OpenERP Op en Source Busin in ess Appli l c ic atio io ns

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Letitia Lyons
8 years ago
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1 OpenERP Open Open Source Source Business Business Applications Applications 1

2 Some Figures: achieved in 5 years The The most most advanced advanced business business application application suite... suite... The The Product: Product: modules: modules: accounting, accounting, stock, stock, project, project, manufacturing... manufacturing installation installation per per day day Top Top References: References: La La Poste, Poste, ENA, ENA, Bata, Bata, Danone, Danone, Whirlpool, Whirlpool, Tieto, Tieto, etc. etc. The The eco-system: eco-system: Partners Partners in in countries countries 70% 70% of of partners partners generate generate more more than than 50% 50% of of their their revenues revenues on on OpenERP OpenERP strategic strategic Around Around developers developers Most Most active active project project on on Launchpad Launchpad (= (= Ubuntu Ubuntu dev dev plateform) plateform) leads leads per per day day on on OpenERP OpenERP The The Company: Company: employees employees U.S., U.S., Belgium, Belgium, India India Self Self Profitable Profitable 2

.. manufacturing... 1000 1000 installation installation per per day day Top Top References: References: La La Poste, Poste, ENA, ENA, Bata, Bata, Danone, Danone, Whirlpool, Whirlpool, Tieto, Tieto, etc.

3 Services

4 Open Source / Free Software Our Our Business Business Model Model 4

Fast & Low-Costs R&D Our Our development development capacity capacity is is not not any any more more depending depending on on our our R&D R&D budget budget

5 Fast & Low-Costs R&D Our Our development development capacity capacity is is not not any any more more depending depending on on our our R&D R&D budget budget but but on on the the number number of of customers customers and and partners: partners: We We produce produce new new modules modules per per month month!! 5

but but on on the the number number of of customers customers and and partners:

Efficient Marketing & Sales Open Source: a very big visibility at low costs Google Google Trends: Trends: OpenERP/Netsuite OpenERP/Netsuite Netsuite: Netsuite: Budget Budget Ventes Ventes et et

6 Efficient Marketing & Sales Open Source: a very big visibility at low costs Google Google Trends: Trends: OpenERP/Netsuite OpenERP/Netsuite Netsuite: Netsuite: Budget Budget Ventes Ventes et et Marketing: Marketing: 80M 80M OpenERP: OpenERP: Budget Budget Ventes Ventes et et Marketing: Marketing: 200k 200k Visibility Visibility of of the the mark: mark: 400x 400x cheaper, cheaper, same same result result!! High Distribution of the mark A smart sales approach School School & & Universities Universities Ex: Ex: France France RIP RIP Linux Linux Distribution: Distribution: Distributed Distributed in in any any bookstore bookstore Free Free as as in in freedom, freedom, Not Not free free as as in in free free services services!! No No pre-sales pre-sales services: services: Only Only good good consulting consulting services services

7 Open Source / Free Software But But how how do do we we get get money money?? 7

8 Total Cost of Ownership ERP... If you want to buy SAP or Microsoft Dynamics Total cost of acquisition of proprietary ERP: Analysis: 0 10% o Proprietary Licence: 25% o Services: 65% - 75% o Trainings, Project Analysis, Developments It's a service market, very good for open source solutions - 8

of proprietary ERP: Analysis: 0 10% o Proprietary Licence: 25% o

9 Proprietary vs Open ERP Proprietary Business Model (*) 25% Open ERP 25% 15% 45% 20% 45% 20% 32% 8% 30% Other Support Licences Sales Services Maint. Marketing 20% R&D (*) Based on SAP's annual financial report Cost G&A Services 5% 30% Other Support Sales Services Maint. Marketing R&D Cost G&A Services

Marketing 20% R&D (*) Based on SAP's annual financial report 2008.

10 Summary of our business TCO per project reduced by 25% but Efficient sales & marketing at low costs (40x) o Fast growing product (R&D) o Rapid distribution of the OpenERP TM. o => 25% less revenues per customer due to the licence: But higher margins -> 100% growth a year! - 10

11 Business Model 11

12 Open Source / Free Software And And it it works... works... 12

13 A strong product & references

14 1000+ Open Source Apps

15 A strong brand 500 leads per day!

OpenERP Op en Sou Sou rce Busin sin ess Appli l c ic ati at on ion s

OpenERP Op en Sou Sou rce Busin sin ess Appli l c ic ati at on ion s OpenERP Open Open Source Source Business Business Applications Applications 1 Open Source Business Applications 1200+ business mods; CRM, Sales, Marketing, Accounting, Finance, Project Mgt, HR, ecommerce