Figures for opti 11.

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Ernest Lucas
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1 Figures for opti 11

2 The trade fair that brings success even for the future The facts about opti 11 Exhibitor survey I. Exhibitor profile II. Exhibitor views of trade fair marketing value III. Successful contact with customers IV. Exhibitor survey conclusions Visitor survey V. Visitor profile 1) Worldwide 2) Europe 3) Business sector VI. Visitor expectations VII. Trade fair values Alle results Ergebnisse are taken sind aus from der the unabhängigen Gelszus Messe-Marktforschung Besucher- und Ausstellerbefragung GmbH (2011) independent von Gelszus visitor Messe-Marktforschung and exhibitor survey. GmbH, 2009 abgeleitet. 01

3 International Trade Show for Trends in Optics opti 11 in figures The whole world is coming: Nationalities as varied as the industry itself! 38 % 470 exhibitors from 26 countries Foreign 62 % Domestic 22 % industry professionals from 64 countries 78 % Foreign Domestic 02

4 Opinions which count: Feedback which confirms the success! Exhibitor survey I. Exhibitor profile II. Exhibitor views of trade fair marketing value III. Successful contact with customers IV. Exhibitor survey conclusions

5 Exhibitor survey I. Exhibitor profile Business areas* Unique platform with clear focus areas: Nowhere else has such a comprehensive market orientation. Glasses Frames 64 % 7 % 7 % 4 % Contact lenses Shop fixtures and fittings 18 % Instruments 12 % 14 % 12 % Information Technology (IT) and services Accessories Other *Multible answers allowed 138 % 04

6 Exhibitor survey II. Trade fair marketing value Shared targets Goals of exhibitors for the trade show appearance: The overwhelming majority of the exhibitors say: Mission accomplished! That s because the most important goals can be achieved here! Maintaining existing contacts: (very good to excellent: 75 %) Presentation of new products: (very good to excellent: 76 %) Building up new contacts: (good to excellent: 86 %) 79 % of all exhibitors set the goal of making deals directly at the trade fair. 05

7 Exhibitor survey III. Successful contact with customers Visitors took up their invitations High level of exhibitor satisfaction: If they are invited, they come. RECOMMENDATION 82% of trade fair visitors remember your invitation! 06

8 Exhibitor survey IV. Exhibitor survey conclusions Secured participation The trade fair that also gives you a glimpse of the future: Satisfied exhibitors come again that s why 82% of exhibitors said that they will be back to present at opti % of the exhibitors said: We re coming back! 07

9 Good customer contacts guaranteed! Visitor survey V. Visitor profile 1) Worldwide 2) Europe 3) Business sector VI. Visitor expectations VII. Trade fair values

10 Visitor survey V. Visitor profile Worldwide Worldwide always worth the trip: This shows the growth in visitor numbers from 2010 to Europe +11 % North America +104 % South-, East und Central Asia +31 % Africa +60 % Middle East +25 % 09

11 Visitor survey V. Visitor profile Across Europe Across Europe always worth the trip: Growth in visitor numbers Across Europe from 2010 to Visitors from all over Europe... Central Europe: 65 % Southern Europe: 14 % Eastern Europe: 18 % Scandinavia: 3 % 100 % Scandinavia +26 % Munich Eastern Europe +33 % Central Europe +18 % Southern Europe +26 % 10

12 Visitor survey V. Visitor profile Across Europe Across Europe always worth the trip: The opti that covers a lot! 58 % of the visitors came from a range of 300 km Norway Oslo Sweden Stockholm Denmark Copenhagen Ireland Dublin Spain Great Britain London France Netherlands Belgium Amsterdam Brussels Germany Luxenburg Paris Munich Bern Switzerland Italy Berlin Prague Czech Repubic Austria Nienna Slovenia Ljubljana Zagreb Croatia Poland Bosnia Sarajevo Warsaw Slovakia Bratislava Budapest Hungary Montenegro Podgorica Belgrade Serbia 11

13 Visitor survey V. Visitor profile Business sector A consistent cross-section: With the largest visitor group 75 % opticians opti confirms its position in the industry. 5 % Industry Opticians 75 % 6 % Training and further training 4 % Wholesale 10 % Other 12

14 Visitor survey V. Visitor profile Business sector Talk to people who have something to say: 66 % of industry professionals were decision-makers! Employee 24 % 62 % Management Trainee 12 % Other 2 % 13

15 Visitor survey VI. Visitor expectations Achieving goals Top marks for the top 3 goals: Buying, making contacts and getting to know what s new those were the most important aspects for visitors. Their verdict: These goals can be easily achieved at opti! % % % Information on new products and innovations Initiating new business relationships Taking part in and preparing for concrete business deals 0 Achievement of goals from good to excellent 14

16 Visitor survey VI. Visitor expectations opti-forum Advanced training is being highlighted: opti-forum offers real knowledge transfer. 81% rate the opti-forum and presentations as very good or excellent! 15

17 Visitor survey VI. Visitor expectations Specific areas of interest for visitors Put simply: These topics can be easily planned! This is how the different business areas were visited at opti 11!* % Frames 37 % Glasses 32 % Contact lenses 27 % Instruments for optometry and ophthalmology 14 % Shop fixtures and fittings 48 % Design & trends 12 % IT/Software 9 % Other 2 % Not specified *Multible answers allowed 16

18 Visitor survey VII. Trade fair values The completeness and depth of the products/services on show Just the right selection: 91 % of industry professionals rated the range of products/services on show at the trade fair as good to excellent! 91 % good to excellent For the completeness and depth of the products/ services on show! 17

19 Visitor survey VII. Trade fair values The completeness and depth of the products/services on show An impressive report: 94% of the industry professionals rate opti 11 with top marks, as good to excellent! 94 % good to excellent 18

20 Visitor survey VII. Trade fair values The completeness and depth of the products/services on show Satisfied industry professionals: 91% of industry professionals rated the presence of market leaders at the trade fair as good to excellent! 91% of industry professionals rated the presence of market leaders at the trade fair as good to excellent! 19

21 GHM Gesellschaft für Handwerksmessen mbh Willy-Brandt-Allee Munich, Germany Tel.: + 49 (089) opti@ghm.de Our opti team is happy to help: Claudia Weidner Project Manager Tel.: + 49 (089) Fax: + 49 (089) weidner@ghm.de Lidia Ricco Project Spokesperson Tel.: + 49 (089) Fax: + 49 (089) ricco@ghm.de Sandra Furthmüller Project Assistant Tel.: + 49 (089) Fax: + 49 (089) furthmueller@ghm.de Representatives in your country: /Auslandsvertretungen

22 Trade Show for Trends in Optics See you there! The hottest show around!

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