WINDERMERE TOOLS. The tools you need to grow your business and exceed your clients expectations. WINDERMERE TOOLS

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1 Direct marketing Whether agents are marketing their listings or themselves, Windermere s exclusive Custom Xpress tool gives them access to thousands of branded, customizable postcard, flyer, brochure, and newsletter templates. They can upload their own mailing list, or choose from a variety of demographic and geographic lists to target prospective clients. Automated property marketing Automated property marketing makes it easier than ever for agents to market new listings quickly by automatically creating a postcard of each new listing, using photos and data from the MLS. When agents receive the notification that their postcard is ready, they just review the proof, select a geographic radius list from the mailing options, and click to send their postcards. Plus Windermere agents save 5% on the cost of this quick and cost-effective tool. Online ad posting Windermere s Listing Xpress tool lets agents post their listings to agent-toagent sites and Craigslist quickly and easily using a variety of customizable templates. Its robust reporting tool tracks how their listings perform on these sites, as well as Windermere.com and all of Windermere s syndication channels. It can even performance reports automatically to clients. Turn-key monthly newsletter Windermere s exclusive monthly Home Update newsletter provides timely real estate-related articles and tips, a regional home pricing guide, and the ability for agents to customize it with their own comments, photo, and contact information.

2 WINDERMERE LIVING residences & destinations from around the west SPRING 2012 windermere.com Exclusive listing magazine Windermere Living is a quarterly full-color magazine featuring listings from throughout our network. It includes a Residential/Rental section, a Premier Properties section, and a section dedicated to properties in second-home areas (Destinations). Distribution is via advertisers, Windermere offices, and direct mail in the form of a radius list of known homeowners surrounding each listing in the magazine. It s an attractive and affordable tool for listing presentations, open houses, and agent promotion. Premier Properties TM program Our Premier program showcases high-end properties with exclusive marketing materials and advertising opportunities, as well as a network of agents serving high-end clientele. touchcma Windermere s robust CMA tool, touchcma, offers two formats for maximum flexibility. Agents can quickly create and sync CMAs on their computer and ipad using pre-loaded or custom pages, including Windermere s suite of presentation sheets to help clients understand the selling process. The ipad app has dynamic mapping features and interactive graphs and charts, and even creates a PDF leave-behind of the presentation that can be printed or ed on the spot. It s a great way to wow clients while providing the information they need to make informed decisions. Real estate content sharing Leverage content from Windermere.com, the Windermere blog and Facebook page, and the Windermere Foundation blog and Facebook page to keep your own website or blog timely and relevant.

3 estore From business cards to personalized stationery, notecards, buyer and seller guides, presentation sheets, and more, estore makes it easy to order professionally printed marketing materials that help agents stand out from the crowd. Xpresslinks Xpresslinks expands the reach of direct marketing by letting agents share their print campaigns quickly and easily via social media and . It creates a customizable web page featuring the print marketing piece, which can generate new leads through viral sharing and its built-in lead generation form. And best of all, it s free with every print order placed on Custom Xpress. Social media dashboard SocialHQ saves time by letting agents manage all their social media channels from one easy-to-use dashboard. It provides a library of timely, real-estate-related content that can be scheduled in advance to post anytime. Agents can track responses and results, and even set up keyword search tools to source leads and manage their online reputation. Mobile search options Windermere has two easy ways for potential buyers to search for properties on their mobile devices. Windermere.com automatically redirects mobile devices to our mobile-optimized website, mobile.windermere.com, which gives them a variety of search options for homes or Windermere agents and offices. The Windermere Real Estate Search App for iphone has even more helpful features, including nearby open houses, driving tours, and Google points of interest near the user or specific properties. And the My Agent feature makes it easy for clients to contact their Windermere agent for more information or showings.

4 the worc site Go Agent websites Windermere makes it easy for agents to create their own branded website with all of their listings, a property search tool, their agent bio and contact link, mortgage and loan calculators, current mortgage rates, client testimonials, and more! Home New Contacts Calendar Listings Sales Marketing Resources Contacts > View/Search Search Names: Show by Type (Category): Add Edit Search ---- Select a Category---- Search [A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W] [X] [Y] [Z] [List All] [Download] Contact Quick View - Letter A 71 contacts Bud Abbott William Anderson babbott@ .com wk: (206) Admin Help Logout User: janeagent Contact management system Windermere s CMS tool helps agents keep track of all of their client contact information, access it from anywhere via our intranet, and download it for uploading into other systems for direct marketing, etc. Charles Adams wk: (555) Joe Agent Apple Computer support@apple.com Anne Arbuckle wk: (206) wk: (206) Mr. Akins Joe Atherton wk: (555) wk: (206) American Escrow Bob & Ellen Asprey officer@americanescrow.com wk: (206) Jane Andersen Betty Avery wk: (206) wk: (206) Education Windermere understands the importance of continuing education to keep current in a changing environment. That s why we offer exclusive training opportunities like our Windermere Ninja Installation, which teaches Larry Kendall s Ninja Selling principles, and our Tech Summit, where agents can learn about the latest technology tools. From clock hours to legal updates and more, Windermere Education helps agents stay on top of our ever-changing industry.

5 Relocation and Referral Services Windermere Relocation and Referral Services combines the benefits of a full-service relocation company and a full-service real estate company to provide superior service. Our membership in the Leading Real Estate Companies of the World network allows us to service referrals from any of its 500 independent real estate companies worldwide. From buying and selling homes, to previewing new areas, finding rentals, settling into new countries, and more, our team of experts goes the extra mile to ensure a stress-free move from start to finish. Windermere Commercial Windermere s network of professional agents offers a full range of commercial real estate services, including leasing, business opportunities, brokerage, development, building management, and consulting. The Windermere Commercial brand represents the purchase and sale of retail, industrial, office building, multi-family, and mixed-use properties, as well as industrial and land. Windermere Property Management Windermere Property Management is an industry leader at providing full-service residential and property management. Our experienced management personnel provide unparalleled customer service to landlords and tenants through every phase of the rental process.

6 Windermere Senior Transitions (WA only) Agents with a Seniors Real Estate Specialist (SRES) designation qualify for certification in the Windermere Senior Transitions program, which offers services and marketing collateral designed for clients aged 65 and older. 360modern program (WA only) Windermere s partnership with 360modern provides premium exposure for qualified listings with modern architecture. Benefits include posting on the 360modern website, a 360modern rider, and 360modern tags on Windermere.com and other exclusive advertising opportunities. Windermere Bridge Loans (WA only) The Windermere Bridge Loan program gives buyers a competitive advantage in the marketplace through short-term financing that allows them to buy their new home without being contingent upon the sale of an existing home. Windermere Builder Solutions (WA only) Windermere Builder Solutions makes it easy for new construction agents to deliver better results for builder and developer clients. Benefits include networking and exposure to industry leaders through monthly Windermere Builder Breakfasts, professional new home sales training including courses delivered in partnership with the National Association of Homebuilders, and a suite of customizable marketing items such as easily customizable residential community marketing folders and inserts through Custom Xpress.

7 Windermere Mortgage Services (WA and OR only) Windermere Mortgage Services Series LLC is a full-service mortgage banker and direct lender with access to numerous lenders, allowing us to meet the individual needs of clients. In addition to processing, approving, and closing loans quickly, they offer underwriting flexibility and unique loan programs. Commission Access Resources (WA and OR only) Commission Access Resources provides short-term loans designed to help agents manage their cash flow between commission checks. It allows quick access before closing up to 80% of the commission on a fully negotiated, non-contingent residential transaction closing in 90 days.