How to Work With Rankings? Experience from CBS. Ole Stenvinkel Nilsson

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1 How to Work With Rankings? Experience from CBS Ole Stenvinkel Nilsson CBS Evaluation & Accreditation Copenhagen Business School, Denmark CBS Experience with Rankings Agenda: 1.CBS in Facts and Figures 2.Overview of CBS Rankings 3.History of CBS Work with Rankings 4.Present Organisation of Ranking Activities 5.Current Ranking Challenges 6.Rankings role in CBS strategy

2 CBS in Facts and Figures Introducing CBS (Facts & Figures, 2012): Students (total) Bachelor Master Executive & part time students Ph.d. students 210 CBS in Facts and Figures Introducing CBS (Facts & Figures, 2012): Employees (total) Full time academic staff 419 Part time academic staff 464 Administrative staff 617 Part time administrative staff 357 Funding (million euro) Public 130,7 Private 5.2 Student fees 19,8 Other 12,0

3 CBS in Facts and Figures CBS Current Rankings CBS' Position Publication Financial Times Masters in Management - World: Mid September CEMS Master in International Management Master in General Management* EMBA-ranking: World Europe Mid October European Business Schools ranking Early December Economist - Which MBA Full-time MBA World Europe Mid October QS Top Business Schools in Europe Full-time MBA Europe Early December

4 CBS Current Rankings cont. CBS' Position Publication University of Texas at Dallas Top 100 Business School Research Rankings Mid Marts World Europe 6 6 Aspen Institue - Beyond Grey Pinstripes Mid October World Every second year Europe Eduniversal World Mid October Europe Webometrics January World Europe CBS Current Rankings cont. CBS Results of EDUNIVERSAL Best Masters Ranking 2011 Program Name Rank Area Accounting and Auditing 3 Western Europe International Law, Economics and Management (Elite) 11 Western Europe Marketing and Communications Management 2 Western Europe Corporate Finance and Strategic Management 7 Western Europe Applied Economics and Finance 7 Western Europe Organizational Innovation and Entrepreneurship 13 World EMBA 10 Western Europe Business Administration and Information Management 6 Western Europe International Management 7 Western Europe International Marketing and Management 4 Western Europe FT MBA 8 Western Europe MPA 5 Western Europe Supply Chain Management 4 Western Europe Source:

5 CBS Current Rankings cont. 3 main Ranking Criteria behind the Best Masters Ranking: 1. The Program's Reputation: 2,5 pts are given by SMBG-EDUNIVERSAL firm according to the opinions of HR managers; 2,5 pts are given according to the number of the Eduniversal Palmes of the school. 2. Salary of the First Employment: This information is provided by the schools and universities and verified by EDUNIVERSAL; To take into account the differences between countries, the salary is indexed to the average annual salary per inhabitant; 3. Students' Satisfaction: This criterion is an essential part of the added-valued of the Ranking; The survey, comprised of 11 questions, is send by to recent graduates regarding their satisfaction with their completed programs. A mark is given when at least 10% of the students have answered the survey History of CBS work with Rankings Ranking of CBS started in the early 2000 with FT Master in Management, followed by FT EMBA and FT European Business School ranking Full time MBA ranked since 2010 by Economist and QS CSR focus ranked by Aspen Institute since 2007 CBS ranked by Eduniversal and Webometrics since 2008 CBS research ranked by UT Dallas since 2010 (top 100 business schools) Ad hoc ranking of research in Long Range Planning in 2008 Ad hoc ranking of research in International Business in 2006 The organisation of rankings was locally anchored at program level, data was delivered locally, without central quality control Communication at local level, without coordination and a common policy

6 Present organisation of Ranking activities Organisation is now centrally located with me as coordinating element Close dialogue with programs Central selection of important rankings based on quality Data delivered centrally, by me, based on decentralized reports Common principles of communication established - coordination with programs, international office, and communications department Background analyses of results are produced centrally and distributed to all potential communicators (int.office, programs, marketing, senior management) More emphasis on other quality indicators (benchmarking, accreditation) Rankings Listed by Importance to CBS CBS is a European School, with some programs competing globally. The following list represent rankings which should be considered relevant in the following order: Financial Times (master in general management (including CEMS MIM), Full time MBA, EMBA, European Business School potentially also Executive education (non-degree courses) The Economist Which MBA (Full Time MBA) Aspen Institute Beyond Grey Pinstripes (CSR research and footprint on MBA) QS Top Business Schools in Europe UT Dallas Top 100 Business School Research Ranking EDUNIVERSAL Business School and Master Rankings

7 Ranking Communication Strategy The following principles are currently being implemented: Consider 3-year averages rather than one year results which fluctuate more or less, dependent on methodology Be specific on what each ranking actually tells and what not Prepare to explain the methodology behind each ranking Underline that ranking is but one among several indicators of quality and should not stand alone Don t send out press releases on positive results they may decline later, but maintain an updated website with most recent results Current Ranking Challenges Major Challenge delivery of information on graduates and employers: Alumni Contact Data Career information (employment, salary, international mobility) Employer contact information Coordinating Communication to external stakeholders (explaining drops) Placing ranking results in the right perspective/reducing importance internally and externally

8 Rankings role in CBS strategy Rankings don t have a dominant role in CBS strategy, however in the development contract with Minister of Science the following goals are listed: Position as no. 3 in Europe at the UT Dallas ranking (currently no. 6) Growth in no. of articles in the FT 45 journal list Indirectly, program rankings influence no. of international applicants, and growth in this area is a goal for CBS International Offices Role in Rankings International offices can support a university s ranking position by Expanding the number and quality of international exchange partners Encourage students to go abroad on exchange or free movers Organize international internships Support participation in international case competitions Establish international summer university programs Contribute to the internationalization of faculty and staff Support faculty exchange, international publication, and joint international research projects

9 Thank you. Questions?

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