Rupp Arena Sports & Entertainment Properties A&W Restaurants

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1 Rupp Arena Sports & Entertainment Properties A&W Restaurants

2 Rupp Arena OVERVIEW RUPP ARENA UK Men s Basketball season attendance total: 459,280 An average of 22,964 fans attended each home basketball game events are held at Rupp Arena each year Approximately 875,000 patrons attended events at Rupp Arena last year Rupp Arena will hold 23,000+ patrons for a single event EVENTS HELD AT RUPP ARENA INCLUDE: 20 UK Men s Basketball Games with an average of 22,964 fans per game 15 Whitaker Bank/ KHSAA Sweet Sixteen Games with an average of 12,000 fans per game CONCERTS PER YEAR Luke Bryan Jason Aldean Blake Shelton 22 FAMILY SHOWS PER YEAR Ringling Brothers Disney On Ice Monster Jam

3 DEMOGRAPHICS REACH YOUR BEST PROSPECTS & CUSTOMERS UK ATTENDEES PROFILE: Gender: 40% Female 60% Male Age: 14% Age % Age % Age % Age % Age % Age 65+ Race: 89% White 7% African Am. 1% Asian 3% Other Income: 24% $100K+ 16% $75K - $99K 19% $50 - $74K 41% $0 - $50K Education: 17% College Grad 62% HS Grad Married: 58% Married Home Owner: 72% own their residence UK Attendees 14% more likely to buy LOYALLY from companies who sponsor sports they love! 95% more likely to be small business owners! 33% more likely to have a positive perception of sponsors! Over 73% of the Lexington DMA are fans of Kentucky Basketball, making UK the MOST FOLLOWED TEAM in the region! 18% of the Lexington DMA attended a Kentucky Basketball game in the past 12 months! Nielsen Scarborough Research : Lexington DMA 2014

4 Why College Sports? FANS SUPPORT SCHOOLS & SPONSORS College sports fans are loyal and passionate. Whether it s another sold out University of Kentucky basketball game, the electric atmosphere of Rupp Arena or the enthusiasm of Big Blue Nation, college sports provides the drama, excitement and intimacy unmatched by other events. Even casual fans fiercely support their teams, universities and sponsors. Advantages of College Sports Effectively reaches local, state, regional and national audiences Partnerships allow sponsors to tap into rich traditions and tie their brand to these storied programs College sports are not subject to lockouts or strikes Year-round activation opportunities More cost effective than pro sports Nearly as many women are college sports fans as are NFL fan Americans are Interested in College Sports REACH AN AFFLUENT FAN BASE: College Sports Fans are: 19% more likely to have income of $100K or more! 16% more likely to be college educated! 10% more likely to own a home! College sports reaches avid Fans College sports fans buy from sponsors Yes 64% No 36% *Millions of Fans 122 *consider switching buying habits to support a sponsor Sources: SportsBusiness Journal; 2013 Sports Property Index, 2013 Nielsen Scarborough Research, 2014 ESPN/TNS Sports Poll Learfield Sports Research Study, 2014

5 Marketing GOALS A&W has identified the following as objectives it would like to see obtained through the development of an integrated partnership with Rupp Arena Sports and Entertainment Property: BUILD BRAND AWARENESS DRIVE TRAFFIC TO LOCAL A&W LOCATIONS ASSOCIATION WITH RUPP ARENA AND UK BASKETBALL BRAND

6 Proposal A

7 SIGNAGE & BRANDING

8 Arena Signage LOWER BOWL FASCIA HIGHLIGHTS A&W will receive one (1) premium static fascia sign located in the lower bowl of Rupp Arena during the event season: Fascia signage in Rupp Arena will garner over 560,000 impressions each season, with exposure during all University of Kentucky Men s Basketball home games, as well as exposure during bonus events such as family shows, concerts, graduations, etc. This premium signage will be seen by 100% of Rupp Arena patrons

9 Video Board Signage VIDEO BOARD PROMOTION HIGHLIGHTS A&W will receive the following video board promotion during all regular season University of Kentucky Men s Basketball home games: Video Feature One (1) during each regular season UK home game A&W s Score For More Cats score 80, take ticket stub to A&W for a free Root Beer Float! If the Cats score 80 points, then everyone can bring their ticket stubs to a local A&W restaurant for a free Root Beer Float! Each video board element will garner over 459,000 impressions during the University of Kentucky Men s Basketball season All video board elements are featured in all four (4) corners of Rupp Arena and will be seen by 100% of Rupp Arena patrons

10 Summary & INVESTMENT SUMMARY & INVESTMENT In summary, A&W will receive the following sponsorship elements in Rupp Arena during the season: ELEMENTS One (1) premium static fascia sign located in the lower bowl of Rupp Arena One (1) video feature during each regular season UK home game INVESTMENT LEVEL $30,000

11 Proposal B

12 SIGNAGE & BRANDING

13 Video Board Signage LED REVOLUTION HIGHLIGHTS A&W will receive one (1) set of 3 x 20 LED revolution positions during all regular season University of Kentucky Men s Basketball home games, as well as exposure during all 2015 Whitaker Bank/ KHSAA Sweet Sixteen Tournament games: A&W s LED revolution positions will garner over 5.7 million impressions during the season A&W will receive two (2) minutes of exposure per hour, or nine (9) minutes of exposure per game, with games averaging three (3) hours Rotations of the revolutions on all four (4) video boards rotate at the same time to provide for exclusive ownership Revolutions rotate every seconds A&W may utilize multiple, custom-designed animations throughout the season on the LED revolution panel

14 Concourse Signage CONCESSION IPTV HIGHLIGHTS A&W will receive one (1) rotational unit on the concession IPTV system during all Rupp Arena events: IPTV s are located in each concourse concession stand throughout Rupp Arena The IPTV system will run during all University of Kentucky Men s Basketball home games, as well as during all non-basketball events in Rupp Arena, including concerts, family shows, etc. A&W will receive one (1) minute of exposure per hour, or nine (9) minutes of exposure per event, with events averaging three (3) hours Commercial spots rotate at the same time on all concession IPTV s to provide for exclusive ownership A&W will have the ability to utilize multiple, custom-designed video commercials The IPTV system will reach 100% of Rupp Arena patrons

15 Summary & INVESTMENT SUMMARY & INVESTMENT In summary, A&W will receive the following sponsorship elements in Rupp Arena during the season: ELEMENTS One (1) set of 3 x 20 LED revolution positions during all regular season University of Kentucky Men s Basketball home games One (1) rotational unit on the concession IPTV system during all Rupp Arena events INVESTMENT LEVEL $18,000

16 Proposal C

17 MARKETING & PROMOTIONS

18 Ticket Signage TICKETS HIGHLIGHTS A&W will receive one (1) advertising space on the University of Kentucky Men s Basketball home game tickets Exposure on the back of UK Basketball ticket 250,000 tickets will receive branding Every person who fills the seats of Rupp Arena will visually see your advertisement or logo Directly reach wide range of demographics from fans that attend home games Coupon and promotional opportunity for sponsor to drive traffic after sporting event

19 Video Board Signage VIDEO BOARD ELEMENTS HIGHLIGHTS A&W will receive any of the following video board elements during all regular season University of Kentucky Men s Basketball home games: Instant Replay Two (2) during each regular season UK home game Each video board element will garner over 459,000 impressions during the University of Kentucky Men s Basketball season, and over 180,000 impressions during the 2015 Whitaker Bank/ KHSAA Sweet Sixteen Tournament All video board elements are featured on video boards located in all four (4) corners of Rupp Arena Video board elements will be seen by 100% of Rupp Arena patrons

20 Summary & INVESTMENT SUMMARY & INVESTMENT In summary, A$W will receive the following sponsorship elements in Rupp Arena during the season: ELEMENTS One (1) advertising space on the University of Kentucky Men s Basketball home game tickets Two (2) instant replays during all Rupp Arena events INVESTMENT LEVEL $15,000