CHULY SPORTS Contact: Ernesto Chuly Diaz (832) Sponsorship package version

Transcription

1

2 Sponsorship Package DYNAMO vs Chivas SuN. september INTERNATIONAL SOCCER MATCH Featuring Guadalajara Chivas (Mexico) and Houston Dynamo (USA) FAMILY FRIENDLY SPORTS EVENT Stadium Capacity: 22,00 Estimated Attendance: SELL OUT! MEDIA National, regional and local radio, TV & print publications promoting the event. Heavy digital and social media promotion. Summary Chuly Sports is proud to present the most exciting international soccer match of the year! GUADALAJARA CHIVAS (MEXICO) vs HOUSTON DYNAMO (USA). EXPERIENCE MEXICO S MOST POPULAR SOCCER TEAM PLAY AGAINST HOUSTON S TWO-TIME US MLS CUP CHAMPION! GUADALAJARA CHIVAS According to a study by the prestigious agency Euromericans Sports Marketing Spain regarding soccer club preference in Mexico, 44.2% of the supporters identify with Chivas Guadalajara making it the most popular club in the country. Guadalajara has 11 First Division titles, 7 Campeón de Campeones, 1 InterLiga, 1 Copa Challenger, 4 Copa Oros de Occidente, and 3 Copa México. Guadalajara is one of the founding members of the Mexican First Division and, along with longstanding rivals Club América. HOUSTON DYNAMO The Dynamo moved to Houston from San Jose in December 2005 and played their first season in Houston in The club won consecutive MLS Cup championships in and has been one of the league s leading franchises, domestically and internationally, since its inception. SEGMENTS Sports / Soccer Family Fun CONTACT (832) (713) Houston became the first Major League Soccer club to secure a point on Mexican soil in the CONCACAF Champions League era. The team is led by Wade Barrett, former MLS player with the Houston Dynamo and San Jose Earthquakes, who was named Interim Head Coach since July 2016 and Matt Jordan who currently serves as General Manager. The team is currently owned by Brener International Group, LLC, in partnership with Olympic boxing champion Oscar De La Hoya, Ben Guill and Forever Silver LLC. THIS IS YOUR OPPORTUNITY TO SPONSOR AND FORM PART OF A HISTORIC FESTIVAL EVENT! Page 2

3 Sponsorship Package DYNAMO vs Chivas SuN. september Why Sponsor? Sponsoring this event is a mutually beneficial partnership. Sponsoring means acquiring prestige, a way to make your brand stand out and reinforce your presence. By sponsoring, your brand becomes part of an event that features two soccer teams that are loved and respected world-wide. DYNAMO vs CHIVAS represents an effective channel to showcase your brand to a captive audience. Take advantage of the thousands of sports and music lovers in one place, properly prepared to receive any information associated with the event. INTERNATIONAL SOCCER MATCH Featuring Guadalajara Chivas (Mexico) and Houston Dynamo (USA) FAMILY FRIENDLY SPORTS EVENT Stadium Capacity: 22,00 Estimated Attendance: SELL OUT! MEDIA National, regional and local radio, TV & print publications promoting the event. Heavy digital and social media promotion. Place your brand and position your product above the competition in order to make it top of mind by taking advantage of the aggressive and regionally targetted advertisement campaigns that will take place promoting the event. Your brand obtains positioning with a very targeted and loyal audience. Your brand will remain part of the experience after the event is over. The long-lasting effect of affiliation is the positive feeling attendees will take with them which will in turn transfer to your brand. SEGMENTS Sports / Soccer Family Fun CONTACT (832) (713) Present your brand in a positive manner next to world-wide respected SOCCER TEAMS! Page 3

4 MEDIA & SPONSOR PRINT LOCATIONS Sample artwork with logo branding possibilities. Final Media schedules pending. Flier, poster, newsprint and digital campaigns. Page 4

5 Sponsorship Package DYNAMO vs Chivas SuN. september INTERNATIONAL SOCCER MATCH Featuring Guadalajara Chivas (Mexico) and Houston Dynamo (USA) FAMILY FRIENDLY SPORTS EVENT Stadium Capacity: 22,00 Estimated Attendance: SELL OUT! MEDIA National, regional and local radio, TV & print publications promoting the event. Heavy digital and social media promotion. SEGMENTS Sports / Soccer Family Fun CONTACT (832) (713) SponsorSHIP, continued Increase awareness of your company s products and services. Each sponsorship level has benefits for the sponsor built in: field signage, website advertising and digital marketing, social media and tradtional radio, tv and print promotion. Through our sponsorship, your brand will be in front of sports fans, children, parents, coaches, program organizers, players and fans!. A welcomed form of advertising. In most settings consumers are inclined to tune out advertising. Although many traditional ways of reaching consumers are failing, sports sponsorships are a positive and engaging way to market a brand. Your brand will be part of an internationally covered sporting event that is openly and powerfully anticipated! Outstanding value for the dollars invested. When comparing the cost of marketing outlets like print, television and billboard advertising, this sports event sponsorships is a great value and a smart option to include into your brand s marketing mix. Build goodwill & UNITY BETWEEN NATIONS. Companies that sponsor international soccer matches make a positive contribution to their community as well. It bridges gaps between cultures and unity through good sportsmanship. Overall this can evoke a community wide feeling that a company understands the impact and importance of soccer for family and youth. This feeling can instill loyalty among a business current and future patrons. Page 5

6 Sponsorship Package DYNAMO vs Chivas SuN. september INTERNATIONAL SOCCER MATCH Featuring Guadalajara Chivas (Mexico) and Houston Dynamo (USA) FAMILY FRIENDLY SPORTS EVENT Stadium Capacity: 22,00 Estimated Attendance: SELL OUT! Stadium Capacity: 22,000 Estimated Attendance: A SELL OUT! MEDIA National, regional and local radio, TV & print publications promoting the event. Heavy digital and social media promotion. SEGMENTS Sports / Soccer Family Fun CONTACT (832) (713) HOUSTON RANKS #2 NATIONWIDE Home to a large Hispanic population, the Houston Dynamo of MLS, the Dash of NWSL, and an NFL stadium that attracts major international soccer events, Houston is a great soccer market. Houston ranks well across many categories including aggregate attendance (5th) and overall Scarborough attendance (6th). Facebook keyword activity is notably strong with Major League Soccer (5th), Liga MX (2nd), Mexican National Team (4th), and UEFA Champions League (5th). A 6th place ranking for Scarborough soccer television viewership also helps round out an impressive showing for Houston. (Source Giltedge Soccer Marketing) Page 6

7 STATISTICS Page 7

8 SOCCER BY THE NUMBERS Since 1990, when the U.S. qualified for the World Cup final round for the first time in 40 years, and especially since 1994, when the U.S. hosted the world s most popular sporting event, soccer has taken off in America, settling behind only football, baseball and basketball in nearly all statistical measures of popularity especially among Latinos and younger players. Here s a look at some of the measurements: 34 Percent Proportion of MLS viewer base that identifies as Hispanic and/or Latino. (Source: Nielsen) 25.5 Percent Proportion of Americans who identify as Latino or Hispanic who name professional soccer as their favorite spectator sport. (Source: ESPN/Luker) 24,472,778 Number of people who play soccer at some level in the U.S. second only to China. (Source: FIFA World Football Big Count) 24.3 Million Number of U.S. television viewers of the 2010 World Cup Final between Spain and the Netherlands more than watched the Rose Bowl (24.04 million), the NCAA men s college basketball championship (23.99 million) or the Winter Olympics closing ceremony (21.4 million). (Source: Nielsen) 3,055,148 Youth players officially registered with U.S. Soccer programs in 2014 up by 89 percent since 1990, the first year the U.S. qualified for the World Cup final round since M. Alex Johnson NBC News 19,151 Average attendance at Major League Soccer games in (Source: MLS) 4th Soccer s ranking as most popular sport to watch on television in the U.S. in January 2015, above ice hockey, auto racing, tennis and golf. (Source: Harris Interactive/Pew Research) 5th Rating of the 2014 U.S.-Portugal World Cup game among all televised sports events in the U.S. in 2014, behind the Super Bowl, the NFC and AFC championship games and the BCS college football championship. (Source: Nielsen) 8th U.S. worldwide rank in average attendance for first division-level professional soccer matches in 2014, just behind the Netherlands and ahead of Argentina and Brazil. (Sources: Barclay s Premier League, Deutscher Fussball-Bund, Federación Mexicana de Fútbol Asociación, Fédération Française de Football, Federazione Italiana Giuoco Calcio, Major League Soccer, Royal Dutch Football Association, Royal Spanish Football Association) 56 Percent Proportion of Americans who identify themselves as Hispanic, Latino or African-American who report following soccer in non-world Cup years. (Source: YouGov Research) 40 Percent Proportion of MLS viewer base that is the advertiser-targeted 34-and-younger demographic. (Source: Nielsen) Complied by ALEX JOHNSON for NBC News Page 8

9 SPONSORSHIP LEVEL MAIN TITLE (GOLD) OFFICIAL (SILVER) BRONZE SUPPORT (THANKS) GAMEDAY Business Category Exclusivity YES NO NO NO NO INTELLECTUAL PROPERTY RIGHTS: Permission to utilize use of official MATCH logos/branding/marks for advertising and promotional purposes for the span of the advertising campaign and 60 days after.* SPONSORSHIP LEVELS MARKETING YES YES YES YES YES PUBLIC RELATIONS: Brand presence on all media write ups - Press release inclusion - PR events and interviews YES YES NO NO YES RADIO & TV YES YES NO NO NO ESPN LIVE BROADCAST MENTION YES NO NO NO NO PRINT: Fliers, Posters & News/Print ads DIGITAL MARKETING: Blast, website & Social media inclusion LED SIGNAGE ONSITE (Broadcast visible in USA, Mexico & Latin America) ONSITE ACTIVATION (Footprint based on activation) ONSITE SCOREBOARD ADS / STADIUM PA ANNOUNCEMENTS YES (TOP) - 50K Flies / 500 Posters & Print ads YES (MIDDLE) 40K Flies / 400 Posters & Print ads YES (BOTTOM) 30K Flies / 300 Posters & Print ads TEXT ONLY 20K Flies / 200 Posters & Print ads TEXT ONLY 5K Flies / 50 Posters YES 100% Campaign YES 75% Campaign YES 50% Campaign YES 25% Campaign YES 10% Campaign 5 Minutes 3 Minutes 2 Minutes 1 Minute NO YES (3 Booths) YES (2 Booths) YES (1 Booth) YES (1 Booth) YES (1 Booth) YES (10 PA) YES (6 PA) YES (4 PA) YES (2 PA) NO HOSPITALITY TICKETS 250 Tickets 200 Tickets SUITE GA / 50 MID 50 PREMIERE 130 GA / 40 MID 30 PREMIERE 100 GA / 30 MID 10 PREMIERE 80 GA / 20 MID 22 GA / 8 MID SUITE PASSES YES NO NO NO NO MEET AND GREET YES YES NO NO NO PARKING PASSES YES NO NO NO NO INVESTMENT (NET) $100k $75k $50k $25k $10k * Creative must be pre-approved PAYMENT TERMS - 100% ADVANCE Subject to change based on inventory and availability. Packages negotiable. Page 9

10 YOUR LOGO PRESENTS FUTBOL FAN-FEST & CONCERT FAMILY FUN & ENTERTAINMENT BEFORE THE GAME! A fun filled pregame experience for fans, visitors and locals to partake in before match kick-off. Located right outside of the BBVA Compass stadium, this FREE to enter event is available with a soccer game match ticket.* The event features interactive activities, giveaways, food & beverage and merchandise for purchase. The event will open 4 hours before announced kick-off and close 1 hour before announced kick-off. 4 INTERNATIONAL LIVE ARTISTS / DJS / MC / CELEBRITIES & GUESTS With an atmosphere of live music, food and beverage, tournament décor and other entertainment, FUTBOL FAN-FFEST IS a fun place to hangout and extends the fan s interaction ahead of the match. FREE PARKING LOT CONCERT! * 1PM-5:30PM *Entrance is FREE with soccer game match ticket. Capacity is limited based on city occupancy requirements. Entrance will be based on a first come first served basis. CALL NOW!!!! SPONSORSHIP & BOOTH OPPORTUNITIES AVAILABLE. Page 10

11 Sponsorship Package DYNAMO vs Chivas SuN. september Contact Promotions & Marketing Chuly Sports chulysports@gmail.com Tel: 1-(832) Tel: 1-(713) INTERNATIONAL SOCCER MATCH Featuring Guadalajara Chivas (Mexico) and CHULY SPORTS & MUSIC ENTERTAINMENT, IS A US BASED ENTERTAINMENT AGENCY RESPONSIBLE FOR BOOKING, PRODUCING AND PRESENTING EVENTS THROUGHT THE UNITED STATES SINCE NOTES (IF ANY): Houston Dynamo (USA) FAMILY FRIENDLY SPORTS EVENT Stadium Capacity: 22,00 Estimated Attendance: SELL OUT! MEDIA National, regional and local radio, TV & print publications promoting the event. Heavy digital and social media promotion. SEGMENTS Sports / Soccer Family Fun CONTACT (832) (713) Page 11