Cxense Know what people want

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1 Cxense Know what people want

2 Users expect a personalized experience Content and promotions that are targeted to them based on individual user preferences

3 Personalizing user experiences instantly

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13 No MobilePay app

14 No MobilePay app

15 No MobilePay app Searched for bank consultant

16 No MobilePay app Searched bank consultant

17 No MobilePay app Searched for bank consultant Two kids accounts

18 No MobilePay app Searched for bank consultant Two kids accounts

19 No MobilePay app Searched for bank consultant Two kids accounts Fraud on credit card last month

20 HOW TO AVOID No MobilePay app Searched for bank consultant Two kids accounts Fraud on credit card last month

21 HOW TO AVOID No MobilePay app Searched for bank consultant Two kids accounts Fraud on credit card last month Not using SMS banking

22 HOW TO AVOID No MobilePay app Searched for bank consultant Two kids accounts Fraud on credit card last month Not using SMS banking

23 HOW TO AVOID No MobilePay app Searched for bank consultant Two kids accounts Fraud on credit card last month Not using SMS banking Not using kid game app

24 HOW TO AVOID No MobilePay app Searched for bank consultant Two kids accounts Fraud on credit card last month Not using SMS banking Not using kid game app

25 HOW TO AVOID No MobilePay app Searched for bank consultant Two kids accounts Fraud on credit card last month Not using SMS banking Not using kid game app Travel often upsell opportunity

26 HOW TO AVOID No MobilePay app Searched for bank consultant Two kids accounts Fraud on credit card last month Not using SMS banking Not using kid game app Travel often upsell opportunity

27 Personalizing user experiences instantly

28 Pension, mortgage or youth saver? Commercial Bank of Dubai uses personalization to promote the most relevant offers on their homepage, boosting conversion rates 42% increase in credit card applications

29 Cxense Overview Founded: February, 2010 Listed on Oslo Stock Exchange ( CXENSE ) Founders experience from Fast Search & Transfer, acquired by Microsoft for $1.3B in 2008 Headquarters: Oslo, Norway Global market presence: 5 regions (NorthAm, LatAm, EMEA, APAC, JP) Revenue model : Software-as-a-Service Number of employees 150 Main verticals: Media, E-commerce & Enterprise (retail banking/telco) Number of customers 300 Cxense offices

30 Thank you! Mobile: Skype: tore.frihagen Tore Frihagen EVP Strategic Alliances

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