strglobal.com training guide

Transcription

1 strglobal.com training guide

2 accessing the client interface Enter your username and password in the Client Login section of If you don t have a username and password, contact the US or UK office for more information. US (North America): info@str.com UK (Outside North America): +44 (0) info@strglobal.com

3 the main menu The user interface can be navigated by clicking the tabs on the main menu displayed above. Data: After you log in, the Data tab is displayed. This tab allows you to submit both daily and monthly data, as well as view, edit or enter daily or monthly historical data. When submitting data, you can see the daily and monthly occupancy percentage and ADR graphs. Competitive Sets: This tab allows you to view and/or change existing or add new competitive sets. Reports: This tab allows you to create and order reports. Choose from Create, Resend or Rerun report. The Create Report feature is only available for hotels outside North America and Canada. Info: This tab allows you to view helpful documents and your hotel information. Products: This will display our product pages. Product pages are outside the user interface, so selecting this tab will take you back to the public portion of our website. To return to the user interface after browsing product pages, click Manage Data again from the main menu. View Cart: View and purchase items you have selected. This tab is only active if you have items in your cart. Logout: Logout of the user interface. To navigate this training guide, use the arrow buttons in the lower right hand corner to move forward or backward one page at a time, or choose a section of the training guide from the menu at the bottom of every page.

4 choosing a property list If you have more than 30 properties in your portfolio, you will see the Find Property button at the top right of your screen. This button will give you several filtering options to more easily find a specific property or set of properties. If you know the STR # or Client ID, enter them here. If you want to enter multiple STR numbers or Client IDs, separate them with commas. Alternatively, you may enter any of these criteria to narrow down your portfolio list. Select the filter button to display the list of properties that match the criteria you entered.

5 choosing a property list You may continue to filter the results by choosing more criteria from the options on the left, or individually select up to 30 properties from your search results. To remove the filters you have applied and start a new search, click Remove Filters. Click the boxes to select individual properties. You may return to this screen at any time by clicking the Find Property button to modify your property list. After following the usual filtering procedure, you will then have the additional option of selecting Append Properties beside the Select Properties button. Choosing Select Properties will replace the previous property list you had created. Choosing Append Properties will add the newly selected properties to your previous list. Click Select Properties to add your selections to the drop-down box that will appear on relevant tabs of the website.

6 choosing an individual property You can choose an individual property from the drop-down list at the top left of the screen. The drop-down list contains a maximum of thirty properties. You will see the drop-down list if: your entire portfolio consists of two to thirty properties, or you have narrowed down your portfolio list by filtering. This drop-down list will be displayed on every Data, Competitive Sets and Reports screen. You may change your active property on any screen by selecting a different property from this list.

7 data: navigation tabs The Data tab allows you to submit and view monthly and daily historical data. On each Data screen, you will see the following four navigation tabs: Submit Daily, Submit Monthly, Historical Daily and Historical Monthly. If you see any options that are greyed out (unable to select) it means you have limited access. Please contact us if you have questions. Submit Tabs The Submit Daily tab is active by default. On both the Submit Daily and Submit Monthly tabs, you can submit data and view charts and graphs. Historical Tabs On the Historical tabs, you may view, enter and edit historical daily or monthly data. Throughout the Data section of this guide, you may access the different data screens by using the navigation tabs below to jump directly to that screen.

8 data: submit daily Choose the currency from this drop-down list. The first time you submit data for the subject property, the currency will default to the property s local currency. For following data submissions, the currency will default to the currency selected during the last web data submission. Please submit your data in local currency. EUR - European Euro Click the date for which you are submitting data. The daily calendar defaults to the most current 4-week period. Navigate to different 4-week periods by clicking the previous or next arrows beside the month and year. Dates highlighted in red indicate that no data has been submitted for that day. This button will change the calendar to the same period last year, so you may view and edit that data. You may return to the current year by clicking the button again.

9 data: submit daily Please familiarise yourself with the Data Guidelines. Enter rooms available, rooms sold and room revenue in these boxes. You can access the Data Guidelines by clicking the link above the data entry area. These fields are optional. If you choose to participate in the Segmentation program by submitting this data, we will contact you once the Segmentation sample becomes available for your market. Click here to find out more about the Segmentation program. EUR Click the Submit button when you are finished. Error checking is performed during data entry. Pending data checks, your data entry will become available on the website within 15 minutes. Any data rejections will be flagged in red.

10 data: submit daily The graphs display the performance of the selected property compared to its market for a period of four weeks. Dublin, Ireland Dublin, Ireland The charts display the average occupancy and ADR for the selected property and its market. The % change compares the current periods to the same periods last year.

11 data: submit monthly Choose the currency from this drop-down list. The first time you submit data for the subject property, the currency will default to the property s local currency. For following data submissions, the currency will default to the currency selected during the last web data submission. Please submit your data in local currency. EUR - European Euro Click the month for which you are submitting data. The monthly calendar displays 12 months ending with our next month to process. Use the arrows at the top of the calendar to navigate 12 months at a time. Months highlighted in red indicate that no data has been submitted for that period.

12 data: submit monthly Please familiarise yourself with the Data Guidelines. Enter rooms sold and rooms revenue. Rooms available number is pre-populated. You can access the Data Guidelines by clicking the link above the data entry area. These fields are optional. If you choose to participate in the Segmentation program by submitting this data, we will contact you once the Segmentation sample becomes available for your market. Click here to find out more about the Segmentation program. EUR Click the Submit button when you are finished. Error checking is performed during data entry. Pending data checks, your data entry will become available on the website within 15 minutes. Any data rejections will be flagged in red.

13 data: submit monthly The graphs display the performance of the selected property compared to its market for a period of 12 months. Dublin, Ireland Dublin, Ireland The charts display the average occupancy and ADR for the selected property and its market. The % change compares the current periods to the same periods last year.

14 data: historical daily The Historical Daily tab allows you to view and edit daily data. This grid displays the last 45 days of data. If you would like to enter data further back than 45 days, please contact our office. EUR - European Euro This button will display data for the same 45 days of the previous year. A red row indicates no data has been entered for that day. A green row indicates that the data is in the error checking process. A white or gray row indicates that data has been approved and is available for reports.

15 data: historical daily When you click on a date, the row expands to a form in which you can view or edit data. EUR - European Euro Enter or edit data in these boxes. ADR and occupancy will be filled in automatically. Click Close if you do not want to make any changes. Click Submit to enter the data.

16 data: historical monthly The Historical Monthly tab allows you to view and edit monthly data. This grid displays the last 24 months of data. If you would like to enter data further back than 24 months, please contact our office. EUR - European Euro A white or gray row indicates that data has been approved and is available for reports. A green row indicates that the data is in the error checking process. A red row indicates no data has been entered for that month.

17 data: historical monthly When you click on a month, the row expands to a form in which you can view or edit data. EUR - European Euro Enter or edit data in these boxes. ADR and occupancy will be filled in automatically. Click Close if you do not want to make any changes. Click Submit to enter the data.

18 competitive sets: main screen The Competitive Sets tab allows you to submit changes to an existing competitive set or request a new one. Competitive set changes are not implemented immediately - they will need to be checked first by our Competitive Sets Department. Please familiarise yourself with the Comp Set Guidelines.

19 competitive sets: main screen If you see a screen like this ( view only ), you do not have the user permissions to change the competitive set.

20 competitive sets: choose a set From the drop-down box at the top of the screen, choose either an existing competitive set or select Add New Competitive Set. Additional fees will apply if you choose to add a new competitive set. If a comp set displays View Only, you do not have the user permissions to change the competitive set. These columns display the percentage of the comp set that is held by each property in terms of hotel, chain and parent company. The rules for each are explained in the Comp Set Guidelines document. These columns display the participation of each property by the type and frequency of data submitted (monthly, weekly, daily or segmentation). Participating properties are those that have submitted data in any one of the last three months.

21 competitive sets: current members The top grid shows the properties in the current competitive set. The bottom grid shows a list of the 30 closest participating hotels.

22 competitive sets: remove or add hotels You may remove hotels from the existing competitive set by selecting them from the list and clicking Remove Selected Hotel(s). You may add hotels to your competitive set by selecting them from the list and clicking Add Selected Hotel(s). Click View Participation Details to see 36 months of data reporting history for the 30 closest competitive set candidates. Click the Print/ button to print, save or a copy of the participation response report.

23 competitive sets: remove or add hotels As you add or remove hotels, various error conditions may appear in red. Room share and participation problems will also be highlighted in red. Add or remove hotels to resolve any errors. Click here to view Competitive Set Guidelines for a full explanation on how to select a competitive set.

24 competitive sets: property search To find properties that are not listed in the default list of the 30 closest properties, click Search for Other Hotels. In the Property Search window, you can choose from several different search methods to find other candidates for your competitive set. Make selections from one of the three search columns: Closest by Scale, Selected Criteria or Specific Hotel(s). Your search results will then replace the default list of the 30 closest participants in the bottom grid.

25 competitive sets: review changes When you are finished making changes to your competitive set, click Continue. This will allow you to review the proposed competitive set and send a message to STR (optional). Then, select from this list of request options. The first option, selected by default, sends an detailing the requested changes. If approved, a request will be generated and sent to our Comp Set Department for further checking and implementation. The second option sends your request to STR only, for the purpose of checking your changes. The third option will allow you to submit an order for a one-time report using the competitive set you have selected. If you have selected one of the first two options, click the Submit Request button. Selecting the third option will change this button to Continue which takes you to your shopping cart containing the one-time report.

26 reports: main screen The Reports tab allows you to create reports, resend or rerun STAR Reports and create Rate STAR Reports. The first tab displayed is Create Report. Currently, this tab is only available outside the United States and Canada.

27 reports: create report Select a report template. The template you choose will affect the options in the following steps. Click on one of the following templates to see instructions specific to that report type. Standard Template: My Property or Properties Vs. Competitive Set Standard Template: My Property or Properties Vs. Industry Segments Standard Template: My Industry Segment (Not a comparative report) Performance Snapshot: My Property Vs. Competitive Set Daily Flash: My Property Vs. Competitive Set

28 reports: standard property vs. comp set report Steps 1 & 2: To create a Competitive Set Report using the standard template, choose Standard in Step 1 and My property (or properties) in Step 2. If you do not have multiple properties in your current drop-down list, you will see these options. If you want to change your active property, choose the Find Property button and follow the usual procedure to select a different property. If you have multiple properties in your drop-down list, they will be displayed under Available Properties. Use the right arrow buttons to add properties to the Selected list. The double arrows move all properties at once. You may remove properties from your selections by choosing the left arrows. If you select more than one property, the data will be aggregated in your report.

29 reports: standard property vs. comp set report Step 2 (continued): Next, you will choose what group your property will be compared to: My competitive set(s). Primary competitive sets are selected by default. If you have multiple competitive sets, you have the option of selecting a different one. Also, if you are creating a report for multiple properties, the data for all of the properties competitive sets will be aggregated in the report. Step 3: Choose the type of data and availability. The date range options in Step 4 will change based on the type of data you select in this step. For any option that includes daily data, choose from the following options for availability: STAR Report: This setting shows the data online on the same basis as within your STAR Report. It shows your reported availability either adjusted or full versus the full availability of the competitive set. Adjusted: This setting calculates the results based upon the adjusted, i.e. reduced, room availability for your property, your competitive set and your industry segment. Full: This setting calculates the results based upon the full room availability for your property, your competitive set and your industry segment. Your Property Competitive Set STAR Report Adjusted Full Adjusted Adjusted Adjusted Full Full Full

30 reports: standard property vs. comp set report Step 3 (continued): If you select Advanced, you will see the following options. Any option you select will affect the date range in Step 4. Only one of these options can be selected at a time. If you choose either of the Weekday/Weekend options, you will be prompted to enter which days are considered weekend. The definition of a Running option is as follows: Running 12 Month: The sum of the 11 previous months plus the current month. (The purpose of utilizing the data in this way is to remove the impact of seasonality on the figures.) If you choose X-Days or X-Months please specify the number of days or months in the text box.

31 reports: standard property vs. comp set report Step 4: Choose a date range for your report. The date range option will vary depending on your selection from Step 3. Daily Monthly Advanced Any Advanced option you select in Step 3 will affect the date range options in this step. The Standard Weekly option is shown here. For options that include daily data, you can also choose how to compare the days. Day to Day compares by day of the week ( Monday to Monday ) and Date to Date compares by actual calendar date ( January 1 to January 1 ).

32 reports: standard property vs. comp set report Step 5: Select the type of data columns you would like to see in your report. The columns included in the Basic option for single property reports are selected in the screenshot below. Multiple property reports will have fewer available options. Select All columns if you would like to see all available columns for your report type. Select Advanced if you want to customize the columns in your report. Note: TY = This Year, and LY = Last Year.

33 reports: standard property vs. comp set report Step 6: Select any subtotals or grand totals you would like to see in your report. Select Basic for the default subtotals. Select None to eliminate all subtotals. Select Advanced if you want to customize the subtotals in your report. The date range you selected in Step 4 can affect subtotals in your report. When your date range includes any incomplete periods (such as partial weeks or months), you will see partial subtotals in your report.

34 reports: standard property vs. comp set report Step 7 - Currency: The default currency will always be your local currency. Step 8 - Favorites: Choose Save to Favorites to add your current set of report specifications to your Favorites list. Step 9 - Graphs: Choose Include Graphs to add a second tab to your report with graphs (see below). You will not see this step if you have selected an Advanced type of data in step 3. After you click Submit, a report is generated within a few seconds and displayed in Excel format. This is a snapshot of a Standard Report comparing aggregated data for multiple properties to multiple competitive sets. Here is an example of the graphs generated for a report. Subject property and competitive set daily performance data is shown in line graphs and tables.

35 reports: standard property vs. industry report Steps 1 & 2: To create a report using the standard template that compares your property or properties to industry segments, choose Standard in Step 1 and My property (or properties) in Step 2. If you do not have multiple properties in your current drop-down list, you will see these options. If you want to change your active property, choose the Find Property button and follow the usual procedure to select a different property. If you have multiple properties in your drop-down list, they will be displayed under Available Properties. Use the right arrow buttons to add properties to the Selected list. The double arrows move all properties at once. You may remove properties from your selections by choosing the left arrows. If you select more than one property, the data will be aggregated in your report.

36 reports: standard property vs. industry report Step 2 (continued): Next, you will choose what group your property will be compared to: My industry segments. Choose from the list of available segments on the left, and add one segment to the selected list on the right. Use the left and right arrow buttons to move a segment between the two lists. Only one industry segment can be selected at a time. Market: Outside the U.S., a market can be defined as a city, region or country with at least 30 participating hotels. A market must contain a sufficient number of hotels to permit further subdivision into submarket and price segments. In the U.S., a market is defined as a geographic area composed of a Metropolitan Statistical Area (i.e. Atlanta, GA), a group of Metropolitan Statistical Areas (i.e. South Central Pennsylvania) or a group of counties (i.e. Texas North). Submarket: A geographic area which is a subset of a market. A market is made up of one or more submarkets. Market Class: The class of a hotel/hotel chain is based on its ADR. The class for a chain-affiliated hotel is the same as its chain scale. An independent hotel is assigned a class based on its ADR, relative to that of the chain-affiliated hotels in its geographic proximity. There are six class segments: Luxury, Upper Upscale, Upscale, Midscale with F&B, Midscale without F&B, Economy. Submarket Class: This designation is similar to Market Class with the following exceptions: The Luxury and Upper Upscale Classes are collapsed to form a single class. The Upscale and Midscale with F&B classes are collapsed to form a single class. The Midscale without F&B and Economy classes are collapsed to form a single class.

37 reports: standard property vs. industry report Step 3: Choose the type of data and availability. The date range options in Step 4 will change based on the type of data you select in this step. For any option that includes daily data, choose from the following options for availability: STAR Report: This setting shows the data online on the same basis as within your STAR Report. It shows your reported availability either adjusted or full versus the full availability of the selected industry segment. Adjusted: This setting calculates the results based upon the adjusted, i.e. reduced, room availability for your property and the selected industry segment. Full: This setting calculates the results based upon the full room availability for your property and the selected industry segment. Your Property Industry Segment STAR Report Adjusted Full Adjusted Adjusted Adjusted Full Full Full

38 reports: standard property vs. industry report Step 3 (continued): If you select Advanced, you will see the following options. Any option you select will affect the date range in Step 4. Only one of these options can be selected at a time. If you choose either of the Weekday/Weekend options, you will be prompted to enter which days are considered weekend. The definition of a Running option is as follows: Running 12 Month: The sum of the 11 previous months plus the current month. (The purpose of utilizing the data in this way is to remove the impact of seasonality on the figures.) If you choose X-Days or X-Months please specify the number of days or months in the text box.

39 reports: standard property vs. industry report Step 4: Choose a date range for your report. The date range option will vary depending on your selection from Step 3. Daily Monthly Advanced Any Advanced option you select in Step 3 will affect the date range options in this step. The Standard Weekly option is shown here. For options that include daily data, you can also choose how to compare the days. Day to Day compares by day of the week ( Monday to Monday ) and Date to Date compares by actual calendar date ( January 1 to January 1 ).

40 reports: standard property vs. industry report Step 5: Select the type of data columns you would like to see in your report. The columns included in the Basic option for single property reports are selected in the screenshot below. Multiple property reports will have fewer available options. Select All columns if you would like to see all available columns for your report type. Select Advanced if you want to customize the columns in your report. Note: TY = This Year, and LY = Last Year. Step 6: Select any subtotals or grand totals you would like to see in your report. Select Basic for the default subtotals. Select None to eliminate all subtotals. The date range you selected in Step 4 can affect subtotals in your report. When your date range includes any incomplete periods (such as partial weeks or months), you will see partial subtotals in your report. Select Advanced if you want to customize the subtotals in your report.

41 reports: standard property vs. industry report Step 7 - Currency: The default currency will always be your local currency. Step 8 - Favorites: Choose Save to Favorites to add your current set of report specifications to your Favorites list. Step 9 - Graphs: Choose Include Graphs to add a second tab to your report with graphs (see below). You will not see this step if you have selected an Advanced type of data in step 3. After you click Submit, a report is generated within a few seconds and displayed in Excel format. This is a snapshot of a Standard Report comparing data for a property to its industry segment. Here is an enlarged snapshot of a graph generated for a report. Subject property and industry segment daily performance data is shown in line graphs and tables.

42 reports: standard industry report Steps 1 & 2: To create an Industry Segment Report using the standard template (not a comparative report), choose Standard in Step 1 and My industry segments in Step 2. Choose from the list of available segments on the left, and add one segment to the selected list on the right. Use the left and right arrow buttons to move a segment between the two lists. Only one industry segment can be selected at a time. Market: Outside the U.S., a market can be defined as a city, region or country with at least 30 participating hotels. A market must contain a sufficient number of hotels to permit further subdivision into submarket and price segments. In the U.S., a market is defined as a geographic area composed of a Metropolitan Statistical Area (i.e. Atlanta, GA), a group of Metropolitan Statistical Areas (i.e. South Central Pennsylvania) or a group of counties (i.e. Texas North). Submarket: A geographic area which is a subset of a market. A market is made up of one or more submarkets. Market Class: The class of a hotel/hotel chain is based on its ADR. The class for a chain-affiliated hotel is the same as its chain scale. An independent hotel is assigned a class based on its ADR, relative to that of the chain-affiliated hotels in its geographic proximity. There are six class segments: Luxury, Upper Upscale, Upscale, Midscale with F&B, Midscale without F&B, Economy. Submarket Class: This designation is similar to Market Class with the following exceptions: The Luxury and Upper Upscale Classes are collapsed to form a single class. The Upscale and Midscale with F&B classes are collapsed to form a single class. The Midscale without F&B and Economy classes are collapsed to form a single class.

43 reports: standard industry report Step 3: Choose the type of data and availability. The date range options in Step 4 will change based on the type of data you select in this step. If you select Advanced, you will see the options highlighted below. Only one of these options can be selected at a time. If you choose either of the Weekday/Weekend options, you will be prompted to enter which days are considered weekend. The definition of a Running option is as follows: Running 12 Month: The sum of the 11 previous months plus the current month. (The purpose of utilizing the data in this way is to remove the impact of seasonality on the figures.) If you choose X-Days or X-Months please specify the number of days or months in the text box. For any option that includes daily data, choose from the following options for availability: STAR Report Adjusted Full Industry Segment Full Room Availability Adjusted Room Availability Full Room Availability

44 reports: standard industry report Step 4: Choose a date range for your report. The date range option will vary depending on your selection from Step 3. Daily Monthly Advanced Any Advanced option you select in Step 3 will affect the date range options in this step. The Standard Weekly option is shown here. For options that include daily data, you can also choose how to compare the days. Day to Day compares by day of the week ( Monday to Monday ) and Date to Date compares by actual calendar date ( January 1 to January 1 ).

45 reports: standard industry report Step 5: Select the type of data columns you would like to see in your report. The columns included in the Basic option for single property reports are selected in the screenshot below. Multiple property reports will have fewer available options. Select All columns if you would like to see all available columns for your report type. Select Advanced if you want to customize the columns in your report. Note: TY stands for This Year, and LY stands for Last Year. Step 6: Select any subtotals or grand totals you would like to see in your report. Select Basic for the default subtotals. Select None to eliminate all subtotals. Select Advanced if you want to customize the subtotals in your report. The date range you selected in Step 4 can affect subtotals in your report. When your date range includes any incomplete periods (such as partial weeks or months), you will see partial subtotals in your report.

46 reports: standard industry report Step 7 - Currency: The default currency will always be your local currency. Step 8 - Favorites: Choose Save to Favorites to add your current set of report specifications to your Favorites list. Step 9 - Graphs: Choose Include Graphs to add a second tab to your report with graphs (see below). You will not see this step if you have selected an Advanced type of data in step 3. After you click Submit, a report is generated within a few seconds and displayed in Excel format. This is a snapshot of a Standard Industry Report. Here is an enlarged snapshot of a graph generated for a report. Industry segment daily performance data for this year and last year is shown in line graphs and tables.

47 reports: performance snapshot Steps 1 & 2: To create a Performance Snapshot Report, choose Performance Snapshot in Step 1. Because this report template is designed to display a single property compared to its competitive set, all Step 2 options are greyed out when you select Performance Snapshot. Performance Snapshot reports will display data for only one of your properties at a time. If you want to change your active property, choose the Find Property button and follow the usual procedure to select a different property. Step 3: The options for data types are greyed out because Performance Snapshot reports include more than one data type: Day to Day, Week to Week, Month to Date, Year to Date, Running 3 Month and Running 12 Month - each period ending with your selected end date. Choose from the following options for availability: Your Property Competitive Set STAR Report Adjusted Room Availability Full Room Availability Adjusted Adjusted Room Availability Adjusted Room Availability Full Full Room Availability Full Room Availability

48 reports: performance snapshot Step 4: Choose the end date for your report. The report will include data for several periods ending with the date you choose. Each of these periods will be compared to the same period of the previous year. Day to Day Week to Week Month to Date Year to Date Running 3 Month Running 12 Month Steps 5 & 6: Because data columns and sub/grand totals cannot be customized in the Performance Snapshot template, these options are greyed out. Step 7 - Currency: The default currency will always be your local currency. Step 8 - Favorites: Choose Save to Favorites to add your current set of report specifications to your Favorites list. After you click Submit, a report is generated within a few seconds and displayed in Excel format. This is a portion of a Performance Snapshot Report, enlarged to show detail.

49 reports: daily flash Steps 1 & 2: To create a Daily Flash Report, choose Daily Flash in Step 1. Because this report template is designed to display a single property compared to its competitive set, all Step 2 options are greyed out when you select Daily Flash. Daily Flash reports will display data for only one of your properties at a time. If you want to change your active property, choose the Find Property button and follow the usual procedure to select a different property. Step 3: The options for data types are greyed out because Daily Flash reports include more than one data type: Daily, Month to Date, Month to Date Weekday and Month to Date Weekend - each period beginning with the first day of your selected month and ending with your selected end date. Choose from the following options for availability: Your Property Competitive Set STAR Report Adjusted Room Availability Full Room Availability Adjusted Adjusted Room Availability Adjusted Room Availability Full Full Room Availability Full Room Availability

50 reports: daily flash Step 4: Choose the end date for your report. The report will include data beginning with the first day of your selected month and ending with your selected end date. Each of these periods will be compared to the same period of the previous year. Day to Day or Date to Date: Day to Day compares by day of the week ( Monday to Monday ) and Date to Date compares by actual calendar date ( January 1 to January 1 ). Month to Date Month to Date: Weekday Month to Date: Weekday Steps 5 & 6: Because data columns and sub/grand totals cannot be customized in the Performance Snapshot template, these options are greyed out.

51 reports: daily flash Step 7 - Currency: The default currency will always be your local currency. Step 8 - Favorites: Choose Save to Favorites to add your current set of report specifications to your Favorites list. Step 9 - Graphs: Choose Include Graphs to add a second tab to your report with graphs (see below). After you click Submit, a report is generated within a few seconds and displayed in Excel format. This is a portion of a Daily Flash Report, enlarged to show detail. Daily Flash Reports also include ADR and RevPAR data. Here is an enlarged snapshot of a graph generated for a report. Subject property and competitive set daily performance data is shown in line graphs and tables.

52 reports: create report from favorites If you have already saved a report as a favorite, you can click here to run the same report. Click on the name of your saved report from this list to automatically fill in the report specifications on the Create Report tab. Click Submit if you do not wish to make any changes to the pre-filled report specifications.

53 reports: resend STAR This tab allows you to request a resend of a STAR report, an identical copy of the originally received report of your hotel s Weekly or Monthly STAR report. Choose either weekly or monthly, then select the specific date range. You have the option to request a resend of a STAR report from the previous two months or two weeks. Older reports are not stored for resending, but you may request a Rerun Report instead. You may also add a message to STR before submitting your report request. The report will be sent to your address within one business day. To order this report, your address must already be on the distribution list for this hotel. The report will only be sent to your address.

54 reports: rerun STAR This tab allows you to request that a Weekly or Monthly STAR Report be rerun because of a data change, a competitive set change, late data or back data. There is a $75.00 fee for a STAR Report rerun. Choose either weekly or monthly, then select the specific date range. Choose the reason for the rerun before clicking Submit to send your report request. Reports will be ed to everyone on the distribution list within one business day after any change has been approved and completed. To order this report, your address must already be on the distribution list for this hotel.

55 info: help The Help tab contains documents that can assist you with using our website, understanding hospitality industry terminology and becoming familiar with our procedures and guidelines. These items are also accessible from the Resources section of our website (outside the client interface). They will open in a new window, so you will still be logged into the client interface in the original window. These items are PDF documents that will open with Adobe Reader. You can save these to your computer for reference, but be sure to check this section regularly for the most up-to-date versions as these documents can be frequently updated.

56 info: hotel The Hotel tab displays information about your property that comes from our Census Database. If you have sufficient access privileges, you may submit changes to this information. Any changes you make will be sent to our Census Department for review and approval. If an option you need is greyed out, please contact us. After you click Continue, you can review your changes on the confirmation page before submitting them to the Census Department.

57 products The Products tab takes you out of the client interface to display the section of our website that describes all of our products in detail. Click Full Product List from the menu on the left to see a comprehensive list of all available products.

58 logout Click Logout to end your session. If you have any questions, please contact us at one of the numbers or addresses below. North America Outside North America (0) info@str.com info@strglobal.com