved) franchise solicitor. The entire process, to the point where a successful applicant begins their initial training, is likely to take at least 8-12 weeks. This is not something to be rushed or hurried, as it represents a significant commitment from both sides. Page -5

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