ECO. Riccardo Bandoni Servers Sun Microsystems Italia

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1 ECO * Riccardo Bandoni Servers Sun Microsystems Italia

2 ICT 2.0 Converging Innovation and Green Sustainability

3 Beginning

4 Traditional Network Devices WW Installed, 2012 Appliances/Toys 15,000M Industrial/Automotive 400M Entertainment 1,300M Handhelds 2,600M Computers 1,080M Source: IDC Estimates, 2005 Sun Proprietary/Confidential: Internal Use Only

5 Moore s Law 1T 1T 1B 1B 1M 4-bit 2.25K 16-bit 8-bit 29K 5K 32-bit 275K 1M 64-bit 3.2M 42M Transistor density of a manufactured die doubles every 24 months 1K Planar transistor

6 Clock Rate Diminishing Impact of Transistor Speed Intel: 3.2 to 3.8 to ~4.4 Ghz in 3 process generations Process Generation (nm) 45 30

7 Power In the Data Center Industry Average Google Next Generation W/ft2 120 W/ft2 400 W/ft2 800 W/ft2 2 kw/rack 5 kw/rack 10 kw/rack 20 kw/rack $400/ft2 $1.5K/ft2 $720/ft2 $5000/ft2 25 ft2/rack $278K/rack 10k ft2 => $4M/year for 10k ft2 => $15M/year power for power Cost of power is 20% of cost of rack Cost Increases Exponentially With Power Requirements Sources: California Data Center Design Group, IEEE Micro Article 10k ft2 => $50M/year for power

8 Demand and Capacity Are Colliding... and your business is right in the MIDDLE! Demand Users Services Access Watts per Square Foot Next Generation Data Center Power Costs Space Heat

9 Increased Operating Costs The cost of operating power for servers is to surpass the cost to buy them in the next five years. IDC Report 2007

10 Energy Matters The network consumes more than 100 billion kilowatts of electricity costs organizations over $7.2 billion annually Power consumption doubled between 2000 and 2005 and is on track to double again by 2010 Over 60% of datacenters are running out of power, cooling and/or space Power density is rising, 1990 cooling techniques becoming obsolete Utility grids not keeping up with demand in some areas Datacenters being targeted to help reach corporate GHG reduction goals

11 EPA Report to Congress Server & Data Center Energy Efficiency Data center energy more than doubled from 2000 to The power and cooling infrastructure accounts for 50% of data center total energy consumption. The energy used by the nation s servers and data centers in 2006: > 61 billion kilowatt-hours (kwh) > 1.5% of total U.S. electricity consumption > Total electricity cost of about $4.5 billion. > Equal to 5.8 million average US Households Source: EPA Report to Congress on Server and Data Center Energy Efficiency

12 EPA Report to Congress Server & Data Center Energy Efficiency Source: EPA Report to Congress on Server and Data Center Energy Efficiency

13 More Heat = Lower SLAs The Uptime Institute reports that: > for every increase of 18 degrees F above 70oF, long-term electronics reliability falls by 50% > equipment located in the top third of a data center rack fails twice as often as equipment in the bottom two thirds of the same rack CRAC Rack Rack Rack Air Supply Rack (Highest Pressure) Recommended < > 86

14 Where Does Data Center Energy Go? source: APC Corp.

15 Eco It s About Ecology AND Economics

16 Our Commitment to Our Customers 1) Use our innovation to deliver products with leading energy efficiency 2) Freely share accurate energy data and best practices 3) Simplify and lower the costs of deploying energy efficient solutions 4) Make it easy for our customers to return products for environmentally responsible lifecycle management

17 Sun Eco Leadership UltraSPARC T1 Processor with CoolThreads Technology SunFire / Sun SPARC Enterprise T1000/T2000 Systems 11/ /2005 PG&E Rebate 2006 and 2007 Sun Named to List of 100 Best Corporate Citizens Sun Named Greenest Company Under the Sun by Fortune Editor David Kirkpatrick Open Work and the CoolThreads Servers Each Won Flex Your Power Awards UltraSPARC T2 Processor 8/15/ /2007 5/7/2007 8/2007 TM TM 100 Best Corporate Citizens

18 Global Business Challenges Money Matters Agility Matters Eco Matters Lower OpEx Optimize CapEx Meet Increasing Demand with Fewer Resources Decrease C02 Emissions and Hydrocarbons Speed Time to Market Launch New Apps and Services with Ease Improve Corporate Social Responsibility Expand Customer Base, Grow (Deeper/Wider) Mitigate Risks, Maximize Security Save the Planet

19 Global IT Challenges Economics and Ecology Business Continuity and Resilience Business Agility Under-Utilized, Systems Limit Business Growth Energy Costs Are Draining the Bottom Line Disaster Recovery Planning is Non-Negotiable Ability to Deploy New Services is Critical to Remain Competitive Sprawling IT Infrastructure is Hard to Manage Downtime is Not an Option Remote Management Security is a must IT Resources Must Be Easier to Allocate

20 The Coming Datacenter Evolution Size of Datacenter Power of Datacenter Eco-Grids 500,000ft 2 Internet Data Center 50,000ft2 Client-Server Back-End 5,000ft2 500ft Optimized power Optimized cooling Virtualization Energy efficient Performance/ Watt Fuel cells Ambient cooling Minimized carbon footprint MIS Glass House Mainframes Card punches Line printers 1983 LAN switches File servers Print servers Compute servers 1995 Rack mount servers Blades Three tier architecture Load balancers Switches Security Firewalls ,000kW 5,000kW 500kW 50kW 2019

21 State of Infrastructure Today Server and Application Sprawl Power and Cooling 41 million physical servers by 2010 a 700% increase in 15 years Average utilization <10% = $140 billion excess server capacity (3 year supply) Number of applications exploding 50 cents for every dollar spent on servers $29 billion in power and cooling industry wide Space Crunch Operating Cost $1,000 per square foot $2,400 per server $40,000 per rack $8 in maintenance for every $1 spent on new infrastructure 20 30: 1 server to admin ratio Source: IDC

22 Energy Efficient Products Desktop Datacenter Sun Fire x4600 Sun Ray 2 TM Sun Fire/ Sun SPARC Enterprise T1000 and T2000 Data Storage and Archive Sun Fire x4500 SunBlade 6000 TM Sun Fire x64 Virtualization Sun StorageTek 6540 Disk array TM Sun StorageTek SL8500 Tape Library

23 Sun s Approach to Datacenter Design Entering a New Age of Engineered Datacenters Scalable, repeatable, modular architecture > Modular right-sized power and cooling > Simplified, flexible cabling and plumbing > Highly security Real-time energy monitoring Scale cost with use Easy to build and expand Centralized, heterogenous management Consolidate and virtualize

24 Re-Think IT Virtualization Changes Everything Paradigm change from single server to virtual machines impacts business decisions, not just IT implementation Economic impact affects corporate responsibility goals Changes philosophy around long-term capital expenditures and operating expenses Presents new challenges in security, internal processes and management

25 Key Benefits of Virtualization Improve Efficiencies and Reduce Costs Increased Business Agility Maximize Business Continuity Maximize asset utilization Reduced power and cooling needs Lower capital expenditure Lower operating expenditure Lower carbon footprint Increased IT staff productivity Reduced software licensing, hardware management costs Dynamically scale, up or back Rapid response to changing business needs Scale IT infrastructure to available power Faster provisioning of services and infrastructure Optimize availability Application isolation Centralized/remote management Reduce backup windows Simplify disaster recovery Increase security

26 Sun European Datacenter Consolidation 80% reduction in space Over 70% reduction in energy costs (>$115K/year) Refreshed 22 servers with 4 Sun high-efficiency models Optimized power from 2kW to 9kW per cabinet Improved performance and availability Project will pay for itself in under 2 years

27 Sun Bay Area Datacenter Consolidation Phase 1: Hardware Consolidation > > > > > Increased compute power by over 450% Increased storage capacity by over 250% Reduced energy by more than 60%, over $1M/year Reduced space by 88% Reduced CO2 emissions by 3,227 metric tons annually Phase 2: Design a New Energy Efficient Datacenter > Awarded nearly $1 million rebates and awards > Additional 30% reduction in energy use > Additional 876 metric tons/year reduction in CO2 Project will pay for itself in under 3 years

28 Energy Efficient Desktops Sun Ray Desktop runs on shared server > Uses 1/20th the energy of a PC > Accesses Solaris, Linux, Windows, mainframes and AS/400 apps Sun Ray 2 4 watts Less Energy Than a Night Light Virtual desktops enabled dynamically Customers can avoid millions in energy and systems costs annually

29 Eco Responsible Servers Changes the Environmental and Economic Equation Sun Fire T1000 Sun Fire T2000 1/3 the space 1/2 the space 3x the performance 3x the performance 1/3 the power consumption 1/2 the power consumption *See disclosures

30 UltraSPARC T2 Processor NEW! World s Fastest, Most Energy Efficient Commodity Microprocessor

31 Hybrid Storage (Tape + Disk) is Datacenter Version of (Gas + Electricity) Sun StorageTek SL8500 Tape Library TM Energy efficient tape libraries Disks keep track of recent and commonly accessed data Best of both worlds: performance + efficiency

32 Rethinking Datacenters

33 Sun s Approach to Datacenter Design Scalable, repeatable, modular pod architecture > Modular power busway > Adaptable cooling systems > Simplified cabling Energy-efficient technology Metering and measurement Cross-function design team Quick, easy wins

34 How Much Can Virtualization Save? Sun IT data: 10-25% of applications are candidates Sun IT manages production servers globally servers to be virtualized 1-3 years to complete project Final configurations consume one-third to one-half of original energy 8-18% of IT equipment load 16%-36% of total load months to implement

35 Saving energy and reducing waste is not just good for the environment, its good for business Thank you.

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