WordPress for Business. Class 5. Monday 7pm EST / EDT (Turn on your speakers and enjoy the music) Experiment with your screen

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1 Experiment with your screen Try going full-screen (this will hide the Chat Window) (In full-screen mode restore the screen by hovering over the top) WordPress for Business Class 5 Try chatting a question or feedback Monday 7pm EST / EDT (Turn on your speakers and enjoy the music)

2 Class 5 Agenda Course summary Outsourcing options iframes & Facebook fan pages HTML Introduction CSS Introduction Using Firebug (HTML / CSS inspection tool)

3 Course Summary / Outsourcing (Basics) This week concludes the WordPress web design section of the course with some techy-geeky stuff. This content is optional (but important to give you full control of your site) In the next 3 weeks we cover the most powerful and affordable web marketing technologies used by all websites (ie SEO, shopping carts, newsletter systems, and video) It s possible (and often advisable) to outsource your website development (ie the techy-geeky stuff) while still retaining control of the content, technology and third-party apps (including plugins) of your site. In general the more knowledge you have the easier time you will have and less money you will spend, regardless of how much you outsource. But partial outsourcing is often the ideal solution for some people. In addition, it is almost always advisable to outsource all or some of your graphics

4 Outsourcing (Practical) Costs: Foreign: $3-$18/hr Domestic: $10/hr and up Recommended outsourcing sites: Fiverr.com for graphics. Alternate: Craigs List Odesk.com for website development (and also graphics). This is the easiest outsourcing platform because it has built-in payment systems and controls (arbitrage etc) Alternates: Elance.com and Vworker.com If using foreign outsourcing, understand cultural limitations and don t expect miracles ( you get what you pay for is often true, but you can get lucky) Check reference sites and call their customers for larger projects WordPress Academy outsourcing services coming in January (or maybe December) - - $6-8/hr out of Philippines, $12-15/hr out of India. Note that we already provide referrals to local developers / designers. Just open a ticket if you want a referral, or else submit a project bid

5 HTML Cheat-sheet (1) Name HTML Syntax Image <img src= height=99 width=99 align=left /> Hyperlink Table Line break New paragraph Bold Italic Underline Horizontal rule <a href= Anchor text </a> <table border=0> <tr> <td>first column in row 1</td> <td>second column in row 1</td> </tr> <tr> <td>first column in row 2</td> <td>second column in row 2</td> </tr> </table> <br/> <p> (Text in the paragraph) </p> <strong> Text to bolded </strong> <i> Text to be italicized</i> <u> Text to be underlined </u> <hr/>

6 HTML Cheat-sheet (2) Name Heading 1 Heading 2 Heading 3 Div block HTML Syntax <h1> Heading text </h1> <h2> Heading text </h2> <h3> Heading text </h3> <div class=classname>text that you want to format </div>

7 CSS Introduction CSS stands for Cascading Style Sheet. Cascading means that styling commands cascade from toplevel html elements (ie <body>) to lower-level html elements (ie <p>) automatically, unless there is an override (ie. a styling command on the lower-level element) You apply CSS to an HTML element or div block in 4 ways: 1) Inline CSS, e.g. <p style= color: blue; >This is text that renders in blue</p> 2) Override a standard html element (infrequent). Ie. Insert this into your CSS file: h1 { /*This overrides all <h1> text no need to apply to html, it s automatically applied */ color:blue; } 3) Define a CSS Class or a CSS Id (insert it into your CSS file) and then apply it to the text with a class= or id= parameter in the html 4) As an alternative to inserting into your CSS file, you can embed your CSS inside a <style> </style> block in your html, ie <style> h1 {color:blue;} </style>

8 Examples of CSS Class and CSS Id Create a class named bigblue by inserting the following into your CSS file:.bigblue { /*This defines a CSS class called bigblue */ color:blue; font-size:20px; } And then apply to your text: <div class=bigblue>this is going to render in big blue text</div> Note: CSS Id and CSS Class are almost identical, you just define a CSS Class with a leading. and an Id with a leading # ie (in your CSS file) #bigblueid { /*This defines a CSS Id called bigblueid */ color:blue; font-size:20px; } Apply to your text with <div id=bigblueid>this is the text </div>

9 CSS Syntax: Selector, Property, Value Selector: Select what element that declaration applies to Multiple Declarations can assign multiples Values to different Properties Common CSS Properties are: Color= Background= Margin, Border, Padding= The Selector can be a straight-up HTML element (occasionally) or (much more commonly) a Class or an ID definition Selectors often use nesting, which applies the style only to the nested elements, e.g.: form table { /*this style only applies to <table> elements inside a <form> */ background: yellow; /* make the signup box background yellow*/ } Easiest way to find the Selector for a screen element is with Firebug (see further on)

10 CSS Box Model

11 CSS Cheat-sheet (1) Name Margin Border Padding HTML Syntax margin: 5px; Or: padding: 10px 0px 10px 0px; border: 5px solid black; Or: border: 1px dashed #0000ff; padding: 10px; (top right bottom left) Background / Background image Color color: #ffffff ; Or: color: white; Font-size Font-weight Font-variant background: #000000; Or: background: # url( ) no-repeat; font-size: 16pt; Or: font-size: 16px; Usually bold; Usually small-caps;

12 Learning Tools / Practice Get any HTML or CSS definition from or else Google HTML (name of tag) or CSS (name of property) In WordPress, you can either edit the CSS file directly (StudioPress and most free themes), or you can put them in CSS Inserts (in most commercial themes) You can also use Inline CSS if you only want to modify a single text element (increase margin, background color etc)

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